企业动态
Company News
8月23日，小茅i茅台发布消息称，为更好适配消费需求，小茅对i茅台APP内贵州茅台酒产品的每日投放时段作出优化调整：自8月24日09:00起，在原有20:00、20:09晚间投放时段基础上，开设09:00、09:09上午投放时段，产品购买规则不变。
调整后每日投放时间与产品明细如下：
09:00、20:00投放产品：飞天53%vol 500ml贵州茅台酒(带杯)2026、飞天53%vol 500ml贵州茅台酒(带杯)2019-2024(每月9日/19日/29日投放)、53%vol 500ml贵州茅台酒(丙午马年)经典版、53%vol 500ml×2贵州茅台酒(丙午马年)礼盒装、53%vol 500ml贵州茅台酒(鼓乐飞天)、53%vol 100ml贵州茅台酒(黄小西吃晚饭)、53%vol 100ml×6贵州茅台酒礼盒装(黄小西吃晚饭)、53%vol 500ml贵州茅台酒(黄小西吃晚饭)
09:09、20:09投放产品：53%vol 500ml陈年贵州茅台酒(30)、53%vol 500ml陈年贵州茅台酒(15)、53%vol 500ml贵州茅台酒(精品)、飞天53%vol 1L贵州茅台酒、飞天43%vol 500ml贵州茅台酒(带杯)、飞天53%vol 200ml贵州茅台酒、飞天53%vol 100ml贵州茅台酒(i茅台)、53%vol 100ml×6贵州茅台酒(i茅台)、53%vol 50ml×5贵州茅台酒(金色)、53%vol 50ml×5贵州茅台酒(白色)
01
iMoutai Adds Morning Release Slots for Kweichow MoutaiProducts
On August 23, XiaoMao iMoutai announced that, to better align with consumer demand, it has optimised and adjusted the daily release slots for Kweichow Moutai products on the iMoutai APP. Effective from 09:00 on August 24, morning release slots at 09:00 and 09:09 have been introduced in addition to the existing evening slots at 20:00 and 20:09, with product purchase rules unchanged.
The adjusted daily release times and product details are as follows:
09:00 and 20:00 slots: Feitian 53%vol 500ml Kweichow Moutai (with cup) 2026; Feitian 53%vol 500ml Kweichow Moutai (with cup) 2019-2024 (released on the 9th/19th/29th of each month); 53%vol 500ml Kweichow Moutai (Bingwu Horse Year) Classic Edition; 53%vol 500ml × 2 Kweichow Moutai (Bingwu Horse Year) Gift Set; 53%vol 500ml Kweichow Moutai (Gu Le Feitian); 53%vol 100ml Kweichow Moutai (Huang Xiaoxi Chi Wanfan); 53%vol 100ml × 6 Kweichow Moutai Gift Set (Huang Xiaoxi Chi Wanfan); 53%vol 500ml Kweichow Moutai (Huang Xiaoxi Chi Wanfan)
09:09 and 20:09 slots: 53%vol 500ml Aged Kweichow Moutai (30); 53%vol 500ml Aged Kweichow Moutai (15); 53%vol 500ml Kweichow Moutai (Premium); Feitian 53%vol 1L Kweichow Moutai; Feitian 43%vol 500ml Kweichow Moutai (with cup); Feitian 53%vol 200ml Kweichow Moutai; Feitian 53%vol 100ml Kweichow Moutai (iMoutai); 53%vol 100ml × 6 Kweichow Moutai (iMoutai); 53%vol 50ml × 5 Kweichow Moutai (Gold); 53%vol 50ml × 5 Kweichow Moutai (White)
02
古井贡酒启动百城万店同售
8月22日，古井贡酒与头部连锁便利店战略新品发布会举办，宣布与邻几、每一天、唐久、Today今天、天福等11家连锁便利店达成合作，相关战略新品将启动百城万店同售，进一步拓展古井贡酒在便利店渠道的终端覆盖。
02
Gujing Gongjiu Launches “100 Cities, 10,000 Stores” Simultaneous Sales
On August 22, the Gujing Gongjiu strategic new product launch event with leading convenience store chains was held, announcing partnerships with 11 convenience store chains including Linji, Meiyitian, Tangjiu, Today, and Tianfu. The related strategic new products will be launched through “100 cities, 10,000 stores” simultaneous sales, further expanding Gujing Gongjiu’s terminal coverage in the convenience store channel.
03
28度高光亮相深圳特昂节并斩获”创新品牌”奖
8月20日至23日，深圳福田星河COCO Park开展Cityforce2026深圳精酿啤酒节暨第四届城市特昂节，泸州老窖28度高光以Cityforce2026年度官方伙伴身份首次亮相深圳，给年轻人递上一杯”二分微醺、八分chill味”的”漂亮白酒”。在”第四届特昂节 CITYFORCE 2026″奖项评选中，28度高光获颁年度”创新品牌”奖。
03
28-Degree Gaoguang Appears at Shenzhen Te’ang Festival and Wins “Innovative Brand” Award
From August 20 to 23, Cityforce2026 Shenzhen Craft Beer Festival and the 4th Urban Te’ang Festival was held at Shenzhen Futian Xinghe COCO Park. Luzhou Laojiao’s 28-Degree Gaoguang, as an official partner of Cityforce2026, made its Shenzhen debut, offering young people a glass of “beautiful baijiu” with “two parts tipsy, eight parts chill.” In the “4th Te’ang Festival CITYFORCE 2026” awards, 28-Degree Gaoguang received the annual “Innovative Brand” award.
04
茅台葡萄酒公司在”创殊杯”斩获佳绩
8月22日，由中国财贸轻纺烟草工会、宁夏回族自治区总工会联合主办的2026年第二届葡萄酒产业”创殊杯”职工职业技能大赛决赛在银川市永宁县落幕。本次大赛吸引了来自全国29个省（区、市）的200余名一线职工同台竞技，茅台葡萄酒公司选派优秀选手参赛，在比赛中斩获佳绩。
04
Moutai Wine Company Achieves Outstanding Results at “Chuangshu Cup”
On August 22, the finals of the 2026 2nd Wine Industry “Chuangshu Cup” Staff Vocational Skills Competition, jointly hosted by the China Finance, Trade, Light Industry and Textile Workers’ Union and the Ningxia Hui Autonomous Region Federation of Trade Unions, concluded in Yongning County, Yinchuan. The competition attracted over 200 frontline workers from 29 provinces nationwide competing on the same stage. Moutai Wine Company selected outstanding contestants who achieved excellent results in the competition.
05
宝丰酒业再捐100万元助学
8月20日，2026年平顶山市民营经济人士”光彩助学”捐助仪式举行，宝丰酒业再次捐款100万元。宝丰酒业自2018年启动专项助学行动，在当地学校设立”宝酒班”资助金；自2023年起扩大资助范围，并将年度捐款提高至100万元，持续支持困难学生和本地教育事业。
05
Baofeng Liquor Donates Another RMB 1 Million for Education Assistance
On August 20, the 2026 Pingdingshan City Private Economy “Guangcai Education Assistance” donation ceremony was held, with Baofeng Liquor once again donating RMB 1 million. Baofeng Liquor launched its special education assistance initiative in 2018, establishing “Baofeng Class” scholarship funds in local schools. Since 2023, the company has expanded its scope of support and increased its annual donation to RMB 1 million, continuing to support disadvantaged students and local education.
06
青岛0糖轻干啤酒在西安投产
据中国国际啤酒网8月20日消息，近日青岛0糖轻干啤酒在青岛啤酒西安汉斯集团有限公司正式投产。产品主打”零糖低卡轻负担”，西安工厂成为其在西北地区的首条生产线；首批产品将发往西北、华中和西南等市场。据悉，西安工厂从立项到投产用时不足一个月，改造后的产线首日生产百吨以上。工厂可生产60多种品类啤酒，并具备按需求切换产品的能力。本次规划中，轻干单品今年预计产量为4000至5000吨，明年目标提升至1万至2万吨。
06
Tsingtao Zero-Sugar Light Dry Beer Begins Production in Xi’an
According to China International Beer Network on August 20, Tsingtao Zero-Sugar Light Dry Beer recently commenced formal production at Tsingtao Beer Xi’an Hans Group Co., Ltd. The product features “zero sugar, low calorie, light burden,” with the Xi’an plant becoming its first production line in Northwest China. The first batch will be shipped to markets in Northwest, Central, and Southwest China. It is understood that the Xi’an plant took less than one month from project approval to production, with the renovated line producing over 100 tonnes on its first day. The plant can produce more than 60 beer varieties and has the capability to switch production according to demand. In the current plan, the Light Dry single product is expected to produce 4,000 to 5,000 tonnes this year, with the target rising to 10,000 to 20,000 tonnes next year.
07
大珍·珍酒歪马新品上线
据歪马送酒微信公众号8月22日消息，大珍·珍酒在歪马送酒平台新品上线。
07
Dazhen · Zhenjiu New Product Launches on Waima Delivery
According to the Waima Delivery WeChat account on August 22, Dazhen · Zhenjiu has launched a new product on the Waima Delivery platform.
行业动态
Industry News
08
仁怀现有33个白酒产业建设项目
据酱香仁怀微信公众号8月21日消息，截至目前，仁怀共有33个白酒产业建设项目，项目涵盖了酒类酿造、包装、仓储以及配套产业等多个领域，建成后将进一步完善仁怀白酒产业的产业链条，提升产业集群效应，为酒企的规模化、智能化发展提供有力支撑。
08
Renhuai Currently Has 33 Baijiu Industry Construction Projects
According to the Sauce-Aroma Renhuai WeChat account on August 21, Renhuai currently has 33 baijiu industry construction projects, covering liquor brewing, packaging, storage, and supporting industries. Upon completion, these projects will further improve the Renhuai baijiu industry chain, enhance industrial cluster effects, and provide strong support for the large-scale and intelligent development of liquor enterprises.
09
贵州省1-7月酒饮茶工业增加值增长9.3%
据数说黔景消息，1-7月，贵州全省规模以上工业增加值同比增长5.8%，其中，酒、饮料和精制茶制造业增长9.3%；全省居民消费价格（CPI）同比上涨0.5%，分类别看，食品烟酒及在外餐饮价格同比下降0.9%。
09
Guizhou Province’s Liquor, Beverage, and Tea Industrial Added Value Grows 9.3% in January-July
According to Shushuo Qianjing, from January to July, Guizhou Province’s value-added industrial output from enterprises above designated size grew 5.8% year-on-year, among which the liquor, beverage, and refined tea manufacturing sector grew 9.3%. The province’s consumer price index (CPI) rose 0.5% year-on-year; by category, food, tobacco, liquor, and dining-out prices fell 0.9% year-on-year.
10
西夏区委调研督导葡萄酒产业发展
8月21日，银川市委常委、西夏区委书记庞子杰督导调研葡萄酒产业发展情况。他强调，要牢牢把握贺兰山东麓核心产区发展定位，坚定不移深化酒文旅农体商融合发展，为中国葡萄酒”当惊世界殊”作出西夏区贡献。在茉莉花酒庄、戈兰酒庄，庞子杰实地察看葡萄种酿、酒庄建设情况，详细了解项目进度与产品规划。他强调，要紧盯项目建设节点，加快推进建设用地报批、设计方案优化等前期工作，用足用好产业扶持奖补政策，全力推动项目落地见效；要深耕产区独特风土特色，持续完善文旅接待、餐饮住宿等配套功能，以精品酒庄建设赋能产区形象提升，打造酒文旅农体商融合发展样板。
10
Xixia District Party Secretary Supervises Wine Industry Development
On August 21, Pang Zijie, Member of the Yinchuan Municipal Party Committee Standing Committee and Party Secretary of Xixia District, supervised and researched the development of the wine industry. He emphasised the need to firmly grasp the development positioning of the core production region at the Eastern Foothills of Helan Mountain, unwaveringly deepen the integrated development of wine, culture, tourism, agriculture, sports, and commerce, and contribute to making Chinese wine “a wonder of the world” through Xixia District’s efforts. At Molihua Winery and Golan Winery, Pang Zijie conducted on-site inspections of grape cultivation and winery construction, and gained detailed understanding of project progress and product planning. He emphasised the need to closely monitor project construction milestones, accelerate preliminary work such as land use approval and design optimisation, fully utilise industrial support and incentive policies, and make every effort to drive project implementation and results. He also stressed the importance of deeply cultivating the region’s unique terroir characteristics, continuously improving supporting functions such as cultural tourism reception, dining, and accommodation, and empowering regional image enhancement through boutique winery development, creating a model for the integrated development of wine, culture, tourism, agriculture, sports, and commerce.
11
美国饮酒人口维持历史低位，17%成年人尝试过无酒精替代品
盖洛普8月20日发布最新消费习惯调查：54%的美国成年人表示饮酒，与2025年持平，连续第二年处于该机构自1939年追踪以来的低位。饮酒者过去一周平均饮酒3.2杯，高于上一年的2.8杯；13%的成年人表示自己有时饮酒过量，同样为历史低点。
调查首次询问无酒精替代品使用情况，17%的成年人表示过去一年曾以无酒精啤酒、葡萄酒或烈酒替代含酒精饮品；51%认为每天饮用一两杯酒不利健康。该调查于7月1日至19日对美国50州及华盛顿特区1200名成年人进行电话访问。
11
US Drinking Population Remains at Historic Low; 17% of Adults Have Tried Non-Alcoholic Alternatives
Gallup released its latest consumption habits survey on August 20: 54% of US adults reported drinking alcohol, unchanged from 2025 and marking the second consecutive year at the lower end of the range since the organisation began tracking in 1939. Drinkers consumed an average of 3.2 drinks in the past week, up from 2.8 drinks the previous year; 13% of adults said they sometimes drink excessively, also a historic low.
The survey asked about non-alcoholic alternatives for the first time, with 17% of adults indicating they had substituted non-alcoholic beer, wine, or spirits for alcoholic beverages in the past year; 51% believe that consuming one or two drinks daily is detrimental to health. The survey was conducted via telephone from July 1 to 19 among 1,200 adults across 50 US states and the District of Columbia.
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