酒业要闻·7月23日

企业动态

Company News

01
古井贡酒·年份原浆系列将全线升级
7月22日消息，古井贡酒·年份原浆系列将全线升级，并于近期上线，此次焕新上市的产品包括古5、古8、古16、古20和轻度古20。

01
Gujing Gongjiu · Vintage Pulp Series to Undergo Full Upgrade
According to news on July 22, Gujing Gongjiu · Vintage Pulp series is set to undergo a full upgrade and will be launched in the near future. The products being refreshed include Gu 5, Gu 8, Gu 16, Gu 20, and Mild Gu 20.

02
悠蜜自营店上线夏日福利活动
7月23日，悠蜜自营店“夏日悠长，莓好共享”主题福利活动全面开启。本次活动共上线12款蓝莓发酵酒，涵盖遇见系列、水墨系列、蓝雪系列、轻酿系列等多款经典品类。活动期间，购买气泡酒2瓶（代代花香柚/玫瑰荔枝任选），赠经典蓝莓酒1瓶；蓝莓乌梅饮料买二赠一套餐，赠经典蓝莓酒1瓶；二倍浓缩蓝莓汁4盒+气泡酒1瓶套餐，赠经典蓝莓酒1瓶，以上赠品可叠加领取，多买多赠，赠完即止。

02
Youmi Self-Operated Store Launches Summer Promotional Campaign
On July 23, the Youmi self-operated store launched its summer promotional campaign themed “Long Summer, Berry Sharing.” This campaign features 12 blueberry fermented wines, covering classic categories including the Encounter series, Ink Wash series, Blue Snow series, and Light Brew series. During the campaign, customers purchasing 2 bottles of sparkling wine (choose from Generation Fragrant Pomelo or Rose Lychee) will receive 1 bottle of Classic Blueberry Wine as a gift; purchasing the Blueberry-Wumei Drink buy-2-get-1 set will also include 1 bottle of Classic Blueberry Wine; and purchasing a set of 4 boxes of Double Concentrated Blueberry Juice + 1 bottle of sparkling wine will receive 1 bottle of Classic Blueberry Wine. The above gifts can be accumulated – the more you buy, the more you get, while stock lasts.

03
《同频共缘·30今世缘之夜》即将启幕
8月30日，值今世缘品牌创立三十周年之际，今世缘酒业携手中央广播电视总台，在南京奥体中心体育场共同呈献《同频共缘·30今世缘之夜》。盛会由中央广播电视总台主持人朱迅与尹颂联袂主持，汇聚了李宇春、毛不易、黄明昊等多位实力唱作人。据悉，《同频共缘·30今世缘之夜》还将登陆央视综艺频道(CCTV-3)、音乐频道(CCTV-15)央视频、央视文艺新媒体等平台。

03
“Synchronicity · 30 Jinshiyuan Night” to Premiere Soon
On August 30, marking the 30th anniversary of the Jinshiyuan brand, Jinshiyuan Liquor, in partnership with China Central Television (CCTV), will present “Synchronicity · 30 Jinshiyuan Night” at the Nanjing Olympic Sports Centre Stadium. The gala will be co-hosted by CCTV hosts Zhu Xun and Yin Song, featuring a line-up of renowned singer-songwriters including Li Yuchun, Mao Buyi, and Huang Minghao. It is understood that “Synchronicity · 30 Jinshiyuan Night” will also be broadcast on CCTV’s variety channel (CCTV-3), music channel (CCTV-15), China Central Video, and CCTV Cultural and Arts New Media platforms.

04
衡水老白干文化体验园入选非遗典型案例
近日，由河北省文化和旅游厅指导，河北省群众艺术馆（河北省非物质文化遗产保护中心）组织开展的 “河北省非遗与旅游融合发展典型案例” 征集遴选工作正式揭晓结果，“衡水老白干文化体验园：传承千年匠心，活态演绎非遗” 成功入选，位列全省 15 个典型案例之中。

04
Hengshui Laobaigan Cultural Experience Park Selected as Intangible Cultural Heritage Case
Recently, the results of the “Hebei Province Typical Cases for Integrated Development of Intangible Cultural Heritage and Tourism,” guided by the Hebei Provincial Department of Culture and Tourism and organised by the Hebei Provincial Mass Art Centre (Hebei Provincial Intangible Cultural Heritage Protection Centre), were officially announced. “Hengshui Laobaigan Cultural Experience Park: Inheriting Millennium Craftsmanship and Bringing Intangible Heritage to Life” was successfully selected as one of the 15 typical cases in the province.

05
西凤酒广东市场部署三大重点工作
7月21日，西凤酒广东分公司2026年上半年工作总结暨下半年工作部署会议在广州召开。针对下半年核心工作，西凤酒广东分公司总经理杨志华要求各区域要重点聚焦三大方向：
一是加快凤香荟网点建设提速。坚持数量提质、质量创优双向发力，推动终端运营从传统“铺货引流”向高效“动销增收”转型，健全分级管理体系，全面提升终端掌控能力与服务质效。二是持续深化消费者培育。以小型品鉴会、回厂游体验、宴席专项推广为抓手，精准触达目标消费群体，深度传播凤香白酒文化内涵，推动消费者从认知品牌到认可产品、主动消费，持续提升品牌用户忠诚度与产品复购率。
三是扎实推进核心产品招商布局，聚焦红西凤、酒海等核心产品，深耕广东经济活跃、消费潜力突出的空白领域，精准筛选引进具备优质终端资源、成熟团购能力的优质经销商，坚持“招一家、扶一家、活一家”的招商培育理念，夯实市场持续稳健增长的渠道根基。

05
Xifeng Liquor Guangdong Market Outlines Three Key Priorities
On July 21, the Xifeng Liquor Guangdong Branch held its 2026 first-half work summary and second-half work deployment meeting in Guangzhou. For the core work of the second half, Yang Zhihua, General Manager of the Guangdong Branch, required all regions to focus on three key priorities:
First, accelerate the development of the Fengxianghui retail network. Strive for both quantity improvement and quality excellence, driving terminal operations from traditional “shelf-filling for traffic” to efficient “sell-through for revenue” transformation. Improve the tiered management system to comprehensively enhance terminal control capabilities and service efficiency. Second, continuously deepen consumer cultivation. Leverage small tasting events, distillery tour experiences, and banquet-specific promotions as key tools to precisely reach target consumer groups, deeply communicate the cultural connotation of Fengxiang baijiu, and guide consumers from brand awareness to product recognition and proactive purchasing, thereby continuously improving brand loyalty and repurchase rates.
Third, solidly advance the distribution network for core products. Focus on core products such as Red Xifeng and Jiuhai, deeply cultivate underpenetrated areas in Guangdong with strong economic activity and consumption potential, and precisely select and introduce quality distributors with premium terminal resources and mature group-buying capabilities. Adhere to the principle of “recruit one, support one, and make one thrive,” building a solid channel foundation for sustained and stable market growth.

06
金种子·年份柔和上市
7月22日，以“以真致远 柔而不凡”为主题的金种子·年份柔和上市发布会在安徽阜阳举行，战略单品年份柔和5年、7年、9年三款新品正式上市，价格分别对应80元、120元和200元。

06
Jinzhongzi · Vintage Rouhe Launched
On July 22, the Jinzhongzi · Vintage Rouhe launch event, themed “True to Authenticity, Soft Yet Extraordinary,” was held in Fuyang, Anhui. The three strategic new products – Vintage Rouhe 5-Year, 7-Year, and 9-Year – were officially launched, priced at RMB 80, RMB 120, and RMB 200 respectively.

07
张裕发布董事辞职公告
7月23日，张裕发布关于董事辞职的公告。据公告显示，公司于年7月22日收到公司董事萨玛拉·奥萨帝女士递交的书面《通知函》。萨玛拉·奥萨帝女士因个人原因决定辞去公司第十届董事会董事。萨玛拉·奥萨帝女士辞职后不再担任公司任何职务。

07
Changyu Announces Director Resignation
On July 23, Changyu issued an announcement regarding a director’s resignation. According to the announcement, the company received a written notification from director Ms. Samara Osati on July 22. Ms. Osati has decided to resign as a director of the company’s tenth board of directors due to personal reasons. After her resignation, Ms. Osati will no longer hold any position at the company.

08
天朝上品打击线上侵权售假
7月22日，天朝上品集团官方公众号消息，针对近期网络售假乱象，天朝上品集团高度重视，通过全网排查、抽样鉴定、平台投诉、店铺追责、集中销毁等系列举措，严厉打击网络售假违法违规行为，对线上查获的批量假冒酒水实施无害化集中销毁。据统计，近期网信监督组已在京东、淘宝、拼多多等主流电商平台，累计排查各类假冒伪劣销售链接2000余条，整治售假销售链接近130条，已有86条严重侵权售卖链接被平台强制下架。

08
Tianchao Shangpin Cracks Down on Online Counterfeit Sales
On July 22, according to the official WeChat account of Tianchao Shangpin Group, the company has placed great emphasis on recent online counterfeit sales chaos. Through a series of measures including comprehensive online screening, sample authentication, platform complaints, store accountability, and centralised destruction, it has severely cracked down on illegal online counterfeit sales. Counterfeit liquor batches seized online have been centrally and harmlessly destroyed. According to statistics, the online supervision team has recently inspected over 2,000 counterfeit and shoddy sales links on major e-commerce platforms such as JD.com, Taobao, and Pinduoduo, rectified nearly 130 sales links, and had 86 severely infringing sales links forcibly removed by the platforms.

09
兰亭持续探索餐酒融合
7月22日，宁波甬邦餐饮联合会会长干海宏一行莅临会稽山黄酒小镇，开启黄酒文化之旅交流活动。在座谈会上，兰亭国酒事业部市场推广中心总监邱春华详细分享了兰亭国酒在餐酒融合及高端餐饮拓展举措，包括与国宴大师叶卓坚达成深度合作，围绕四季时令研发定制菜品，并积极推进产品进驻米其林、黑珍珠等顶级餐厅，以“中国酒配中国菜”理念重塑高端餐酒体验。

09
Lanting Continues to Explore Food-and-Liquor Integration
On July 22, Gan Haihong, President of the Ningbo Yongbang Catering Federation, led a delegation to the Kuijishan Huangjiu Town for a cultural exchange on huangjiu. At the symposium, Qiu Chunhua, Director of the Marketing Promotion Centre of the Lanting National Liquor Division, shared in detail the initiatives of Lanting in food-and-liquor integration and high-end dining expansion, including a deep collaboration with state banquet master Ye Zhuojian to develop custom dishes for each season, and actively promoting product placements in Michelin-starred and Black Pearl restaurants, reshaping the premium dining-and-liquor experience with the concept of “Chinese liquor paired with Chinese cuisine.”

10
会稽山荣获浙江省政府质量管理创新奖
7月22日，浙江省质量强省和品牌建设大会在杭州召开，会上揭晓2026年浙江省政府质量奖评选结果。会稽山绍兴酒股份有限公司凭借”古酿新质，三品共生”卓越质量管理模式，荣获浙江省政府质量管理创新奖。

10
Kuijishan Wins Zhejiang Provincial Government Quality Management Innovation Award
On July 22, the Zhejiang Provincial Quality and Brand Building Conference was held in Hangzhou, where the results of the 2026 Zhejiang Provincial Government Quality Awards were announced. Kuijishan Shaoxing Wine Co., Ltd. won the Zhejiang Provincial Government Quality Management Innovation Award for its “Ancient Brewing, New Quality, Three-Product Symbiosis” excellence in quality management model.

11
美团闪购上线名酒“先鉴后发”
7月22日，美团闪购与中轻检验认证有限公司升级合作，引入国家级研究院的检验检测资源，在美团名酒行上线名酒“先鉴后发”服务，首批已覆盖53度飞天茅台，消费者扫码即可查看酒水的检验报告、溯源信息。针对各类酒水，美团名酒行开辟了购物后的线上鉴定通道，用户上传图片即可免费获得来自中轻检验的鉴定服务。美团闪购将与中轻检验持续扩大合作，将名酒先鉴后发服务、购物后的酒水鉴定服务扩展至更多种类酒水、更多商家。

11
Meituan Flash Purchasing Launches “Authenticate Before Delivery” Service for Premium Liquor
On July 22, Meituan Flash Purchasing upgraded its partnership with Sinolight Inspection and Certification Co., Ltd., introducing inspection and testing resources from national research institutes. The “Authenticate Before Delivery” service was launched on Meituan Premium Liquor Store, initially covering 53% Feitian Moutai. Consumers can scan the code to view the liquor’s inspection report and traceability information. For various liquors, Meituan Premium Liquor Store has opened an online post-purchase authentication channel, where users can upload images to receive free authentication services from Sinolight Inspection. Meituan Flash Purchasing will continue to expand cooperation with Sinolight Inspection, extending the “Authenticate Before Delivery” service and post-purchase authentication to more liquor categories and more merchants.

行业动态

Industry News

12
第十五届啤酒T5圆桌会议举行
7月22日，拓界新境，聚势升维——中国酒业协会第十五届啤酒T5圆桌会议在山东青岛召开。今年会议以“拓界新境，聚势升维”为主题，针对“拓界新境”，中国酒业协会理事长宋书玉指出，产业发展需聚焦三个维度：一是开创“酒巷经济”，构建文化、消费、文创、场景等产业生态；二是打造“场景新境”，场景营销是支撑一个产业，尤其是一个品类发展非常核心的要素；三是探索“社交新境”，以趣会友，通过兴趣爱好等新社交方式拓展增量。
在“聚势升维”方面，宋书玉提出应从服务升维、文化升维、价值升维三个层面进行全面提升，有共同遵循的准则、标准，同时要个性化的表达，构建品牌、风味和情绪共鸣的极致化表达，以重塑产业竞争力。

12
The 15th Beer T5 Roundtable Conference Held
On July 22, the China Alcoholic Drinks Association’s 15th Beer T5 Roundtable Conference, themed “Expanding New Horizons, Converging Momentum for Elevation,” was held in Qingdao, Shandong. Regarding “Expanding New Horizons,” Song Shuyu, Chairman of the China Alcoholic Drinks Association, pointed out that industry development should focus on three dimensions: first, creating a “wine-lane economy” by building an industrial ecosystem encompassing culture, consumption, cultural creativity, and scenarios; second, forging “new scenario frontiers” – scenario marketing is a core element supporting the development of an industry, especially a category; and third, exploring “new social frontiers” – connecting with friends through shared interests and hobbies, expanding incremental growth through new social approaches.
In terms of “Converging Momentum for Elevation,” Song Shuyu proposed comprehensive improvement across three levels: service elevation, cultural elevation, and value elevation, while adhering to shared principles and standards, coupled with individualised expression to build the ultimate expression of brand, flavour, and emotional resonance, thereby reshaping industrial competitiveness.

13
贵州推动酱酒智慧酿造
近日，贵州省工业和信息化厅、省委网信办、省发展改革委、省教育厅、省商务厅、省国资委、省市场监管局、省大数据局联合制定了《贵州省“人工智能+制造”实施方案》，旨在加快推进人工智能技术在制造业融合应用，发展新质生产力，赋能全省新型工业化高质量发展。其中提到，要推动酱香白酒产业集群打造微生物模拟、智能勾调、发酵控制、包装质检、防伪溯源等场景，实现“智慧酿造”。

13
Guizhou Promotes Smart Brewing for Sauce-Aroma Baijiu
Recently, the Guizhou Provincial Department of Industry and Information Technology, together with the Provincial Cyberspace Administration, the Provincial Development and Reform Commission, the Provincial Department of Education, the Provincial Department of Commerce, the Provincial State-owned Assets Supervision and Administration Commission, the Provincial Market Supervision Administration, and the Provincial Big Data Bureau, jointly formulated the “Guizhou Province ‘Artificial Intelligence + Manufacturing’ Implementation Plan.” The plan aims to accelerate the integrated application of AI technology in manufacturing, develop new quality productivity, and empower the province’s high-quality new industrialisation development. It specifically mentions promoting the sauce-aroma baijiu industry cluster to develop scenarios such as microbial simulation, intelligent blending, fermentation control, packaging quality inspection, and anti-counterfeiting traceability, achieving “smart brewing.”

14
贵州216家酒企完成“电酿酒”升级
7月21日，据遵义发布消息，目前全省已有216家酒企完成“电酿酒”升级，其中遵义辖区115家，占比53%，累计电能替代电量突破3.5亿千瓦时，折算减少二氧化碳排放7.56万吨。

14
216 Guizhou Liquor Enterprises Complete “Electric Brewing” Upgrade
On July 21, according to Zunyi Release, a total of 216 liquor enterprises in the province have completed the “electric brewing” upgrade, of which 115 are in Zunyi, accounting for 53%. The cumulative electricity substitution has exceeded 350 million kWh, equivalent to reducing carbon dioxide emissions by 75,600 tonnes.

15
仁怀酱香酒团体标准启动修订
7月20日，仁怀市酒文化研究会第三届理事会第二次会议召开。会议审议通过《“仁怀酱香酒”地理标志证明商标使用管理规则（修订稿）》及《“仁怀酱香酒”团体标准修订工作方案》等议案。商标使用管理规则修订工作自5月4日启动，围绕条款体系、审批流程、日常监管和品牌权益保护等征集吸收修改意见80余条。

15
Renhuai Sauce-Aroma Baijiu Group Standard Revision Initiated
On July 20, the second meeting of the third council of the Renhuai Liquor Culture Research Association was held. The meeting reviewed and approved the “Revised Rules for the Use and Management of the ‘Renhuai Sauce-Aroma Baijiu’ Geographical Indication Certification Trademark” and the “Work Plan for Revising the ‘Renhuai Sauce-Aroma Baijiu’ Group Standard” and other proposals. The revision of the trademark usage and management rules began on May 4, with over 80 suggestions and amendments collected and incorporated concerning the clause system, approval processes, routine supervision, and brand rights protection.

16
今年国内新增啤酒企业4534家
据查查DATA微信公众号消息，企查查数据显示，截至7月20日，国内现存啤酒相关企业5.88万家，2026年以来已注册4534家，同比增长6.62%；2025年全年注册7273家啤酒相关企业，同比增长12.95%。从经营时间分布看，啤酒相关企业多为成熟企业，成立年限在5年-10年的企业占比最高，达33.09%；从注册资本分布来看，现存啤酒相关企业多为轻量级企业，注册资本在100万元以内的企业占比高达85.06%；从地区分布来看，分布在华东地区的相关企业最多，占比达25.78%。

16
China Adds 4,534 New Beer-Related Enterprises This Year
According to the Chacha DATA WeChat account, Qichacha data shows that as of July 20, there are 58,800 existing beer-related enterprises in China, with 4,534 registered since the beginning of 2026, up 6.62% year-on-year; in the full year of 2025, 7,273 beer-related enterprises were registered, up 12.95% year-on-year. In terms of operating years, most beer-related enterprises are mature, with those established for 5–10 years accounting for the largest share at 33.09%. In terms of registered capital, the majority are small-scale enterprises, with 85.06% having registered capital below RMB 1 million. Regionally, East China hosts the highest concentration at 25.78%.