酒业要闻·7月28日

企业动态

Company News

01
五粮液：解聘副总经理岳松
7月27日晚，五粮液发布第七届董事会2026年第9次会议决议公告。公告显示，根据宜宾市政府相关文件精神，经董事会提名委员会审核，同意解聘岳松副总经理职务（原定任期至公司第七届董事会任期届满之日止），解聘事项自本次董事会审议通过之日起生效。解聘后岳松将不再担任公司及控股子公司任何职务。

01
Wuliangye: Dismisses Deputy General Manager Yue Song
On the evening of July 27, Wuliangye issued an announcement regarding the resolutions of the 9th meeting of the 7th Board of Directors in 2026. The announcement stated that, in accordance with relevant directives from the Yibin Municipal Government and following review by the Board’s Nomination Committee, the board approved the dismissal of Yue Song from his position as Deputy General Manager (originally scheduled to serve until the expiration of the 7th Board of Directors’ term). The dismissal took effect from the date of approval by the Board. Following his dismissal, Yue Song will no longer hold any position at the company or its controlling subsidiaries.

02
汾酒申请竹叶青精酿啤酒相关专利
7月25日消息，山西杏花村汾酒厂股份有限公司、天津科技大学申请一项名为”一种竹叶青精酿啤酒及其制备方法”的专利。专利摘要显示，本申请提供一种竹叶青精酿啤酒及其制备方法，属于啤酒技术领域。竹叶青精酿啤酒的制备方法包括以下步骤：糖化，过滤，煮沸，旋沉、冷却，发酵，罐储、排渣，得到竹叶青精酿啤酒，该竹叶青精酿啤酒具有以下特性：（1）该竹叶青啤酒含有多酚、黄酮、皂苷等有效活性成分且其中的总黄酮浓度和总皂苷浓度均较高，适量饮用具有抗疲劳、疏气、活血、润肝和提高机体免疫等效果；（2）该竹叶青精酿啤酒富含各种挥发性风味物质，使其风味醇厚、独特，药香突出；（3）该竹叶青精酿啤酒还具有酒体稳定性好、泡持性好等优势。

02
Fenjiu Files Patent for Zhuyeqing Craft Beer
According to news on July 25, Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. and Tianjin University of Science and Technology have filed a patent application titled “A Zhuyeqing Craft Beer and Its Preparation Method.” The patent abstract states that the application provides a Zhuyeqing craft beer and its preparation method, belonging to the field of beer technology. The preparation method includes the following steps: saccharification, filtration, boiling, whirlpool settling and cooling, fermentation, tank storage and sediment discharge, yielding Zhuyeqing craft beer. The beer exhibits the following characteristics: (1) It contains active functional components such as polyphenols, flavonoids, and saponins, with relatively high concentrations of total flavonoids and total saponins, offering effects including anti-fatigue, Qi circulation, blood activation, liver nourishment, and immune enhancement when consumed in moderation; (2) It is rich in various volatile flavour compounds, resulting in a full-bodied, distinctive flavour with prominent herbal notes; (3) It also demonstrates advantages including good stability and foam retention.

03
汾酒助力2026伊塞克湖（中吉）国际电影节成功举办
7月28日，据汾酒国际消息，在7月16日至19日，2026伊塞克湖（中吉）国际电影节在吉尔吉斯共和国伊塞克湖州乔尔蓬阿塔市”鲁赫·奥尔多的”艾特马托夫文化中心举行。汾酒国际作为本届电影节参与的唯一中国企业，以中国白酒文化搭建跨国交流桥梁，深度推进品牌国际文化出海。
据悉，电影节期间，汾酒青花20被作为本次官方活动指定用酒，亮相圆桌会议、招待晚宴、颁奖酒会等各类交流场合；汾酒汾享世界龙尊及具有浓郁中华文化特色的彩绘瓷盘作为重要国礼，赠送给来自12个国家的文化部长、上海合作组织官员以及电影节组委会核心成员，赢得国际嘉宾一致赞誉。

03
Fenjiu Supports Successful Hosting of 2026 Issyk-Kul (China-Kyrgyzstan) International Film Festival
According to Fenjiu International on July 28, the 2026 Issyk-Kul (China-Kyrgyzstan) International Film Festival was held from July 16 to 19 at the Rukh Ordo Aitmatov Cultural Centre in Cholpon-Ata, Issyk-Kul Region, Kyrgyz Republic. Fenjiu International, as the only Chinese enterprise participating in the festival, leveraged Chinese baijiu culture to build a cross-cultural exchange bridge, deeply advancing the brand’s international cultural outreach.
It is understood that during the festival, Fenjiu Qinghua 20 was designated as the official event liquor, featured at roundtable meetings, welcome banquets, award receptions, and various exchange occasions. Fenjiu’s Fenxiang World Longzun and painted porcelain plates with distinctive Chinese cultural characteristics were presented as important state gifts to culture ministers from 12 countries, officials from the Shanghai Cooperation Organisation, and core members of the festival organising committee, earning unanimous praise from international guests.

04
泸州老窖廖俊一行赴企业考察交流
7月27日，据泸州老窖消息，7月22日至23日，泸州老窖集团党委副书记、副董事长、总裁廖俊，副总裁李蜀博一行，先后走进中国铝业股份有限公司、中国交通建设集团、中国移动咪咕公司三家企业考察交流。此行围绕党的建设、企业战略管理、品牌建设、贸易资源互融、体育营销、渠道拓展等多元议题展开深入探讨，旨在拓展跨界合作维度，推动产业深度融合，构建更加开放、协同的产业生态体系。

04
Luzhou Laojiao’s Liao Jun Leads Delegation for Corporate Exchange Visits
According to Luzhou Laojiao on July 27, from July 22 to 23, Liao Jun, Deputy Party Secretary, Vice Chairman, and President of Luzhou Laojiao Group, together with Vice President Li Shubo, led a delegation to visit three companies for exchange: Aluminum Corporation of China Limited, China Communications Construction Group, and China Mobile Migu. The visit involved in-depth discussions on diverse topics including Party building, corporate strategic management, brand building, trade resource integration, sports marketing, and channel expansion, aiming to expand cross-boundary cooperation dimensions, promote deep industrial integration, and build a more open and collaborative industrial ecosystem.

05
西凤酒亮相陕西臻品丝路万里行
7月27日，据西凤酒消息，7月24日，”2026丝绸之路万里行”大型跨国全媒体活动拉开帷幕，陕西臻品丝路万里行推介活动同步启动。在丝路合作签约仪式上，西凤酒作为宝鸡臻品企业代表，与丝路万里行运营方、全省各地市特色企业共同签署丝路出海合作协议，正式加入”西安始发—深圳出海—新加坡收官”全链路丝路推广体系，深度融入陕西消费品出海整体布局。

05
Xifeng Liquor Appears at Shaanxi Premium Products Silk Road Journey
According to Xifeng Liquor on July 27, on July 24, the large-scale cross-border “2026 Silk Road Journey” all-media event kicked off, with the Shaanxi Premium Products Silk Road Journey promotion launching simultaneously. At the Silk Road cooperation signing ceremony, Xifeng Liquor, as a representative of Baoji’s premium enterprises, signed a Silk Road go-global cooperation agreement with the Silk Road Journey operator and featured enterprises from various cities across the province. The agreement officially adds Xifeng to the full-chain Silk Road promotion system of “departing from Xi’an, going global via Shenzhen, and concluding in Singapore,” deeply integrating into Shaanxi’s overall consumer goods export strategy.

06
惠泉啤酒荣获福建省工业龙头企业
7月27日，据惠泉啤酒消息，近日，福建省工业和信息化厅发布福建省工业龙头企业名单，福建省燕京惠泉啤酒股份有限公司（简称惠泉啤酒）成功入选。

06
Huiquan Beer Named Fujian Provincial Leading Industrial Enterprise
According to Huiquan Beer on July 27, the Fujian Provincial Department of Industry and Information Technology recently released the list of Fujian Provincial Leading Industrial Enterprises, with Fujian Yanjing Huiquan Brewery Co., Ltd. (Huiquan Beer) successfully selected.

07
帝亚吉欧印度公司利润增长51.6%
近日，帝亚吉欧旗下印度子公司United Spirits发布未经审计的一季度业绩。截至2026年6月30日的三个月，公司税后利润同比增长51.6%至39.1亿印度卢比，净销售额增长6%至270.3亿印度卢比。其中高端及以上产品净销售额增长10.1%、占比达91.7%，大众产品净销售额下降17.5%至20.6亿印度卢比；毛利润增长11.2%，毛利率为46.1%。

07
Diageo India Subsidiary Posts 51.6% Profit Growth
Recently, United Spirits, Diageo’s Indian subsidiary, released its unaudited first-quarter results. For the three months ended June 30, 2026, the company’s profit after tax grew 51.6% year-on-year to INR 3.91 billion, with net sales increasing 6% to INR 27.03 billion. Among these, net sales of premium and above products grew 10.1%, accounting for 91.7% of total sales, while mass-market product net sales declined 17.5% to INR 2.06 billion. Gross profit grew 11.2%, with a gross margin of 46.1%.

行业动态

Industry News

08
中酒协：50ml小酒社区终端常态化布局
7月27日，中国酒业协会发布消息，通过对郑州、北京、成都三地线下市场的实地走访与深度调研，50ml小酒在社区超市的终端常态化布局已呈现出规模化、标准化的态势。在郑州市场，11家社区连锁门店，其中8家门店专门为50ml小酒设置了专属固定货架。在北京，京客隆、物美等主流社区商超已将50ml小酒正式纳入常规采购体系；而在成都，红旗连锁、舞东风等社区核心连锁品牌在其所有主力门店均统一配置了50ml小酒专属陈列区。

08
CADA: 50ml Miniature Liquor Achieves Normalised Community Terminal Presence
On July 27, the China Alcoholic Drinks Association announced that through on-site visits and in-depth research in the offline markets of Zhengzhou, Beijing, and Chengdu, the normalised presence of 50ml miniature liquor at community supermarket terminals has shown a trend toward scale and standardisation. In the Zhengzhou market, among 11 community chain stores, 8 have specifically allocated fixed shelves for 50ml miniature liquor. In Beijing, major community supermarket chains such as Jingkelong and Wumart have officially incorporated 50ml miniature liquor into their regular procurement systems. In Chengdu, core community chain brands including Hongqi Chain and Wudongfeng have uniformly configured dedicated display areas for 50ml miniature liquor across all their main stores.

09
《散装酒经营场所流通管理规范》团体标准立项
7月27日，中国酒类流通协会发布关于《散装酒经营场所流通管理规范》团体标准的立项公告。公告显示，根据《中国酒类流通协会团体标准管理办法》的规定，对《散装酒经营场所流通管理规范》团体标准立项进行了评审，符合立项要求，批准立项。请各起草单位严格按照有关规定和要求组织开展团体标准制定工作，严把标准质量关，增强标准的适用性和有效性，按时完成标准编制工作。如有单位或个人愿意参与该标准项目工作，请通过邮箱 cxm@zgjlxh.org.cn 联系，联系人：陈晓萌。

09
Group Standard for “Circulation Management Standards for Bulk Liquor Business Premises” Approved for Initiation
On July 27, the China Liquor Circulation Association issued an announcement regarding the approval of the group standard for “Circulation Management Standards for Bulk Liquor Business Premises.” The announcement stated that in accordance with the provisions of the “China Liquor Circulation Association Group Standard Management Measures,” the proposed standard was reviewed and found to meet the requirements for initiation, and approval was granted. All drafting units are requested to strictly organise the group standard development in accordance with relevant regulations and requirements, maintain quality standards, enhance the applicability and effectiveness of the standard, and complete the compilation work on schedule. Any organisation or individual wishing to participate in this standard project may contact Chen Xiaomeng via email at cxm@zgjlxh.org.cn.

10
江苏省酒协调研馥寿生物
7月24日，江苏省酒类行业协会调研江苏馥寿生物科技有限公司，了解薏仁酒原料处理、破壁发酵、存储灌装及包装等生产环节。该公司为江苏省非物质文化遗产薏仁酒酿造技艺和南通老字号”馥寿薏仁酒”的传承保护单位，已形成白酒、黄酒、米酒等产品矩阵。江苏省酒类行业协会建议企业继续推进传统技艺传承和产品研发，并加强酒庄文旅建设及多元营销。

10
Jiangsu Liquor Industry Association Visits Fushou Biotechnology for Research
On July 24, the Jiangsu Liquor Industry Association visited Jiangsu Fushou Biotechnology Co., Ltd. to inspect production processes including raw material processing, cell-wall-breaking fermentation, storage, filling, and packaging for coix seed wine. The company is a preservation and heritage protection unit for Jiangsu Province’s intangible cultural heritage – coix seed wine brewing techniques – and the Nantong time-honoured brand “Fushou Coix Seed Wine,” having developed a product portfolio spanning baijiu, huangjiu, and rice wine. The Jiangsu Liquor Industry Association suggested that the company continue to advance traditional craft heritage preservation and product development, while also strengthening winery cultural tourism development and diversified marketing.