酒业要闻·10月18日 China Beverage Alcohol News – October 18

酒业要闻·10月18日

China Beverage Alcohol News – October 18

企业动态

Company News

01
i茅台上线茅台酱香酒重阳节活动
据小茅i茅台微信公众号消息，10月18日09:00-10月31日23:59，茅台APP将开启“今又重阳·酒是故乡浓”主题活动。茅台1935酒、茅台王子酒、贵州大曲酒等多款产品参与活动，还有年份酒专场、限时限量买赠、满赠喜马拉雅会员卡等多重福利放送。

01
iMoutai Launches Moutai Sauce-Aroma Liquor Double Ninth Festival Campaign
According to the XiaoMao iMoutai WeChat account, from 09:00 on October 18 to 23:59 on October 31, the iMoutai app will run a themed campaign titled “Double Ninth Again · Liquor Tastes Best from Home.” Products including Moutai 1935, Moutai Prince Liquor, and Guizhou Daqu will participate, alongside a dedicated vintage liquor session, limited-time and limited-quantity buy-and-gift offers, and a gift-with-purchase Himalaya membership card, among other benefits.

02
习酒独家冠名的《三餐四季》（第四季）启动
10月17日，“品诗画浙江 看美丽中国”中央广播电视总台精品节目浙江启播活动在杭州举行。活动宣布《三餐四季》（第四季）正式启动，将于央视综合频道周末黄金档播出。据悉，《三餐四季》是由中央广播电视总台综合频道（CCTV-1）与商务部联合打造，贵州习酒独家冠名的大型美食文旅节目。

02
Xijiu-Exclusive-Sponsored “Three Meals, Four Seasons” (Season 4) Launched
On October 17, the China Media Group premium programme Zhejiang launch event, themed “Taste the Poetic and Picturesque Zhejiang, See Beautiful China,” was held in Hangzhou. The event announced the official launch of “Three Meals, Four Seasons” (Season 4), which will air in CCTV-1’s weekend prime-time slot. It is understood that “Three Meals, Four Seasons” is a large-scale food and cultural tourism programme jointly produced by CCTV-1 and the Ministry of Commerce, with Guizhou Xijiu as exclusive title sponsor.

03
安徽省青年集体婚礼在古井集团举行
10月18日，以“皖美之约，‘贡’聚良缘”为主题，2026年安徽省暨亳州市青年集体婚礼在古井集团举行。现场，与会嘉宾与新人代表共同完成了古井贡酒纪念酒封藏仪式。

03
Anhui Provincial Youth Collective Wedding Held at Gujing Group
On October 18, the 2026 Anhui Province and Bozhou City Youth Collective Wedding, themed “A Beautiful Anhui Appointment, ‘Gujing’ Brings Together Good Matches,” was held at Gujing Group. At the event, guests and newlywed representatives jointly completed the sealing ceremony for Gujing Gongjiu commemorative liquor.

04
泸州老窖投资的物联项目正式投产
10月17日，泸州沐森物联科技有限公司射频芯片及精密模切项目投产仪式在江南科技产业园举行。据悉，沐森物联项目是泸州老窖集团下属四川新宏信资产管理有限公司投资的重点项目。泸州沐森物联科技有限公司总经理陈志军表示，沐森物联依托高标准无尘车间和智能化产线，坚持技术创新与品质管控，为合作伙伴提供高品质、高精度、高性价比的射频芯片产品以及精密模切配套解决方案。

04
IoT Project Invested by Luzhou Laojiao Officially Commences Production
On October 17, the commissioning ceremony for the RF chip and precision die-cutting project of Luzhou Musen IoT Technology Co., Ltd. was held at the Jiangnan Science and Technology Industrial Park. It is understood that the Musen IoT project is a key investment of Sichuan Xinhongxin Asset Management Co., Ltd., a subsidiary of Luzhou Laojiao Group. Chen Zhijun, General Manager of Luzhou Musen IoT Technology Co., Ltd., stated that Musen IoT, relying on high-standard cleanrooms and intelligent production lines, adheres to technological innovation and quality control to provide partners with high-quality, high-precision, and cost-effective RF chip products and precision die-cutting supporting solutions.

05
华山论剑西凤酒助力渭南群星演唱会
10月17日，由华山论剑西凤酒助力的「与华相宜 · 悦见渭南」2026群星演唱会在渭南体育中心举行。活动邀请了沙宝亮、周晓鸥、潘美辰、庄心妍、海伦、周澎六位歌手。

05
Huashan Lunjian Xifeng Liquor Supports Weinan All-Star Concert
On October 17, the 2026 All-Star Concert “In Harmony with Huashan · Joyful Encounters in Weinan,” supported by Huashan Lunjian Xifeng Liquor, was held at the Weinan Sports Centre. Six singers were invited: Sha Baoliang, Zhou Xiaoou, Pan Meichen, Zhuang Xinyan, Helen, and Zhou Peng.

06
吴向东百城直播走进江苏靖江
10月16日，珍酒李渡集团董事长吴向东地域文化百城直播走进江苏靖江。以“忠武岳飞开创靖江800年福祉”为主题，通过“吴金东-珍酒李渡”视频号直播，吸引约120万人次在线观看，点赞近110万。

06
Wu Xiangdong’s Hundred-City Livestream Visits Jingjiang, Jiangsu
On October 16, Wu Xiangdong, Chairman of ZJLD Group, brought his regional culture Hundred-City Livestream to Jingjiang, Jiangsu. Themed “The Loyal and Martial Yue Fei Created 800 Years of Prosperity for Jingjiang,” the livestream on the “Wu Xiangdong – ZJLD” WeChat Channels account attracted approximately 1.2 million views and nearly 1.1 million likes.

07
国台·青铜觥系列产品上市
据国台酒微信公众号10月17日消息，近日国台·青铜觥系列产品上市发布会在南京举行。天士力创始人、国台创始人、天士力集团终身荣誉主席、天士力数智健康产业集团董事长、国台数智酒业集团创新生产力总师闫希军表示，国台·青铜觥是国台文创系列酒新成员。国台文创酒包括盛世龙脉系列、皇樽七贤系列、青铜觥系列、壮美山河系列和台文化系列等。

07
Guotai · Bronze Gong Series Launched
According to the Guotai Liquor WeChat account on October 17, the launch event for the Guotai · Bronze Gong series was recently held in Nanjing. Yan Xijun, founder of Tianshili, founder of Guotai, Lifetime Honorary Chairman of Tianshili Group, Chairman of Tianshili Digital-Intelligent Health Industry Group, and Chief Innovation Productivity Engineer of Guotai Digital-Intelligent Liquor Group, stated that Guotai · Bronze Gong is a new member of Guotai’s cultural and creative liquor series. Guotai’s cultural and creative liquors include the Prosperous Dragon Vein series, Imperial Goblet Seven Sages series, Bronze Gong series, Majestic Mountains and Rivers series, and Platform Culture series, among others.

08
《钓鱼台酒有问有答》第2季即将上线
据钓鱼台酒微信公众号消息，10月19日，《钓鱼台酒有问有答》第2季将正式上线。这是企业自制科普微视频，由工艺负责人出镜主讲。

08
“Diaoyutai Liquor Q&A” Season 2 to Launch Soon
According to the Diaoyutai Liquor WeChat account, Season 2 of “Diaoyutai Liquor Q&A” will officially launch on October 19. This is a self-produced popular-science micro-video series, hosted on camera by the person in charge of craftsmanship.

09
皇沟冠名河南省直单位网球团体赛
10月17日，由皇沟酒业冠名赞助的2026年河南省直单位网球团体邀请赛在河南省体育场馆中心完赛。皇沟酒业副总经理胡淇皓表示，网球运动优雅而充满活力，讲究精准、耐力与智慧，与皇沟馥香“醇和甘润、诸味协调”的品质追求高度契合。

09
Huanggou Title-Sponsors Henan Provincial Direct Units Tennis Team Tournament
On October 17, the 2026 Henan Provincial Direct Units Tennis Team Invitational, title-sponsored by Huanggou Liquor, concluded at the Henan Provincial Sports Centre. Hu Qihao, Deputy General Manager of Huanggou Liquor, stated that tennis is elegant and full of vitality, emphasising precision, endurance, and intelligence, which aligns closely with Huanggou Fuxiang’s quality pursuit of “mellow, sweet and smooth, with harmonious flavours.”

10
「塔牌本酒杯」第七届高尔夫挑战赛收杆
10月16日，「塔牌本酒杯」第七届浙江省高尔夫球队际挑战赛总决赛在湖州德清观云高尔夫球场收杆。作为本届赛事冠名方，塔牌携本酒、本原酒等本系列产品全程亮相。

10
“Tapai Benjiu Cup” 7th Golf Challenge Concludes
On October 16, the finals of the “Tapai Benjiu Cup” 7th Zhejiang Provincial Golf Team Challenge concluded at the Guanyun Golf Course in Deqing, Huzhou. As the title sponsor of this year’s event, Tapai presented its Benjiu, Ben Yuanjiu, and other Ben series products throughout the event.

11
第25届花冠九九储酒文化节举行
10月18日，第25届花冠九九储酒文化节暨第六届鲁酒振兴花冠高质量发展峰会在山东巨野举行。活动以“花冠美酒年份为证”为主题，花冠集团董事长刘念波提到，花冠每年储酒两千多吨，累计储存老酒超5万吨。

11
The 25th Huaguan Double Ninth Liquor Storage Culture Festival Held
On October 18, the 25th Huaguan Double Ninth Liquor Storage Culture Festival and the 6th Shandong Liquor Revitalisation Huaguan High-Quality Development Summit were held in Juye, Shandong. Themed “Huaguan Fine Liquor, Vintage as Proof,” Liu Nianbo, Chairman of Huaguan Group, noted that Huaguan stores more than 2,000 tonnes of liquor each year and has cumulatively stored over 50,000 tonnes of aged liquor.

行业动态

Industry News

12
第六届“问酒”大会举行
10月17日，以“不为劝酒、只为懂酒”为主题，第六届“问酒”大会在武汉国际博览中心举行。会议提出了几个判断：即时零售的爆发，让酒类消费从“提前计划购买”变成“30分钟到家的即兴消费”，彻底改写了酒业的营销逻辑；线上“云喝酒”难成主流，但作为轻量化情绪社交的补充值得长期经营；而在抖音超3.3亿酒水兴趣用户的巨大流量面前，合规是不可逾越的红线——酒水内容营销的正解，是从“劝人喝酒”转向“分享饮酒生活方式”。

12
The 6th “Ask the Liquor” Conference Held
On October 17, the 6th “Ask the Liquor” Conference, themed “Not to Urge Drinking, But to Understand Liquor,” was held at the Wuhan International Expo Centre. The conference put forward several judgements: the explosion of instant retail has transformed liquor consumption from “planned purchases in advance” to “impromptu consumption delivered home in 30 minutes,” fundamentally rewriting the liquor industry’s marketing logic; online “cloud drinking” is unlikely to become mainstream, but as a supplement to lightweight emotional socialising, it is worth long-term cultivation; and in the face of Douyin’s massive traffic of over 330 million liquor-interested users, compliance is an insurmountable red line — the correct approach for liquor content marketing is to shift from “urging people to drink” to “sharing a drinking lifestyle.”

13
仁怀前三季度限上白酒销售企业销售额增长22.6%
10月17日，仁怀白酒营销及供应链企业代表座谈会召开。会议透露，2026年1-9月，全市限上白酒销售企业76家，完成销售额1987.5亿元，同比增长22.6%。此外，出口方面，除茅台酒外，仁怀地方白酒出口额接近1500万元，较2025年同期实现翻倍增长。

13
Renhuai’s Above-Designated-Size Baijiu Sales Enterprises See Sales Grow 22.6% in First Three Quarters
On October 17, the Renhuai Baijiu Marketing and Supply Chain Enterprise Representatives Symposium was held. The meeting revealed that from January to September 2026, the city’s 76 above-designated-size baijiu sales enterprises achieved sales of RMB 198.75 billion, up 22.6% year-on-year. In terms of exports, excluding Moutai liquor, Renhuai’s local baijiu export value approached RMB 15 million, doubling compared with the same period in 2025.