恰如其汾，杭州调调！2026汾酒城市巡游计划杭州站等你来

10月30日至11月1日，2026汾酒城市巡游计划将走进杭州湖滨步行街，以“恰如其汾·杭州调调”为主题，融合文学、音乐、调饮与城市文化，为市民和游客带来一场限时的清香文化体验。

当三晋大地的“清洌”遇上水乡的“温婉”，潮流与风雅相得益彰。杭州与汾酒的渊源由来已久，清晋商沿京杭大运河南下，把汾酒从杏花村运到杭州，再分销江南。杭州是运河的南端，也是汾酒南渡的一站。“杭州市花”桂花正是这段缘分的一个注脚。社交平台上，网友用汾酒加桂花调出的“桂花汾酒”，掀起了一波微醺新风潮。

自城市巡游计划启动以来，汾酒每到一城，便深入当地：2024年春季糖酒会期间走进成都，以“恰如其汾・巴巴适适”将川蜀烟火气与白酒文化相融；去年走进广州永庆坊，又以“好彩好彩”入乡随俗。此次来到杭州，期待让一缕清香融入“杭州调调”。

活动启幕当天，米兰冬奥会自由式滑雪女子空中技巧卫冕冠军、中国雪上项目首位全满贯得主徐梦桃将现场分享她的“节奏”与“相信的力量”；茅盾文学奖得主、杭州籍作家麦家也将回到故乡，聊聊文字、时间与故乡。与此同时，活动还将特邀调酒师以汾酒为基底，融入杭州桂花、龙井等元素，打造城市限定特调。

现场还设有机器人互动、电音DJ、非遗文创与微醺交友主题展位，以及趣味十足的“满汾挑战”。参与“满汾挑战”，有机会将玻汾、竹叶青酒及限定文创周边带回家。

从杏花村到西子湖畔，一杯汾酒，调山水、调烟火、调生活。所谓“恰如其汾”，便是不多不少，刚刚好。

10月30日到11月1日，湖滨步行街。来调一杯你的“杭州调调“——看看你的刚刚好，是什么味道。

From October 30 to November 1, the 2026 Fenjiu City Tour will arrive at Hubin Pedestrian Street in Hangzhou. Under the theme “Just Right Like Fen · Hangzhou Vibe,” it will blend literature, music, mixed drinks, and urban culture, offering residents and visitors a limited-time experience of light-aroma culture.

When the “clear crispness” of Shanxi meets the “gentle grace” of the water town, trend and elegance complement each other. Hangzhou and Fenjiu share a long history. Qing-era Shanxi merchants travelled south along the Beijing-Hangzhou Grand Canal, carrying Fenjiu from Xinghuacun to Hangzhou and then distributing it across Jiangnan. Hangzhou was the southern terminus of the canal and a stop on Fenjiu’s southward journey. Hangzhou’s city flower, the osmanthus, is a footnote to this connection. On social media, users have created “osmanthus Fenjiu” by mixing Fenjiu with osmanthus, sparking a new wave of tipsy drinking.

Since the City Tour launched, Fenjiu has immersed itself in each city it visits. During the 2024 Spring China Food & Drinks Fair, it went to Chengdu, blending Sichuan’s everyday vitality with baijiu culture under the theme “Just Right Like Fen · Perfectly Comfortable.” Last year, it visited Yongqing Fang in Guangzhou and followed local customs with “Good Luck, Good Luck.” This time in Hangzhou, it hopes to blend a thread of light aroma into the “Hangzhou vibe.”

On the opening day, Xu Mengtao, reigning champion in women’s aerials freestyle skiing at the Milan Winter Olympics and the first Chinese snow sports athlete to achieve a Grand Slam, will share her “rhythm” and “the power of belief.” Mai Jia, a Mao Dun Literature Prize laureate and Hangzhou-born writer, will also return to his hometown to talk about writing, time, and hometown. In addition, invited bartenders will use Fenjiu as a base, incorporating Hangzhou osmanthus, Longjing tea, and other elements to create city-exclusive signature cocktails.

The site will also feature robot interactions, electronic music DJs, intangible cultural heritage creative products, tipsy socialising-themed booths, and the entertaining “Full Fen Challenge.” Participants in the “Full Fen Challenge” will have the chance to take home Bofen, Zhuyeqing liquor, and limited-edition cultural merchandise.

From Xinghuacun to the shores of West Lake, a cup of Fenjiu mixes mountains and waters, everyday life, and living. “Just Right Like Fen” means no more, no less — just right.

From October 30 to November 1, at Hubin Pedestrian Street. Come mix a cup of your own “Hangzhou vibe” — and see what your “just right” tastes like.