酒业要闻·8月3日

企业动态

Company News

01
五粮液已耗资10亿元累计回购股份1332万股
8月3日，五粮液披露股份回购进展：2026年7月，公司通过回购专用证券账户以集中竞价交易方式累计回购股份10,780,847股，占公司总股本比例0.28%，最高成交价为74.84元/股，最低成交价为73.34元/股，已支付的总金额为人民币801,801,836.95元（不含交易费用）。截至2026年7月31日，公司已累计回购股份13,316,606股，占公司目前总股本的0.34%，最高成交价为85.25元/股，最低成交价为73.33元/股，已支付的总金额为人民币1,001,810,356.65元（不含交易费用）。

01
Wuliangye Has Spent RMB 1 Billion to Repurchase 13.32 Million Shares
On August 3, Wuliangye disclosed its share buyback progress: In July 2026, the company repurchased a total of 10,780,847 shares through centralised bidding via a dedicated buyback securities account, representing 0.28% of the company’s total share capital. The highest transaction price was RMB 74.84 per share, and the lowest was RMB 73.34 per share, with total payments of RMB 801,801,836.95 (excluding transaction fees). As of July 31, 2026, the company had repurchased a cumulative 13,316,606 shares, representing 0.34% of its current total share capital, with a highest transaction price of RMB 85.25 per share and a lowest of RMB 73.33 per share, and total payments of RMB 1,001,810,356.65 (excluding transaction fees).

02
习酒(会员樽享)不到半小时卖完1000箱
8月3日，微酒获悉，在习酒君品荟小程序开启的8月会员尊享礼遇活动中，限量发售的1000箱习酒(会员樽享)，在不到半小时的时间里销售一空。据悉，8月9日、19日习酒君品荟小程序还将继续推出限量秒杀福利活动。

02
Xijiu (Member Zunxiang) Sells Out 1,000 Cases in Under Half an Hour
On August 3, Weijiu learned that during the August member exclusive benefits campaign launched on the Xijiu Junpinhui mini-program, the limited-edition 1,000 cases of Xijiu (Member Zunxiang) sold out in less than half an hour. It is understood that the Xijiu Junpinhui mini-program will continue to offer limited-time flash sale benefits on August 9 and 19.

03
燕京啤酒文化节正式定档
8月3日，燕京啤酒官宣，第35届北京国际燕京啤酒文化节正式定档2026年8月14日至23日，活动采用”1+N”模式，其中”1″代表主会场首都国际会展中心，”N”代表燕京啤酒分公司啤酒节及全国各地啤酒花园。本次活动还将打造”啤酒交易所”，汇聚燕京9號系列产品，区域内设置实时行情波动、限量竞价等趣味互动玩法，模拟证券交易形式，将购酒变成一场趣味游戏。

03
Yanjing Beer Culture Festival Officially Scheduled
On August 3, Yanjing Beer officially announced that the 35th Beijing International Yanjing Beer Culture Festival is scheduled for August 14–23, 2026. The event will adopt a “1+N” model, with “1” representing the main venue at the Capital International Convention and Exhibition Centre, and “N” representing Yanjing Beer branch beer festivals and beer gardens across the country. The event will also feature a “Beer Exchange” showcasing the Yanjing No. 9 series, with real-time price fluctuations, limited-time bidding, and other interactive features simulating securities trading, turning beer purchasing into an engaging game.

04
泰山黄精酒首发
8月3日，泰山酒业官宣42°泰山黄精酒首发，泰山酒业将其定位为”更高端的养生酒”，目标指向的是健康白酒赛道的中高端区间。

04
Taishan Polygonatum Liquor Launched
On August 3, Taishan Liquor officially announced the launch of 42° Taishan Polygonatum Liquor, positioning it as a “higher-end health liquor” targeting the mid-to-high-end segment of the healthy baijiu category.

05
冠军啤酒发布330ml新品”探险家”
7月30日，优布劳旗下高端品牌冠军啤酒正式发布首款330ml小瓶产品——探险家混酿啤酒。产品采用330ml×12瓶规格，原麦汁浓度11.0°p、酒精度4.6%vol，并通过充分发酵实现0糖、0脂。

05
Champion Beer Launches 330ml New Product “Explorer”
On July 30, Champion Beer, the premium brand under Youblau, officially launched its first 330ml small-bottle product – Explorer Blended Beer. The product comes in a 330ml × 12 bottles specification, with an original wort concentration of 11.0°P and ABV of 4.6%vol, achieving 0 sugar and 0 fat through full fermentation.

06
四川大商到访会稽山
8月1日，四川盛世群运贸易有限公司董事长杨波一行莅临会稽山考察交流。杨波提出，全国市场应分阶段、稳步推进，优先深度调研终端消费者真实需求，以消费者为核心运营底层逻辑，避免粗放铺货。他建议参考茅台经销商运营逻辑，优先筛选10-20家优质头部经销商重点扶持，先打造标杆渠道，再逐步拓展，稳健扩张。双方约定，8月完成四川市场合作架构与团队搭建，正式落地运营。厂商将分工协作，一体化运营市场，建立伙伴式的合作关系。

06
Sichuan Major Distributor Visits Kuijishan
On August 1, Yang Bo, Chairman of Sichuan Shengshi Qunyun Trading Co., Ltd., led a delegation to visit Kuijishan for inspection and exchange. Yang Bo proposed that the national market should be advanced in stages and steadily, with priority given to in-depth research on the real needs of end consumers, using consumers as the core underlying logic of operations, while avoiding indiscriminate distribution. He suggested referencing the Moutai distributor operational model, prioritising the selection of 10–20 quality top-tier distributors for key support, first building benchmark channels, then gradually expanding and growing steadily. Both parties agreed to complete the cooperation framework and team building for the Sichuan market in August, and formally commence operations. The manufacturer and distributor will work in collaboration with integrated market operations, establishing a partnership-style relationship.

07
高亚兰走访西安市场核心品牌运营商
7月30日至31日，西凤股份公司副总经理、品牌运营公司董事长、电子商务公司董事长高亚兰、品牌运营公司副总经理董晓利一行，先后赴陕西长宇酒业有限公司、国花瓷西凤酒全国运营中心、深圳酒海实业有限公司走访调研，深入了解西凤375、国花瓷西凤酒、西凤酒海窖龄三大核心子品牌市场运营情况，围绕”赛道差异化布局、文化价值挖掘、厂商协同赋能、市场提质扩容”等主题开展深度座谈交流。

07
Gao Yalan Visits Xi’an Market Core Brand Operators
From July 30 to 31, Gao Yalan, Deputy General Manager of Xifeng Co., Chairman of Brand Operations Company, and Chairman of E-commerce Company, along with Dong Xiaoli, Deputy General Manager of Brand Operations Company, led a delegation to visit Shaanxi Changyu Liquor Co., Ltd., Guohuaci Xifeng Liquor National Operation Centre, and Shenzhen Jiuhai Industrial Co., Ltd. for research and inspection. They conducted in-depth discussions on the market operations of Xifeng’s three core sub-brands – Xifeng 375, Guohuaci Xifeng Liquor, and Xifeng Liquor Hai Jiao Ling – focusing on themes including “differentiated track positioning, cultural value exploration, manufacturer-distributor collaborative empowerment, and market quality improvement and capacity expansion.”

08
天鹅庄深耕泉州600余家终端
7月28日，天鹅庄蓝龙虾广告登陆泉州晋江国际机场国内出发大厅，100部行李手推车广告同步上线。下一步，泉州全域600余家蓝龙虾合作终端将陆续开展短视频传播，形成线上内容、机场曝光与门店转化联动，打造泉州样板市场。

08
Swan Winery Deeply Cultivates Over 600 Terminals in Quanzhou
On July 28, Swan Winery’s Blue Lobster advertising landed in the domestic departure hall of Quanzhou Jinjiang International Airport, with advertisements on 100 luggage trolleys simultaneously launched. In the next phase, more than 600 Blue Lobster partner terminals across Quanzhou will progressively launch short video campaigns, creating an integrated linkage between online content, airport exposure, and store conversion to build Quanzhou as a model market.

行业动态

Industry News

09
北京发布酒类广告四项禁令
7月31日，北京市市场监管局正式印发《北京市食品广告发布指引》，针对酒类广告明确了4项特殊规定：不得诱导、怂恿饮酒或者宣传无节制饮酒；不得出现饮酒动作；不得表现驾驶车、船、飞机等活动；不得明示或者暗示饮酒有消除紧张焦虑、增加体力等功效。此次禁令的出台，进一步收紧了酒类广告的创意空间，对酒企的营销传播策略提出了新的合规要求。

09
Beijing Issues Four Bans on Alcohol Advertising
On July 31, the Beijing Municipal Market Supervision Administration officially issued the “Beijing Food Advertising Publication Guidelines,” which set out four special provisions for alcohol advertising: it must not induce or encourage drinking or promote excessive drinking; it must not depict drinking actions; it must not show activities such as driving cars, boats, or aircraft; and it must not explicitly or implicitly suggest that drinking has effects such as relieving tension and anxiety or increasing physical strength. The introduction of these bans further tightens the creative space for alcohol advertising and imposes new compliance requirements on the marketing and communication strategies of liquor enterprises.

10
重庆酒类终端消费约500亿元
7月29日，重庆市酒类流通商会与中国酒类流通协会座谈。重庆市酒类流通商会会长尹顺新介绍，重庆酒类终端消费规模约500亿元，”渝酒振兴”已被列为当地推动食品及农产品加工产业高质量发展的重要方向，商会将建设贯通酒类全产业链的综合服务平台。

10
Chongqing’s Liquor Terminal Consumption Approximately RMB 50 Billion
On July 29, the Chongqing Liquor Circulation Chamber of Commerce held talks with the China Liquor Circulation Association. Yin Shunxin, President of the Chongqing Liquor Circulation Chamber of Commerce, introduced that Chongqing’s liquor terminal consumption scale is approximately RMB 50 billion. The “Revitalisation of Chongqing Liquor” has been listed as an important direction for promoting the high-quality development of the local food and agricultural product processing industry. The Chamber will build a comprehensive service platform spanning the entire liquor industry chain.