酒业要闻·8月6日

企业动态

Company News

01
王剑波任茅台租赁董事长
8月5日，茅台（上海）融资租赁有限公司发布公告称，根据中国贵州茅台酒厂（集团）有限责任公司任免文件，王剑波自2026年8月起任公司董事长，李莉不再担任董事长。资料显示，王剑波曾任中国建设银行仁怀市支行行长、遵义市分行副行长，贵州茅台集团财务有限公司副总经理等职。

01
Wang Jianbo Appointed Chairman of Moutai Leasing
On August 5, Moutai (Shanghai) Financing Leasing Co., Ltd. announced that, in accordance with the appointment and dismissal documents of China Kweichow Moutai Distillery (Group) Co., Ltd., Wang Jianbo has been appointed Chairman of the company effective August 2026, with Li Li no longer serving as Chairman. According to public information, Wang Jianbo previously served as President of China Construction Bank’s Renhuai Branch, Vice President of its Zunyi Branch, and Deputy General Manager of Guizhou Moutai Group Finance Co., Ltd.

02
国窖1573扫码活动开启
8月6日，泸州老窖官方旗舰店消息，国窖1573特别开启”满目山河秀，共饮荔枝香”专属开瓶扫码活动。活动期间，凡购买活动款国窖1573（38度/52度均可），微信扫描瓶盖内二维码，即可参与【扫码抽现金红包】，活动99.99%中奖率；同时连扫2瓶及以上，即有概率获赠【荔枝礼盒】1份等。

02
Guojiao 1573 Launches QR Code Scanning Campaign
On August 6, according to the Luzhou Laojiao official flagship store, Guojiao 1573 has launched a special “Vast Rivers and Mountains, Sharing the Lychee Aroma” exclusive bottle-opening QR code scanning campaign. During the campaign, consumers who purchase eligible Guojiao 1573 (both 38% and 52% ABV available) and scan the QR code inside the bottle cap via WeChat can participate in a [QR Code Scan for Cash Red Packet] draw, with a 99.99% winning rate. Additionally, scanning 2 or more bottles consecutively gives consumers a chance to receive a [Lychee Gift Box] and other prizes.

03
钓鱼台酒发布中秋新品
8月5日，钓鱼台酒中秋新品”钓鱼台酒·福禄团圆”上市。该产品取葫芦圆满之形，承窑变无双之韵，盛陈年酱香之醇。建议零售价为2999元/套，规格为1L/套/箱，同时赠送五大名窑葫芦主人杯·双支（颜色随机），黑檀实木底座、收藏证书。

03
Diaoyutai Liquor Launches Mid-Autumn Festival New Product
On August 5, Diaoyutai Liquor launched its Mid-Autumn Festival new product “Diaoyutai Liquor · Fortune and Reunion.” The product takes the form of a gourd (symbolising completeness and good fortune), carries the distinctive charm of kiln-transformed glaze, and holds the richness of aged sauce-aroma baijiu. The recommended retail price is RMB 2,999 per set, with a specification of 1L per set/case, and includes a gift of two Five Great Kilns gourd-shaped owner’s cups (random colours), an ebony solid wood base, and a collection certificate.

04
阿联酋湖北商会一行考察枝江酒业
8月5日，阿联酋湖北商会副会长、阿联酋华人酒窖总经理刘志高一行考察调研枝江酒业，深度对接中东海外市场合作事宜。湖北枝江酒业党委书记、总经理张道红表示，公司未来将依托自身品质优势、品牌优势和文化优势，精准对接中东市场消费场景与商务需求，打磨适配海外市场的产品体系与推广模式，让醇香楚酒成为中外经贸合作、文化互通的友好纽带。

04
UAE Hubei Chamber of Commerce Delegation Visits Zhijiang Liquor
On August 5, Liu Zhigao, Vice President of the UAE Hubei Chamber of Commerce and General Manager of UAE Chinese Wine Cellar, led a delegation to visit and research Zhijiang Liquor, conducting in-depth discussions on cooperation in the Middle Eastern overseas market. Zhang Daohong, Party Secretary and General Manager of Hubei Zhijiang Liquor, stated that the company will leverage its quality advantages, brand advantages, and cultural advantages to precisely align with Middle Eastern market consumption scenarios and business needs, refining a product system and promotion model suited to overseas markets, making the aromatic Chujiang (Hubei liquor) a friendly bridge for Sino-foreign economic and trade cooperation and cultural exchange.

05
女儿红启动第107代酒药接种
8月3日，绍兴女儿红第107代酒药接种大典举行，正式启动2026年黄酒冬酿生产。现场按照传统酿造工序完成原料舂捣、粉料调配、制坯定型和接种养护，利用伏季温湿环境培育酒药菌群，为新一轮冬酿作准备。

05
Nü’er Hong Launches 107th Generation Jiuyao Inoculation
On August 3, the 107th Generation Jiuyao Inoculation Ceremony of Shaoxing Nü’er Hong was held, officially commencing the 2026 winter huangjiu brewing season. On site, the traditional brewing processes of raw material pounding, powder blending, starter block forming, and inoculation and cultivation were completed, utilising the hot and humid summer environment to cultivate the jiuyao microbial flora in preparation for the new round of winter brewing.

06
辛巴赫举行中秋动员大会
8月3日-4日，辛巴赫”复盘春夏淬真金 亮剑中秋赢巅峰”春夏攻势总结通报暨决战中秋动员大会在哈尔滨丽思卡尔顿酒店举行。会上辛巴赫表示，未来市场运营将聚焦三大核心方向：一是做实产品价格体系，稳固渠道盈利底盘；二是做热全域消费氛围，强化品牌心智渗透；三是打造圈层化消费生态，深化高端用户粘性。
同时，辛巴赫总裁王笑卓在会上对各区域提出精准作战要求：一方面需严守价格底线、严格管控价盘、优化星级客户体系，筑牢渠道盈利根基；另一方面要集中资源深耕核心市场，主攻重点标杆城市。摒弃分散发力、全面铺摊的粗放打法，结合区域禀赋精准突破、集中攻坚。

06
Simbach Holds Mid-Autumn Festival Mobilisation Conference
From August 3 to 4, Simbach held its “Reviewing Spring and Summer, Forging True Gold, Drawing Swords for Mid-Autumn, Winning the Peak” Spring-Summer Offensive Summary and Mid-Autumn Festival Decisive Battle Mobilisation Conference at the Ritz-Carlton Hotel in Harbin. At the conference, Simbach stated that future market operations will focus on three core directions: first, solidifying the product pricing system to stabilise the channel profit foundation; second, energising the overall consumption atmosphere to strengthen brand mind penetration; third, building a circle-based consumption ecosystem to deepen high-end user loyalty.
Meanwhile, Simbach President Wang Xiaozhuo set out precise operational requirements for each region: on one hand, strictly maintaining price floors, rigorously controlling pricing structures, and optimising the star-rated customer system to solidify the channel profit foundation; on the other hand, concentrating resources to deeply cultivate core markets, with a primary focus on key benchmark cities. The company will abandon the extensive approach of dispersed efforts and broad expansion, instead combining regional strengths for precise breakthroughs and concentrated攻坚.

07
莫高股份六款产品获奖
8月5日，据莫高葡萄酒消息，近日，第11届中国国际精品葡萄酒及烈酒挑战赛获奖名单正式揭晓。莫高股份旗下多款产品同台参评比拼，悉数摘得多项奖项，莫高PN735黑皮诺干红、莫高2023霞多丽干白、莫高2025小白玫瑰低泡葡萄酒斩获铂金奖；莫高金色年代1999黑皮诺干红、莫高金色年代2001黑皮诺干红、莫高VSOP白兰地荣获金奖。

07
Mogao’s Six Products Win Awards
On August 5, according to Mogao Wine, the winners list of the 11th China International Premium Wine & Spirits Challenge was recently announced. Multiple products from Mogao Co. competed in the same arena and captured multiple awards. Mogao PN735 Pinot Noir Dry Red, Mogao 2023 Chardonnay Dry White, and Mogao 2025 White Muscat Low-Sparkling Wine won Platinum Awards; Mogao Golden Era 1999 Pinot Noir Dry Red, Mogao Golden Era 2001 Pinot Noir Dry Red, and Mogao VSOP Brandy won Gold Awards.

08
泰山酒业开启立秋专场活动
8月6日，泰山酒业开启立秋专场活动，包括泰山原浆、升级版酒仙、五岳独尊·10、建厂75周年纪念酒、一品泰山等多款产品在内均享有优惠活动价。

08
Taishan Liquor Launches Start of Autumn Special Campaign
On August 6, Taishan Liquor launched its Start of Autumn special campaign, offering promotional prices on multiple products including Taishan Raw Pulp, upgraded Jiuxian, Wuyue Duzun · 10, 75th Anniversary Commemorative Liquor, and Yipin Taishan.

09
海伦司上半年盈利预警
8月5日，海伦司发布盈利预警，预计2026年上半年收入约2.2亿元至2.6亿元，净利润约1200万元至1600万元，经调整净利润约2200万元至2600万元，均同比去年下滑。
公告称，收入下降主要系直营门店数量减少及市场环境波动致单店营收下滑。净利润减少除受收入下降影响外，还因公司自2026年4月起执行新价格架构降低酒水售价，但原供应链存货尚需消耗，且新供应链存货设计生产存在时间滞后，导致成本端承压。

09
Helens Issues H1 Profit Warning
On August 5, Helens issued a profit warning, forecasting first-half 2026 revenue of approximately RMB 220 million to RMB 260 million, net profit of approximately RMB 12 million to RMB 16 million, and adjusted net profit of approximately RMB 22 million to RMB 26 million, all declining year-on-year.
The announcement stated that the revenue decline is mainly due to a reduction in the number of directly-operated stores and market volatility affecting per-store revenue. The decline in net profit, in addition to the revenue decrease, is also attributable to the company’s implementation of a new pricing structure effective April 2026, which lowered liquor retail prices, while existing supply chain inventory still needs to be consumed, and the design and production of new supply chain inventory have experienced time delays, putting pressure on the cost side.

行业动态

Industry News

10
中酒协发布中国酒业指数
8月6日，中国酒业协会首发2026年6月”中国酒业指数（ZJZS/CADI）”。2026年6月，中国酒业指数（ZJZS/CADI）静态指数JS：88.51点，环比下降4.93点；动态指数DD：84.90点，环比下降0.24点。2026年6月，白酒指数ZJZS-B/CADI-BJ静态指数JS：73.69点，环比下降6.21点；动态指数DD：80.96点，环比下降0.06点。
据悉，中国酒业指数（国内简称：ZJZS，国际简称：CADI）是综合反映中国酒业经济状况的指标，用来衡量酒业不同发展周期变化的参考依据。中国酒业指数的核算基于国内酒类产业混合经济技术指标，是综合考量生产经营、市场动态和消费趋势的参考依据。指数采用国际通用方式核算中国酒业的整体强弱程度，并以100点为强弱分界线。

10
China Alcoholic Drinks Association Releases China Liquor Industry Index
On August 6, the China Alcoholic Drinks Association released the inaugural “China Liquor Industry Index (ZJZS/CADI)” for June 2026. In June 2026, the China Liquor Industry Index (ZJZS/CADI) static index (JS) stood at 88.51 points, down 4.93 points month-on-month; the dynamic index (DD) stood at 84.90 points, down 0.24 points month-on-month. In June 2026, the Baijiu Index ZJZS-B/CADI-BJ static index (JS) stood at 73.69 points, down 6.21 points month-on-month; the dynamic index (DD) stood at 80.96 points, down 0.06 points month-on-month.
It is understood that the China Liquor Industry Index (domestic abbreviation: ZJZS, international abbreviation: CADI) is a composite indicator reflecting the economic conditions of China’s liquor industry, serving as a reference for measuring changes across different industry development cycles. The index calculation is based on mixed economic and technical indicators of the domestic liquor industry, providing a comprehensive reference for production and operations, market dynamics, and consumption trends. The index uses internationally accepted methods to measure the overall strength of China’s liquor industry, with 100 points as the strength-weakness dividing line.

11
2026中国杏花村国际酒业博览会新闻发布会举行
8月6日，2026中国杏花村国际酒业博览会新闻发布会在山西省太原市举行。本届酒博会以”杏花汾阳 清香吕梁”为主题，由中国酒业协会主办，汾酒集团为战略合作伙伴，将于8月29日至31日在位于山西吕梁汾阳市的中国杏花村国际白酒交易中心举行。
据悉，本届酒博会创新构建”一场展会+全市联动+N个消费场景”的运营架构，总展览面积达3万平方米，有序设置中国名酒馆、吕梁产区品牌馆、综合馆、山西综合馆、数字化展馆等特色功能展区。展会将汇聚近300家国内外知名酒企、包装包材、酒类装备及名优特产企业集中参展，并深度串联白酒零售、全域旅游、非遗体验、特色餐饮、文创购物等多元消费场景，统筹开展新品首发展销、惠民让利促销、文旅联动体验等系列促消费活动，持续放大展会辐射带动效应。

11
2026 China Xinghuacun International Liquor Expo Press Conference Held
On August 6, the press conference for the 2026 China Xinghuacun International Liquor Expo was held in Taiyuan, Shanxi Province. This year’s expo, themed “Xinghuacun Fenyang · Light Aroma Luliang,” is hosted by the China Alcoholic Drinks Association, with Fenjiu Group as the strategic partner, and will be held from August 29 to 31 at the China Xinghuacun International Liquor Trading Centre in Fenyang City, Luliang, Shanxi.
It is understood that this year’s expo has innovatively constructed an operational framework of “one exhibition + city-wide linkage + multiple consumption scenarios,” with a total exhibition area of 30,000 square metres, featuring purpose-built functional zones including the China Famous Liquor Hall, Luliang Producing Region Brand Hall, General Hall, Shanxi Comprehensive Hall, and Digital Exhibition Hall. The expo will bring together nearly 300 well-known domestic and international liquor enterprises, packaging materials suppliers, liquor equipment manufacturers, and premium specialty product companies for concentrated exhibition. It will also deeply integrate multiple consumption scenarios including baijiu retail, comprehensive tourism, intangible cultural heritage experiences, specialty dining, and cultural and creative shopping, coordinating a series of consumption-promoting activities such as new product debuts and launches, consumer-benefit promotions, and culture-tourism linkage experiences, continuously amplifying the exhibition’s radiating and driving effects.