7月21日酒业要闻China Liquor News（July 21）

01 i茅台多款茅台1935酒将限时促销
i茅台7月21日发布消息称，茅台1935“顺天应时·共赴山河”第四季主题营销活动第三站将于7月23日在郑州举行，同期在i茅台APP上线开展限时优惠促销活动（至2026年7月31日）。此次促销活动期间，多款茅台1935酒系列产品推出优惠，最高单瓶立减590元。其中，《中国国家地理》联名标准版/喜逢大运河版文创酒活动价798元（原价1388元），分别限量8496瓶/21240瓶；北纬30°版文创酒活动价898元（原价1198元），限量31860瓶；基础款500ml茅台1935酒活动价688元（原价738元）。此外，茅台1935酒（尊享）还推出买赠活动，每购1瓶赠五壶十杯酒具套装（限量5000套）。

01 iMoutai to Launch Limited-Time Promotions on Multiple Moutai 1935 Products
On July 21, iMoutai announced that the third stop of the fourth season thematic marketing campaign for Moutai 1935, themed “Follow the Seasons · Journey to the Mountains and Rivers,” will be held on July 23 in Zhengzhou, with simultaneous limited-time promotional offers available on the iMoutai APP (until July 31, 2026). During the promotional period, a range of Moutai 1935 series products will be offered at discounted prices, with discounts of up to RMB 590 per bottle. Among them, the co-branded standard edition with Chinese National Geography and the Grand Canal Cultural Edition are priced at RMB 798 (original price RMB 1,388), limited to 8,496 bottles and 21,240 bottles respectively; the 30° North Latitude Cultural Edition is priced at RMB 898 (original price RMB 1,198), limited to 31,860 bottles; and the standard 500ml Moutai 1935 is priced at RMB 688 (original price RMB 738). Additionally, the Moutai 1935 (Zunxiang) offers a buy-one-get-one-gift promotion: for every bottle purchased, a five-pot and ten-cup glassware set is included as a gift (limited to 5,000 sets).

02 五粮液亮相西藏国际合作论坛
7月16日至18日，第五届中国西藏“环喜马拉雅”国际合作论坛在西藏林芝举办。作为本次论坛核心酒类合作品牌，五粮液深度参与论坛系列活动，向全球嘉宾展现中国白酒的文化底蕴与创新活力，助力深化环喜马拉雅区域经贸人文互鉴与合作。资料显示，中国西藏“环喜马拉雅”国际合作论坛，是西藏面向南亚及世界开放交流的重要窗口。自落地林芝以来，论坛在展示西藏发展成就、增进国际认知、促进区域合作等方面取得丰硕成果。

02 Wuliangye Appears at Tibet International Cooperation Forum
From July 16 to 18, the 5th China Tibet “Circum-Himalaya” International Cooperation Forum was held in Linzhi, Tibet. As the core liquor cooperation brand for the forum, Wuliangye participated deeply in the forum’s series of activities, showcasing the cultural heritage and innovative vitality of Chinese baijiu to global guests, while helping to deepen economic, trade, cultural, and people-to-people exchanges and cooperation in the Circum-Himalaya region. According to available information, the China Tibet “Circum-Himalaya” International Cooperation Forum is an important window for Tibet’s opening-up and exchanges with South Asia and the world. Since being established in Linzhi, the forum has achieved fruitful results in showcasing Tibet’s development achievements, enhancing international recognition, and promoting regional cooperation.

03 洋河新设文化发展公司
近日，宿迁文启文化发展有限公司成立，法定代表人为薛永生，经营范围包括组织文化艺术交流活动、非物质文化遗产保护、数字创意产品展览展示及互联网销售等。股权穿透显示，该公司由江苏双沟酒业股份有限公司全资持股，为洋河股份旗下企业。

03 Yanghe Establishes New Cultural Development Company
Recently, Suqian Wenqi Cultural Development Co., Ltd. was established, with Xue Yongsheng serving as its legal representative. The company’s business scope includes organising cultural and artistic exchange activities, intangible cultural heritage protection, digital creative product exhibitions and displays, and internet sales. According to equity disclosures, the company is wholly owned by Jiangsu Shuanggou Liquor Co., Ltd., a subsidiary of Yanghe Co.

04 西凤酒与中国酒类流通协会座谈
7月20日，中国酒类流通协会主席团主席王新国一行到访西凤集团，与西凤股份总经理张周虎、总工程师冯雅芳等座谈。王新国表示，当前白酒行业处于深度调整阶段，希望西凤坚定战略定位，加快成果转化、强化品牌传播、持续优化营销网络；协会将围绕“强流通、促消费”工作主线，在流通体系构建、行业标准建设等方面提供支持。

04 Xifeng Liquor Holds Talks with China Liquor Circulation Association
On July 20, Wang Xinguo, Chairman of the Presidium of the China Liquor Circulation Association, led a delegation to visit Xifeng Group for talks with Zhang Zhouhu, General Manager of Xifeng Co., and Feng Yafang, Chief Engineer. Wang Xinguo stated that the baijiu industry is currently in a phase of deep adjustment, and expressed hope that Xifeng would remain steadfast in its strategic positioning, accelerate the commercialisation of its achievements, strengthen brand communication, and continuously optimise its marketing network. The association, he added, will provide support around its core agenda of “strengthening circulation and promoting consumption” in areas such as circulation system development and industry standard building.

05 吴向东大型直播将走进南阳
7月22日至23日，珍酒李渡集团董事长吴向东将在河南南阳开展大型直播活动，内容涵盖“一座南阳城，半部华夏史”主题演讲、非遗体验和星空音乐会、9.9公里月季花海跑等多元形式，带领观众全方位解锁南阳厚重历史与独特魅力。

05 Wu Xiangdong’s Major Livestream to Visit Nanyang
On July 22 and 23, Wu Xiangdong, Chairman of ZJLD Group, will conduct a major livestream event in Nanyang, Henan. The content will feature a keynote speech on the theme “One City of Nanyang, Half of Chinese History,” intangible cultural heritage experiences, a starlight concert, and a 9.9km rose garden run, taking audiences on a comprehensive journey to unlock Nanyang’s profound history and unique charm.

06 仰韶彩陶坊跨界联动曹云金专场
7月18日，曹云金领衔的听云轩相声专场在洛阳歌剧院举行，为支持本次专场演出，仰韶酒业前期已在洛阳、济源、三门峡三地开启售酒赠票的跨界合作。此次与曹云金专场深度合作产品为仰韶彩陶坊日月星系列，包括星、月、日三款产品，进一步拓展品牌在豫西市场的文化消费场景。

06 Yangshao Caitaofang Cross-Border Collaboration with Cao Yunjin’s Special Performance
On July 18, Cao Yunjin’s Tingyunxuan crosstalk special performance was held at the Luoyang Opera House. In support of this performance, Yangshao Liquor had previously launched cross-border cooperation in Luoyang, Jiyuan, and Sanmenxia, offering ticket giveaways with liquor purchases. The products featured in this deep collaboration with Cao Yunjin’s special performance are the Yangshao Caitaofang Sun-Moon-Star series, including the Star, Moon, and Sun products, further expanding the brand’s cultural consumption scenarios in the western Henan market.

07 楼兰酒庄监事会主席辞任
7月20日，楼兰酒庄公告称，监事会主席吴峰因个人原因辞任，公司拟于8月5日推进监事补选，在补选完成前吴峰继续履职。

07 Loulan Winery’s Supervisory Board Chairman Resigns
On July 20, Loulan Winery announced that Wu Feng, Chairman of the Supervisory Board, has resigned due to personal reasons. The company plans to proceed with the by-election of a supervisor on August 5, and Wu Feng will continue to perform his duties until the by-election is completed.

08 6月白酒产量同比下降9.1%
7月21日，国家统计局发布的数据显示，6月，白酒（折65度，商品量）产量28.0万千升，同比下降9.1%；1-6月，白酒（折65度，商品量）产量累计167.9万千升，累计下降4.7%；6月，啤酒产量404.9万千升，同比下降3.1%；1-6月，啤酒产量累计1936.2万千升，累计增长0.2%；6月，葡萄酒产量0.8万千升，同比增长0.0%；1-6月，葡萄酒产量累计4.3万千升，累计增长0.0%。

08 June Baijiu Production Down 9.1% Year-on-Year
On July 21, data released by the National Bureau of Statistics showed that in June, baijiu production (65% ABV, commercial volume) reached 280,000 kilolitres, down 9.1% year-on-year. In the first half of the year, cumulative baijiu production stood at 1.679 million kilolitres, down 4.7% year-on-year. In June, beer production reached 4.049 million kilolitres, down 3.1% year-on-year. In the first half of the year, cumulative beer production reached 19.362 million kilolitres, up 0.2% year-on-year. In June, wine production was 8,000 kilolitres, unchanged year-on-year. In the first half of the year, cumulative wine production reached 43,000 kilolitres, also unchanged year-on-year.

09 重庆1-6月烟酒类商品零售额增长4.1%
7月21日，重庆市统计局、国家统计局重庆调查总队联合公布今年上半年重庆市地区生产总值为16702.17亿元，同比增长4.2%。全市限额以上单位烟酒类商品零售额同比增长4.1%，食品烟酒及在外餐饮价格下降0.1%。

09 Chongqing’s Tobacco and Liquor Retail Sales Grow 4.1% in H1
On July 21, the Chongqing Municipal Bureau of Statistics and the Chongqing Survey Team of the National Bureau of Statistics jointly announced that Chongqing’s gross domestic product (GDP) in the first half of the year reached RMB 1,670.217 billion, up 4.2% year-on-year. Retail sales of tobacco and liquor by units above a designated size grew 4.1% year-on-year, while prices for food, tobacco, liquor, and dining out fell 0.1%.

10 1-6月烈酒进口量下滑13.98%
7月20日，中国海关发布6月烈酒进口数据。2026上半年，共计8个品类的烈酒进口量为4343万升，同比下滑13.98%；进口额8.03亿美元（约合人民币54.36亿元），同比增长12.48%。6月，烈酒进口量为803.37万升，同比下滑31.68%；进口额为1.57亿美元（约合人民币10.63亿元），同比下滑13.43%。具体来看，上半年进口量下滑的主要原因为伏特加及利口酒品类的腰斩式下滑带动，而进口额增长则主要源于传统两大烈酒品类的增长，尤其是白兰地品类的强势反弹。

10 Spirits Imports Decline 13.98% in H1
On July 20, Chinese customs released June spirits import data. In the first half of 2026, total imports of eight spirits categories reached 43.43 million litres, down 13.98% year-on-year, with import value reaching US$803 million (approximately RMB 5.436 billion), up 12.48% year-on-year. In June, spirits imports were 8.0337 million litres, down 31.68% year-on-year, with import value of US$157 million (approximately RMB 1.063 billion), down 13.43% year-on-year. Specifically, the decline in import volume was mainly driven by a sharp drop in vodka and liqueur categories, while the growth in import value was largely due to increases in the two traditional major spirits categories, particularly a strong rebound in brandy.

11 1-6月葡萄酒进口量同比下降10.98%
近日，海关总署公布了2026年6月葡萄酒进口数据。1-6月，葡萄酒进口量总计为1.01亿升，同比下降10.98%；进口额为7.16亿美元（约合人民币48.48亿元），同比增长0.83%；进口均价为7.07美元/升，同比增长13.26%。
6月，葡萄酒进口量为1961万升，同比增长5.26%，环比增长17.01%；进口额为1.6亿美元（约合人民币10.8亿元），同比增长30.24%，环比增长35.21%；进口均价为8.19美元/升，同比增长23.73%，环比增长15.55%。

11 Wine Imports Decline 10.98% Year-on-Year in H1
Recently, the General Administration of Customs released June 2026 wine import data. In the first half of the year, total wine imports reached 101 million litres, down 10.98% year-on-year, with import value of US$716 million (approximately RMB 4.848 billion), up 0.83% year-on-year, and an average import price of US$7.07/litre, up 13.26% year-on-year.
In June, wine imports were 19.61 million litres, up 5.26% year-on-year and 17.01% month-on-month; import value was US$160 million (approximately RMB 1.08 billion), up 30.24% year-on-year and 35.21% month-on-month; and the average import price was US$8.19/litre, up 23.73% year-on-year and 15.55% month-on-month.

12 1-6月啤酒进口量增长9.5%
国家统计局数据显示，2026年1-6月，中国累计出口啤酒37.87万千升，同比下降5.6%；金额为17.75亿元人民币，同比下降11.9%。其中，2026年6月，中国出口啤酒7.33万千升，同比下降17.4%；金额为3.44亿元人民币，同比下降25.7%。
2026年1-6月，中国累计进口啤酒19.58万千升，同比增长9.5%；金额为19.92亿元人民币，同比增长17.3%。其中，2026年6月，中国进口啤酒4.15万千升，同比增长27.0%；金额为4.21亿元人民币，同比增长31.9%。

12 Beer Imports Grow 9.5% in H1
According to data from the National Bureau of Statistics, in the first half of 2026, China’s cumulative beer exports reached 378,700 kilolitres, down 5.6% year-on-year, with export value of RMB 1.775 billion, down 11.9% year-on-year. In June 2026, China exported 73,300 kilolitres of beer, down 17.4% year-on-year, with export value of RMB 344 million, down 25.7% year-on-year.
In the first half of 2026, China’s cumulative beer imports reached 195,800 kilolitres, up 9.5% year-on-year, with import value of RMB 1.992 billion, up 17.3% year-on-year. In June 2026, China imported 41,500 kilolitres of beer, up 27.0% year-on-year, with import value of RMB 421 million, up 31.9% year-on-year.