酒业要闻·9月6日 China Liquor Industry News – September 6

企业动态

Company News

01
贵州茅台获授”抗洪救灾 爱心企业”荣誉称号
9月5日，由广西壮族自治区民政厅、广西慈善联合总会联合主办的第十一个”中华慈善日”暨”暖心民政·善行八桂”主题慈善晚会在广西举办。晚会回顾了2026年5月广西地震灾害以及7月特大洪涝灾害发生后，社会各界众志成城抢险救灾的感人历程，并为作出突出贡献的爱心企业和慈善组织授牌，贵州茅台酒股份有限公司获授”抗洪救灾 爱心企业”荣誉称号。

01
Kweichow Moutai Awarded “Flood Relief and Disaster Assistance – Caring Enterprise” Honour
On September 5, the 11th “China Charity Day” and the “Warm Civil Affairs · Good Deeds Across Guangxi” themed charity gala, jointly hosted by the Guangxi Zhuang Autonomous Region Department of Civil Affairs and the Guangxi Charity Federation, was held in Guangxi. The gala reviewed the touching stories of united disaster relief efforts following the May 2026 earthquake and the July catastrophic floods in Guangxi, and presented plaques to enterprises and charitable organisations that made outstanding contributions. Kweichow Moutai Co., Ltd. was awarded the “Flood Relief and Disaster Assistance – Caring Enterprise” honorary title.

02
汾酒上线中秋消费者主题活动
9月5日，据汾酒销售公司消息，”与花与酒醉中秋——好运开出来，举杯共团圆”消费者主题活动精彩上线。一重礼：中奖率99.99%，开瓶扫码得红包。二重礼：中奖率60%，好运加码，再得好运红包。三重礼：30余万个，分享美好祝福，领取祝福红包。

02
Fenjiu Launches Mid-Autumn Festival Consumer Campaign
On September 5, according to Fenjiu Sales Company, the “Flowers and Liquor for a Drunken Mid-Autumn – Open for Good Luck, Raise a Glass for Reunion” consumer campaign was launched. First gift: 99.99% winning rate – scan the bottle code to receive a red packet. Second gift: 60% winning rate – bonus luck for an additional red packet. Third gift: over 300,000 red packets – share good wishes to receive a blessing red packet.

03
泸州老窖荔枝醉罐头新品上市
9月3日，泸州老窖跨界推出”荔枝醉罐头”新品，产品定位为果蔬汁型休闲食品及文旅伴手礼，每罐含4%泸州老窖酒，并加入鲜榨NFC梨汁，荔枝原汁含量不低于6%，售价26.8元/罐。新品通过白酒风味与水果口感融合，拓展年轻化、低度化消费场景。

03
Luzhou Laojiao Launches New “Lychee Drunk Canned” Product
On September 3, Luzhou Laojiao cross-categorically launched its new “Lychee Drunk Canned” product, positioned as a fruit and vegetable juice-type snack food and cultural tourism souvenir. Each can contains 4% Luzhou Laojiao liquor, blended with fresh NFC pear juice and no less than 6% lychee juice, priced at RMB 26.8 per can. The new product integrates baijiu flavour with fruit flavours to expand youth-oriented and low-alcohol consumption scenarios.

04
吴向东地域文化百城直播青岛站收官
9月3日至4日，珍酒李渡集团董事长吴向东地域文化百城直播走进山东青岛，期间开展主题文化演讲、9.9公里环岛健康跑等活动，两场活动通过”吴向东-珍酒李渡”视频号直播，累计观看量超182万人次、点赞量超99万。截至目前，吴向东地域文化百城直播已先后走进广德、邵阳、榆林、南阳、郑州、遵义、长沙、岳阳、永州、广州、济南、淄博、青岛13座城市，累计吸引全网超4400万人次观看。

04
Wu Xiangdong’s Regional Culture “Hundred Cities” Livestream Qingdao Stop Concludes
From September 3 to 4, Wu Xiangdong, Chairman of ZJLD Group, brought his regional culture “Hundred Cities” livestream to Qingdao, Shandong. During the stop, he hosted a themed cultural speech and a 9.9km island health run. The two events were broadcast via the “Wu Xiangdong – ZJLD” WeChat Channels livestream, accumulating over 1.82 million views and more than 990,000 likes. To date, Wu Xiangdong’s regional culture “Hundred Cities” livestream has visited 13 cities including Guangde, Shaoyang, Yulin, Nanyang, Zhengzhou, Zunyi, Changsha, Yueyang, Yongzhou, Guangzhou, Jinan, Zibo, and Qingdao, attracting over 44 million total views across all platforms.

05
仰韶将全面重塑濮阳市场
据河南酒业微信公众号消息，9月3日，”2026年仰韶彩陶坊濮阳地区核心彩富客户联谊会”举办。活动现场，河南仰韶酒业集团党委副书记、营销公司总经理郝惠锋表示，仰韶将全面重塑濮阳市场，加大资源投入，并配套五大市场保障：重塑渠道价格、重构组织队伍、擦亮品牌形象、调优产品结构、落地大商模式，让伙伴们打有底气、战有目标。同时，在全场的见证下，仰韶彩陶坊人和、献礼、献礼500三款产品迎来迭代升级。

05
Yangshao to Comprehensively Reshape the Puyang Market
According to the Henan Liquor Industry WeChat account, on September 3, the “2026 Yangshao Caitaofang Puyang Region Core Caifu Client Networking Event” was held. At the event, Hao Huifeng, Deputy Party Secretary of Henan Yangshao Liquor Group and General Manager of the Marketing Company, stated that Yangshao will comprehensively reshape the Puyang market, increase resource investment, and implement five market safeguards: reshaping channel pricing, restructuring organisational teams, polishing brand image, optimising product structure, and implementing a major distributor model – giving partners both confidence and clear goals. At the same time, in front of all attendees, the Yangshao Caitaofang Renhe, Xianli, and Xianli 500 products underwent iterative upgrades.

06
金辉云酒货仓与名仁苏打水达成深度战略共识
9月3日，据金辉云酒货仓消息，近日金辉云酒货仓创始人池金清，联合创始人、党支部书记王文倩携核心高管团队，专程走访战略合作伙伴焦作名仁药物有限公司，深入旗下名仁苏打水生产基地开展实地调研与战略合作交流。双方复盘前期合作，围绕渠道共享、产品组合、消费场景共建和市场联动细化方案，推动合作由产品联动向长期协同拓展，探索”酒水+饮品”跨品类运营模式。

06
Jinhui Cloud Wine Warehouse and Mingren Soda Water Reach Deep Strategic Consensus
On September 3, according to Jinhui Cloud Wine Warehouse, founder Chi Jinqing, co-founder and Party Branch Secretary Wang Wenqian, along with their core executive team, made a special visit to strategic partner Jiaozuo Mingren Pharmaceutical Co., Ltd., conducting in-depth field research and strategic cooperation exchanges at the company’s Mingren Soda Water production base. The two sides reviewed their previous cooperation and refined plans around channel sharing, product combinations, joint consumption scenario development, and market coordination – pushing cooperation from product-level collaboration toward long-term synergy and exploring the “liquor + beverage” cross-category operational model.

07
叙府酒业开启秋季酿造
9月5日，叙府酒业在李庄生产基地举行2026年秋季复工复产开工仪式。公司党委书记、董事长鲁磊，党委副书记、总经理胡刚等参加。随着锅炉点火及酿酒二车间铲糟仪式完成，基地正式进入生产状态，拌料、蒸粮、入窖发酵等各项工序岗位人员同步就位。公司表示，将守住产品质量与安全生产两条底线，全力冲刺年度生产经营目标。

07
Xufu Liquor Commences Autumn Brewing
On September 5, Xufu Liquor held its 2026 autumn production resumption ceremony at the Lizhuang production base. Company Party Secretary and Chairman Lu Lei, Deputy Party Secretary and General Manager Hu Gang, and others attended. Following the boiler ignition and the spent grain removal ceremony at Brewing Workshop No. 2, the base officially entered production mode, with personnel for mixing, steaming, pit charging and fermentation, and all other processes simultaneously in place. The company stated that it will uphold the two bottom lines of product quality and production safety, and go all out to achieve its annual production and operational targets.

08
张裕团队赴劲牌学习交流
9月4日，据张裕葡萄酒消息，日前，张裕团队赴劲牌公司对标学习，双方围绕酒企转型升级、品牌年轻化、营销体系建设等话题，热烈交流、碰撞思路。

08
Changyu Team Visits Jingpai for Learning and Exchange
On September 4, according to Changyu Wine, the Changyu team recently visited Jingpai Company for benchmarking and learning. The two sides engaged in lively exchanges and idea sharing on topics including liquor enterprise transformation and upgrading, brand rejuvenation, and marketing system development.

09
百富门5-7月利润下降4%
9月3日，百富门发布2027财年第一季度业绩（截至2026年7月31日的三个月），该季度有机销售额为9.11亿美元（约合人民币61.14亿元），下降了1%，营业利润有机下降4%至2.52亿美元。集团将下滑归因于与Korbel香槟合作的终止、二手桶销售减少，以及龙舌兰品类的疲软。

09
Brown-Forman’s May-July Profit Falls 4%
On September 3, Brown-Forman released its Q1 FY2027 results (the three months ended July 31, 2026). Organic sales for the quarter were US$911 million (approximately RMB 6.114 billion), down 1%, with operating profit organically declining 4% to US$252 million. The group attributed the decline to the termination of the Korbel Champagne collaboration, reduced used barrel sales, and weakness in the tequila category.

行业动态

Industry News

10
贵阳精酿相关门店超1200家
9月4日，据贵阳市场监管微信公众号消息，近日，在贵阳市市场监督管理局的指导下，贵阳市精酿啤酒行业协会发布《精酿啤酒门店服务与管理规范》和《精酿啤酒侍酒师》两项团体标准，从门店服务和专业人才两个方面，为快速发展的贵阳精酿啤酒产业补上标准化”拼图”。目前，贵阳市精酿相关门店已达1200余家，门店密度位居全国前列，精酿啤酒也从小众消费逐渐走进更多市民和游客的消费场景，成为贵阳消费”新三样”之一。

10
Guiyang Has Over 1,200 Craft Beer-Related Stores
On September 4, according to the Guiyang Market Regulation WeChat account, under the guidance of the Guiyang Municipal Market Supervision Administration, the Guiyang Craft Beer Industry Association recently released two group standards: “Craft Beer Store Service and Management Standards” and “Craft Beer Sommelier,” filling the standardisation gap in the rapidly developing Guiyang craft beer industry from the perspectives of store services and professional talent. Currently, Guiyang has over 1,200 craft beer-related stores, with store density ranking among the highest in the country. Craft beer is gradually moving from niche consumption into the consumption scenarios of more residents and tourists, becoming one of Guiyang’s “new three consumption items.”

11
贵州商务厅将于贵州酒博会期间发放300万元白酒消费券
近日，据贵州发布消息，第十五届中国（贵州）国际酒类博览会将于9月11日至13日在贵阳国际会议展览中心举办线下场馆展，9月9日至10月9日在贵阳市区举办”9·9酒博贵阳消费季”。
在活动期间，贵州省商务厅将发放300万元电子消费券，消费者通过银联支付产品（如云闪付APP、银行APP等）现场购物可享受支付立减。活动设两档优惠：一种是”酒博八折消费券”。消费者无需领券，在符合条件的参展企业展位消费时，使用银联支付产品被扫支付，即可享受8折优惠，单笔最高立减500元，每人每天可享1次，名额先到先得、用完即止；另一种是”酒博随机立减券”。消费者在酒博会参与活动的线下实体企业消费，单笔满10元即可参与随机立减，立减金额1至5元不等，同样先到先得。

11
Guizhou Department of Commerce to Distribute RMB 3 Million in Baijiu Consumption Vouchers During Guizhou Wine Expo
According to Guizhou Release, the 15th China (Guizhou) International Alcoholic Beverages Expo will hold its offline exhibition from September 11 to 13 at the Guiyang International Conference and Exhibition Centre, with the “9·9 Wine Expo Guiyang Consumption Season” running from September 9 to October 9 in downtown Guiyang.
During the event, the Guizhou Provincial Department of Commerce will distribute RMB 3 million in electronic consumption vouchers. Consumers shopping on-site using UnionPay payment products (such as the UnionPay APP, bank APPs, etc.) can enjoy instant discounts. Two discount tiers are available: First, “Wine Expo 20% Off Vouchers” – consumers do not need to claim vouchers; when making purchases at eligible exhibitor booths using UnionPay products for passive scanning, they can enjoy a 20% discount, with a maximum single-transaction discount of RMB 500. Each person can benefit once per day, with limited slots available on a first-come, first-served basis. Second, “Wine Expo Random Instant Discounts” – consumers making purchases of RMB 10 or more at participating offline businesses during the Wine Expo can receive random discounts ranging from RMB 1 to 5, also on a first-come, first-served basis.