酒业要闻·9月5日 China Liquor Industry News – September 5

酒业要闻·9月5日

China Liquor Industry News – September 5

企业动态

Company News

01
茅台发布科技攻关项目
近日，茅台第八期”科技攻关 揭榜挂帅”项目启动申报，课题为烤花陶瓷瓶内容物杂质高精度快检装置研制，总投资不超过350万元，项目周期不超过1年。项目要求采用无辐射、无污染的外部检测方式，融合视觉、声学等信号，实现多规格酒瓶自动在线检测与低损伤剔除。申报截止时间为10月10日，终评将于12月至2027年1月进行。

01
Moutai Launches Science and Technology Research Project
Recently, Moutai’s eighth phase of the “Science and Technology Research · Open Competition” project began accepting applications. The project focuses on developing a high-precision rapid inspection device for impurities in decorated ceramic bottles, with a total investment not exceeding RMB 3.5 million and a project cycle of no more than one year. The project requires the use of radiation-free, non-polluting external detection methods, integrating visual and acoustic signals to achieve automatic online inspection of multiple bottle specifications and low-damage rejection. The application deadline is October 10, with final evaluation scheduled from December to January 2027.

02
舍得酒与亚布力企业家论坛联名酒发布
9月4日至6日，2026亚布力企业家论坛第二十二届夏季年会召开，舍得酒作为2026亚布力企业家论坛”战略合作伙伴”与”唯一指定白酒”再次亮相。
9月4日晚，”以舍得，致敬时代企业家——舍得之夜”举行，亚布力企业家论坛秘书长张洪涛与复星全球合伙人、舍得酒业总裁唐珲共同执礼发布”亚布力论坛舍得联名酒”。晚宴现场，亚布力论坛、舍得酒业与58同城（集团）、正略集团、华铁传媒、博将资本、迈胜医疗集团、天明集团、天创数码集团、杰思集团、北京智海王潮、华科育新十家企业签署了年度战略用酒合作协议。

02
Shede Liquor and Yabuli Entrepreneurs Forum Launch Co-Branded Liquor
From September 4 to 6, the 2026 Yabuli Entrepreneurs Forum 22nd Summer Annual Conference was held, with Shede Liquor once again appearing as the “Strategic Partner” and “Exclusive Designated Baijiu” of the 2026 Yabuli Entrepreneurs Forum.
On the evening of September 4, “With Shede, Saluting the Entrepreneurs of the Era – Shede Night” was held, where Zhang Hongtao, Secretary-General of the Yabuli Entrepreneurs Forum, and Tang Hui, Global Partner of Fosun and President of Shede Liquor, jointly presided over the launch of the “Yabuli Forum Shede Co-Branded Liquor.” At the dinner, Yabuli Forum and Shede Liquor signed annual strategic liquor supply cooperation agreements with ten enterprises: 58.com (Group), Zhenglue Group, Huatie Media, Bojiang Capital, Maisheng Medical Group, Tianming Group, Tianchuang Digital Group, Jiesi Group, Beijing Zhihai Wangchao, and Huake Yuxin.

03
“梦之蓝公益球场”落成
9月3日，豪群公益基金会公益行（宿迁站）暨”梦之蓝公益球场”落成活动举行，10座标准化公益篮球场在宿迁多所中小学投入使用，现场开展趣味投篮、师生友谊赛等活动，为青少年改善运动条件。据悉，豪群公益基金会已在全国捐建超过700片公益球场。

03
“Dream Blue Public Welfare Basketball Courts” Completed
On September 3, the Haoqun Public Welfare Foundation’s charity tour (Suqian stop) and the “Dream Blue Public Welfare Basketball Courts” completion ceremony were held, with 10 standardised public welfare basketball courts put into use at multiple primary and secondary schools in Suqian. Activities including fun shooting contests and teacher-student friendship matches were held on site, improving sports conditions for young people. It is understood that the Haoqun Public Welfare Foundation has donated and built more than 700 public welfare basketball courts across the country.

04
洋河酒厂文化旅游区入选”工业旅游发展优秀案例”
9月3日，2026中国文化旅游产业博览会于天津举办，洋河酒厂文化旅游区作为宿迁市重点文旅单位、工业旅游发展优秀案例受邀参加。活动现场，主办方发布了50个工业旅游发展优秀案例，涵盖工业遗产活化、工厂观光、工业研学、科技体验等领域，洋河酒厂文化旅游区成功入选”2026工业旅游发展优秀案例”。

04
Yanghe Distillery Cultural Tourism Zone Selected as “Outstanding Case of Industrial Tourism Development”
On September 3, the 2026 China Cultural Tourism Industry Expo was held in Tianjin, with the Yanghe Distillery Cultural Tourism Zone invited as a key cultural tourism unit of Suqian and an outstanding case of industrial tourism development. At the event, the organisers released 50 outstanding cases of industrial tourism development, covering areas such as industrial heritage revitalisation, factory tours, industrial study tours, and technology experiences, with the Yanghe Distillery Cultural Tourism Zone successfully selected as a “2026 Outstanding Case of Industrial Tourism Development.”

05
仰韶打酒郑州首店开业
9月5日，仰韶酒业”仰韶打酒”郑州首店开业。门店采用酒厂直供和社区零售模式，经营白酒、果酒及精酿啤酒等产品，面向消费者提供现场选酒、打酒和多元酒饮体验。

05
Yangshao Dajiu Opens First Store in Zhengzhou
On September 5, Yangshao Liquor’s “Yangshao Dajiu” opened its first store in Zhengzhou. The store adopts a distillery-direct-supply and community retail model, offering baijiu, fruit wine, and craft beer, providing consumers with on-site selection, dispensing, and diverse liquor drinking experiences.

06
茅台广西省区与广西酒类行业协会交流座谈
9月2日，茅台广西省区与广西酒类行业协会举行交流座谈，围绕消费调整期的市场痛点、渠道协同和区域增量展开研讨。与会人员提出，依托广西面向东盟的区位优势及平陆运河建设机遇，进一步完善渠道布局、强化厂商协同和合规经营，探索茅台文化传播与区域消费场景融合，推动广西市场稳健发展。

06
Moutai Guangxi Regional Office and Guangxi Liquor Industry Association Hold Exchange Talks
On September 2, the Moutai Guangxi Regional Office and the Guangxi Liquor Industry Association held exchange talks, discussing market pain points during the consumption adjustment period, channel collaboration, and regional growth. Attendees proposed leveraging Guangxi’s geographic advantages facing ASEAN and the Pinglu Canal construction opportunities to further improve channel layout, strengthen manufacturer-distributor collaboration and compliance, explore the integration of Moutai culture communication with regional consumption scenarios, and promote the steady development of the Guangxi market.

07
汾酒鸡尾酒主题夜落地巴黎
近日，汾酒在法国巴黎举办鸡尾酒主题活动，以汾酒、竹叶青酒为基酒推出3款创意鸡尾酒，并通过调饮展示、品鉴互动等形式呈现中国白酒的风味特点。活动以国际化调饮场景连接当地消费者，探索清香型白酒在海外餐饮及鸡尾酒消费中的表达方式，推动中国白酒文化在欧洲市场传播。

07
Fenjiu Cocktail Theme Night Held in Paris
Recently, Fenjiu hosted a cocktail-themed event in Paris, France, creating three creative cocktails using Fenjiu and Zhuyeqing as base spirits, and presenting the flavour characteristics of Chinese baijiu through cocktail demonstrations and tasting interactions. The event connected with local consumers through international cocktail scenarios, exploring the expression of light-aroma baijiu in overseas dining and cocktail consumption, and promoting the dissemination of Chinese baijiu culture in the European market.

08
南昌市市长梅亦调研李渡酒业
9月3日，南昌市委副书记、市长梅亦在进贤县调研特色产业和文化传承工作，期间走进国宝李渡酒厂，了解遗址保护、酿造技艺传承和产品研发等情况。梅亦提出，坚持保护优先、合理利用，深入挖掘并讲好酒文化故事，提升产品附加值，丰富消费业态，推动商农文旅体健融合发展。

08
Nanchang Mayor Mei Yi Visits Lidu Liquor for Research
On September 3, Mei Yi, Deputy Party Secretary and Mayor of Nanchang, conducted research on specialty industries and cultural heritage in Jinxian County, during which she visited the Guobao Lidu Distillery to learn about heritage site protection, brewing technique inheritance, and product development. Mei Yi proposed adhering to protection-first and rational utilisation principles, deeply exploring and telling the stories of liquor culture, enhancing product added value, enriching consumption formats, and promoting the integrated development of commerce, agriculture, culture, tourism, sports, and health.

09
董酒两大技术委员会完成换届
9月3日，贵州董酒召开第五届评酒委员会暨第二届生产技术顾问委员会换届大会。徐海燕任第五届评酒委员会主任，田永杰任第二届生产技术顾问委员会主任，会议同时明确两委员会其他成员。新一届委员会将围绕酒体质量控制、样品与数据管理、人才培养、技术传承及科研创新开展工作。

09
Dongjiu’s Two Technical Committees Complete Leadership Transition
On September 3, Guizhou Dongjiu held the leadership transition meeting for the 5th Liquor Evaluation Committee and the 2nd Production Technology Advisory Committee. Xu Haiyan was appointed Director of the 5th Liquor Evaluation Committee, and Tian Yongjie was appointed Director of the 2nd Production Technology Advisory Committee. The meeting also confirmed the other members of both committees. The new committees will focus on liquor body quality control, sample and data management, talent cultivation, technical heritage, and research innovation.

10
比亚迪高管之子拟控股老牌酒企通天酒业
9月2日，港股葡萄酒企通天酒业公告称，要约人王赫计划以每股0.2港元收购约5632万股股份。若交易完成，王赫持股比例将从11.22%升至29.9%，成为通天酒业第一大单一股东。
有媒体消息表示，王赫系比亚迪集团执行副总裁王念强之子，其旗下的伯翰投资曾参与比亚迪半导体等科创企业的投资。

10
BYD Executive’s Son Plans to Take Control of Established Wine Company Tontine Wines
On September 2, Hong Kong-listed wine company Tontine Wines International Holdings Limited announced that offeror Wang He plans to acquire approximately 56.32 million shares at HK$0.20 per share. If the transaction is completed, Wang He’s shareholding will increase from 11.22% to 29.9%, making him the largest single shareholder of Tontine Wines.
According to media reports, Wang He is the son of Wang Nianqiang, Executive Vice President of BYD Group, and his investment firm Bohan Investment has previously participated in investments in technology enterprises including BYD Semiconductor.

11
领匠酒业举行新品发布会
9月4日下午，”金秋养元·龙马精神”2026领匠秋季新品发布会在贵阳市观山湖举行，仁怀市酒业协会有关负责人应邀出席活动并致辞，与行业专家、经销商伙伴及各界嘉宾共同见证领匠酒业新品亮相。

11
Lingjiang Liquor Holds New Product Launch
On the afternoon of September 4, the “Golden Autumn Nourishment · Dragon Horse Spirit” 2026 Lingjiang Autumn New Product Launch was held in Guanshanhu, Guiyang. Representatives from the Renhuai Liquor Industry Association were invited to attend and deliver speeches, joining industry experts, distributor partners, and guests from all sectors to witness the unveiling of Lingjiang Liquor’s new products.

行业动态

Industry News

12
7月中国酒业指数环比回升
9月4日，中国酒业协会发布2026年7月”中国酒业指数（ZJZS/CADI）”。当月静态指数为90.27点，环比上涨1.76点；动态指数为85.52点，环比上涨0.62点。白酒静态指数为76.78点，环比上涨3.09点；动态指数为82.48点，环比上涨1.42点。各项指数仍低于100点荣枯线，但均较上月回升。

12
China Liquor Industry Index Rebounds Month-on-Month in July
On September 4, the China Alcoholic Drinks Association released the July 2026 “China Liquor Industry Index (ZJZS/CADI).” The static index for the month stood at 90.27 points, up 1.76 points month-on-month; the dynamic index stood at 85.52 points, up 0.62 points month-on-month. The baijiu static index stood at 76.78 points, up 3.09 points month-on-month; the dynamic index stood at 82.48 points, up 1.42 points month-on-month. All indices remain below the 100-point boom-or-bust line but have rebounded from the previous month.

13
越西评审白酒产业十五五规划
9月2日，越西县召开白酒产业”十五五”发展规划暨2035年远景目标纲要评审会。来自四川省酒类科研、行业协会、高校及五粮液、郎酒等单位的专家，围绕产业定位、产能建设、品牌塑造、酒旅融合、企业培育、渠道和风险防控提出修改意见。

13
Yuexi Reviews Baijiu Industry “15th Five-Year Plan”
On September 2, Yuexi County held a review meeting for the baijiu industry’s “15th Five-Year Plan” development plan and the 2035 long-term objectives outline. Experts from Sichuan Province’s liquor research institutions, industry associations, universities, and enterprises including Wuliangye and Langjiu provided revision suggestions on industry positioning, production capacity development, brand building, wine-tourism integration, enterprise cultivation, channels, and risk prevention and control.

14
中老柬研讨蒸馏酒标准建设
近日，中国、老挝、柬埔寨有关机构在中国食品发酵工业研究院举行蒸馏酒标准研讨，围绕产品定义、生产工艺、分类、理化指标、重金属、氨基甲酸乙酯、调香白酒及风味表达等内容交换意见。各方将继续推进相关标准研究与技术交流，为区域蒸馏酒质量管理和贸易合作提供技术支撑。

14
China, Laos, and Cambodia Discuss Distilled Spirits Standard Development
Recently, relevant institutions from China, Laos, and Cambodia held a distilled spirits standards seminar at the China National Research Institute of Food and Fermentation Industries, exchanging views on product definitions, production processes, classification, physicochemical indicators, heavy metals, ethyl carbamate, flavoured baijiu, and flavour expression. All parties will continue to advance related standards research and technical exchanges, providing technical support for regional distilled spirits quality management and trade cooperation.