7月17日酒业要闻China Liquor News（July 17）

01 i茅台上线“汉酱杯”联合特惠活动
7月17-23日，第九届“汉酱杯”全国业余围棋大赛（沈阳站）开赛。i茅台联合活动启幕上线专属联动活动。活动期间，51%vol 500ml汉酱酒（3.0）、53%vol 500ml汉酱酒（匠心传承文创）两款产品活动价分别为338元/瓶、438元/瓶。同时，单笔订单每购买53%vol 500ml汉酱酒（匠心传承文创）5瓶，赠53%vol 500ml汉酱酒（匠心传承文创）1瓶（随单赠送）。

01 iMoutai Launches “Hanjiang Cup” Joint Promotional Campaign
From July 17 to 23, the 9th “Hanjiang Cup” National Amateur Go Tournament (Shenyang Station) commenced. iMoutai launched an exclusive joint promotional campaign alongside the event. During the campaign period, the 51%vol 500ml Hanjiang Liquor (3.0) and the 53%vol 500ml Hanjiang Liquor (Ingenuity Heritage Cultural Edition) are offered at promotional prices of RMB 338 per bottle and RMB 438 per bottle, respectively. Additionally, for every 5 bottles of the 53%vol 500ml Hanjiang Liquor (Ingenuity Heritage Cultural Edition) purchased in a single order, 1 bottle of the same product will be given as a complimentary gift with the order.

02 五粮液发布董事辞职公告
7月17日，五粮液发布关于董事辞职的公告。公告显示，公司董事会近日收到董事胡波的书面辞职报告。胡波因工作变动，提请辞去公司第七届董事会董事职务，辞职后将不再担任公司及控股子公司任何职务。

02 Wuliangye Announces Director Resignation
On July 17, Wuliangye issued an announcement regarding a director’s resignation. The announcement stated that the company’s board of directors recently received a written resignation report from director Hu Bo. Due to work-related changes, Hu Bo has tendered his resignation as a director of the company’s seventh board of directors. After his resignation, he will no longer hold any position at the company or its holding subsidiaries.

03 洋河牵头建设“企业主导省重点实验室”
7月16日消息，由洋河股份牵头、江南大学参与建设的“江苏省发酵食品生物制造重点实验室”成功入选江苏省首批39家企业主导省重点实验室名单。据悉，这是全省首批企业主导建设的、唯一一家聚焦发酵食品生物制造领域的省级重点实验室。

03 Yanghe Leads Construction of “Enterprise-Led Provincial Key Laboratory”
According to news on July 16, the “Jiangsu Provincial Key Laboratory of Fermented Food Biomanufacturing,” led by Yanghe Co. with participation from Jiangnan University, was successfully selected among the first batch of 39 enterprise-led provincial key laboratories in Jiangsu Province. It is understood that this is the only provincial key laboratory among the first batch of enterprise-led facilities that focuses specifically on the field of fermented food biomanufacturing.

04 红花郎“露营季”活动累计超1200场
7月15日红花郎消息，红花郎“露营季”夏日限定活动在全国累计开展超1200场，吸引近3万人次参与。

04 Honghualang “Camping Season” Events Exceed 1,200 Sessions
According to Honghualang sources on July 15, the brand’s summer-exclusive “Camping Season” campaign has accumulated over 1,200 sessions nationwide, attracting nearly 30,000 participants.

05 红西凤事业部召开客户座谈会
7月16日，红西凤事业部在营销中心二楼会议室召开客户座谈会。会上，西凤股份公司总经理张周虎指出，全体人员要始终以市场销售逻辑为工作导向，要持续深化厂商一体化模式，整合各类优势资源，精准落地终端政策，靶向化解市场各类难点问题，全方位赋能终端经营发展，并提出坚守诚信经营、健全利益共享机制、依托品牌势能、持续优化红西凤事业部管理机制四点工作要求。

05 Red Xifeng Business Unit Holds Client Symposium
On July 16, the Red Xifeng Business Unit held a client symposium in the conference room on the second floor of the marketing centre. At the meeting, Zhang Zhouhu, General Manager of Xifeng Co., pointed out that all staff must consistently take market sales logic as their operational guideline, continue to deepen the manufacturer-distributor integration model, consolidate various advantageous resources, precisely implement terminal policies, and target solutions to various market difficulties, empowering terminal operations and development in all aspects. He also proposed four work requirements: upholding integrity in business operations, improving profit-sharing mechanisms, leveraging brand momentum, and continuously optimising the management mechanisms of the Red Xifeng Business Unit.

06 蒋磊峰辞去水井坊副总兼财务总监职务
7月17日，水井坊发布关于公司副总经理兼财务总监辞职的公告。公告显示，董事会近日收到蒋磊峰提交的书面辞职报告，因个人原因决定辞去其担任的公司董事、战略委员会委员、副总经理、财务总监职务，辞去上述职务后，蒋磊峰将不再担任公司其他职务。根据相关规定，蒋磊峰先生辞职自2026年7月17日起生效。
同日，水井坊发布关于聘任公司副总经理兼财务总监的公告。公告显示，当日召开十一届董事会2026年第四次临时会议，同意聘任顾力颖为公司副总经理兼财务总监，任期同本届董事会。

06 Jiang Leifeng Resigns as Vice General Manager and CFO of Shuijingfang
On July 17, Shuijingfang issued an announcement regarding the resignation of its Vice General Manager and Chief Financial Officer. The announcement stated that the board of directors recently received a written resignation report from Jiang Leifeng, who has decided to resign from his positions as company director, Strategic Committee member, Vice General Manager, and CFO due to personal reasons. After resigning from the above positions, Jiang Leifeng will no longer hold any other positions at the company. In accordance with relevant regulations, Mr. Jiang Leifeng’s resignation took effect on July 17, 2026.
On the same day, Shuijingfang issued an announcement regarding the appointment of a new Vice General Manager and CFO. The announcement stated that the 11th Board of Directors held its 4th extraordinary meeting of 2026 on the same day, approving the appointment of Gu Liying as the company’s Vice General Manager and CFO, with a term concurrent with the current board of directors.

07 伊力特开展经销商半年会
7月16日，新疆伊力特实业股份有限公司举办“同心聚力 行稳致远”2026年经销商半年会。
会上，公司党委书记、董事长、总经理李强表示，当前白酒行业步入份额争抢、价值引领的全新竞争阶段，各大名酒与竞品多维度布局发力，切不可依仗本土优势消极守盘，需对标先进企业，将营销重心由B端转向C端；上半年超级终端数字化已注册终端4347家，搭建起门店赋能用户的联动运营体系。面对行业变革，需精准研判市场风向挖掘新增量，下半年紧抓中秋国庆旺季补足业绩短板，常态化做好客群运营、圈层品鉴与终端建设，统筹短期营收与长期发展。

07 Yilite Holds Half-Year Distributor Conference
On July 16, Xinjiang Yilite Industrial Co., Ltd. held its 2026 half-year distributor conference under the theme “United Strength, Steady Progress.”
At the meeting, Li Qiang, Party Secretary, Chairman, and General Manager of the company, stated that the baijiu industry has entered a new stage of competition centred on market share capture and value leadership. Leading brands and competitors are making multi-dimensional moves, and Yilite must not rely passively on its local advantages. Instead, it should benchmark against advanced enterprises and shift its marketing focus from the B-end to the C-end. In the first half of the year, the company’s super-terminal digitalisation initiative registered 4,347 terminals, establishing a user-empowerment system linked to retail stores. In response to industry transformation, the company must accurately assess market trends to identify new growth opportunities, capitalise on the Mid-Autumn Festival and National Day peak season in the second half to address performance gaps, and consistently manage customer operations, circle-based tastings, and terminal development, balancing short-term revenue with long-term growth.

08 丰谷酒业调研盐亭、江油等市场
7月15日消息，丰谷酒业党委书记、董事长谌超于近日率队深入盐亭、江油等地，实地走访当地餐饮、商超、乡镇终端网点，逐一核查产品陈列、市场动销、库存周转及品牌推广实效，现场协调解决终端运营各类实际问题，同步组织经销商专题座谈。

08 Fenggu Liquor Conducts Market Research in Yanting, Jiangyou and Beyond
According to news on July 15, Chen Chao, Party Secretary and Chairman of Fenggu Liquor, recently led a team to conduct in-depth market visits in Yanting, Jiangyou, and other areas. The team visited local restaurants, supermarkets, and township retail outlets, inspecting product displays, market sell-through, inventory turnover, and brand promotion effectiveness. On-site coordination was carried out to resolve various practical issues in terminal operations, while special dealer symposiums were also organised concurrently.

09 丛台酒保定旗舰店开业
7月16日，丛台酒保定旗舰店开业。据悉，此次旗舰店开业，是丛台酒业深耕保定市场、推进全省化布局的关键落子。门店定位为邯保文化经贸交流枢纽与冀中白酒文化会客厅，旨在搭建政企互通、行业联谊与商贸交流的高端平台。

09 Congtai Liquor Baoding Flagship Store Opens
On July 16, the Congtai Liquor Baoding flagship store officially opened. It is understood that the opening of this flagship store represents a key strategic move for Congtai Liquor to deepen its presence in the Baoding market and advance its province-wide distribution layout. The store is positioned as a cultural and economic exchange hub between Handan and Baoding, as well as a central Hebei baijiu cultural salon, aiming to establish a high-end platform for government-enterprise interaction, industry networking, and commercial exchange.

10 川酒集团到叙府酒业走访调研
7月15日，川酒集团党委书记、董事长曹勇带队赴叙府酒业开展现场办公调研，实地走访翠屏山、李庄两大酿造基地，深入原粮仓储、手工酿造、包装灌装、陶坛储酒等全流程现场，围绕品牌升级、项目建设、人才培育、政企协同部署新阶段发展工作。

10 Sichuan Liquor Group Visits Xufu Liquor for Research and Inspection
On July 15, Cao Yong, Party Secretary and Chairman of Sichuan Liquor Group, led a delegation to Xufu Liquor for on-site office research and inspection. The team conducted field visits to the two major brewing bases at Cuiping Mountain and Lizhuang, inspecting the entire production process from raw grain storage, manual brewing, packaging and filling, to pottery jar wine storage. The team also outlined new-phase development work surrounding brand upgrading, project construction, talent cultivation, and government-enterprise collaboration.

11 古越龙山亮相越剧全国巡演首站
7月15日，“文旅同行 百城同唱”全国巡演登陆北方首站大连。古越龙山作为绍兴黄酒代表品牌随团亮相。同期，古越龙山全程深度助力浙BA赛事。

11 Guyuelongshan Appears at First Stop of National Yue Opera Tour
On July 15, the “Cultural Tourism Together, A Hundred Cities Sing in Unison” national tour made its first northern stop in Dalian. Guyuelongshan, as a representative brand of Shaoxing huangjiu, appeared alongside the tour. During the same period, Guyuelongshan also provided full in-depth support for the Zhejiang BA basketball tournament.

12 青岛国际啤酒节今日开幕
7月17日至8月15日，第36届青岛国际啤酒节在山东青岛开展。据悉，将提供二十款生鲜啤酒、六款情绪果味精酿，并有移动打酒车、保拉纳大篷等多元形式亮相现场。

12 Qingdao International Beer Festival Opens Today
From July 17 to August 15, the 36th Qingdao International Beer Festival is being held in Qingdao, Shandong. It is understood that the festival will offer 20 styles of fresh beer and 6 craft fruit beers with mood-themed flavours, featuring diverse on-site formats including mobile beer-serving carts and a Paulaner pavilion.

13 威龙股份：股份协议转让完成过户登记
7月17日，威龙股份发布关于股份协议转让完成过户登记暨公司控制权发生变更的公告。
公告显示，此前公告的股份协议转让事宜已于2026年7月16日完成过户登记。至此，齐信数科持有公司股份数量为76,775,734股，占公司总股本的比例为23.12%，公司控股股东和实际控制人发生变更，公司控股股东由星河息壤变更为齐信数科，实际控制人由闫鹏飞变更为淄博市财政局。

13 Weilong Shares: Agreement-Based Share Transfer Completes Registration
On July 17, Weilong Shares issued an announcement regarding the completion of registration for the agreement-based share transfer and the resulting change in control of the company.
The announcement stated that the previously disclosed agreement-based share transfer matters were completed and registered on July 16, 2026. Following this, Qixin Digital Technology holds 76,775,734 shares of the company, representing 23.12% of the total share capital. The controlling shareholder and actual controller of the company have changed accordingly – the controlling shareholder has changed from Xinghe Xirang to Qixin Digital Technology, and the actual controller has changed from Yan Pengfei to the Zibo Municipal Finance Bureau.

14 茅台安徽省区发布空瓶回收倡议
7月17日，安徽省茅台酒经销商联谊会（AHMT）发布茅台酒空瓶回收环保倡议书，呼吁消费者将饮用完的茅台空瓶交予门店回收网点。回收空瓶将用于创新制作文创产品或作为原材料回炉再造。

14 Maotai Anhui Region Issues Empty Bottle Recycling Initiative
On July 17, the Anhui Maotai Distributor Association (AHMT) issued an environmental initiative for the recycling of empty Maotai bottles, calling on consumers to return empty Maotai bottles to store recycling points. The collected empty bottles will be used to create innovative cultural and creative products or as raw materials for remanufacturing.

15 茅台等14家酒企上榜“2026年中国网络零售TOP100”及细分Top
7月14日，中国连锁经营协会（CCFA）联合德勤中国发布“2026年中国网络零售TOP100”及细分Top。
其中，贵州茅台酒股份有限公司、壹玖壹玖酒类平台科技股份有限公司、宜宾五粮液股份有限公司、山西杏花村汾酒厂股份有限公司共4家酒类企业上榜“2026年中国网络零售TOP100”。
壹玖壹玖酒类平台科技股份有限公司上榜“2026年中国网络零售TOP 零售渠道类Top50”。
贵州茅台酒股份有限公司、宜宾五粮液股份有限公司、山西杏花村汾酒厂股份有限公司、泸州老窖股份有限公司、安徽古井贡酒股份有限公司、舍得酒业股份有限公司、青岛啤酒股份有限公司、北京顺鑫农业股份有限公司、华润啤酒(控股)有限公司、北京燕京啤酒股份有限公司、江苏洋河酒厂股份有限公司、广州珠江啤酒股份有限公司、安徽口子酒业股份有限公司共13家酒类企业上榜“2026年中国网络零售TOP 食品饮料类Top50”。

15 Maotai and 13 Other Liquor Companies Listed in “2026 China Online Retail TOP 100” and Sub-Category Rankings
On July 14, the China Chain Store & Franchise Association (CCFA), in collaboration with Deloitte China, released the “2026 China Online Retail TOP 100” and its sub-category rankings.
Among them, four liquor companies – Kweichow Moutai Co., Ltd., 1919 Liquor Platform Technology Co., Ltd., Yibin Wuliangye Co., Ltd., and Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. – were listed in the “2026 China Online Retail TOP 100.”
1919 Liquor Platform Technology Co., Ltd. was listed in the “2026 China Online Retail TOP – Retail Channel Top 50.”
A total of 13 liquor companies were listed in the “2026 China Online Retail TOP – Food and Beverage Top 50,” including: Kweichow Moutai Co., Ltd., Yibin Wuliangye Co., Ltd., Shanxi Xinghuacun Fenjiu Distillery Co., Ltd., Luzhou Laojiao Co., Ltd., Anhui Gujing Gongjiu Co., Ltd., Shede Liquor Co., Ltd., Tsingtao Brewery Co., Ltd., Beijing Shunxin Agriculture Co., Ltd., China Resources Beer (Holdings) Co., Ltd., Beijing Yanjing Brewery Co., Ltd., Jiangsu Yanghe Distillery Co., Ltd., Guangzhou Zhujiang Brewery Co., Ltd., and Anhui Kouzi Distillery Co., Ltd.

16 贵州省委领导调研遵义酒旅融合工作
7月15-16日，贵州省委常委、省委宣传部部长卢雍政在遵义市调研酒旅融合工作并走访联系服务民营企业。他先后到访小糊涂仙酒业（集团）有限公司、贵州酣客君丰酒业有限公司、衡昌烧坊酒庄、贵州钓鱼台国宾酒业有限公司、贵州董酒股份有限公司、贵州珍酒酿酒有限公司，走进产品展区和生产车间了解企业生产销售情况，细致询问酒旅融合发展情况。

16 Guizhou Provincial Party Committee Leader Surveys Wine-Tourism Integration in Zunyi
From July 15 to 16, Lu Yongzheng, Member of the Standing Committee of the Guizhou Provincial Party Committee and Director of the Provincial Publicity Department, conducted research on wine-tourism integration in Zunyi City and visited private enterprises under his liaison and service responsibilities. He visited Xiaohutuxian Liquor (Group) Co., Ltd., Guizhou Hanker Junfeng Liquor Co., Ltd., Hengchang Shaofang Winery, Guizhou Diaoyutai State Guest Liquor Co., Ltd., Guizhou Dongjiu Co., Ltd., and Guizhou Zhenjiu Brewing Co., Ltd., touring product exhibition areas and production workshops to learn about production and sales conditions, and inquired in detail about the development of wine-tourism integration.

17 宜宾发布白酒产业三年发展行动计划（2026—2028年）
7月16日，宜宾发布《宜宾市白酒产业三年发展行动计划（2026—2028年）》。
该计划以打造世界级优质白酒产业集群为目标，紧扣“一都、一群、一地、一企”的战略定位，聚焦新消费场景、新产品供给、新销售渠道、新消费群体“四向突破”，系统部署“九大行动”，力争到2028年，培育1个千亿级传统优势酒产区、1个百亿级特色酿酒产业园区，新增一批营收过亿企业，实现国际市场销售额显著增长，全面推动白酒产业高质量发展。

17 Yibin Releases Three-Year Development Action Plan for Baijiu Industry (2026–2028)
On July 16, Yibin released the “Yibin City Baijiu Industry Three-Year Development Action Plan (2026–2028).”
The plan aims to build a world-class premium baijiu industrial cluster, closely adhering to the strategic positioning of “one capital, one cluster, one base, one enterprise.” It focuses on “four breakthrough directions” – new consumption scenarios, new product supply, new sales channels, and new consumer groups – and systematically deploys “nine major actions.” The plan strives to achieve by 2028: the cultivation of one trillion-level traditional premium wine-producing region, one ten-billion-level specialty winemaking industrial park, a number of new enterprises with revenue exceeding RMB 100 million, significant growth in international market sales, and comprehensive promotion of high-quality development of the baijiu industry.

18 泸州市召开白酒产业链2026年上半年工作会
7月16日，泸州市政府副秘书长、市白酒产业链推进组组长邹学明主持召开泸州市白酒产业链2026年上半年工作会。
会议强调，下半年全市白酒产业链要认真落实市委、市政府“5+5”重点产业建圈强链工作安排和“项目质效比拼年”工作要求，抢抓国家推动酿酒产业提质升级战略机遇，紧紧围绕“强定力、促转型”工作基调，聚焦投粮保窖、市场营销、场景打造、创新升级等重点任务。

18 Luzhou City Holds 2026 First-Half Baijiu Industry Chain Work Conference
On July 16, Zou Xueming, Deputy Secretary-General of the Luzhou Municipal Government and head of the municipal baijiu industry chain promotion group, chaired the Luzhou City Baijiu Industry Chain 2026 First-Half Work Conference.
The meeting emphasised that in the second half of the year, the city’s baijiu industry chain must conscientiously implement the municipal party committee and government’s work arrangements for the “5+5” key industry chain construction and strengthening, and the requirements of the “Project Quality and Efficiency Competition Year.” It must seize the strategic opportunity of the national push to upgrade the brewing industry, closely adhere to the working tone of “strengthen resolve, promote transformation,” and focus on key tasks including grain investment and cellar maintenance, marketing, scenario creation, and innovation upgrades.