酒业要闻·8月2日

企业动态

Company News

01
汾酒专场品鉴暨大师班活动举办
8月1日，据汾酒国际消息，7月，诚国际贸易有限公司代表汾酒国际，与伦敦著名奢华酒店多切斯特The Dorchester旗下唐人馆China Tang成功举办汾酒专场品鉴暨大师班活动。活动现场，宾客围绕饮品配方巧思，以及汾酒作为基酒的融合方式展开热烈探讨。

01
Fenjiu Exclusive Tasting and Masterclass Event Held
On August 1, according to Fenjiu International, in July, Cheng International Trading Co., Ltd., on behalf of Fenjiu International, successfully hosted a Fenjiu exclusive tasting and masterclass event in partnership with China Tang, the renowned Chinese restaurant at The Dorchester, a luxury hotel in London. During the event, guests engaged in lively discussions on drink recipe creativity and ways to incorporate Fenjiu as a base spirit.

02
39度青花郎京津冀正式发布
8月2日，据青花郎消息，7月31日，”历史经典·中国名酒 中国郎·庄园酱酒品质盛典”全国巡回走进天津。活动现场，39%vol青花郎在京津冀区域销售发布。此外，在拍卖环节，青花郎二十年陈酿（文房四宝）、经典青花郎套装、1984年（53%vol郎酒）、1989年（53%vol与39%vol郎酒）中国名酒组合、大师亲调签名版青花郎等拍品悉数登场，最终成交总额突破12万元。

02
39%vol Qinghualang Officially Launches in Beijing-Tianjin-Hebei Region
On August 2, according to Qinghualang, on July 31, the “Historical Classic · China Famous Liquor – China Lang · Estate Sauce-Aroma Baijiu Quality Ceremony” national tour arrived in Tianjin. At the event, the 39%vol Qinghualang was officially launched for sale in the Beijing-Tianjin-Hebei region. In the auction segment, items including Qinghualang 20-Year Aged (Four Treasures of the Study), Classic Qinghualang sets, 1984 (53%vol Langjiu), 1989 (53%vol and 39%vol Langjiu) China Famous Liquor combinations, and master-blended signed Qinghualang were all presented, with total auction proceeds exceeding RMB 120,000.

03
李渡首届申遗共创联盟文化大会即将启幕
8月2日，据李渡酒业消息，借鉴景德镇申遗经验，集结各界大咖共论文化遗产活化，”让文物更伟大——李渡首届申遗共创联盟文化大会”将于8月4日启幕。

03
Lidu’s First World Heritage Co-Creation Alliance Cultural Conference to Open Soon
On August 2, according to Lidu Liquor, drawing on the experience of Jingdezhen’s World Heritage application, the company will bring together experts from various fields to discuss the revitalisation of cultural heritage. The “Making Heritage Greater – Lidu First World Heritage Co-Creation Alliance Cultural Conference” will open on August 4.

04
衡水老白干亮相北京名优特产展销月
8月1日，”醉美湖城衡水好物”河北省名优特产展销月衡水专场活动在北京燕赵招商中心正式启幕。作为本次活动官方赞助品牌，衡水老白干携古法系列、十八酒坊全系列产品重磅参展，打造品牌专属特装展位，集中呈现千年酿造文化与全梯度产品体系，成为本次衡水好物进京推介的核心看点。

04
Hengshui Laobaigan Appears at Beijing Premium Specialty Products Sales Month
On August 1, the “Drunk Beautiful Lake City · Hengshui Good Products” Hebei Province Premium Specialty Products Sales Month – Hengshui Special Event officially opened at the Beijing Yanzhao Investment Promotion Centre. As the official sponsor brand of the event, Hengshui Laobaigan made a major appearance with its Gufa series and the full range of Shibajiangfang products, creating a dedicated branded exhibition booth that showcased its thousand-year brewing culture and full-spectrum product system, becoming a core highlight of Hengshui’s product promotion in Beijing.

05
金徽酒补缴税费超8300万元
7月31日晚间，金徽酒发布公告显示，近日该公司收到国家税务总局徽县税务局伏镇税务分局出具的《税务事项通知书》（徽县伏税通〔2026〕85号），表示公司及子公司需补缴消费税、增值税、企业所得税等各项税费6985.09万元，需缴纳滞纳金1396.72万元，合计8381.81万元。金徽酒方面表示，相关税费在公告披露前已进一步缴纳完毕。据悉，该项补缴税费性质为”不属于前期会计差错，不涉及前期财务数据追溯调整”，该费用将计入2026年度当期损益，预计减少金徽酒2026年度合并报表的净利润7499.82万元。

05
Jinhui Liquor Makes Additional Tax Payment of Over RMB 83 Million
On the evening of July 31, Jinhui Liquor issued an announcement stating that the company had recently received a “Tax Matters Notification Letter” (Huixian Fuzhi Tax Notice [2026] No. 85) from the Fuzhen Tax Branch of the Huixian County Tax Bureau of the State Taxation Administration, indicating that the company and its subsidiaries are required to make supplementary payments for various taxes including consumption tax, value-added tax, and corporate income tax totalling RMB 69.8509 million, along with late payment penalties of RMB 13.9672 million, for a total of RMB 83.8181 million. Jinhui Liquor stated that the relevant taxes had been fully paid prior to the announcement disclosure. It is understood that the nature of this supplementary tax payment is “not a prior-period accounting error and does not involve retrospective adjustments to prior-period financial data.” The expense will be charged to current-period profit or loss for 2026, and is expected to reduce Jinhui Liquor’s consolidated net profit for 2026 by RMB 74.9982 million.

06
青岛啤酒推公益宣传定制罐
近日，中央网信办违法和不良信息举报中心与青岛啤酒推出三款公益宣传定制罐，将网络举报和辟谣宣传融入啤酒消费场景。定制罐采用”辟谣侠·启明””青小鸥”及青岛栈桥等设计，展示12377举报标识、官方网站和相关二维码，方便消费者直达举报及辟谣平台。

06
Tsingtao Beer Launches Public Service Custom Cans
Recently, the Illegal and Harmful Information Reporting Centre of the Cyberspace Administration of China and Tsingtao Beer launched three custom cans for public service campaigns, integrating online reporting and rumour-refuting publicity into beer consumption scenarios. The custom cans feature designs such as “Rumour Refuter · Qiming,” “Qingxiao’ou,” and Qingdao’s Zhanqiao Pier, displaying the 12377 reporting logo, official website, and related QR codes, making it convenient for consumers to directly access reporting and rumour-refuting platforms.

07
青岛啤酒布局威士忌业务
近期，青岛啤酒与爱尔兰大北方蒸馏厂签署长期合作协议。大北方蒸馏厂将向青岛啤酒供应3年至21年不同酒龄的爱尔兰威士忌，双方还将组建调配团队，开发适合亚洲消费者口味的产品。青岛啤酒计划在国内建设威士忌蒸馏厂，由大北方蒸馏厂提供技术支持，合作由此覆盖产品供应、联合研发和建厂支持等环节，进一步完善青岛啤酒非啤酒业务布局。

07
Tsingtao Beer Expands into Whisky Business
Recently, Tsingtao Beer signed a long-term cooperation agreement with Ireland’s Great Northern Distillery. Great Northern Distillery will supply Tsingtao Beer with Irish whiskies aged from 3 to 21 years, and both parties will form a blending team to develop products suited to Asian consumer tastes. Tsingtao Beer plans to build a whisky distillery in China with technical support from Great Northern Distillery. The cooperation thus covers product supply, joint research and development, and distillery construction support, further improving Tsingtao Beer’s non-beer business portfolio.

08
燕京啤酒四款新品即将亮相北京国际燕京啤酒文化节
8月2日，燕京啤酒官方订阅号消息，8月14日-8月23日，第35届北京国际燕京啤酒文化节即将开启，除了熟悉的明星阵容、足球狂欢、美食矩阵外，燕京啤酒将带着四款新品空降现场，分别为全麦零糖超爽干啤酒、小麦轻盈艾尔啤酒、荔枝海盐无醇啤酒和芭乐百香果无醇啤酒。

08
Yanjing Beer’s Four New Products to Debut at Beijing International Yanjing Beer Culture Festival
On August 2, according to Yanjing Beer’s official subscription account, from August 14 to 23, the 35th Beijing International Yanjing Beer Culture Festival will kick off. In addition to the familiar celebrity line-up, football excitement, and food offerings, Yanjing Beer will bring four new products to the event: Whole Malt Zero-Sugar Super Dry Beer, Wheat Light Ale, Lychee Sea Salt Non-Alcoholic Beer, and Guava Passionfruit Non-Alcoholic Beer.

09
古越龙山”无高低”黄酒首批入驻52家合作酒吧
8月1日，据古越龙山官方公众号消息，古越龙山”无高低”黄酒首批已入驻全国52家合作酒吧，横跨17个省级行政区30个城市，北至北京，南抵海南，西达西藏，东到上海。这是首次用黄酒调制的”中式鸡尾酒”走向全国的规模化落地。

09
Guyuelongshan “Wugaodi” Huangjiu Debuts in 52 Partner Bars Nationwide
On August 1, according to the official Guyuelongshan account, the first batch of Guyuelongshan “Wugaodi” huangjiu has been launched in 52 partner bars across the country, spanning 30 cities in 17 provincial-level administrative regions, reaching as far north as Beijing, as far south as Hainan, as far west as Tibet, and as far east as Shanghai. This marks the first large-scale national rollout of “Chinese-style cocktails” made with huangjiu.

10
会稽山赞助柯桥多巴胺夏夜冰爽季
7月31日，由会稽山赞助的”2026柯桥多巴胺夏夜冰爽季文体嘉年华”活动正式启动，活动持续时间为7月31日至8月16日，每晚六点半到九点半在中国轻纺城体育中心体育场举行。活动现场将设置多个主题区域玩法和会稽山互动专区，相关活动可赢取会稽山指定酒品，先到先得，送完即止。

10
Kuijishan Sponsors Keqiao Dopamine Summer Night Cool Season
On July 31, the “2026 Keqiao Dopamine Summer Night Cool Season Sports and Culture Carnival,” sponsored by Kuijishan, officially launched. The event runs from July 31 to August 16, held every evening from 6:30 to 9:30 at the China Textile City Sports Centre Stadium. The event features multiple themed zones and a Kuijishan interactive area, with activities offering opportunities to win designated Kuijishan products on a first-come, first-served basis while supplies last.

行业动态

Industry News

11
第四届白酒酒体设计大赛闭幕
7月31日，首届全国酒业职业技能竞赛-第四届白酒酒体设计大赛在宜宾落下帷幕。据悉，本次大赛从酒样的选择上更具代表、更加丰富，对参赛选手要求从原料、工艺、原酒分级、原酒性能等方面要求更高；从酒体设计上更加贴近生产实际，要求选手有扎实的实践经验；从评分上要求更加贴近产品真实性表达，兼顾广泛性。经过专家评审团盲品打分、多轮复核与全程严谨的成绩核验，本届大赛个人奖项最终评定结果正式出炉，大会举行了颁奖仪式，熊茂森、黄通林、杨阳3名选手荣获一等奖，朱方刚等12名选手荣获二等奖，何堃等15名选手荣获三等奖。

11
The 4th Baijiu Liquor Body Design Competition Concludes
On July 31, the first National Liquor Industry Vocational Skills Competition – the 4th Baijiu Liquor Body Design Competition – concluded in Yibin. It is understood that this year’s competition featured more representative and diverse liquor samples, with higher demands on contestants in terms of raw materials, processes, base liquor grading, and base liquor properties. The liquor body design was more closely aligned with actual production, requiring contestants to have solid practical experience. Scoring was more closely tied to authentic product expression while taking into account broader applicability. Following blind tasting scoring by the expert judging panel, multiple rounds of review, and rigorous verification throughout the process, the final individual awards were determined. The awards ceremony recognised three first prize winners – Xiong Maosen, Huang Tonglin, and Yang Yang – 12 second prize winners including Zhu Fanggang, and 15 third prize winners including He Kun.

12
1-6月遵义保税区白酒出口货值2185.69万
近日，遵义综合保税区为两单共110件酱香白酒提供报关报检、跨境物流等全流程服务，并发往中国澳门，这是2026年以来该区保障的第8单白酒出海业务。2026年上半年，遵义综合保税区已服务16家酒企、44个白酒品牌出口，货值超过2185万元，覆盖全球10个国家和地区，并探索”基酒+设备+包材”成套出海模式。

12
Zunyi Bonded Zone’s Baijiu Export Value Reaches RMB 21.8569 Million in H1
Recently, the Zunyi Comprehensive Bonded Zone provided full-process services including customs declaration, inspection declaration, and cross-border logistics for two shipments totalling 110 cases of sauce-aroma baijiu to be sent to Macau, marking the 8th baijiu export shipment facilitated by the zone since the beginning of 2026. In the first half of 2026, the Zunyi Comprehensive Bonded Zone served 16 liquor enterprises and 44 baijiu brands for export, with a total value exceeding RMB 21.85 million, covering 10 countries and regions worldwide. The zone is also exploring a “base liquor + equipment + packaging materials” bundled export model.

13
仁怀36万亩糯高粱迎采收
7月31日消息，仁怀市36万亩本地糯高粱陆续进入成熟转色期，即将迎来规模化采收。依托河谷气候、水土环境和科学种植管理，当地今年糯高粱长势稳健，籽粒饱满度和品质指标达到优良标准，将为新一轮重阳下沙酿造储备原料。

13
Renhuai’s 360,000 Mu of Glutinous Sorghum Nears Harvest
According to news on July 31, Renhuai City’s 360,000 mu (approx. 24,000 hectares) of local glutinous sorghum are entering the maturation and colour-change stage, with large-scale harvest approaching. Benefiting from river valley climate, water and soil conditions, and scientific cultivation management, this year’s glutinous sorghum crop is growing steadily, with grain plumpness and quality indicators reaching excellent standards. The harvest will provide raw material reserves for the upcoming Chongyang Xiasha brewing season.