7月19日酒业要闻China Liquor News（July 19）

01 张裕长尾猫销售破亿
7月18日，“一起潮”张裕宠粉节——和于适共赴张裕柳林河谷景区松弛之旅开启，活动现场内容透露，张裕长尾猫上市10个月销售破亿。

01 Changyu Long-Tail Cat Sales Exceed RMB 100 Million
On July 18, the “Go Trendy” Changyu Fan Appreciation Festival – a relaxing journey with Yu Shi to the Changyu Liulin River Valley Scenic Area – kicked off. On-site event content revealed that Changyu Long-Tail Cat achieved sales exceeding RMB 100 million within 10 months of its market launch.

02 金徽酒捐资1300万元助学
7月19日，2026金徽酒正能量第十八期爱心助学工程启动仪式在金徽生态酿酒园举行，金徽酒宣布捐资1300万元，资助当年考取大学的学子完成学业。

02 Jinhui Liquor Donates RMB 13 Million for Education Assistance
On July 19, the launch ceremony for the 18th edition of the 2026 Jinhui Liquor Positive Energy Education Assistance Program was held at the Jinhui Ecological Brewing Park. Jinhui Liquor announced a donation of RMB 13 million to support students admitted to universities in the current year in completing their studies.

03 43度贵州茅台酒走进汕头
7月17日，以“潮韵传情·43度贵州茅台酒·温情满人家”为主题的推广活动在广东汕头陈慈黉故居举行。茅台集团党委委员，茅台酒股份公司党委委员、副总经理向平出席活动并致辞，围绕“家族”“家乡”“家国”三个维度，阐释了43度贵州茅台酒的“家”文化内涵。

03 43%vol Kweichow Moutai Arrives in Shantou
On July 17, a promotional event themed “Chaozhou Charm and Affection · 43%vol Kweichow Moutai · Warmth Fills Every Home” was held at the Chen Cihong Former Residence in Shantou, Guangdong. Xiang Ping, Member of the Party Committee of Moutai Group and Member of the Party Committee and Vice General Manager of Moutai Co., attended and delivered a speech, elaborating on the “home” cultural connotation of 43%vol Kweichow Moutai from three dimensions: “family,” “hometown,” and “homeland.”

04 西凤酒江苏分公司完成上半年销售任务
7月16至17日，西凤酒营销管理公司江苏分公司2026年上半年工作总结暨下半年工作部署会议在南京召开。会上透露，面对复杂多变的白酒市场环境，江苏分公司逆势攻坚、奋勇争先，完成了上半年各项销售任务。下半年，江苏分公司全体业务人员要精准研判当前行业形势与区域销售环境，直面市场发展难题，持续加快渠道升级步伐、优化产品整体结构，主动挖掘市场新增量，培育品牌发展新动能，夯实江苏市场发展根基。

04 Xifeng Liquor Jiangsu Branch Completes First-Half Sales Targets
From July 16 to 17, the Xifeng Liquor Marketing Management Co. Jiangsu Branch held its 2026 first-half work summary and second-half work deployment meeting in Nanjing. It was revealed at the meeting that despite the complex and volatile baijiu market environment, the Jiangsu Branch overcame challenges and achieved its various first-half sales targets. In the second half, all business personnel of the Jiangsu Branch must accurately assess the current industry situation and regional sales environment, directly address market development challenges, continue to accelerate channel upgrades, optimise the overall product structure, proactively explore new market increments, cultivate new brand development momentum, and solidify the foundation for Jiangsu market growth.

05 酒鬼酒助力湘超联赛
据酒鬼酒微信公众号7月19日消息，酒鬼酒作为湘西赛区冠名合作伙伴，将携手2026湘超联赛打造”足球+美酒”的激情盛宴，首场对决将于7月26日19:38在张家界与湘西之间展开，酒鬼酒为此特别发起#猜世界杯冠军#等互动活动。

05 Jiugui Liquor Supports Hunan Super League
According to the Jiugui Liquor WeChat account on July 19, Jiugui Liquor, as the title partner of the Xiangxi division, will join forces with the 2026 Hunan Super League to create a passionate “football + fine wine” feast. The first match will take place on July 26 at 19:38 between Zhangjiajie and Xiangxi. Jiugui Liquor has specially launched interactive campaigns such as #Guess the World Cup Champion# for this occasion.

06 海之蓝携手新华社推出“足球篇”短片
据梦之蓝社区微信公众号7月19日消息，近日海之蓝再度携手新华社推出品牌温情短片三部曲之“足球篇”。继“父亲篇”的亲情温柔、“师生篇”的初心传承之后，镜头聚焦绿茵场内外那些沉默坚守、默默托举的幕后身影，道尽独属于男人的情怀：是拼搏，更是信任。

06 Haizhilan Joins Xinhua News Agency to Release “Football Chapter” Short Film
According to the Dream Blue Community WeChat account on July 19, Haizhilan recently once again partnered with Xinhua News Agency to release the “Football Chapter” of its brand sentimental short film trilogy. Following the tender family affection of the “Father Chapter” and the original aspiration inheritance of the “Teacher-Student Chapter,” the camera now focuses on those silent, steadfast, and supportive figures behind the scenes on and off the pitch, capturing the unique sentiment of men: it is about striving, but more importantly, it is about trust.

07 金徽酒深度参与环青赛活动
7月18日，2026第二十五届环大美青海国际公路自行车赛（简称：环青赛）在青海湖二郎剑景区落下帷幕。作为连续多年环青赛战略合作伙伴，金徽酒全程深度参与赛事，将“赛事+产品+IP+场景”融为一体。

07 Jinhui Liquor Deeply Engages in Around Qinghai Lake Race Activities
On July 18, the 25th edition of the 2026 Around the Beautiful Qinghai Lake International Road Cycling Race concluded at the Erlangjian Scenic Area of Qinghai Lake. As a strategic partner of the race for many consecutive years, Jinhui Liquor participated throughout the event, integrating “race + product + IP + scene” into a cohesive experience.

08 宋河连续三届助阵火锅年度盛宴
7月16日，由火锅餐见、烧烤餐见、餐见数据研究院联合主办的“2026第四届中国火锅烧烤领潮峰会”在郑州落幕，宋河连续三届助阵火锅年度盛宴，并在本次活动现场成功入选“全国火锅烧烤供应链TOP榜”，荣膺“2026年度中国火锅烧烤最佳解决方案服务商”。

08 Songhe Supports Annual Hotpot Feast for Third Consecutive Year
On July 16, the “2026 4th China Hotpot and BBQ Trend Summit,” jointly hosted by Hotpot Meal View, BBQ Meal View, and Meal View Data Research Institute, concluded in Zhengzhou. Songhe supported the annual hotpot feast for the third consecutive year and was successfully selected for the “National Hotpot and BBQ Supply Chain TOP List” at the event, receiving the “2026 Best Solution Service Provider for China Hotpot and BBQ” award.

09 石花酒业举办品酒挑战赛
据石花酒业微信公众号7月18日消息，石花酒业联合湖北省酒业协会共同打造的第六届“挑战品酒师”品酒挑战赛，正在荆楚大地掀起“舌尖上的风暴”，从襄阳到宜昌，从十堰到武汉，29个赛区全面铺开，数千名民间品酒爱好者同台切磋，只为争夺“民间品酒大师”的称号。

09 Shihua Liquor Hosts Tasting Challenge Competition
According to the Shihua Liquor WeChat account on July 18, the 6th “Challenge the Taster” tasting competition, jointly organised by Shihua Liquor and the Hubei Liquor Industry Association, is sweeping across the Jingchu region like a “storm on the palate.” From Xiangyang to Yichang, from Shiyan to Wuhan, 29 competition zones have been fully rolled out, with thousands of amateur tasting enthusiasts competing on the same stage for the title of “Civilian Tasting Master.”

10 河南省副食举办茅台线下推广活动
7月17日，河南省副食品有限公司举办了以“时光入酿·岁月成香”为主题的茅台文化体验馆线下推广活动。活动以中原节气文化深度融合茅台酿造哲学为灵魂，设置场景式馆内互动与主题品鉴环节，为茅台“全面向C”战略在河南市场写下一笔。

10 Henan Provincial Food Co. Hosts Moutai Offline Promotional Event
On July 17, Henan Provincial Food Co., Ltd. hosted an offline promotional event at the Moutai Cultural Experience Centre, themed “Time Brewed into Wine · Years Turn into Aroma.” The event was centred on the deep integration of Central Plains solar term culture with Moutai’s brewing philosophy, featuring scene-based in-hall interactions and themed tasting sessions, adding a chapter to Moutai’s “fully C-end oriented” strategy in the Henan market.

11 山庄集团向宽城群众捐赠应急物资
据山庄企业股份微信公众号7月18日消息，近日，受持续强降雨天气影响，承德市宽城满族自治县部分地区群众生产生活受到影响。山庄集团迅速组织筹备应急物资，深入了解当地实际需求，并结合不同家庭情况，将饮用水等物资分类整理、陆续送达，在当地工作人员和志愿者的协助下，一批批应急物资有序发放到群众手中。

11 Shanzhuang Group Donates Emergency Supplies to Kuancheng Residents
According to the Shanzhuang Enterprise Shares WeChat account on July 18, parts of Kuancheng Manchu Autonomous County in Chengde City have recently been affected by persistent heavy rainfall, impacting local residents’ production and daily life. Shanzhuang Group swiftly organised and prepared emergency supplies, gained a thorough understanding of local needs, and sorted and delivered supplies including drinking water according to different household circumstances. With the assistance of local staff and volunteers, batches of emergency supplies were distributed to residents in an orderly manner.

12 赵魏韩酒业与小酒喔达成2000万元合作
7月18日，赵魏韩酒业与酒类连锁品牌小酒喔正式签署战略合作协议，合作金额达2000万元。双方将依托各自在品牌与渠道端的优势，围绕产品供应、渠道动销与消费者运营展开深度协同，共同探索清香白酒在新零售渠道的增长路径。

12 Zhaoweihan Liquor and Xiaojiuwo Reach RMB 20 Million Cooperation Deal
On July 18, Zhaoweihan Liquor officially signed a strategic cooperation agreement with liquor chain brand Xiaojiuwo, with a cooperation value of RMB 20 million. The two parties will leverage their respective advantages in brand and channel capabilities, engaging in deep collaboration around product supply, channel sell-through, and consumer operations, jointly exploring growth paths for light-aroma baijiu in new retail channels.

13 古越龙山升级版“无高低”黄酒首发
7月17日晚，第四届古越龙山”7.9″节正式启动，全新升级的古越龙山“无高低”黄酒现场首发。本次首发的升级版“无高低”，是半干型版本，酒精度20度，不仅口感更适合大部分人的口味，而且风味协调性更强，更适合调酒，加冰、加气泡、加花果、加茶饮均可。

13 Guyuelongshan Upgraded “Wugaodi” Huangjiu Launched
On the evening of July 17, the 4th Guyuelongshan “7.9” Festival officially kicked off, with the newly upgraded Guyuelongshan “Wugaodi” huangjiu making its debut on site. The upgraded “Wugaodi” launched this time is a semi-dry version with 20% ABV. Not only does its taste profile suit a wider range of palates, but it also offers stronger flavour harmony, making it more suitable for mixing – it can be enjoyed with ice, with carbonated mixers, with floral and fruit additions, or with tea.

14 仰韶打酒举行意向客户项目说明会
7月17日至18日，仰韶打酒意向客户项目说明会在河南渑池举行。来自周口、开封、郑州等地的意向客户齐聚一堂，实地考察、深度交流、现场签约，见证仰韶打酒这一社区新零售创新业态的加速推进。

14 Yangshao Dajiu Holds Prospective Client Project Briefing
From July 17 to 18, the Yangshao Dajiu prospective client project briefing was held in Mianchi, Henan. Prospective clients from Zhoukou, Kaifeng, Zhengzhou, and other locations gathered together for on-site visits, in-depth exchanges, and on-the-spot contract signings, witnessing the accelerated advancement of Yangshao Dajiu as an innovative community new retail format.

15 郎酒万人高铁之旅即将发车
7月24日，“豫见中国郎 千里寻酒香”河南万人高铁专列探秘郎酒庄园活动将从开封重磅发车。本次活动打造行业专属出行IP，定制G3419次高铁专列，配套专属进站通道、趣味品鉴、互动游戏等限定尊享体验。参与者将开启三天两晚深度之旅，探秘郎酒“生长养藏”酿贮体系，打卡山谷光影大秀、尊享专属晚宴、探访在建龙马酒庄。

15 Langjiu’s 10,000-Person High-Speed Rail Journey to Depart Soon
On July 24, the “Encountering Chinese Lang across a Thousand Miles of Wine Aroma” Henan 10,000-person high-speed rail special tour to Langjiu Estate will depart from Kaifeng. This event creates an exclusive industry-specific travel IP, featuring a customised G3419 high-speed rail train, with exclusive boarding passages, fun tasting sessions, interactive games, and other limited premium experiences. Participants will embark on a three-day, two-night in-depth journey, exploring Langjiu’s “Growth, Maturation, Preservation, and Storage” brewing and aging system, visiting the valley light show, enjoying an exclusive gala dinner, and touring the under-construction Longma Winery.

16 蓉酒亮相APEC数字周好物展
7月16日，2026年亚太经合组织（APEC）数字周在成都世纪城国际会议中心启幕，活动将持续至7月29日，配套同期开展的“成都好物”主题展区亮相，成都产投集团旗下蓉酒公司携多款核心酒品登陆“醉美成都”专区，向亚太各界宾客传递天府文化魅力。

16 Rongjiu Appears at APEC Digital Week Good Products Exhibition
On July 16, the 2026 APEC Digital Week opened at the Chengdu Century City International Convention Centre, running until July 29. The accompanying “Chengdu Good Products” themed exhibition area was unveiled simultaneously, with Rongjiu, a subsidiary of Chengdu Industry Investment Group, showcasing its core liquor products in the “Drunk Beauty Chengdu” zone, conveying the charm of Tianfu culture to guests from across the Asia-Pacific region.

17 赖茅·世界羽联合作纪念酒上架i茅台
7月20日，小茅将在i茅台APP上架53%vol 1L赖茅·世界羽联合作纪念酒，并于7月20日00:00-7月31日23:59开启“璇羽金杯 致敬拼搏”线上活动。

17 Laomao · BWF Collaboration Commemorative Liquor Listed on iMoutai
On July 20, XiaoMao will list the 53%vol 1L Laomao · BWF (Badminton World Federation) Collaboration Commemorative Liquor on the iMoutai APP, and will launch the “Feathered Gold Cup – Tribute to Perseverance” online campaign from 00:00 on July 20 to 23:59 on July 31.

18 酒类零售连锁企业AI应用公益培训班举办
据中国酒类流通协会微信公众号7月19日消息，由中国酒类流通协会零售及连锁专业委员会主办的酒类零售连锁企业AI应用公益培训班近日举办，聚焦AI工具实操、终端落地场景与数字化运营方法，吸引了众多酒类流通企业、零售终端代表参与。

18 AI Application Public Training Course for Liquor Retail Chain Enterprises Held
According to the China Liquor Circulation Association WeChat account on July 19, the AI Application Public Training Course for liquor retail chain enterprises, hosted by the Retail and Chain Professional Committee of the China Liquor Circulation Association, was recently held. Focused on AI tool practical operation, terminal implementation scenarios, and digital operation methods, the course attracted numerous liquor distribution enterprises and retail terminal representatives.

19 泸州市老酒协会团体相关标准发布
7月18日，泸州市老酒协会团体标准研讨会暨全国著名白酒专家鉴评会在泸州建国饭店召开。四川化工职业技术学院、四川酩创酒科技有限公司、泸州市老酒协会相关负责人，以及吴晓萍，沈才洪，杨大金，张宿义，彭毅等国家级白酒行业专家齐聚一堂，共同见证泸州市老酒协会《大曲老酒(浓香型、酱香型)团体标准》发布，并就标准内容及酒样品质开展专业鉴评。

19 Luzhou Aged Liquor Association Group Standards Released
On July 18, the Luzhou Aged Liquor Association Group Standards Symposium and National Famous Baijiu Expert Appraisal Meeting was held at the Luzhou Jianguo Hotel. Representatives from Sichuan Vocational College of Chemical Technology, Sichuan Mingchuang Liquor Technology Co., Ltd., and the Luzhou Aged Liquor Association, along with national-level baijiu industry experts including Wu Xiaoping, Shen Caihong, Yang Dajin, Zhang Suyi, and Peng Yi, gathered together to witness the release of the Luzhou Aged Liquor Association’s “Group Standard for Daqu Aged Liquor (Strong Aroma and Sauce Aroma Types)” and conducted professional appraisals of the standard content and liquor sample quality.