酒业要闻·7月30日

企业动态

Company News

01
第六届郎酒庄园会员节定档
7月30日，郎酒官宣，第六届郎酒庄园会员节定档8月19日。郎酒庄园会员节是郎酒为会员打造的专属节日，致力于为用户提供极致服务与体验，依托顶级专家学者输出洞见与智慧，为郎酒庄园会员赋能和创造价值。

01
The 6th Langjiu Estate Member Festival Scheduled
On July 30, Langjiu officially announced that the 6th Langjiu Estate Member Festival is scheduled for August 19. The Langjiu Estate Member Festival is an exclusive event created by Langjiu for its members, dedicated to delivering exceptional service and experiences. Leveraging insights and wisdom from top experts and scholars, the festival empowers Langjiu Estate members and creates value for them.

02
老白干携手舞剧《颜真卿》
7月28日，舞剧《颜真卿》河北省内巡演发布会在衡水老白干景区举行。河北衡水老白干酒业股份有限公司与河北省歌舞剧院演艺有限公司签署战略合作协议，成为该舞剧省内巡演独家战略合作伙伴。巡演将于8月至9月走进衡水、唐山等地，首站定于8月21日至22日在衡水保利大剧院上演。

02
Laobaigan Partners with Dance Drama “Yan Zhenqing”
On July 28, the press conference for the Hebei provincial tour of the dance drama “Yan Zhenqing” was held at the Hengshui Laobaigan scenic area. Hebei Hengshui Laobaigan Liquor Co., Ltd. signed a strategic cooperation agreement with Hebei Song and Dance Theatre Performance Co., Ltd., becoming the exclusive strategic partner for the drama’s provincial tour. The tour will visit Hengshui, Tangshan, and other cities from August to September, with the opening performance scheduled for August 21–22 at the Hengshui Poly Grand Theatre.

03
舍得酒业2026年”芳樽盛宴”举办
据舍得酒业微信公众号7月30日消息，近日，舍得酒业2026年”芳樽盛宴”品鉴晚宴在长春圆满举办。活动携手吉林省白山方大集团，邀请核心消费者齐聚一堂。舍得酒业品牌大使引导现场百余位消费者，通过”色、香、味、格、嗅”五步老酒品鉴，感受舍得老酒的品质。未来，舍得”芳樽盛宴”活动将继续走进全国多个城市。

03
Shede Liquor Hosts 2026 “Fangzun Feast”
According to the Shede Liquor WeChat account on July 30, the Shede Liquor 2026 “Fangzun Feast” tasting dinner was recently successfully held in Changchun. The event, held in partnership with Jilin Baishan Fangda Group, brought together core consumers. Shede Liquor’s brand ambassadors guided over 100 consumers through a five-step aged liquor tasting process – “colour, aroma, taste, style, and bouquet” – allowing them to experience the quality of Shede’s aged liquors. Going forward, the Shede “Fangzun Feast” events will continue to visit multiple cities across the country.

04
沱牌招募青年合伙人
据沱牌酒微信公众号7月29日消息，沱牌青年合伙人正在招募中。据介绍，沱牌为合伙人提供畅销产品代理、区域保护、创业基金支持、管家式服务四大支持，可代理产品包括沱牌特级T68、沱牌特曲窖龄20/30、沱牌曲酒中国名酒纪念版、沱牌曲酒·80版。

04
Tuopai Recruiting Young Partners
According to the Tuopai Liquor WeChat account on July 29, Tuopai is currently recruiting young partners. It is understood that Tuopai offers four types of support for partners: distribution rights for best-selling products, regional protection, start-up fund support, and concierge-style services. Available products for distribution include Tuopai Premium T68, Tuopai Tequ Cellar-Aged 20/30, Tuopai Qujiu China Famous Liquor Commemorative Edition, and Tuopai Qujiu · 80s Edition.

05
十五国驻华使节齐聚柳林酒业
7月28日，”千年柳林 酒海飘香”第四届驻华外交官走进柳林酒业主题活动在陕西柳林酒业集团成功举办。来自佛得角、拉脱维亚、博茨瓦纳、也门、韩国、西班牙、越南等15个国家的16位驻华大使、公使、参赞齐聚柳林古镇。柳林酒业集团酒业公司总经理周峰在致辞中表示，希望各位外交官当好柳林酒的海外传播使者，让千年秦酒香飘世界，让更多国家读懂中国白酒文化。

02
Diplomats from 15 Countries Gather at Liulin Liquor
On July 28, the “Millennium Liulin · Aroma of the Wine Sea” 4th Diplomats in China Visiting Liulin Liquor themed event was successfully held at Shaanxi Liulin Liquor Group. Sixteen ambassadors, ministers, and counsellors from 15 countries – including Cape Verde, Latvia, Botswana, Yemen, South Korea, Spain, and Vietnam – gathered in Liulin Ancient Town. Zhou Feng, General Manager of Liulin Liquor Group’s Liquor Division, stated in his address that he hopes the diplomats will serve as overseas ambassadors for Liulin liquor, spreading the aroma of thousand-year-old Qin liquor across the world and helping more countries understand Chinese baijiu culture.

06
人头马君度一季报：干邑增长7.7%
法国当地时间7月29日，人头马君度集团（Rémy Cointreau）发布了2026-27财年第一季度（2026年4月至6月）销售报告。数据显示，集团一季度实现销售收入2.232亿欧元（约合人民币17.2亿元），在剔除汇率等影响后的有机销售额同比增长1.3%。其中，核心业务干邑（Cognac）板块有机增长达7.7%，成为驱动整体业绩回升的核心引擎。

06
Rémy Cointreau Q1 Report: Cognac Grows 7.7%
On July 29, French time, Rémy Cointreau Group released its sales report for the first quarter of fiscal year 2026-27 (April to June 2026). The data showed that the group achieved sales revenue of €223.2 million (approximately RMB 1.72 billion) in the first quarter, with organic sales growth of 1.3% year-on-year after excluding the impact of exchange rates and other factors. Among these, the core Cognac division achieved organic growth of 7.7%, becoming the key driver of overall performance recovery.

行业动态

Industry News

07
21只白酒股飘红
7月30日，白酒板块集体走高。截至收盘，金种子酒、舍得酒业涨停，21只白酒股上涨，金种子酒、山西汾酒、口子窖涨超5%。贵州茅台收盘价达1361.76元/股，上涨3.09%；五粮液收盘价达78.56元/股，上涨4.51%；山西汾酒收盘价135.96元/股，上涨6.04%；泸州老窖收盘价达90.54元/股，上涨2.62%；洋河股份收盘价达42.44元/股，上涨4.82%。

07
21 Baijiu Stocks Post Gains
On July 30, the baijiu sector rallied across the board. By market close, Jinzhongzi and Shede Liquor both hit the daily limit-up, with 21 baijiu stocks posting gains. Jinzhongzi, Shanxi Fenjiu, and Kouzi Distillery all rose more than 5%. Kweichow Moutai closed at RMB 1,361.76 per share, up 3.09%; Wuliangye closed at RMB 78.56 per share, up 4.51%; Shanxi Fenjiu closed at RMB 135.96 per share, up 6.04%; Luzhou Laojiao closed at RMB 90.54 per share, up 2.62%; and Yanghe Co. closed at RMB 42.44 per share, up 4.82%.

08
低杂醇白酒团体标准发布大会在京召开
7月30日下午，以”立低杂醇新标尺 开白酒健康新局”为主题的低杂醇白酒团体标准发布大会在北京召开。据悉，本次大会由中国食品工业协会主办、安徽宣酒集团承办。会上，《低杂醇白酒质量要求》浓香型、芝麻香型、兼香型三项团体标准正式发布。这是白酒行业首次针对”低杂醇”品类建立的系统性标准体系。

08
Low Mixed Alcohol Baijiu Group Standard Release Conference Held in Beijing
On the afternoon of July 30, the Low Mixed Alcohol Baijiu Group Standard Release Conference, themed “Establishing a New Benchmark for Low Mixed Alcohol, Opening a New Chapter for Healthy Baijiu,” was held in Beijing. It is understood that the conference was hosted by the China National Food Industry Association and organised by Anhui Xuanjiu Group. At the conference, three group standards for “Quality Requirements for Low Mixed Alcohol Baijiu” – for strong-aroma, sesame-aroma, and multi-aroma (jianxiang) types – were officially released. This marks the first time the baijiu industry has established a systematic standard system specifically for the “low mixed alcohol” category.

09
抖音白酒电商培训班将在江西举办
7月30日消息，江西省酒类流通协会定于8月4日在南昌联合抖音电商平台白酒板块举办”溯源保真、江西白酒、诚信经营”行业赋能培训班。培训将围绕酒水行业趋势、品牌线上运营、创新玩法、新商激励、平台流量扶持、达人撮合及江西品牌溯源等七个板块展开，由抖音电商平台白酒业务板块总监滕辉授课，活动免费，报名截至8月2日。

09
Douyin Baijiu E-Commerce Training Course to Be Held in Jiangxi
According to news on July 30, the Jiangxi Liquor Circulation Association has scheduled a joint training course with Douyin’s e-commerce platform liquor division on August 4 in Nanchang, themed “Traceability and Authenticity, Jiangxi Baijiu, Integrity in Business,” aimed at empowering the industry. The training will cover seven modules including liquor industry trends, brand online operations, innovative strategies, new merchant incentives, platform traffic support, influencer matching, and Jiangxi brand traceability. The course will be delivered by Teng Hui, Director of Douyin’s e-commerce platform liquor division. The event is free of charge, with registration closing on August 2.

10
老龙口白酒国家地理标志产品保护示范区通过验收
7月27日-28日，沈阳大东区老龙口白酒国家地理标志产品保护示范区完成国家知识产权局专家组验收。验收组通过资料审查、实地走访酒文化博物馆、检测机构、市场终端等点位开展核验，对当地示范区的制度建设、地标监管、品牌培育成效予以肯定。

10
Laolongkou Baijiu National Geographical Indication Product Protection Demonstration Zone Passes Review
From July 27 to 28, the Laolongkou Baijiu National Geographical Indication Product Protection Demonstration Zone in Dadong District, Shenyang, passed the expert panel review conducted by the China National Intellectual Property Administration. The review team carried out verification through document review and on-site inspections of the wine culture museum, testing institutions, and retail terminals, affirming the demonstration zone’s progress in institutional development, geographical indication supervision, and brand cultivation.

11
绵竹召开白酒产业调研座谈会
7月27日至28日，四川中国白酒金三角发展研究院首席顾问王少雄率专家团队一行前往绵竹开展专题调研。王少雄表示，绵竹酒业集团作为国企平台，要清醒认识到自身的国企属性与平台使命，要主动立足产区、服务产区、赋能产区，带动辖区中小酒企抱团发展、协同发展，持续激活绵竹白酒产业内生动力，助力绵竹白酒产区整体能级和核心竞争力持续跃升。

11
Mianzhu Holds Baijiu Industry Research Symposium
From July 27 to 28, Wang Shaoxiong, Chief Advisor of the Sichuan China Baijiu Golden Triangle Development Research Institute, led a team of experts to Mianzhu for a special research visit. Wang Shaoxiong stated that as a state-owned enterprise platform, Mianzhu Liquor Group must clearly recognise its state-owned attributes and platform mission, proactively root itself in the production region, serve the region, empower the region, drive local small and medium-sized liquor enterprises to pursue coordinated and collaborative development, continuously activate the endogenous momentum of Mianzhu’s baijiu industry, and help elevate the overall capabilities and core competitiveness of the Mianzhu baijiu production region.

12
第十五届贵州酒博会征集主题
7月28日，贵州国际酒类博览会服务平台发布通知表示，第十五届中国（贵州）国际酒类博览会定于9月11日至13日在贵阳举行，现面向社会公开征集展会主题，征集截止时间为8月10日。主题要求控制在8至16字，紧扣”国家级、国际性、专业化”定位，并融合全球佳酿、开放合作和美酒生活等元素；最终入选者将获得荣誉证书、开幕式VIP席位及纪念礼盒。

12
The 15th Guizhou Wine Expo Solicits Themes
On July 28, the Guizhou International Wine Expo Service Platform issued a notice stating that the 15th China (Guizhou) International Alcoholic Beverages Expo will be held from September 11 to 13 in Guiyang, and is now open for public submissions for the expo theme, with a deadline of August 10. The theme should be between 8 and 16 characters, closely aligned with the positioning of “national, international, and professional,” and should incorporate elements such as global fine wines, open cooperation, and the good life of fine wine. The selected winner will receive an honorary certificate, VIP seats at the opening ceremony, and a commemorative gift box.