酒业要闻·9月7日 China Liquor Industry News – September 7

企业动态

Company News

01
国宝李渡发布”1308申遗献礼·名扬四海”新品
9月6日至8日，由中国酒业协会主办的2026酒·瓷产业发展大会在景德镇举行。作为景德镇申遗成功后首场酒瓷产业盛会，大会汇聚知名酒企、陶瓷企业及设计师代表。此次大会，国宝李渡作为战略合作单位深度参与。现场，珍酒李渡集团总裁汤向阳出席名酒名瓷文化遗产交流会，围绕酒瓷融合创新成果作专题分享，并正式发布联名新品”1308申遗献礼·名扬四海”。据悉，该产品以”1278年设立浮梁瓷局，奠定景德镇瓷都地位”为文化内核，将白酒酿造与陶瓷艺术深度融合，成为大会焦点。

01
Guobao Lidu Launches New “1308 World Heritage Tribute · Renowned Worldwide” Product
From September 6 to 8, the 2026 Liquor · Ceramics Industry Development Conference, hosted by the China Alcoholic Drinks Association, was held in Jingdezhen. As the first liquor-ceramics industry event following Jingdezhen’s successful World Heritage inscription, the conference brought together representatives from renowned liquor enterprises, ceramics companies, and designers. Guobao Lidu participated deeply as a strategic partner. At the event, Tang Xiangyang, President of ZJLD Group, attended the Famous Liquor and Famous Ceramics Cultural Heritage Exchange, sharing insights on the innovative achievements of liquor-ceramics integration, and officially launched the co-branded new product “1308 World Heritage Tribute · Renowned Worldwide.” It is understood that the product is culturally anchored in “the establishment of the Fuliang Porcelain Bureau in 1278, which laid the foundation for Jingdezhen’s status as the porcelain capital,” deeply integrating baijiu brewing with ceramic art, becoming a focal point of the conference.

02
五星酒业与酒小二推出联名新品
9月5日，贵州五星酒业集团与酒类即时零售平台酒小二在仁怀举行战略合作发布会，正式推出酱悦心全坤沙、酱悦心N12两款联名新品。

02
Wuxing Liquor and Jiu Xiao Er Launch Co-Branded Products
On September 5, Guizhou Wuxing Liquor Group and liquor instant retail platform Jiu Xiao Er held a strategic cooperation launch event in Renhuai, officially introducing two co-branded new products: Jiangyuexin Quankunsha and Jiangyuexin N12.

03
泸州老窖瓶储年份酒价值鉴赏会举行
9月5日，”瓶储真藏 举杯同享”泸州老窖瓶储年份酒价值鉴赏会在杭州举行。活动现场打造了沉浸式品牌文化观览区，完整呈现了泸州老窖瓶储年份酒十年发展历程，多维度展示了不同时期的瓶储年份酒产品、不同年份瓶储年份酒的品饮风味。鉴赏会现场还宣布了鉴评结果：截至9月1日，会务组停止接收鉴定酒，共征集到来自浙江、江苏、四川、北京、河北等地的38位藏家共计256瓶泸州老窖陈年酒。经6位外观鉴定专家的专业鉴定后，共有236瓶泸州老窖陈年酒通过鉴定。

03
Luzhou Laojiao Bottle-Aged Vintage Liquor Appreciation Event Held
On September 5, the “Authentic Bottle Storage, Raise a Glass to Share” Luzhou Laojiao Bottle-Aged Vintage Liquor Appreciation Event was held in Hangzhou. The event featured an immersive brand culture exhibition area, presenting the full ten-year development journey of Luzhou Laojiao’s bottle-aged vintage liquors, and showcasing products from different periods and tasting profiles of different vintages. The appraisal results were also announced at the event: as of September 1, the organising committee had stopped accepting submissions, having collected 256 bottles of Luzhou Laojiao aged liquor from 38 collectors across Zhejiang, Jiangsu, Sichuan, Beijing, Hebei, and other regions. Following professional authentication by six appearance appraisal experts, a total of 236 bottles passed authentication.

04
五粮液基金参投具身智能科技公司
9月7日，赛那德科技公众号发布内容显示，近日赛那德（SENAD）完成新一轮近2亿元融资，本轮投资方为五粮液基金、中美创投、兴证投资、浙创科技。
据悉，赛那德成立于2012年，被定位为国内流程式机器人（APR）引领者、全球具身智能装卸机器人领域技术领跑者，公司产品已在酒水、烟草、快消、医药、物流、高端制造等多行业头部企业实现规模化商用落地。

04
Wuliangye Fund Invests in Embodied AI Technology Company
On September 7, the Senaide Technology official account revealed that Senaide (SENAD) has recently completed a new funding round of nearly RMB 200 million, with investors including Wuliangye Fund, China-US Venture Capital, Xingzheng Investment, and Zhechuang Technology.
It is understood that Senaide, founded in 2012, is positioned as a leader in domestic process robotics (APR) and a global technology front-runner in embodied AI loading and unloading robots. The company’s products have achieved large-scale commercial deployment across multiple industries including liquor, tobacco, FMCG, pharmaceuticals, logistics, and advanced manufacturing, serving leading enterprises in these sectors.

05
赖茅出席”易享节”展销会
9月7日，2026年中石化易捷第九届”易享节”展销会在广州白云国际会议中心启幕。本次活动以”易享耀湾区，广货行天下”为主题，旨在联动消费提振与产业融合。贵州赖茅酒业有限公司作为易捷渠道核心自有品牌代表受邀出席，并在产销对接会上重点推介了年度战略大单品——赖茅·曲咏。

05
Laimao Attends “Yixiang Festival” Trade Fair
On September 7, the 2026 Sinopec Easy Joy 9th “Yixiang Festival” Trade Fair opened at the Guangzhou Baiyun International Convention Centre. The event, themed “Easy Joy Shines in the Greater Bay Area, Guangdong Products Go Global,” aimed to connect consumption stimulation with industrial integration. Guizhou Laimao Liquor Co., Ltd. was invited as a representative of Easy Joy’s core in-house brand, and at the production-supply matching meeting, prominently promoted its annual strategic flagship product – Laimao · Quyong.

06
酒鬼酒调研岳阳市场
近日，中粮酒业党委书记、董事长高峰一行走访岳阳市场，了解市场销售现状，听取各方建议与发展期许，并传达企业未来发展布局及产品梳理规划。调研提出要打造核心大单品、稳定价格体系、提振渠道信心，各方坚定携手，助力酒鬼酒打造湖南第一品牌。

06
Jiugui Liquor Conducts Research in Yueyang Market
Recently, Gao Feng, Party Secretary and Chairman of COFCO Liquor, led a delegation to visit the Yueyang market, gaining an understanding of current market sales, listening to suggestions and development expectations from various parties, and communicating the company’s future development plans and product streamlining roadmap. The research proposed the development of a core flagship product, stabilising the pricing system, and boosting channel confidence, with all parties firmly united to help Jiugui Liquor become Hunan’s number one brand.

07
长城葡萄酒《好久不见》荣获ADMEN”实战金案”
近日，第十五届ADMEN国际大赏获奖名单正式揭晓。长城葡萄酒携手央视频打造的《好久不见》内容共创IP项目，凭借在内容营销领域的创新实践与卓越成效，从众多参评案例中脱颖而出，荣获”实战金案”荣誉。

07
Great Wall Wine’s “Long Time No See” Wins ADMEN “Practical Gold Case” Award
Recently, the winners of the 15th ADMEN International Awards were officially announced. Great Wall Wine’s “Long Time No See” content co-creation IP project, produced in partnership with China Central Video, stood out among numerous competing cases with its innovative practices and outstanding results in content marketing, winning the “Practical Gold Case” award.

08
大黄河美酒亮相反刍牧草产业发展大会
近日，2026中国反刍牧草产业发展大会暨中国农牧食品业AI营销大会于郑州召开。作为本次大会官方指定用酒，大黄河美酒亮相，以中原佳酿致敬中国牧业力量。

08
Da Huanghe Fine Wine Appears at Ruminant Forage Industry Development Conference
Recently, the 2026 China Ruminant Forage Industry Development Conference and China Agricultural and Food Industry AI Marketing Conference was held in Zhengzhou. As the official designated liquor for the event, Da Huanghe Fine Wine made its appearance, offering a toast from the Central Plains to China’s livestock industry.

09
百威雪津捐赠3万听应急水
近日，受台风”沙德尔”及强降雨影响，百威雪津向莆田涵江平原和城厢区常太镇等受灾地区捐赠约3万听应急纯净水。9月5日，首批物资送达白塘、涵西、梧塘、涵东、国欢、三江口及涵江交警等点位，公司还计划从武汉继续调配应急饮用水。百威中国应急饮用水项目自2015年启动，目前已在11座城市设置储备点，累计向44座城市的62次灾情调配约300万听饮用水。

09
Budweiser Xuejin Donates 30,000 Cans of Emergency Water
Recently, affected by Typhoon “Saudel” and heavy rainfall, Budweiser Xuejin donated approximately 30,000 cans of emergency purified water to disaster-affected areas including the Hanjiang Plain in Putian and Changtai Town in Chengxiang District. On September 5, the first batch of supplies reached locations including Baitang, Hanxi, Wutang, Handong, Guohuan, Sanjiangkou, and the Hanjiang traffic police. The company also plans to continue dispatching emergency drinking water from Wuhan. Budweiser China’s emergency drinking water programme, launched in 2015, now has reserve points in 11 cities, having dispatched approximately 3 million cans of drinking water to 62 disaster events across 44 cities.

10
华勒江西10万吨啤酒项目试投产
近日，华勒酿造（江西）啤酒有限公司项目在江西共青城进入试生产，从签约到投产不足8个月。项目一期设计年产能10万吨，罐装线速度为每小时3.6万瓶，可生产500ml玻璃瓶、330ml及500ml易拉罐、1.5L瓶装和20L桶装产品，首批产品预计中秋前后上市。公司计划到2026年底释放一期设计产能的60%-70%，2027年上半年全面达产；项目约100名员工中，80%为当地招聘。

10
Huale Jiangxi’s 100,000-Ton Beer Project Begins Trial Production
Recently, the Huale Brewing (Jiangxi) Beer Co., Ltd. project in Gongqingcheng, Jiangxi, entered trial production, with less than eight months from contract signing to commissioning. Phase I of the project has a designed annual capacity of 100,000 tonnes, with a filling line speed of 36,000 bottles per hour. The facility can produce products in 500ml glass bottles, 330ml and 500ml cans, 1.5L bottles, and 20L kegs, with the first batch expected to hit the market around the Mid-Autumn Festival. The company plans to release 60%-70% of Phase I’s designed capacity by the end of 2026, with full production achieved in the first half of 2027. Of the approximately 100 employees, 80% were hired locally.