酒业要闻·10月12日 China Beverage Alcohol News – October 12

酒业要闻·10月12日

China Beverage Alcohol News – October 12

企业动态

Company News

01
贵州茅台股价重回A股第一
截至10月12日收盘，贵州茅台当日涨幅1.98%，收于1288.00元/股，超越联讯仪器，重回沪深两市A股“股王”宝座。

01
Kweichow Moutai Reclaims Top Spot in A-Share Market
As of the close on October 12, Kweichow Moutai rose 1.98% for the day to close at RMB 1,288.00 per share, overtaking Lianxun Instruments to reclaim the title of “stock king” across the Shanghai and Shenzhen A-share markets.

02
辛巴赫胜诉
近日，黑龙江省哈尔滨市南岗区人民法院就黑龙江辛巴赫生物科技有限公司诉浙江贝桐贸易有限公司、浙江德伦堡啤酒有限公司侵害商标权及不正当竞争一案，作出（2026）黑0103民初12325号民事判决，支持辛巴赫核心诉讼请求。
经法庭审理认定：在辛巴赫的包装装潢已经具有较高知名度的情况下，浙江贝桐贸易有限公司、浙江德伦堡啤酒有限公司仍然生产销售与辛巴赫高度近似的商品，主观上具有攀附辛巴赫品牌知名度的恶意，客观上足以引人误认为被诉商品来源于辛巴赫或与辛巴赫存在特定联系，构成反不正当竞争法第七条第一款第（一）项规定的混淆行为。
法院判令侵权方立即停止商标侵权、停止不正当竞争行为；浙江贝桐贸易有限公司，浙江德伦堡啤酒有限公司共同赔偿辛巴赫经济损失及维权合理开支合计185200元。

02
Simbach Wins Lawsuit
Recently, the Nangang District People’s Court of Harbin, Heilongjiang Province, issued civil judgment (2026) Hei 0103 Min Chu No. 12325 in the case brought by Heilongjiang Simbach Biotechnology Co., Ltd. against Zhejiang Beitong Trading Co., Ltd. and Zhejiang Delunbao Beer Co., Ltd. for trademark infringement and unfair competition, upholding Simbach’s core claims.
The court found that, given Simbach’s packaging and trade dress had already achieved considerable recognition, Zhejiang Beitong Trading Co., Ltd. and Zhejiang Delunbao Beer Co., Ltd. nevertheless produced and sold goods highly similar to Simbach’s, subjectively harbouring malice aimed at free-riding on Simbach’s brand recognition, and objectively sufficient to cause consumers to mistake the accused goods as originating from Simbach or having a specific connection with Simbach — constituting confusion as stipulated under Article 7, Paragraph 1, Item (1) of the Anti-Unfair Competition Law.
The court ordered the infringing parties to immediately cease trademark infringement and unfair competition; Zhejiang Beitong Trading Co., Ltd. and Zhejiang Delunbao Beer Co., Ltd. were jointly ordered to compensate Simbach for economic losses and reasonable rights-protection expenses totalling RMB 185,200.

03
2026国宝李渡合作伙伴大会将举行
10月19日至21日，李渡酒业将在江西于都举行“致敬长征第一渡·中国白酒看李渡”2026李渡全国合作伙伴大会。200余位合作伙伴将集结于都，在中央红军长征出发纪念碑前，重走长征第一渡。据悉，活动现场，李渡战略新品将重磅发布，共迎2027百年之约。

03
2026 Guobao Lidu Partner Conference to Be Held
From October 19 to 21, Lidu Distillery will hold the “Salute to the First Crossing of the Long March · Chinese Baijiu Looks to Lidu” 2026 Lidu National Partner Conference in Yudu, Jiangxi. More than 200 partners will gather in Yudu to retrace the First Crossing of the Long March before the Monument to the Central Red Army’s Long March Departure. It is understood that at the event, Lidu’s strategic new products will be unveiled, jointly welcoming the 2027 centenary covenant.

04
泸州老窖28度高光NBA限定系列上新
10月9日NBA中国赛在澳门威尼斯人综艺馆举行，达拉斯独行侠对阵休斯敦火箭。同日，泸州老窖28度高光NBA限定系列在泸州老窖官方旗舰店正式上线。
此次上新的四款产品、八种规格具体如下：

04
Luzhou Laojiao 28-Degree Gaoguang NBA Limited Series Launched
On October 9, the NBA China Games were held at The Venetian Macao’s Cotai Arena, with the Dallas Mavericks facing the Houston Rockets. On the same day, the Luzhou Laojiao 28-Degree Gaoguang NBA Limited Series officially launched on the Luzhou Laojiao official flagship store.
The four new products in eight specifications are as follows:

05
国台将重塑国台国标、龍15、龍30三大主品
据国台酒微信公众号消息，10月9日，2026年国台国标酒共创共赢共享营销推进会举行。
会上，天士力创始人、国台创始人、天士力集团终身荣誉主席、天士力数智健康产业集团副董事长、国台数智酒业集团副董事长吴迺峰表示，国台将重塑并主推国台国标酒、国台酒·龍15、国台酒·龍30三大主品，逐步调整产品结构。国台国标酒是国台的核心大单品，国台将通过优化国台国标酒各个销售渠道的市场政策、开瓶奖励等方式，构建更加科学的产品价格体系，营造更好的市场秩序，保护经销商和终端的利益。此外，国台还将通过增加国台国标品鉴酒投放、营造多元消费场景，让更多终端店主、核心消费者认识、了解国台国标酒。

05
Guotai to Reshape Three Core Products: Guotai Guobiao, Long 15, and Long 30
According to the Guotai Liquor WeChat account, on October 9, the 2026 Guotai Guobiao Liquor Co-Creation, Win-Win and Sharing Marketing Promotion Meeting was held.
At the meeting, Wu Naifeng, founder of Tianshili, founder of Guotai, Lifetime Honorary Chairman of Tianshili Group, Vice Chairman of Tianshili Digital-Intelligent Health Industry Group, and Vice Chairman of Guotai Digital-Intelligent Liquor Group, stated that Guotai will reshape and focus on promoting three core products: Guotai Guobiao Liquor, Guotai Liquor · Long 15, and Guotai Liquor · Long 30, gradually adjusting its product structure. Guotai Guobiao is Guotai’s core flagship product. Guotai will build a more scientific product pricing system, create better market order, and protect the interests of distributors and terminals by optimising market policies and bottle-opening rewards across various sales channels for Guotai Guobiao. In addition, Guotai will increase the distribution of Guotai Guobiao tasting liquor and create diverse consumption scenarios to help more terminal owners and core consumers know and understand Guotai Guobiao.

06
汾酒亮相2026广州精品美食周
10月10日，2026广州精品美食周在海心沙亚运公园启幕。汾酒亮相活动现场，以一缕千年清香，邂逅百味佳肴。汾酒集团党委副书记、副董事长、总经理武跃飞应邀参加。

06
Fenjiu Appears at 2026 Guangzhou Fine Food Week
On October 10, the 2026 Guangzhou Fine Food Week opened at Haixinsha Asian Games Park. Fenjiu appeared at the event, meeting a hundred flavours of fine cuisine with a thread of thousand-year light aroma. Wu Yuefei, Deputy Party Secretary, Vice Chairman, and General Manager of Fenjiu Group, was invited to attend.

07
酒鬼酒双节餐饮联动收官
中秋、国庆双节期间，酒鬼酒在长沙、吉首、岳阳开展“酒鬼家宴·湘遇山河”餐饮联动活动，携手火宫殿、毛家饭店等餐饮门店，以湘菜搭配馥郁香型白酒。活动设置免费品鉴、开瓶赠礼、打卡互动三类体验：消费红坛18或指定团圆套餐，赠送258mL红坛简装版，累计赠出300余瓶；拍照发文可领取100mL红坛小酒，累计投放超过600瓶。

07
Jiugui Liquor’s Double Festival Restaurant Collaboration Concludes
During the Mid-Autumn and National Day double festivals, Jiugui Liquor carried out the “Jiugui Family Banquet · Encountering Hunan’s Mountains and Rivers” restaurant collaboration campaign in Changsha, Jishou, and Yueyang, partnering with dining outlets including Huogongdian and Maojia Restaurant to pair Hunan cuisine with fuyu-aroma baijiu. The campaign featured three types of experiences: free tastings, bottle-opening gifts, and check-in interactions: consumers purchasing Hongtan 18 or designated reunion set meals received a 258ml Hongtan simple-pack version, with over 300 bottles given away cumulatively; those taking photos and posting received a 100ml Hongtan miniature, with over 600 bottles distributed cumulatively.

08
汝阳部署杜康白酒产业重点工作
据杜康微信公众号消息，10月9日，汝阳县杜康白酒产业发展大会召开，系统部署全县杜康白酒产业重点工作，明确发展路径、细化工作举措，凝聚政企联动、多方协同推进杜康白酒产业提质升级的强大合力。
会上，杜康控股总经理柳向阳表示，杜康将锚定战略目标，重点抓好五项工作，努力擦亮“杜康”这块千年金字招牌，推动杜康复兴大业：一、坚守匠心品质，筑牢发展根基；二、落地市场战略，实施“深耕郑洛、河南称王、逐步走向全国”的三步走发展规划，稳步拓展市场版图，推动杜康在更大范围的发展壮大；三、深挖酒祖文化，赋能品牌增长；四、坚持合规经营，共建良好产业生态；五、发挥骨干带动，做强全县白酒产业集群。

08
Ruyang Deploys Key Work for Dukang Baijiu Industry
According to the Dukang WeChat account, on October 9, the Ruyang County Dukang Baijiu Industry Development Conference was held, systematically deploying key work for the county’s Dukang baijiu industry, clarifying development paths, refining work measures, and consolidating a strong synergy of government-enterprise linkage and multi-party coordination to advance the quality upgrade of the Dukang baijiu industry.
At the meeting, Liu Xiangyang, General Manager of Dukang Holdings, stated that Dukang will anchor its strategic goals and focus on five key tasks, striving to polish the thousand-year-old golden signboard of “Dukang” and advance the great cause of Dukang’s revival: first, uphold craftsmanship quality and solidify the development foundation; second, implement market strategy, executing a three-step development plan of “deep cultivation in Zhengzhou-Luoyang, reigning supreme in Henan, and gradually going national,” steadily expanding market territory and promoting Dukang’s growth and expansion on a larger scale; third, deeply explore the culture of the liquor ancestor to empower brand growth; fourth, adhere to compliant operations and jointly build a sound industrial ecosystem; fifth, leverage the backbone driving role to strengthen the county’s baijiu industry cluster.

09
燕京啤酒中期派现约2.82亿
10月10日，燕京啤酒发布的2026年度中期分红派息实施公告显示，按现有总股本28.19亿股计算，每10股派发现金1元（含税），合计约2.82亿元。股权登记日为10月16日，除权除息日为10月19日。分红方案已于8月20日经董事会审议通过，此次公告明确实施安排，实施方案与此前审议通过的方案一致，本次不送红股，也不以资本公积金转增股本。

09
Yanjing Beer Distributes Approximately RMB 282 Million in Interim Dividends
On October 10, the implementation announcement for Yanjing Beer’s 2026 interim dividend distribution showed that, based on the existing total share capital of 2.819 billion shares, a cash dividend of RMB 1 per 10 shares (including tax) will be distributed, totalling approximately RMB 282 million. The record date is October 16, and the ex-dividend date is October 19. The dividend plan was approved by the board of directors on August 20; this announcement clarifies the implementation arrangements, which are consistent with the previously approved plan. No bonus shares will be issued, and no capital reserve will be converted into share capital.

10
喜力法国1.65亿欧元投资落地
近日，喜力完成法国工厂投资计划，2024年至2026年向蒙斯昂巴勒尔、马赛两处工厂合计投资1.65亿欧元。其中，蒙斯昂巴勒尔工厂投资额为1.18亿欧元，通过新增发酵罐、更新设备等，技术酿造能力可提升至45万千升。该厂为喜力在法国最大的生产基地，拥有350名员工，产量约占集团法国总产量的三分之二，并整合亡命之徒（Desperados）、六骑士（Affligem）无酒精版本的生产。喜力尚未设定新产能完全实现的具体时间表，将依托升级后的设施灵活推出新配方。

10
Heineken Completes EUR 165 Million Investment in France
Recently, Heineken completed its French plant investment plan, investing a total of EUR 165 million in two plants — Mons-en-Barœul and Marseille — between 2024 and 2026. Among these, the Mons-en-Barœul plant received EUR 118 million, with technical brewing capacity to be increased to 450,000 kilolitres through the addition of new fermentation tanks and equipment upgrades. The plant is Heineken’s largest production base in France, employing 350 people and accounting for approximately two-thirds of the group’s total French output, and integrates the production of non-alcoholic versions of Desperados and Affligem. Heineken has not yet set a specific timetable for fully realising the new capacity, and will flexibly launch new recipes based on the upgraded facilities.

行业动态

Industry News

11
贵州印发金融支持“卖酒向卖生活方式”转变实施方案
10月12日，中国人民银行贵州省分行发布消息称，该行今年9月与贵州省商务厅联合贵州省委金融办、贵州省财政厅、国家外汇管理局贵州省分局印发《贵州省金融支持“卖酒向卖生活方式”转变实施方案》，部署四大升级行动。
业态升级方面，支持特色酒庄、美酒美食街区、特色酒馆、高星级白酒体验酒店等消费场景升级改造，配套升级酒庄民宿、田园餐厅等设施，发展基酒专属储存、个性化灌装等定制服务及酒与旅游、餐饮、演艺融合新业态；支持茅台古镇打造成为酒旅融合标志性景区；聚焦“i茅台”、酒博会、酱酒节等场景推进支付便利化，鼓励金融机构联合酒庄品酒会、酒馆微醺夜、四季主题IP活动等开展消费满减、折扣优惠、信用卡积分抵扣等促消费活动。
产品升级方面，鼓励开发适配白酒酿造周期特点的信贷产品，支持酒企研发场景化白酒产品；探索完善基酒质押融资业务，对基酒等价格波动较大的押品适当提高重估频率；为白酒核心企业建立融资绿色通道，规范发展供应链金融，满足原粮种植、生产酿造、器具包材、白酒经销等链上企业融资需求。
主体升级方面，支持符合条件企业发行短期融资券、中期票据等非金融企业债务融资工具，支持地方性金融机构发行金融债券；鼓励为经营主体盘活存量资产提供参股或控股型并购贷款；加大首贷、续贷、信用贷、循环贷投放，强化旅游、住宿、零售、餐饮类中小经营主体信贷支持，引导政府性融资担保机构优化反担保要求、实行优惠担保费率；依法合规开展白酒云展会、线上酒博会、直播电商等合作，培育白酒流通电商企业。
宣传推广方面，支持贵州白酒出海，提供布局海外展销中心、举办“黔酒全球行”、开展境外酒文化推广活动等跨境金融服务；鼓励金融机构参与端午制曲、重阳祭水、遵义酱酒节等品牌推广活动，推动优质黔酒产品、酱酒主题联名产品入驻线上金融商城，拓宽消费推广渠道。

11
Guizhou Issues Implementation Plan for Financial Support of the Shift from “Selling Liquor” to “Selling a Lifestyle”
On October 12, the People’s Bank of China Guizhou Branch announced that in September this year, it had jointly issued the “Guizhou Province Implementation Plan for Financial Support of the Transformation from ‘Selling Liquor’ to ‘Selling a Lifestyle'” with the Guizhou Provincial Department of Commerce, the Financial Office of the Guizhou Provincial Party Committee, the Guizhou Provincial Department of Finance, and the Guizhou Branch of the State Administration of Foreign Exchange, deploying four major upgrade actions.
In terms of business format upgrading, support will be given to the upgrading and renovation of consumption scenarios including distinctive wineries, fine wine and food districts, specialty taverns, and high-star baijiu experience hotels, with supporting upgrades to winery homestays, pastoral restaurants, and other facilities; the development of customised services such as exclusive base liquor storage and personalised bottling, as well as new integrated formats combining liquor with tourism, dining, and performances; support for building Maotai Ancient Town into a landmark scenic area for liquor-tourism integration; and a focus on scenarios such as iMoutai, the Liquor Expo, and the Sauce-Aroma Liquor Festival to advance payment facilitation, encouraging financial institutions to carry out consumption-promoting activities such as spending threshold discounts, discount offers, and credit card point deductions in conjunction with winery tasting events, tavern tipsy nights, and four-season themed IP activities.
In terms of product upgrading, financial institutions are encouraged to develop credit products adapted to the characteristics of the baijiu brewing cycle, and to support liquor companies in developing scenario-based baijiu products; explore and improve base liquor pledge financing business, appropriately increasing the revaluation frequency for collateral such as base liquor that experiences greater price volatility; establish green channels for financing for core baijiu enterprises, standardise the development of supply chain finance, and meet the financing needs of enterprises along the chain including raw grain cultivation, production and brewing, equipment and packaging materials, and baijiu distribution.
In terms of entity upgrading, support will be given to eligible enterprises in issuing non-financial corporate debt financing instruments such as short-term financing bonds and medium-term notes, and to local financial institutions in issuing financial bonds; encourage the provision of equity-participation or controlling-type merger and acquisition loans to help operating entities revitalise existing assets; increase the deployment of first-time loans, renewal loans, credit loans, and revolving loans, strengthen credit support for small and medium-sized operating entities in tourism, accommodation, retail, and dining, and guide government financing guarantee institutions to optimise counter-guarantee requirements and implement preferential guarantee fee rates; carry out cooperation in baijiu cloud exhibitions, online liquor expos, and livestream e-commerce in accordance with laws and regulations, and cultivate baijiu circulation e-commerce enterprises.
In terms of publicity and promotion, support Guizhou baijiu’s going global by providing cross-border financial services such as establishing overseas exhibition and sales centres, holding the “Guizhou Liquor Global Tour,” and carrying out overseas liquor culture promotion activities; encourage financial institutions to participate in brand promotion activities such as Dragon Boat Festival starter-making, Double Ninth Festival water worship, and the Zunyi Sauce-Aroma Liquor Festival, promote the entry of premium Guizhou liquor products and sauce-aroma themed co-branded products into online financial malls, and broaden consumption promotion channels.

12
仁怀酒企半年网售314亿元
近日，仁怀披露酒企数字化经营及市场拓展进展。当地推动酒企线上线下一体化运营，与微信、百度等9家平台开展电商合作，2026年上半年网络零售额达314亿元。仁怀还建成贵州省首个县级白酒出口外贸服务平台，上半年新增实绩出口企业13家，地方白酒出口额1305.59万元，同比增长285.39%。产品供给方面，当地鼓励企业开发亲民口粮酒、小瓶酒、果酒露酒等，累计研发240款亲民酒、22款果酒露酒配制酒、75款小瓶酒，预计新增销售额4000万元。

12
Renhuai Liquor Enterprises Achieve RMB 31.4 Billion in Online Sales in Half a Year
Recently, Renhuai disclosed progress in digital operations and market expansion by local liquor enterprises. The city has promoted integrated online and offline operations for liquor enterprises, carrying out e-commerce cooperation with nine platforms including WeChat and Baidu, achieving online retail sales of RMB 31.4 billion in the first half of 2026. Renhuai has also built Guizhou Province’s first county-level baijiu export foreign trade service platform, adding 13 enterprises with actual export performance in the first half, with local baijiu export value reaching RMB 13.0559 million, up 285.39% year-on-year. In terms of product supply, local enterprises are encouraged to develop affordable everyday liquors, small-bottle liquors, and fruit wine and liqueur blends, with a cumulative 240 affordable liquors, 22 fruit wine and liqueur blends, and 75 small-bottle liquors developed, expected to generate an additional RMB 40 million in sales.

13
世界葡萄与葡萄酒大会首次落地亚洲
据人民网消息，10月12日上午，第47届世界葡萄与葡萄酒大会暨OIV成员国代表大会在宁夏银川开幕，51个OIV成员国代表、32国驻华使节、800多位各方嘉宾齐聚塞上江南。
本届大会由国际葡萄与葡萄酒组织（OIV）与宁夏回族自治区政府联合主办，是OIV世界葡萄与葡萄酒大会成立百余年来首次落地亚洲，大会以“构建全球葡萄与葡萄酒产业新格局”为主题，聚焦产业转型、创新发展与可持续发展议题，设置中国葡萄与葡萄酒高质量发展交流研讨会、科学与技术分会等5大主体活动。

13
World Congress of Vine and Wine Lands in Asia for the First Time
According to People’s Daily Online, on the morning of October 12, the 47th World Congress of Vine and Wine and the OIV Member States Assembly opened in Yinchuan, Ningxia, with representatives from 51 OIV member states, ambassadors from 32 countries, and over 800 guests from various sectors gathering in the region known as “Jiangnan Beyond the Great Wall.”
The congress is jointly hosted by the International Organisation of Vine and Wine (OIV) and the Ningxia Hui Autonomous Region Government. It is the first time in the over 100-year history of the OIV World Congress of Vine and Wine that it has landed in Asia. Themed “Building a New Global Landscape for the Grape and Wine Industry,” the congress focuses on industrial transformation, innovative development, and sustainable development, and features five main activities including the China Grape and Wine High-Quality Development Exchange Symposium and the Science and Technology Sub-forum.