酒业要闻·9月8日 China Liquor Industry News – September 8

企业动态

Company News

01
洋河”金头排”即将上新
据梦之蓝社区微信公众号9月7日消息，2026年第九届洋河·双沟头排酒开窖节即将举行，洋河、双沟、泗阳三大基地计划联动开启七万口窖池，并推出新品”金头排”。

01
Yanghe “Golden Top-Ranked” New Product to Launch
According to the Dream Blue Community WeChat account on September 7, the 9th Yanghe · Shuanggou Top-Ranked Liquor Cellar Opening Festival will soon be held. The three major bases of Yanghe, Shuanggou, and Siyang plan to jointly open 70,000 fermentation pits and launch a new product, “Golden Top-Ranked.”

02
华山论剑西凤酒部署中秋
9月5日，”华山论剑 信义中国——2026华山论剑西凤酒品牌文化大会”系列活动在西安启幕。针对中秋会战部署，华山论剑品牌管理有限公司营销总经理罗强强调，中秋是白酒年度营销黄金旺季，也是决胜全年目标的关键战役。要坚决贯彻”三战一体”战略思想，坚持”稳一点、实一点、提前一点”总基调，锚定四大核心目标，西安固本强基、外埠全域突破、省外精准攻坚、电商全线赋能，以实干实绩全力打赢中秋会战攻坚战。

02
Huashan Lunjian Xifeng Liquor Deploys Mid-Autumn Campaign
On September 5, the “Huashan Lunjian · Trust and Integrity China – 2026 Huashan Lunjian Xifeng Liquor Brand Culture Conference” series of events opened in Xi’an. Regarding the Mid-Autumn Festival campaign deployment, Luo Qiang, Marketing General Manager of Huashan Lunjian Brand Management Co., Ltd., emphasised that the Mid-Autumn Festival is the golden peak season for annual baijiu marketing and a critical battle for achieving annual targets. He stressed the need to resolutely implement the “three battles as one” strategic thinking, adhere to the general tone of “more stable, more practical, and earlier,” and anchor four core objectives: consolidating the foundation in Xi’an, achieving breakthroughs across other regions, precision attacks outside the province, and full-chain empowerment in e-commerce – winning the Mid-Autumn campaign through practical action and tangible results.

03
习酒酒谷全新沉浸式剧本游上线
9月8日，君品习酒发布消息表示，习酒酒谷全新沉浸式剧本游上线，第一站为迎君·见礼「君子有礼」，第二站为迎君·见礼「君子有礼」，第三站为品酒·不器「君子不器」，最后一站为君子大成宴·君品之约，参与者可与NPC进行趣味互动。

03
Xijiu Wine Valley Launches New Immersive Script-Based Tour
On September 8, Junpin Xijiu announced that the Xijiu Wine Valley has launched a new immersive script-based tour. The first stop is “Welcoming the Guest · Ceremony of the Gentleman,” the second stop is “Welcoming the Guest · Ceremony of the Gentleman,” the third stop is “Tasting Wine · The Gentleman Is Not a Vessel,” and the final stop is “The Great Gentleman’s Banquet · Junpin Invitation,” where participants can engage in fun interactions with NPCs.

04
古越龙山青花醉上半年销售额增35.17%
9月7日，古越龙山召开2026半年度业绩说明会。上半年公司高端产品表现亮眼：青花醉系列销售额同比增长35.17%，其中青花醉10年陈增长19.19%，青花醉20年陈大增53.03%；国酿、青花醉整体高端系列合计同比增长9.81%。公司明确，下半年将进一步深化高端化产品布局，坚持控量稳价策略，维护产品市场价格体系以及渠道利润空间。

04
Guyuelongshan Qinghuazui H1 Sales Grow 35.17%
On September 7, Guyuelongshan held its 2026 semi-annual performance briefing. In the first half, the company’s premium products performed strongly: Qinghuazui series sales grew 35.17% year-on-year, among which Qinghuazui 10-Year Aged grew 19.19% and Qinghuazui 20-Year Aged surged 53.03%. The combined premium series of Guoniang and Qinghuazui grew 9.81% year-on-year. The company made it clear that it will further deepen its premium product佈局 in the second half, adhere to the strategy of volume control and price stabilisation, and maintain the product market pricing system and channel profit margins.

05
会稽山兰亭签约盛世群运
9月6日，会稽山兰亭与四川盛世群运贸易有限责任公司正式签署战略合作协议。双方将结合四川消费特点推进高端黄酒市场建设，严格管控价格体系；会稽山将成都列为核心标杆城市，四川盛世群运将依托全川渠道资源，以C端圈层培育带动B端动销，探索可复制的西南市场模式。

05
Kuijishan Lanting Signs with Shengshi Qunyun
On September 6, Kuijishan Lanting and Sichuan Shengshi Qunyun Trading Co., Ltd. formally signed a strategic cooperation agreement. The two parties will jointly advance the development of the high-end huangjiu market based on Sichuan’s consumption characteristics, with strict control over the pricing system. Kuijishan has designated Chengdu as a core benchmark city, while Sichuan Shengshi Qunyun will leverage its channel resources across the province to drive B-end sell-through through C-end circle cultivation, exploring a replicable Southwest China market model.

06
临水玉泉启动老酒换购活动
据临水玉泉微信公众号9月7日消息，随着临水玉泉第八届秋季开酿节临近，临水酒业正式启动老酒换购活动。一瓶2020年份的临水玉泉·蓝标有机会在秋酿节现场换三瓶全新的2026年蓝标。

06
Linshui Yuquan Launches Aged Liquor Exchange Campaign
According to the Linshui Yuquan WeChat account on September 7, as the 8th Linshui Yuquan Autumn Brewing Festival approaches, Linshui Liquor has officially launched an aged liquor exchange campaign. A bottle of 2020 Linshui Yuquan · Blue Label will have the opportunity to be exchanged for three bottles of the new 2026 Blue Label at the Autumn Brewing Festival site.

07
川酒集团子公司更名
近日，四川省川酒国浆白酒酿造集团有限公司发布关于公司名称变更的说明。内容显示，该公司名称已于近期由”四川省川酒集团国浆销售有限公司”变更为”四川省川酒国浆白酒酿造集团有限公司”。公司业务链条已由单一销售环节，向前延伸至酿造与生产、向后延伸至服务环节。原有”销售有限公司”的名称已不能涵盖实际经营内容与组织形态。

07
Sichuan Liquor Group Subsidiary Changes Name
Recently, Sichuan Chuanjiu Guojiang Baijiu Brewing Group Co., Ltd. issued a notice regarding the change of its company name. The notice stated that the company name had recently been changed from “Sichuan Chuanjiu Group Guojiang Sales Co., Ltd.” to “Sichuan Chuanjiu Guojiang Baijiu Brewing Group Co., Ltd.” The company’s business chain has extended forward from a single sales segment to brewing and production, and backward to service segments. The original name of “Sales Co., Ltd.” no longer covered the company’s actual business operations and organisational structure.

08
华润雪花携手宏宝莱将推联名汽水
据华润啤酒微信公众号9月7日消息，日前，华润雪花携手国民经典饮料品牌宏宝莱，在雪花郑州生产基地举行联名汽水新品下线仪式。香槟味、桔子味两款经典联名汽水正式量产面世，即将登陆全国市场。此次联名，是华润雪花落实”啤酒+饮品”双轨战略，布局非啤赛道、完善产品矩阵的重要举措。

08
China Resources Snow Beer and Hongbaolai to Launch Co-Branded Sodas
According to the China Resources Beer WeChat account on September 7, China Resources Snow recently joined forces with the classic national beverage brand Hongbaolai to hold a co-branded soda new product off-line ceremony at the Snow Zhengzhou production base. Two classic co-branded sodas – champagne flavour and orange flavour – have officially entered mass production and will soon be launched in the national market. This co-branding is an important move for China Resources Snow to implement its “beer + beverage” dual-track strategy, expand into non-beer categories, and enrich its product portfolio.

行业动态

Industry News

09
江西举办酒水区域直播溯源活动
据江西酒市微信公众号9月8日消息，近日，由江西省商务厅指导、抖音电商主办、四特酒特别支持的”千年酒脉·醉美江西”江西酒水区域直播溯源活动在南昌万寿宫历史文化街区正式启动。活动采用”线上直播+线下集市+达人溯源”的模式。作为本次活动的特别支持单位，四特酒顺势在抖音、京东、天猫三大官方旗舰店全面上线中秋档宠粉节活动。

09
Jiangxi Holds Regional Livestream Traceability Event for Liquor
According to the Jiangxi Liquor Market WeChat account on September 8, the “Millennium Liquor Heritage · Drunk Beautiful Jiangxi” Jiangxi regional livestream traceability event, guided by the Jiangxi Provincial Department of Commerce, hosted by Douyin E-commerce, and specially supported by Site Liquor, was officially launched at the Nanchang Wanshou Palace Historical and Cultural District. The event adopted a model of “online livestream + offline marketplace + influencer traceability.” As the special supporting unit for the event, Site Liquor launched its Mid-Autumn Festival fan appreciation campaigns across its three official flagship stores on Douyin, JD.com, and Tmall.

10
啤酒麦芽原料T7圆桌会议召开
9月6日，”中国酒业协会首届啤酒麦芽原料T7圆桌会议”在广州召开。本次圆桌会议以”凝心破局 共谋发展”为主题，参会头部麦芽企业负责人，结合全球啤麦市场变动、下游啤酒工业全新原料需求，分享各自企业在数字化AI转型、绿色低碳生产、国际化市场布局、产品迭代创新、运营效能提升等维度的实践路径与经验。

10
Beer Malt Raw Materials T7 Roundtable Conference Held
On September 6, the “China Alcoholic Drinks Association Inaugural Beer Malt Raw Materials T7 Roundtable Conference” was held in Guangzhou. The roundtable, themed “Uniting to Break Through and Seek Common Development,” brought together leaders from major malt enterprises. They shared their practical approaches and experiences in areas including digital AI transformation, green and low-carbon production, international market佈局, product iteration and innovation, and operational efficiency improvement, in light of global barley market changes and new raw material demands from the downstream beer industry.