酒业要闻·9月3日China Liquor Industry News – September 3

企业动态

Company News

01
微舒露酒销售额已突破1000万元
据人民网贵州频道9月1日消息，仁怀市微舒酒业销售有限公司仁怀市场负责人近期透露，微舒系列露酒（包含绿色瓶柠檬薄荷口味与酱色瓶折耳根口味）自今年5月推出后，目前销售额已突破1000万元，仁怀本地市场已布局300多家门店。

01
Weishu Liqueur Sales Exceed RMB 10 Million
According to the People’s Daily Guizhou Channel on September 1, the Renhuai market负责人 of Renhuai Weishu Liquor Sales Co., Ltd. recently revealed that since its launch in May this year, the Weishu series of liqueurs (including the green-bottled lemon mint flavour and the amber-bottled Houttuynia flavour) has surpassed RMB 10 million in sales, with over 300 retail outlets now established in the local Renhuai market.

02
五粮液：累计回购股份耗资约11亿元
9月2日，五粮液发布公告披露股份回购最新进展，截至2026年8月31日，公司累计完成回购股份1470.74万股，占总股本的0.3789%，最高成交价为85.25元/股，最低成交价为71.01元/股，已支付的总金额为11.01亿元。

02
Wuliangye: Cumulative Share Repurchases Total Approximately RMB 1.1 Billion
On September 2, Wuliangye issued an announcement disclosing the latest progress of its share repurchase programme. As of August 31, 2026, the company had repurchased a total of 14.7074 million shares, accounting for 0.3789% of the total share capital, with a highest transaction price of RMB 85.25 per share and a lowest transaction price of RMB 71.01 per share, and a total amount paid of RMB 1.101 billion.

03
洋河新品小绵洋上市
近日，2026江苏省新消费创新创业大赛特色消费复赛在徐州举办。洋河小绵洋凭借产品创新与模式创新，在三十进六的角逐中拔得头筹，顺利晋级总决赛。据悉，洋河小绵洋系列有42度和52度两款产品，分别定价25.8元/瓶、26.8元/瓶，净含量均为125ML每瓶。目前”小绵洋”已在宿迁陆续铺开。

03
Yanghe Launches New Product “Xiao Mian Yang”
Recently, the 2026 Jiangsu New Consumption Innovation and Entrepreneurship Competition’s specialty consumption semi-finals were held in Xuzhou. Yanghe’s “Xiao Mian Yang” secured first place in the 30-to-6 selection round with its product and model innovation, successfully advancing to the finals. It is understood that the Xiao Mian Yang series includes two products at 42% and 52% ABV, priced at RMB 25.8 and RMB 26.8 per bottle respectively, with a net content of 125ml each. The product has already begun rolling out in Suqian.

04
国台尚牌威士忌即将发布
9月12日，由天士力大健康产业投资集团与美国Maritine Brands INC.联合出品、国台数智酒业集团技术监制的国台·尚牌威士忌，将在广州白云国际会议中心发布。该产品首次将中国大曲高温固态发酵工艺系统性引入威士忌品类，探索中国传统酿造技术与威士忌产品融合。

04
Guotai · Shang Whisky to Be Launched
On September 12, the Guotai · Shang whisky, co-produced by Tianshili Dahealth Industry Investment Group and US-based Maritine Brands INC., with technical supervision by Guotai Digital-Intelligent Liquor Group, will be launched at the Guangzhou Baiyun International Convention Centre. The product systematically introduces China’s high-temperature Daqu solid-state fermentation process into the whisky category for the first time, exploring the integration of traditional Chinese brewing techniques with whisky production.

05
藏品舍得10年入选”天府名品”
9月1日，2026年四川省”质量月”系列活动启动仪式在成都举行。仪式现场公布了2026年度第二批”天府名品”认证名单，藏品舍得10年获批”天府名品”品牌标识授权，入选全省24个名品标杆品牌之列。

05
Collection Shede 10-Year Selected as “Tianfu Premium Product”
On September 1, the launch ceremony for the 2026 Sichuan Province “Quality Month” series of events was held in Chengdu. The ceremony announced the second batch of 2026 “Tianfu Premium Product” certifications, with Collection Shede 10-Year receiving authorisation to use the “Tianfu Premium Product” brand mark, ranking among the province’s 24 benchmark premium brands.

06
古越龙山数字化连获两项荣誉
据古越龙山微信公众号9月3日消息，近日，由古越龙山联合江南大学（绍兴）产业技术研究院、绍兴国家黄酒工程技术研究中心有限公司、国家黄酒产品质量监督检验中心共同完成的《数据驱动多场景黄酒专属模型开发与应用》项目，荣获2026年”数据要素×”大赛浙江分赛现代农业赛道二等奖。同时，古越龙山自主打造的《”数字底座全域协同”黄酒智慧园区质量变革模式》成功入选2026年苏浙皖赣沪企业首席质量官质量变革创新成果名单。

06
Guyuelongshan Receives Two Digitalisation Honours
According to the Guyuelongshan WeChat account on September 3, the project “Development and Application of Data-Driven Multi-Scenario Huangjiu Exclusive Models,” jointly completed by Guyuelongshan in collaboration with Jiangnan University (Shaoxing) Industrial Technology Research Institute, Shaoxing National Huangjiu Engineering Technology Research Centre Co., Ltd., and the National Huangjiu Product Quality Supervision and Inspection Centre, recently won the second prize in the Modern Agriculture track at the 2026 “Data Elements ×” Competition Zhejiang Division. At the same time, Guyuelongshan’s independently developed “Digital Foundation, Full-Region Collaboration” Huangjiu Smart Park Quality Transformation Model was successfully selected for the 2026 Jiangsu-Zhejiang-Anhui-Jianghai-Shanghai Enterprise Chief Quality Officer Quality Transformation Innovation Achievements list.

07
茅台保健酒业公司”质量月”启动
9月1日，茅台保健酒业公司召开2026年”质量月”启动大会。会议指出，要筑牢思想根基，准确把握发展大势，深刻领会新时代质量工作的使命担当。会议强调，要深化全员共治、凝聚质量合力，筑牢全域质量管控格局。会议要求，要用好活动载体、狠抓整改落地，推动质量管理提质增效。

07
Moutai Health Wine Company Launches “Quality Month”
On September 1, Moutai Health Wine Company held its 2026 “Quality Month” launch conference. The meeting pointed out that it is necessary to build a solid ideological foundation, accurately grasp the development trends, and deeply understand the mission and responsibility of quality work in the new era. The meeting emphasised the need to deepen full participation in governance, consolidate quality synergy, and strengthen the pattern of comprehensive quality control. The meeting also required making full use of activity platforms, focusing on implementation and rectification, and promoting quality management improvement and efficiency enhancement.

08
衡水老白干品牌短剧将开播
衡水老白干·十八酒坊打造的80集品牌短剧《匠魂》将于9月15日开播。海报上写着”一瓶酒能守住什么？有人用它换过奖章，有人用它买过人心，有人把它送上战场当麻药，有人把它砸碎在鬼子面前，有人等了一辈子，等来它有了自己的名字。”

08
Hengshui Laobaigan Brand Short Drama to Premiere
The 80-episode brand short drama “Craftsmanship Soul,” produced by Hengshui Laobaigan · Shibajiu Fang, will premiere on September 15. The promotional poster reads: “What can a bottle of liquor guard? Some used it to exchange for medals, some used it to buy people’s hearts, some sent it to the battlefield as anaesthetic, some smashed it in front of the invaders, and some waited a lifetime to see it gain its own name.”

09
皇沟推进数字化与项目建设
9月2日，蚂蚁集团战略发展部相关负责人到访皇沟酒业。双方围绕产业数字化、智能化升级及品牌战略等议题进行深入探讨。皇沟酒业党委副书记、副董事长、总经理胡晓鸣表示，期待双方能在数字化营销、智慧供应链等方面探索合作空间。

09
Huanggou Advances Digitalisation and Project Development
On September 2, representatives from Ant Group’s Strategic Development Department visited Huanggou Liquor. The two sides held in-depth discussions on topics including industrial digitalisation, intelligent upgrading, and brand strategy. Hu Xiaoming, Deputy Party Secretary, Vice Chairman, and General Manager of Huanggou Liquor, expressed expectations for exploring cooperation opportunities in digital marketing and smart supply chain.

10
石湾酒厂推出系列果味酒
9月1日，石湾酒厂集团推出SWB天吉·幻彩系列果味酒。12.5°青梅味首发上市，石湾酒厂集团官方商城、京东、天猫、淘宝多平台同步开售，限时限量，买6送2。

10
Shiwan Distillery Launches Fruit-Flavoured Wine Series
On September 1, Shiwan Distillery Group launched the SWB Tianji · Fantasy Colour series of fruit-flavoured wines. The 12.5% plum-flavoured variety made its debut, available simultaneously on the Shiwan Distillery Group official商城, JD.com, Tmall, and Taobao, with limited-time and limited-quantity offers of buy 6 get 2 free.

行业动态

Industry News

11
苏湘陕三省试点白酒”一品式”税务管理
近日，陕西省、湖南省、江苏省三省税务局分别联合中国物品编码中心，发布关于开展白酒”一品式”管理试点的公告。公告称，将三省份涉及白酒消费税最低计税价格核定管理的全部白酒生产企业（以下简称试点纳税人）纳入试点范围。
公告显示，试点纳税人应当于2026年9月30日前就其目前在产在售的全部白酒产品赋予编码，实行”一品一码”管理。试点纳税人可结合自身实际情况，选择以下赋码方式：一是采用商品条码对白酒产品赋码；二是采用商品和服务税收分类编码对白酒产品赋码。同时，自2026年10月1日起，试点纳税人生产的新品牌、规格型号的白酒产品，也应按照上述方式赋予编码，实行”一品一码”管理。

11
Jiangsu, Hunan, and Shaanxi Provinces Pilot “One-Product” Tax Management for Baijiu
Recently, the tax bureaus of Shaanxi, Hunan, and Jiangsu provinces, in collaboration with the China Article Numbering Centre, issued announcements on the pilot implementation of “one-product” management for baijiu. The announcements stated that all baijiu producers in the three provinces involved in the verification and management of the minimum excise tax price for baijiu (hereinafter referred to as pilot taxpayers) are included in the pilot scope.
The announcements show that pilot taxpayers are required to assign codes to all baijiu products currently in production and sale by September 30, 2026, implementing “one product, one code” management. Pilot taxpayers may choose from the following coding methods based on their actual circumstances: first, using commodity barcodes to code baijiu products; second, using goods and services tax classification codes to code baijiu products. At the same time, effective October 1, 2026, new brands and specifications of baijiu products produced by pilot taxpayers should also be coded in the above manner, implementing “one product, one code” management.

12
散酒经营场所团体标准征求意见
9月2日，中国酒类流通协会发布通知，就《散装酒经营场所流通管理规范》团体标准（征求意见稿）公开征求意见。该标准由协会散酒专业委员会提出并归口，联合仁怀市老酒公社、四川致敬者等企业起草。征求意见稿适用于散装白酒专卖店、连锁门店、精酿啤酒打酒站、鲜酒铺及商超散装酒专区等固定场所零售终端。文件涵盖采购进货、储存养护、销售运营、质量安全、标签标识、追溯台账、售后保障等全流程管理要求。

12
Draft Group Standard for Bulk Liquor Retail Premises Open for Comment
On September 2, the China Liquor Circulation Association issued a notice inviting public comment on the draft group standard for “Circulation Management Standards for Bulk Liquor Business Premises.” The standard was proposed and coordinated by the Association’s Bulk Liquor Professional Committee, and drafted in collaboration with enterprises including Renhuai Laojiu Gongshe and Sichuan Zhijingzhe. The draft standard applies to fixed retail terminals including bulk baijiu specialty stores, chain stores, craft beer dispensing stations, fresh liquor shops, and bulk liquor sections in supermarkets. The document covers full-process management requirements including procurement and receiving, storage and maintenance, sales operations, quality and safety, labelling, traceability records, and after-sales support.

13
中酒协发起大学生短视频大赛
9月3日，面向大学生发起的2026″美酒美生活”短视频大赛启动。活动主办单位包括CCTV6电影频道和中国酒业协会。习酒是支持单位之一。

13
CADA Launches University Student Short Video Competition
On September 3, the 2026 “Fine Wine, Beautiful Life” short video competition for university students was launched. The event is co-hosted by CCTV6 Movie Channel and the China Alcoholic Drinks Association, with Xijiu as one of the supporting organisations.

14
中国酒类流通协会将开展促消费活动
9月3日，中国酒类流通协会发布关于开展”2026百城万店金秋美酒消费季”活动的通知。内容显示，9月9日—10月18日，以”为生活更美好”为主题，”2026百城万店金秋美酒消费季”活动将通过全国万店联动促销、线上线下全渠道融合、会员精细化运营、场景化精准营销、节日消费、分会场特色活动等形式全链路全渠道开展美酒促消费活动。本次活动不收取任何费用。

14
China Liquor Circulation Association to Launch Consumption Promotion Campaign
On September 3, the China Liquor Circulation Association issued a notice on the “2026 Hundred Cities, Ten Thousand Stores Golden Autumn Fine Wine Consumption Season” campaign. The notice states that from September 9 to October 18, themed “For a Better Life,” the “2026 Hundred Cities, Ten Thousand Stores Golden Autumn Fine Wine Consumption Season” will carry out fine wine consumption promotion activities across the full chain and all channels through nationwide store-linked promotions, omni-channel integration of online and offline channels, refined member operations, scenario-based precision marketing, festival consumption, and special sub-venue events. This event is free of charge.