酒业要闻·9月4日 China Liquor Industry News – September 4

酒业要闻·9月4日

China Liquor Industry News – September 4

企业动态

Company News

01
龙马郎累计助学超2万名学子
9月3日，2026龙马郎”郎助郎·上学堂”公益助学活动答谢会在郎酒庄园举行。今年，活动将助力162名困难家庭学子圆梦大学。据悉，自1999年启动以来，”郎助郎·上学堂”累计惠及超2万名学子。

01
Longmalang’s Education Assistance Programme Has Benefited Over 20,000 Students
On September 3, the 2026 Longmalang “Lang Helps Lang · School Bound” public welfare education assistance appreciation event was held at Langjiu Estate. This year, the programme will support 162 students from disadvantaged families to realise their university dreams. It is understood that since its launch in 1999, the “Lang Helps Lang · School Bound” programme has benefited over 20,000 students.

02
会稽山兰亭与哈尔滨一言酒鼎商贸达成合作
9月3日上午，会稽山兰亭与哈尔滨一言酒鼎商贸有限公司战略合作签约仪式在绍兴举行。哈尔滨一言酒鼎商贸有限公司董事长张国龙及其核心团队，黑龙江酒直达领导尹洪波一行，与会稽山绍兴酒股份有限公司党委书记、副董事长傅祖康，会稽山酒业销售有限公司副总经理、兰亭国酒事业部总经理许宜广，会稽山兰亭全国化事业部总经理徐菲，兰亭首席酿酒大师潘兴祥等企业领导共同出席活动，双方正式签署战略合作协议，会稽山·兰亭在东北市场的战略版图再落关键一子。

02
Kuijishan Lanting and Harbin Yiyan Jiuding Trading Reach Cooperation
On the morning of September 3, the strategic cooperation signing ceremony between Kuijishan Lanting and Harbin Yiyan Jiuding Trading Co., Ltd. was held in Shaoxing. Zhang Guolong, Chairman of Harbin Yiyan Jiuding Trading Co., Ltd., along with his core team, and Yin Hongbo, leader of Heilongjiang Jiuzhida, joined Fu Zukang, Party Secretary and Vice Chairman of Kuijishan Shaoxing Wine Co., Ltd., Xu Yiguang, Deputy General Manager of Kuijishan Wine Sales Co., Ltd. and General Manager of Lanting National Liquor Division, Xu Fei, General Manager of Kuijishan Lanting Nationalisation Business Division, and Pan Xingxiang, Lanting Chief Brewing Master, along with other corporate leaders, to jointly attend the event. The two parties formally signed a strategic cooperation agreement, marking another key step in Kuijishan · Lanting’s strategic expansion in the Northeast China market.

03
梅开红已任太白酒业总经理
9月3日，金六福控股集团发布人事任命，梅开红任金六福控股集团办公会成员、太白酒业经营第一责任人、总经理兼销售公司总经理。公开资料显示，梅开红此前曾任职于海南椰岛（集团）贵州酒业公司、玉泉酒业等。
根据通知，蓝水木任金六福酒业财务总监兼酿酒公司财务总监，武玉泉任金六福酒业销售公司副总经理，张馨元任金六福酒业销售公司财务部部长。

03
Mei Kaihong Appointed General Manager of Taibai Liquor
On September 3, Jinliufu Holding Group announced a personnel appointment: Mei Kaihong has been appointed as a member of the Jinliufu Holding Group Office, the primary responsible person for Taibai Liquor’s operations, General Manager, and General Manager of the Sales Company. Public records show that Mei Kaihong previously held positions at Hainan Yedao (Group) Guizhou Liquor Company and Yuquan Liquor, among others.
According to the notice, Lan Shuimu has been appointed Chief Financial Officer of Jinliufu Liquor and Chief Financial Officer of the Brewing Company, Wu Yuquan has been appointed Deputy General Manager of Jinliufu Liquor Sales Company, and Zhang Xinyuan has been appointed Head of the Finance Department of Jinliufu Liquor Sales Company.

04
兰州黄河啤酒年产能约18万吨
9月3日，兰州黄河发布最新投资者关系管理信息，产能方面，目前天水工厂和西宁工厂的啤酒年产能约18万吨；线上销售方面，2026年上半年公司啤酒及饮料业务线上渠道销售收入占整体业务营收比例约为40%。公司已在抖音、天猫、京东等主流电商平台开设自营店铺，其中抖音平台为线上收入的主要来源；产品层面，公司有计划地推出了低酒精度、茶香、果味等清爽型产品，今年公司针对女性与浅饮爱好者推出了果泥啤酒等产品，满足多样化需求。

04
Lanzhou Yellow River’s Annual Beer Production Capacity Approximately 180,000 Tonnes
On September 3, Lanzhou Yellow River released its latest investor relations management information. In terms of production capacity, the current annual beer production capacity of the Tianshui and Xining plants is approximately 180,000 tonnes. In terms of online sales, in the first half of 2026, the company’s online channel sales revenue from its beer and beverage business accounted for approximately 40% of total business revenue. The company has established self-operated stores on major e-commerce platforms including Douyin, Tmall, and JD.com, with Douyin being the primary source of online revenue. At the product level, the company has systematically launched refreshing products with lower alcohol content, tea aromas, and fruit flavours. This year, the company introduced products such as fruit puree beers targeting women and light-drinking enthusiasts to meet diverse consumer needs.

05
古贝春2026开窖仪式举行
9月3日，古贝春集团2026开窖仪式举行。本次活动是第二十四届古贝春酒文化节系列活动之一，以”礼敬自然，匠心开窖”为主题，正式拉开古贝春2026年酿造新周期的序幕。为全方位展示古贝春非遗酿造的工艺特点与品质密码，活动现场设置了工艺解读与体验环节，古贝春酿酒管理部主任张延峰详细讲解了窖池养护标准、酒醅特点、配料比例以及拌料要领；副总工程师王广鹏系统解读了装甑、蒸馏、量质摘酒等关键工序的规范操作与品质把控标准。另外，还邀请经销商代表亲身参与手工拌料，沉浸式感受古法酿造的标准。

05
Gubeichun 2026 Cellar Opening Ceremony Held
On September 3, the Gubeichun Group 2026 cellar opening ceremony was held. The event, part of the 24th Gubeichun Liquor Culture Festival series, was themed “Respecting Nature, Opening the Cellar with Craftsmanship,” officially marking the start of Gubeichun’s 2026 brewing cycle. To comprehensively showcase the craft characteristics and quality secrets of Gubeichun’s intangible cultural heritage brewing, the event featured process interpretation and experience sessions. Zhang Yanfeng, Director of Gubeichun’s Brewing Management Department, provided a detailed explanation of cellar maintenance standards, fermented grain characteristics, ingredient ratios, and mixing techniques. Deputy Chief Engineer Wang Guangpeng systematically explained the standard operating procedures and quality control standards for key processes including steaming, distillation, and quality-based liquor extraction. In addition, distributor representatives were invited to personally participate in manual mixing, immersing themselves in the standards of traditional brewing.

06
优布劳8月新增107家酒馆
9月3日，优布劳精酿啤酒发布8月签约数据，当月全国新增107家优布劳精酿酒馆。企业目前已进入全国800余座城市，门店数量超过3000家，并继续通过鲜啤配送和精酿酒馆模式拓展市场。

06
Youblau Adds 107 New Taverns in August
On September 3, Youblau Craft Beer released its August signing data, with 107 new Youblau craft beer taverns added nationwide during the month. The company has now entered over 800 cities across the country, with more than 3,000 stores, and continues to expand its market through fresh beer delivery and craft beer tavern models.

07
五星酒厂品鉴馆·台江店正式开业
近日，贵州五星酒业集团品鉴馆·黔东南州台江店正式开业，落座台江锦雅酒店。五星酒业早已将酱酒体验馆作为”卖酒向卖生活方式转变”的核心载体，从首家体验馆落地，到如今持续迭代覆盖全国，始终致力于让每一位消费者都能在家门口感受来自茅台镇的酱香风华。此次入驻的台江店，是五星酒业深耕贵州本土、服务黔东南消费者的重要一步，也是品牌终端网络向县域市场纵深推进的又一落子。

07
Wuxing Distillery Tasting Pavilion · Taijiang Store Officially Opens
Recently, Guizhou Wuxing Liquor Group’s tasting pavilion in Taijiang, Qiandongnan Prefecture, officially opened, located at the Taijiang Jinya Hotel. Wuxing Liquor has long positioned its sauce-aroma experience pavilions as a core vehicle for the “transformation from selling liquor to selling lifestyle.” From the opening of its first experience pavilion to its continuous iteration and nationwide coverage, the company has remained committed to allowing every consumer to experience the essence of sauce-aroma from Maotai Town close to home. The Taijiang store represents an important step in Wuxing Liquor’s deepening presence in Guizhou and its service to consumers in Qiandongnan, and is another move in the brand’s terminal network expansion into county-level markets.

08
石湾酒厂推出幻彩系列果味酒
9月1日，广东石湾酒厂集团推出SWB天吉·幻彩系列果味酒，首款产品为12.5度青梅味果酒，并在官方商城及京东、天猫、淘宝等渠道同步销售。新品采用原果发酵方式，并以纯粮基酒调配，主打低度、便携和年轻化消费场景。

08
Shiwan Distillery Launches Fantasy Colour Series Fruit-Flavoured Wine
On September 1, Guangdong Shiwan Distillery Group launched the SWB Tianji · Fantasy Colour series of fruit-flavoured wines, with the first product being a 12.5% plum-flavoured fruit wine, available simultaneously on the official online store and channels including JD.com, Tmall, and Taobao. The new product uses whole-fruit fermentation and is blended with pure-grain base liquor, targeting low-alcohol, portable, and youth-oriented consumption scenarios.

行业动态

Industry News

09
泸州规划建设白酒文旅新地标
9月2日，四川省”十五五”系列发布会泸州专场举行。泸州提出继续做强白酒首位产业，深化泸宜合作，共建世界级优质白酒产业集群；”十五五”期间将推进白酒文化联合申报世界文化遗产，加快建设近5万平方米的中国白酒博物馆、占地100余亩的”酒要会”街区，推动龙马酒庄年底投用，并布局白酒垂直大模型、窖池数字孪生和酒体智能勾调。

09
Luzhou Plans to Build New Baijiu Cultural Tourism Landmarks
On September 2, the Sichuan Province “15th Five-Year Plan” series press conference Luzhou special session was held. Luzhou proposed to continue strengthening the baijiu industry as its primary sector, deepen Luzhou-Yibin cooperation, and jointly build a world-class premium baijiu industrial cluster. During the “15th Five-Year Plan” period, the city will promote the joint application of baijiu culture for World Cultural Heritage status, accelerate the construction of the nearly 50,000-square-metre China Baijiu Museum and the over 100-mu “Jiubar” district, promote the commissioning of Longma Winery by the end of the year, and deploy vertical baijiu large models, digital twin fermentation pits, and intelligent liquor blending.

10
赤水河流域排污国标实施
9月1日，《赤水河流域水污染物排放标准》（GB 47945-2026）正式实施。标准将流域划分为加强保护区、重点控制区和一般控制区，针对城镇污水集中处理设施、发酵酒精和白酒工业两类主要排放源，明确化学需氧量、氨氮和总磷的日均值及瞬时值要求，并收严部分排污单位的单位产品基准排水量，推动流域污染减排、节水和清洁生产。

10
National Discharge Standard for Chishui River Basin Takes Effect
On September 1, the “Discharge Standard for Water Pollutants in the Chishui River Basin” (GB 47945-2026) officially came into effect. The standard divides the basin into strengthened protection zones, key control zones, and general control zones. For the two main discharge sources – municipal wastewater treatment facilities and the fermented alcohol and baijiu industry – it specifies daily average and instantaneous value requirements for chemical oxygen demand, ammonia nitrogen, and total phosphorus, while tightening the benchmark wastewater discharge volume per unit of product for some discharge units, promoting pollution reduction, water conservation, and cleaner production in the basin.

11
2025年四川果酒产量预计3.8万吨
据果酒消费微信公众号消息，9月3日，四川省葡萄酒与果酒行业协会秘书长周劲松发布的《2025年度四川省果酒产业发展报告》显示，据不完全统计，截至2025年12月底，四川省50家主要果酒（含葡萄酒）生产企业上报的统计数据显示，2025年全省果酒（含葡萄酒）年产量超过2.8万吨、年产值近15亿元、年销售额8亿元。加上其他未能统计汇总的生产企业，预计全省果酒（含葡萄酒）年产量为3.8万吨、年产值近20亿元、年销售额达到10亿元，与2024年基本持平。

11
2025 Sichuan Fruit Wine Production Estimated at 38,000 Tonnes
According to the Fruit Wine Consumption WeChat account, on September 3, Zhou Jinsong, Secretary-General of the Sichuan Wine and Fruit Wine Industry Association, released the “2025 Sichuan Province Fruit Wine Industry Development Report.” The report showed that according to incomplete statistics, as of the end of December 2025, data submitted by 50 major fruit wine (including wine) production enterprises in Sichuan Province indicated that in 2025, the province’s annual fruit wine (including wine) production exceeded 28,000 tonnes, with annual output value approaching RMB 1.5 billion and annual sales of RMB 800 million. Including other production enterprises not covered in the statistics, the estimated annual fruit wine (including wine) production in the province is 38,000 tonnes, with annual output value approaching RMB 2 billion and annual sales reaching RMB 1 billion, roughly flat with 2024.