中国酒业要闻8月24日 China Liquor Industry News – August 24

企业动态

Company News

01
i茅台上午场投放首日快速售罄
据茅台时空微消息，8月24日，i茅台在原有20:00、20:09晚间投放时段基础上，开设09:00、09:09上午投放时段，产品购买规则不变。调整涉及18款产品，其中09:00、20:00主要投放500mL飞天茅台、丙午马年系列、鼓乐飞天及”黄小西吃晚饭”系列；09:09、20:09主要投放陈年茅台酒、精品茅台酒及多规格飞天茅台酒。8月24日在i茅台新增的上午投放时段，相关产品很快告售罄。

01
iMoutai Morning Release Quickly Sells Out on First Day
According to Moutai Time, on August 24, iMoutai launched morning release slots at 09:00 and 09:09 in addition to its existing evening release slots at 20:00 and 20:09, with product purchase rules unchanged. The adjustment involves 18 products, with the 09:00 and 20:00 slots primarily offering 500mL Feitian Moutai, Bingwu Horse Year series, Gule Feitian, and the “Huang Xiaoxi Chi Wanfan” series; the 09:09 and 20:09 slots primarily offering aged Moutai, premium Moutai, and various specifications of Feitian Moutai. On August 24, the newly added morning release slots on iMoutai saw related products quickly sell out.

02
上半年五粮液1618甘肃动销增长50%
近日，甘肃省五粮液1618上半年度总结暨迎双节百日会战启动大会在兰州召开。会议透露，今年上半年，甘肃市场五粮液1618各项数据表现亮眼，截至目前，五粮液1618动销量同比增幅50%以上，增速位居全国市场前列，合规开瓶率达到近50%，终端平均收益同比上涨近20%。

02
Wuliangye 1618 Gansu Sell-Through Grows 50% in H1
Recently, the Gansu Province Wuliangye 1618 first-half summary and “Welcoming Double Festivals Hundred-Day Battle” launch conference was held in Lanzhou. The meeting revealed that in the first half of this year, the Gansu market saw outstanding performance across all metrics for Wuliangye 1618. To date, Wuliangye 1618 sell-through volume has increased by more than 50% year-on-year, with growth ranking among the top in the national market. The compliant bottle-opening rate has reached nearly 50%, and average terminal revenue has increased by nearly 20% year-on-year.

03
汾酒在意大利开展鸡尾酒主题活动
据汾酒国际微信公众号8月24日消息，近日，汾酒国际携手意大利经销商汉东酒业，开启2026年「汾酒陪你过夏天」鸡尾酒主题专项活动。活动分别于8月5日、8月9日，相继落地普拉托Po’Stò Cafe与佛罗伦萨美第奇别墅。两站活动精选53度30年青花汾酒和53度瓷汾，由意大利本土专业调酒师团队驻场完成现场调制、配方演示。

03
Fenjiu Hosts Cocktail-Themed Event in Italy
According to the Fenjiu International WeChat account on August 24, Fenjiu International, in partnership with its Italian distributor Handong Liquor, recently launched the 2026 “Fenjiu with You Through Summer” cocktail-themed special event. The events were successively held at Po’Stò Cafe in Prato on August 5 and at Villa Medici in Florence on August 9. Both stops featured 53% 30-Year Qinghua Fenjiu and 53% Porcelain Fenjiu, with on-site mixing and recipe demonstrations conducted by professional local Italian bartending teams.

04
泸州老窖2025年累计分红超85亿
近日，泸州老窖发布的2025年度分红派息实施公告显示，公司将以总股本14.72亿股为基数，每10股派44.171215元（含税），合计派发现金红利约65.02亿元。加上今年1月已经实施的2025年中期分红19.99亿元，泸州老窖2025年度累计现金分红85.01亿元。

04
Luzhou Laojiao’s Cumulative 2025 Dividends Exceed RMB 8.5 Billion
According to the recently released implementation announcement for Luzhou Laojiao’s 2025 dividend distribution, the company will distribute RMB 44.171215 per 10 shares (including tax) based on a total share capital of 1.472 billion shares, totalling approximately RMB 6.502 billion in cash dividends. Combined with the interim dividend of RMB 1.999 billion already distributed in January this year, Luzhou Laojiao’s cumulative cash dividends for 2025 amount to RMB 8.501 billion.

05
剑南春”强国青年”AI研学营收官
据剑南春微信公众号8月24日消息，近日，剑南春携手腾讯新闻打造的”强国青年 AI创想 OpenDay 2026未来领航员·AI创想研学营”在北京收官。为期三天的科创研学之旅中，青年学子参观了腾讯北京总部数字科技展厅。

05
Jiannanchun “Strong Nation Youth” AI Study Camp Concludes
According to the Jiannanchun WeChat account on August 24, the “Strong Nation Youth AI Innovation OpenDay 2026 Future Navigators · AI Innovation Study Camp,” co-created by Jiannanchun and Tencent News, recently concluded in Beijing. During the three-day technology innovation study tour, young participants visited Tencent’s Beijing headquarters digital technology exhibition hall.

06
中国郎高铁专列再度发车
8月24日，红花郎发布消息表示，河南万人高铁专列探秘郎酒庄园继郑州、南阳、开封到站后第二波郑州专列即将于8月30日-9月1日再出发。

06
China Lang High-Speed Rail Special Train Sets Off Again
On August 24, Honghualang announced that the second wave of the Henan 10,000-person high-speed rail special train to Langjiu Estate, following stops in Zhengzhou, Nanyang, and Kaifeng, will depart again from Zhengzhou on August 30–September 1.

07
华山论剑西凤酒冠名榆林演唱会
据华山论剑西凤酒微信公众号8月24日消息，近日由华山论剑西凤酒冠名的2026清爽榆林明星演唱会落幕。演唱会邀请了田震、齐秦、腾格尔、吉克隽逸、胡夏、弦子、温奕心、郭涛、卜晓刚九位歌手。

07
Huashan Lunjian Xifeng Liquor Sponsors Yulin Concert
According to the Huashan Lunjian Xifeng Liquor WeChat account on August 24, the 2026 Refreshing Yulin Star Concert, sponsored by Huashan Lunjian Xifeng Liquor, recently concluded. The concert featured nine singers including Tian Zhen, Qi Qin, Teng Ger, Jike Junyi, Hu Xia, Xian Zi, Wen Yixin, Guo Tao, and Bu Xiaogang.

08
国窖1573携手”影响世界华人盛典”
据泸州老窖微信公众号8月24日消息，近日，国窖1573″世界因你而美丽——第18届影响世界华人盛典”在北京凤凰中心落幕。活动由国窖1573与凤凰卫视联袂打造。据悉，”影响世界华人盛典”自2007年启幕，至今已成功举办十八届，先后有一百七十余位杰出华人登上华人盛典的舞台，包括钱学森、饶宗颐、贝聿铭、屠呦呦、金庸等。

08
Guojiao 1573 Joins “Influential Chinese of the World Ceremony”
According to the Luzhou Laojiao WeChat account on August 24, the Guojiao 1573 “The World is Beautiful Because of You – The 18th Influential Chinese of the World Ceremony” recently concluded at the Phoenix Centre in Beijing. The event was co-produced by Guojiao 1573 and Phoenix TV. It is understood that the “Influential Chinese of the World Ceremony” was first launched in 2007 and has now been successfully held for eighteen editions, with over 170 distinguished Chinese individuals having appeared on its stage, including Qian Xuesen, Rao Zongyi, I.M. Pei, Tu Youyou, and Jin Yong.

09
酒鬼酒调研株洲市场
据酒鬼酒微信公众号8月23日消息，近日，中粮酒业党委书记、董事长兼酒鬼酒公司董事长高峰，酒鬼酒公司党委书记、总经理程军一行走访株洲多家经销商企业开展座谈，围绕大本营市场建设、推进”湘品湘用”等展开深入交流。

09
Jiugui Liquor Conducts Research in Zhuzhou Market
According to the Jiugui Liquor WeChat account on August 23, recently, Gao Feng, Party Secretary and Chairman of COFCO Liquor and Chairman of Jiugui Liquor, together with Cheng Jun, Party Secretary and General Manager of Jiugui Liquor, led a delegation to visit multiple distributor enterprises in Zhuzhou for discussions, engaging in in-depth exchanges on home market development and the promotion of “Hunan products for Hunan use.”

10
丰谷城市销售会战甘孜首战任务达成112%
据低醉丰谷微信公众号8月24日消息，自”丰与同行·逐梦甘孜”城市销售会战甘孜首战启动以来，由销售人员和商家组成的10支团队，通过10天的高强度攻坚，以112%的业绩，顺利完成甘孜高原市场销售任务。

10
Fenggu Urban Sales Campaign’s Garze First Battle Achieves 112% of Target
According to the Low-Drunken Fenggu WeChat account on August 24, since the launch of the “Fenggu Goes with You · Chasing Dreams in Garze” urban sales campaign’s first battle in Garze, 10 teams composed of sales personnel and merchants, through 10 days of intensive effort, successfully completed the Garze plateau market sales mission with 112% performance achievement.

行业动态

Industry News

11
“工坊黄酒”团标专题研讨会召开
据塔牌手工黄酒微信公众号8月24日消息，近日，《工坊黄酒及其生产规范（绍兴黄酒）》团体标准专题研讨会在浙江塔牌绍兴酒有限公司举办。会议系统解读了标准初稿的编写思路与核心框架，参会各方围绕标准生产规范、工艺界定、品质判定等核心内容展开深入研讨。

11
“Craft Huangjiu” Group Standard Special Seminar Held
According to the Tapai Handcrafted Huangjiu WeChat account on August 24, a special seminar on the group standard for “Craft Huangjiu and Its Production Specifications (Shaoxing Huangjiu)” was recently held at Zhejiang Tapai Shaoxing Wine Co., Ltd. The meeting systematically presented the drafting approach and core framework of the standard’s initial draft, with participating parties engaging in in-depth discussions on key content including production specifications, process definitions, and quality assessment criteria.