7月18日酒业要闻China Liquor News（July 18）

01 1L贵州茅台酒上调150元/瓶
7月17日，小茅i茅台消息，根据《2026年贵州茅台酒市场化运营方案》，按照“随行就市、相对平稳，供需适配、量价平衡”的原则，为有效维护市场秩序，自2026年7月18日零时起，飞天53%vol 1L贵州茅台酒i茅台平台零售价由3119元/瓶调整为3269元/瓶。

01 1L Kweichow Moutai Price Increased by RMB 150 per Bottle
On July 17, according to XiaoMao iMoutai, in accordance with the “2026 Kweichow Moutai Market-Oriented Operation Plan” and following the principles of “market-based pricing with relative stability, supply-demand alignment with volume-price balance,” and in order to effectively maintain market order, effective from 00:00 on July 18, 2026, the retail price of Feitian 53%vol 1L Kweichow Moutai on the iMoutai platform has been adjusted from RMB 3,119 per bottle to RMB 3,269 per bottle.

02 汾酒到访广东省酒类行业协会
7月15日，汾酒销售有限责任公司数据部部长兼广东省区经理宋伟栋一行到访广东省酒类行业协会。双方围绕白酒行业市场趋势、品牌本地化深耕、行业资源整合、市场规范化发展及数字化运营等核心议题展开深入研讨、互通经验。
座谈过程中，宋伟栋表示，广东作为全国酒类消费核心大省，市场活力充沛、消费层级多元、行业氛围浓厚，是汾酒重点深耕的核心战略市场。未来汾酒将持续立足大湾区市场优势，深耕渠道建设、优化品牌推广、贴合本地消费需求，积极融入广东酒类行业发展大局。

02 Fenjiu Visits Guangdong Liquor Industry Association
On July 15, Song Weidong, Director of the Data Department and Regional Manager of Guangdong Province at Fenjiu Sales Co., Ltd., led a delegation to visit the Guangdong Liquor Industry Association. The two sides held in-depth discussions and exchanged experiences on core topics including market trends in the baijiu industry, localised brand cultivation, industry resource integration, market standardisation development, and digital operations.
During the discussions, Song Weidong stated that Guangdong, as a core major province for national liquor consumption, boasts vibrant market vitality, diverse consumer tiers, and a strong industry atmosphere, making it a key strategic market for Fenjiu’s deep cultivation. Going forward, Fenjiu will continue to leverage the advantages of the Greater Bay Area market, deepen channel development, optimise brand promotion, align with local consumer demands, and actively integrate into the broader development landscape of Guangdong’s liquor industry.

03 汾酒2030技改项目推进会召开
7月15日，汾阳市召开汾酒2030技改原酒产储能扩建项目（一期）项目推进会，精准梳理项目建设进度，靶向破解推进难点堵点，细化压实各方工作责任，以全链条服务、全方位保障推动重点产业项目提速增效、落地见效。

03 Fenjiu 2030 Technical Transformation Project Promotion Meeting Held
On July 15, Fenyang City held a promotion meeting for the Fenjiu 2030 Technical Transformation Base Liquor Production and Storage Expansion Project (Phase I), with the aim of precisely reviewing project construction progress, targeting and resolving bottlenecks and obstacles, refining and consolidating work responsibilities of all parties, and driving the key industrial project to accelerate efficiency and deliver tangible results through full-chain services and comprehensive support.

04 古井贡酒冠名“超级皖美食争霸赛”
7月18日-19日，“超级皖美食争霸赛”合肥站将在合肥市文一津门水街开席。据悉，古井贡酒·年份原浆作为本次活动总冠名，将推出盲品美酒、免费鸡尾酒品鉴、限时惊喜、打卡送酒、短视频挑战赛等7大福利。

04 Gujing Gongjiu Sponsors “Super Anhui Food Championship”
From July 18 to 19, the Hefei stop of the “Super Anhui Food Championship” will be held at Wenyi Jinmen Water Street in Hefei. It is understood that Gujing Gongjiu · Vintage Pulp, as the title sponsor of the event, will offer 7 major benefits including blind tasting sessions, free cocktail tastings, limited-time surprises, check-in gifts of liquor, and a short video challenge.

05 水井坊：下周起将启动市场冲窜货查处行动
7月17日，水井坊发布消息称，水井坊已发布《水井坊产品市场管理办法》盖章告知函件到各客户。从下周起，将启动各市场的冲窜货查处行动。

05 Shuijingfang: Market Diversion and Cross-Region Sales Crackdown to Launch Next Week
On July 17, Shuijingfang announced that it has issued stamped notification letters of the “Shuijingfang Product Market Management Regulations” to all its clients. Starting next week, the company will launch a crackdown on diversion and cross-region sales across all markets.

06 贵州省白酒行业职工职业技能大赛在习酒举行
7月16日消息，2026年贵州技能大赛——全省白酒行业职工职业技能大赛在习酒举行，来自全省39支代表队共计390名高水平选手同台竞技。据悉，作为省级一类大赛，本届赛事共设白酒品评、白酒勾调（酒体设计）、白酒酿造（上甑摘酒）和白酒制曲（踩曲、装仓）4个赛项。比赛采用理论考试与实际操作相结合的方式进行，其中理论考试成绩占20%，实际操作成绩占80%，最终根据总成绩进行排名。
会上，习酒集团党委副书记、副董事长、总经理万波表示，习酒将始终立足全省发展大局，同各兄弟酒企一道，同心同向、聚力前行，共建人才培育平台、共守传统酿造技艺、共铸匠心品质根基，持续擦亮贵州酱香白酒产区品牌，全面提升全省白酒产业综合竞争力与全国影响力。

06 Guizhou Province Baijiu Industry Staff Vocational Skills Competition Held at Xijiu
According to news on July 16, the 2026 Guizhou Skills Competition – the Provincial Baijiu Industry Staff Vocational Skills Competition – was held at Xijiu, bringing together 390 high-level competitors from 39 representative teams across the province. It is understood that as a provincial first-tier competition, this year’s event features four competition categories: baijiu sensory evaluation, baijiu blending (liquor body design), baijiu brewing (steaming and wine extraction), and baijiu starter-making (treading starter and warehousing). The competition adopts a combination of theoretical examinations and practical operations, with theoretical scores accounting for 20% and practical scores accounting for 80%, with final rankings determined by total scores.
At the meeting, Wan Bo, Deputy Party Secretary, Vice Chairman, and General Manager of Xijiu Group, stated that Xijiu will always position itself within the broader provincial development landscape, working together with fellow liquor enterprises with shared vision and concerted efforts to jointly build talent cultivation platforms, preserve traditional brewing techniques, forge a foundation of craftsmanship quality, continuously enhance the brand of Guizhou’s sauce-aroma baijiu产区, and comprehensively elevate the province’s baijiu industry competitiveness and national influence.

07 华致酒行获证券之星卓越治理创新奖
7月17日，以”创新·共治·致远”为主题的2026证券之星ESG年度研讨会暨第四届ESG新标杆企业奖颁奖典礼在上海举行。华致酒行连锁管理股份有限公司（300755.SZ）凭借在治理创新与合规建设方面的突出表现，荣获”卓越治理创新奖”。

07 Huazhi Liquor Chain Wins Securities Star Excellence in Governance Innovation Award
On July 17, the 2026 Securities Star ESG Annual Seminar and the 4th ESG New Benchmark Enterprise Award Ceremony, themed “Innovation · Co-Governance · Long-term Vision,” were held in Shanghai. Huazhi Liquor Chain Management Co., Ltd. (300755.SZ) won the “Excellence in Governance Innovation Award” for its outstanding performance in governance innovation and compliance development.

08 第四届重庆国际啤酒嘉年华举行
7月11日至18日，第四届重庆国际啤酒嘉年华在九龙坡巴国城广场举行。现场，重庆啤酒打造专属啤酒展区，携重庆鲜啤、重啤天山、风花雪月、重庆精酿多款酒水亮相，并推出新品“重庆国宾全麦”，拓展啤酒节消费场景。

08 The 4th Chongqing International Beer Carnival Held
From July 11 to 18, the 4th Chongqing International Beer Carnival was held at Baguocheng Square in Jiulongpo. On site, Chongqing Beer created an exclusive beer exhibition area, featuring a variety of products including Chongqing Fresh Beer, Chongqing Tianshan, Wind Flower Snow Moon, and Chongqing Craft Beer, while also launching a new product “Chongqing Guobin Whole Malt,” expanding the beer festival’s consumption scenarios.

09 燕京啤酒开展盛夏京局活动
7月17-19日，燕京啤酒携手城市年轻力地标THE BOX朝外打造「THE BOX第一届碰杯大会｜燕京啤酒盛夏京局」。据悉，本次活动锚定15-29岁青年客群，其「年轻力中心」的定位与燕京啤酒近年来的品牌焕新战略不谋而合。本次碰杯大会以“社交实验场”为内核，将燕京9號四款限定新品融入开放式街区，到场即可抢先品鉴。

09 Yanjing Beer Launches Midsummer Beijing Gathering Event
From July 17 to 19, Yanjing Beer, in partnership with the city’s youth energy landmark THE BOX Chaowai, created the “THE BOX 1st Cheers Festival | Yanjing Beer Midsummer Beijing Gathering.” It is understood that this event targets the youth demographic aged 15–29, and its positioning as a “Youth Energy Centre” aligns perfectly with Yanjing Beer’s brand rejuvenation strategy in recent years. The Cheers Festival, with a “social experiment lab” at its core, integrates four limited-edition new Yanjing No. 9 products into the open street area, allowing attendees to be among the first to taste them.

10 会稽山签署校企合作协议
7月16日，浙江工业大学之江学院与会稽山绍兴酒股份有限公司签署党建共建暨校企战略合作框架协议。双方将围绕人才联合培养、产教融合、黄酒文化创新、数字化营销和文创开发等领域开展合作，推动高校智力资源与企业产业资源对接。

10 Kuijishan Signs University-Enterprise Cooperation Agreement
On July 16, Zhijiang College of Zhejiang University of Technology and Kuijishan Shaoxing Wine Co., Ltd. signed a framework agreement for Party-building co-construction and university-enterprise strategic cooperation. The two parties will collaborate in areas including joint talent cultivation, industry-education integration, huangjiu cultural innovation, digital marketing, and cultural and creative product development, facilitating the connection between university intellectual resources and enterprise industrial resources.

11 崃州蒸馏厂推出乐调品牌
7月16日，崃州蒸馏厂推出全新白色烈酒品牌“乐调”，首发乐调金酒和乐调伏特加2款产品。乐调金酒以杜松籽油、柠檬和柑橘皮为原料，经浸提、蒸馏制作；乐调伏特加采用玉米和水，经紫铜蒸馏及活性炭过滤。

11 Laizhou Distillery Launches “Yue Diao” Brand
On July 16, Laizhou Distillery launched a new white spirits brand “Yue Diao,” with two debut products: Yue Diao Gin and Yue Diao Vodka. Yue Diao Gin is made from juniper berry oil, lemon, and citrus peels through maceration and distillation. Yue Diao Vodka is produced using corn and water, processed through copper pot distillation and activated carbon filtration.

12 盒马上新酱香壹号10年
近日，盒马自有品牌酒水新品“酱香壹号10年真年份酒”将陆续在全国近500家盒马鲜生门店上市，目前部分门店已开售，货品已配送至城市仓。该产品定价198元，设单瓶装和双瓶礼盒装，包装标注基酒由90%的10年基酒、5%的15年基酒、3%的17年基酒和2%的22年基酒勾调，并以最低基酒年份10年作为年份标示依据。

12 Hema Launches Jiangxiang No. 1 10-Year
Recently, Hema’s private-label liquor new product “Jiangxiang No. 1 10-Year True Vintage Liquor” will be successively launched at nearly 500 Hema Fresh stores nationwide. Some stores have already started sales, and stock has been delivered to city warehouses. The product is priced at RMB 198 and is available in single-bottle and double-bottle gift box options. The packaging indicates that the base spirits used are blended from 90% 10-year base, 5% 15-year base, 3% 17-year base, and 2% 22-year base, with the lowest base spirit age of 10 years serving as the basis for the vintage declaration.

13 舍得酒业召开2026年中期工作会议
7月14日至18日，以“自驱革新 破局共赢”为主题的舍得酒业2026年中期工作会议及2026-2027营销财年会议在贵州夜郎酒谷召开。会上，舍得酒业总裁唐珲指出，舍得营销团队要坚决做到两个关键词：一是聚焦，要做好战略取舍，聚焦核心大单品，打造出更多一米宽万米深的抗风险市场；二是创新，要敢于模式先行，大胆破局，加快“全面向C”转型速度。

13 Shede Liquor Holds 2026 Mid-Year Work Conference
From July 14 to 18, the Shede Liquor 2026 Mid-Year Work Conference and the 2026–2027 Marketing Fiscal Year Conference, themed “Self-Driven Innovation · Breakthrough for Win-Win,” were held at Yelang Wine Valley in Guizhou. At the meeting, Shede Liquor President Tang Hui pointed out that the Shede marketing team must resolutely adhere to two key principles: first, focus – making strategic trade-offs, concentrating on core mega-SKUs, and developing more anti-risk markets that are “one metre wide and ten thousand metres deep”; second, innovation – daring to pioneer new models, boldly breaking through, and accelerating the transition to a “fully C-end oriented” approach.

14 茅台镇787家酒企被清理吊销
7月17日，据贵州市场监管官方微信公众号消息，2026年以来，仁怀市市场监管局茅台分局累计检查白酒经营主体3284家次，发现并整改问题1277个，立案查处54起。通过建立“一企一档”整改台账，实行闭环销号管理，配套上门帮扶、普法培训等服务，问题整改率达100%，实现监管底数清、隐患全清零。目前，已对787家长期异常经营企业启动清理吊销程序，从源头斩断违规经营链条，持续净化白酒市场环境。

14 787 Liquor Enterprises in Maotai Town Cleared and Revoked
On July 17, according to the official Guizhou Market Regulation WeChat account, since the beginning of 2026, the Maotai Branch of Renhuai Market Supervision Bureau has conducted inspections on 3,284 liquor business entities, identified and rectified 1,277 issues, and filed 54 cases for investigation and prosecution. By establishing a “one enterprise, one file” rectification tracking system, implementing closed-loop management with verification and closure, and providing complementary services such as on-site assistance and legal training, the issue rectification rate reached 100%, ensuring clear regulatory oversight and complete elimination of hidden risks. Currently, cleaning and revocation procedures have been initiated for 787 enterprises with long-term abnormal operations, cutting off the chain of non-compliant business at its source and continuously purifying the baijiu market environment.

15 即饮鸡尾酒行标启动制定
7月15日，由全国酿酒标准化技术委员会主办，上海巴克斯酒业有限公司承办的《即饮鸡尾酒》（预调鸡尾酒）行业标准起草启动会议在四川省邛崃市召开。与会专家围绕标准修订的重点内容，从标准术语名称、术语定义、产品分类、技术指标、标签标示等方面提出了建设性意见和建议；后续将围绕本次会议讨论成果，组织开展产品数据征集与分析工作，进一步完善、优化标准技术内容，广泛征集行业意见，推动标准文本的科学完善与落地实施。

15 Industry Standard for Ready-to-Drink Cocktails Initiated
On July 15, the kick-off meeting for the drafting of the industry standard for “Ready-to-Drink Cocktails” (Pre-mixed Cocktails), hosted by the National Technical Committee for Standardization of Brewing and organised by Shanghai Bacs Liquor Co., Ltd., was held in Qionglai City, Sichuan Province. Participating experts offered constructive opinions and suggestions on key aspects of the standard revision, including standard terminology names, definitions, product classification, technical indicators, and labelling requirements. Going forward, based on the discussion outcomes of this meeting, the team will organise the collection and analysis of product data, further refine and optimise the technical content of the standard, widely solicit industry feedback, and promote the scientific improvement and practical implementation of the standard document.