7月15日酒业要闻China Liquor News（July 15）

01 茅台酒深化市场化改革
7月13日，贵州茅台酒销售有限公司2026年半年市场工作会在茅台会议中心召开。会议强调，下半年，是深化市场改革、巩固向好态势的关键时期。要立足发展大势，以精准务实、行之有效的配套举措，全力提升市场化改革质效，推动市场化改革从“立柱架梁”向“系统集成”转变。
会议指出，要全力推动市场化改革再深入。坚持产品、价格、渠道、运营四大板块一体推进、走深走实，持续提升市场化改革的系统性、整体性、协同性。要分类落实产品策略。对“塔基”“塔腰”“塔尖”产品采取针对性的运营策略，持续夯实“金字塔”型产品结构。
要维护市场价格体系稳定。加快完善价格模型，优化调整机制，全方位维护好健康稳定的市场秩序。要发挥渠道互补优势。构建线上渠道和线下渠道、自营渠道和社会渠道错位互补、协同联动的渠道格局，持续扩大市场影响力和竞争力。要提升精细运营质效。立足实际消费需求，分区域、分产品、分渠道科学分析研判，构建差异化、精细化的营销体系。

01 Maotai Deepens Market-Oriented Reform
On July 13, Kweichow Maotai Liquor Sales Co., Ltd. held its 2026 half-year market work conference at the Maotai Conference Centre. The meeting emphasised that the second half of the year will be a critical period for deepening market reform and consolidating the positive momentum. It is necessary to base our approach on the broader development trends, implement precise and pragmatic supporting measures, fully enhance the quality and efficiency of market-oriented reforms, and drive the transformation from “framework building” to “system integration.”
The meeting also pointed out that efforts must be made to further advance market-oriented reforms. The four key pillars – product, pricing, channel, and operations – should be promoted in an integrated and in-depth manner, continuously enhancing the systematic, holistic, and coordinated nature of the reforms. Product strategies should be implemented on a tiered basis, with targeted operational approaches for “base,” “mid-tier,” and “top-tier” products, steadily consolidating the “pyramid” product structure.
Efforts should be made to maintain the stability of the market pricing system by accelerating the refinement of pricing models and optimisation of adjustment mechanisms, safeguarding a healthy and stable market order across all fronts. Channel complementarity should be leveraged to build a coordinated channel ecosystem where online and offline, self-operated and social channels complement each other in a staggered yet collaborative manner, continuously expanding market influence and competitiveness. Operational refinement and efficiency should be enhanced by conducting scientific analysis and assessment based on actual consumer demand, segmented by region, product, and channel, to build a differentiated and refined marketing system.

02 五粮液发布上半年业绩预告
7月14日，五粮液发布2026年半年度业绩预告。公告显示，公司上半年预计实现归属于上市公司股东的净利润为87.3亿元-92亿元，同比增长88.80%-98.97%。

02 Wuliangye Releases H1 Earnings Forecast
On July 14, Wuliangye issued its preliminary results for the first half of 2026. The announcement showed that the company expects to achieve a net profit attributable to shareholders of listed companies of between RMB 8.73 billion and RMB 9.20 billion for the first half, representing year-on-year growth of 88.80% to 98.97%.

03 五粮液调整回购股份价格上限
7月15日，五粮液发布《关于2025年度分红派息实施后调整回购股份价格上限的公告》。公告显示，公司2025年度分红派息实施后，公司以集中竞价交易方式回购股份价格上限由不超过153.59元/股（含）调整为151.01元/股（含）。回购股份价格上限调整生效日期为2026年7月16日。

03 Wuliangye Adjusts Share Buyback Price Ceiling
On July 15, Wuliangye issued an announcement regarding the adjustment of its share buyback price ceiling following the implementation of the 2025 dividend distribution. The announcement stated that after the implementation of the 2025 dividend payout, the company’s share buyback price ceiling through centralised bidding transactions has been adjusted from RMB 153.59 per share (inclusive) to RMB 151.01 per share (inclusive). The adjusted buyback price ceiling took effect on July 16, 2026.

04 泸州老窖获两项数字化荣誉
7月14日，据泸州老窖消息，近日，2026西部企业数智发展大会在成都召开。会上，泸州老窖集团获得“2026西部企业数字化建设成效卓越单位”荣誉称号；泸州老窖股份党委副书记、总经理林锋获得“2026西部企业数字化建设领军人物”称号。

04 Luzhou Laojiao Receives Two Digitalisation Honours
On July 14, according to Luzhou Laojiao sources, the 2026 Western China Enterprise Digital and Intelligent Development Conference was recently held in Chengdu. At the conference, Luzhou Laojiao Group was awarded the honorary title of “2026 Western China Enterprise Digitalisation Excellence Unit,” and Lin Feng, Deputy Party Secretary and General Manager of Luzhou Laojiao Co., received the title of “2026 Western China Enterprise Digitalisation Leading Figure.”

05 汪继宏调研古井集团
7月14日上午，安徽省亳州市委副书记、市长汪继宏赴古井集团调研，并主持召开座谈会。汪继宏指出，今年上半年，古井集团围绕企业“3663”发展规划，积极拓展多元赛道，实现了稳步健康发展。要保持发展定力，坚守白酒主业，积极布局多层次市场，拓宽销售渠道，实现更好发展。要发挥自身优势，大力推进“白酒+”产业链延伸，丰富保健酒、药酒、草本威士忌等产品供给，打造工业旅游新场景，积极推动药膳品牌化发展，全力融入和推动亳州养生之都建设。

05 Wang Jihong Visits Gujing Group for Research
On the morning of July 14, Wang Jihong, Deputy Secretary of the Party Committee and Mayor of Bozhou City, Anhui Province, visited Gujing Group for research and chaired a symposium. Wang Jihong noted that in the first half of this year, Gujing Group, guided by its “3663” development plan, actively expanded into diverse business sectors and achieved steady and healthy growth. He stressed that the company should maintain strategic focus, stay committed to its core baijiu business, actively build a multi-tiered market presence, broaden sales channels, and achieve even better development. Gujing should leverage its strengths to vigorously promote the “baijiu+” industrial chain extension, enrich its product portfolio with health liquors, medicinal wines, and herbal whisky, create new scenarios for industrial tourism, actively drive the branding of medicinal cuisine, and fully integrate into and contribute to the development of Bozhou as a wellness capital.

06 青花郎与翰林盃战略合作
7月12日，据青花郎消息，近日，青花郎携手翰林盃——知名高校校友高尔夫IP，于郎酒庄园正式开启首次战略合作。未来，双方将围绕高球赛事、会员活动、郎酒庄园体验等持续深化合作，为翰林校友搭建交流思想、增进友谊的平台。

06 Qinghualang and Hanlin Cup Forge Strategic Partnership
On July 12, according to Qinghualang sources, Qinghualang recently joined forces with the Hanlin Cup – a well-known alumni golf IP for prestigious universities – to officially launch their first strategic cooperation at Langjiu Estate. Going forward, the two parties will continue to deepen collaboration around golf tournaments, member activities, and Langjiu Estate experiences, building a platform for Hanlin alumni to exchange ideas and strengthen friendships.

07 顺鑫农业发布上半年业绩预告
7月14日，顺鑫农业发布2026年半年度业绩预告。公告显示，公司上半年预计实现归属于上市公司股东的净利润为3600万-5300万元，同比下降69.34%-79.18%。

07 Shunxin Agriculture Releases H1 Earnings Forecast
On July 14, Shunxin Agriculture issued its preliminary results for the first half of 2026. The announcement showed that the company expects to achieve a net profit attributable to shareholders of listed companies of between RMB 36 million and RMB 53 million for the first half, representing a year-on-year decline of 69.34% to 79.18%.

08 西凤酒广西分公司定调三季度
7月12日，西凤酒营销管理公司广西分公司2026年上半年工作总结暨三季度工作规划会议在南宁召开。西凤酒广西分公司总经理肖玉军指出，南宁市区餐饮渠道、广西外埠和海南市场必须大胆、稳步向前，各区域负责人须以产品、区域、商家等方面为着力点，构建完善的发展规划，优化执行路径，狠抓落地，以更加务实高效的执行力确保各项工作有序推进，全力冲刺三季度各项既定任务，助推各区域市场实现稳步增长。

08 Xifeng Liquor Guangxi Branch Sets Tone for Q3
On July 12, the Guangxi Branch of Xifeng Liquor Marketing Management Co. held its 2026 first-half work summary and third-quarter work planning meeting in Nanning. Xiao Yujun, General Manager of Xifeng Liquor Guangxi Branch, pointed out that the on-trade channel in Nanning’s urban area, as well as markets in other parts of Guangxi and Hainan, must move forward boldly and steadily. Regional heads should focus on products, regions, and channel partners as key leverage points, formulate comprehensive development plans, optimise execution pathways, and ensure strong implementation. With pragmatic and efficient execution, they should make every effort to meet all third-quarter targets and drive steady growth across all regional markets.

09 张春生明确整体发展方向
7月13日，战略聚焦・共谱新篇——衡水老白干沧州古法百万联盟会议于沧州大运河迎宾馆启幕。河北衡水老白干酒业股份有限公司副总经理、衡水老白干事业部总经理张春生在会上发表战略指导讲话。会上，他明确整体发展方向：全体合作伙伴坚定品牌信心，坚持“开瓶为王”核心盈利模式，持续培育原点消费人群、打造多元化消费场景，大力培育优质商户、扩容百万联盟体系，同步加快古法新品市场铺设，统一思想快速落地各项市场政策，依靠长期坚守穿越行业周期。他表示，衡水老白干将持续加大沧州市场资源倾斜，以优质产品、完善扶持政策、全周期终端服务赋能所有合作伙伴。

09 Zhang Chunsheng Sets Clear Direction for Overall Development
On July 13, the “Strategic Focus · Writing a New Chapter Together” – Hengshui Laobaigan Cangzhou Gufa Million Alliance Conference opened at the Cangzhou Grand Canal Welcome Hotel. Zhang Chunsheng, Deputy General Manager of Hebei Hengshui Laobaigan Liquor Co., Ltd. and General Manager of the Hengshui Laobaigan Business Division, delivered a strategic guidance speech at the conference. During his speech, he clearly outlined the overall development direction: all partners should strengthen brand confidence, adhere to the core profit model of “bottle-opening as the key metric,” continuously cultivate consumer origin groups and create diversified consumption scenarios, vigorously develop quality merchants and expand the Million Alliance system, simultaneously accelerate market placement of the new Gufa products, unify thinking to quickly implement various market policies, and rely on long-term commitment to navigate industry cycles. He stated that Hengshui Laobaigan will continue to increase resource allocation to the Cangzhou market, empowering all partners with high-quality products, comprehensive support policies, and full-cycle terminal services.

10 新东方到访金辉云酒货仓
7月10日，新东方集团河南省域总经理唐浩平一行到访金辉云酒货仓参访交流，金辉云酒货仓创始人、董事长池金清等参与接待。双方一致认为，教育服务与酒水消费均扎根民生、依托线下实体、重视客户信任，两大行业存在广阔跨界联动空间，后续可探索企业团建、高端品鉴沙龙、研学配套酒水服务、政企联合福利、会员双向权益互通等多元化合作模式，实现客户资源共享、品牌价值互补。

10 New Oriental Visits Jinhui Cloud Wine Warehouse
On July 10, Tang Haoping, General Manager of New Oriental Group’s Henan Regional Office, led a delegation to visit Jinhui Cloud Wine Warehouse for exchange and discussion. Chi Jinqing, founder and chairman of Jinhui Cloud Wine Warehouse, received the visitors. Both parties agreed that education services and alcoholic beverage consumption are both rooted in people’s livelihoods, rely on offline physical presences, and place great importance on customer trust, offering vast potential for cross-industry collaboration. Going forward, they can explore diversified cooperation models including corporate team-building, premium tasting salons, study-tour wine services, government-enterprise joint benefits, and mutual member rights and benefits, achieving customer resource sharing and complementary brand value.

11 会稽山入选浙江省未来工厂试点企业
7月15日，据会稽山绍兴酒官方微信公众号消息，近日，浙江省经济和信息化厅正式公布2026年浙江省未来工厂试点企业名单，会稽山”高端黄酒未来工厂”项目成功入选，成为历史经典产业试点企业之一。

11 Kuijishan Selected as Zhejiang Province Future Factory Pilot Enterprise
On July 15, according to the official Kuijishan Shaoxing Wine WeChat account, the Zhejiang Provincial Department of Economy and Information Technology recently officially announced the list of 2026 Zhejiang Province Future Factory pilot enterprises. Kuijishan’s “Premium Huangjiu Future Factory” project was successfully selected, making it one of the pilot enterprises in the historic classic industries category.

12 皇台酒业发布上半年业绩预告
7月14日，皇台酒业发布2026年半年度业绩预告。公告显示，公司上半年预计实现归属于上市公司股东的净利润为-1800万至-1000万元之间。

12 Huangtai Liquor Releases H1 Earnings Forecast
On July 14, Huangtai Liquor issued its preliminary results for the first half of 2026. The announcement showed that the company expects to achieve a net loss attributable to shareholders of listed companies of between RMB 18 million and RMB 10 million for the first half.

13 ST椰岛发布上半年业绩预告
7月14日，ST椰岛发布2026年半年度业绩预告。公告显示，经财务部门初步测算，预计实现归属于上市公司股东的净利润为-730万元。

*13 ST Yedao Releases H1 Earnings Forecast
On July 14, *ST Yedao issued its preliminary results for the first half of 2026. According to the announcement, based on preliminary calculations by the finance department, the company expects to achieve a net loss attributable to shareholders of listed companies of RMB 7.3 million.

14 百富门CEO劳森·惠廷宣布退休
近日，百富门公司宣布，其首席执行官兼总裁Lawson Whiting决定退休，但尚未公布具体离任时间，将在继任者确定前将继续担任该职务。目前，董事会已启动继任者遴选程序，内部及外部候选人均纳入考虑之中。

14 Brown‑Forman CEO Lawson Whiting Announces Retirement
Recently, Brown‑Forman Corporation announced that its Chief Executive Officer and President, Lawson Whiting, has decided to retire. However, the specific departure date has not yet been announced, and he will continue to serve in his role until a successor is determined. The board has already initiated a succession selection process, with both internal and external candidates being considered.

15 秦书尧调研广东省酒类行业协会
7月13日，中国酒类流通协会会长秦书尧到广东省酒类行业协会调研交流，广东省酒类行业协会会长温思聪、党支部书记彭洪等参加。双方围绕广东酒类流通现状、行业标准、会员服务、品牌培育、酒文化传播及诚信体系建设等展开座谈。
秦书尧表示，行业正处于转型关键期，地方协会应加强自律与标准建设，推动流通环节数字化、品牌化升级；中国酒类流通协会将从政策解读、标准制定、品牌建设、供需对接和人才培养等方面提供支持。

15 Qin Shuyao Visits Guangdong Liquor Industry Association for Research
On July 13, Qin Shuyao, President of the China Liquor Circulation Association, visited the Guangdong Liquor Industry Association for research and exchange. He was received by Wen Sicong, President of the Guangdong Liquor Industry Association, and Peng Hong, Party Branch Secretary, among others. The two sides held discussions on topics including the current state of liquor circulation in Guangdong, industry standards, member services, brand cultivation, liquor culture dissemination, and integrity system building.
Qin Shuyao stated that the industry is at a critical stage of transformation, and local associations should strengthen self-discipline and standard-setting, promoting the digitalisation and brand upgrading of the circulation sector. The China Liquor Circulation Association will provide support in policy interpretation, standard formulation, brand building, supply-demand matching, and talent development.

16 贺兰山东麓开办葡萄酒统计培训
7月13日，宁夏贺兰山东麓葡萄与葡萄酒产业统计监测专题培训班在银川开班。培训采取理论讲解与实务操作相结合方式，围绕统计法律法规、产业统计监测制度、新报表体系和联网直报平台操作等内容展开，旨在提升产业统计数据规范性和质量，为贺兰山东麓葡萄酒产业高质量发展提供数据支撑。

16 Eastern Foothills of Helan Mountain Launches Wine Industry Statistics Training
On July 13, a special training course on statistical monitoring for the grape and wine industry at the Eastern Foothills of Helan Mountain in Ningxia was launched in Yinchuan. The training combined theoretical instruction with practical operations, covering topics such as statistical laws and regulations, industrial statistical monitoring systems, new reporting frameworks, and operation of the online direct reporting platform. The aim is to improve the standardisation and quality of industrial statistical data, providing data support for the high-quality development of the wine industry at the Eastern Foothills of Helan Mountain.