酒业要闻·10月17日 China Beverage Alcohol News – October 17

酒业要闻·10月17日

China Beverage Alcohol News – October 17

企业动态

Company News

01
陈华在赤水河论坛发表讲话
10月17日，2026赤水河论坛在贵州省茅台镇正式举行。现场，茅台集团党委书记、董事长陈华从自然共生、时代变革以及开放合作三个角度，分享了自己的思考。
一是恪守自然共生之“道”，携手共护产区发展根脉。产区是酿酒产业的生态根本、品质根源和文化根脉，呵护好产区生态，维护好产区声誉，传承好酿造文化，是全球酒业共同的责任。
二是把握时代变革之“势”，携手共促产业发展转型。随着新一轮科技革命和产业变革加速演进，消费场景和营销模式的持续重塑，全球酒业迎来了数智赋能、场景拓展、价值重构的全新机遇。
三是深化开放合作之“行”，携手共谱酒业发展新篇。本届赤水河论坛设置一个主论坛、三个平行论坛，并发起“全球酒业可持续发展伙伴计划”，发布《世界名酒可持续发展指数（2026）》，旨在把共识变为机制，把倡议变成项目，把愿景化为实践，共同凝聚起推动行业稳步前行的实干合力。

01
Chen Hua Delivers Speech at Chishui River Forum
On October 17, the 2026 Chishui River Forum was officially held in Maotai Town, Guizhou Province. At the event, Chen Hua, Party Secretary and Chairman of Moutai Group, shared his thoughts from three perspectives: natural symbiosis, transformation of the times, and open cooperation.
First, uphold the “way” of natural symbiosis and join hands to protect the roots of production region development. The production region is the ecological foundation, quality source, and cultural root of the brewing industry. Protecting the production region’s ecology, safeguarding its reputation, and passing on brewing culture are the shared responsibilities of the global liquor industry.
Second, grasp the “momentum” of transformation of the times and join hands to promote industrial development and transition. As a new round of technological revolution and industrial transformation accelerates, and consumption scenarios and marketing models continue to be reshaped, the global liquor industry is embracing new opportunities in digital-intelligent empowerment, scenario expansion, and value reconstruction.
Third, deepen the “practice” of open cooperation and join hands to write a new chapter in liquor industry development. This year’s Chishui River Forum features one main forum and three parallel forums, and launched the “Global Liquor Industry Sustainable Development Partnership Initiative,” releasing the World Famous Liquor Sustainable Development Index (2026), aiming to turn consensus into mechanisms, initiatives into projects, and vision into practice, jointly forging a practical synergy to drive the industry forward steadily.

02
茅台日本亚马逊店铺上线
10月，茅台本地化电商服务上线亚马逊日本站，店铺由茅台日本经销商日和商事株式会社运营，依托平台仓储物流体系，面向日本全域提供服务。店铺集中上线飞天茅台酒、走进系列、生肖系列等产品，并设置“茅台起源”“酿造技艺”“世界对话”等内容栏目。

02
Moutai Amazon Japan Store Launched
In October, Moutai’s localised e-commerce service launched on Amazon Japan. The store is operated by Moutai’s Japanese distributor Nichiwa Shoji Co., Ltd. and, relying on the platform’s warehousing and logistics system, provides services across Japan. The store features products including Feitian Moutai, the Zoujin (Into) series, and the Zodiac series, and includes content sections such as “Moutai Origins,” “Brewing Craftsmanship,” and “Dialogue with the World.”

03
泸州老窖参与中国国际铝业周
10月13日至16日，2026中国国际铝业周在山东青岛举行，泸州老窖作为大会重要合作伙伴参与活动。集团副总裁李蜀博带队参会，泸州老窖国际实业有限责任公司旗下四川鑫炜业工贸发展有限公司对接铝产业链上下游企业，探讨产业合作。

03
Luzhou Laojiao Participates in China International Aluminum Week
From October 13 to 16, the 2026 China International Aluminum Week was held in Qingdao, Shandong, with Luzhou Laojiao participating as an important partner of the event. Li Shubo, Vice President of the group, led the delegation. Sichuan Xinweiye Industry and Trade Development Co., Ltd., a subsidiary of Luzhou Laojiao International Industrial Co., Ltd., engaged with upstream and downstream enterprises in the aluminum industry chain to discuss industrial cooperation.

04
泸州老窖窖主节在武汉举办
10月16日-18日每日14：00-22：00，潮饮无界·泸州老窖窖主节武汉站在武汉世界城光谷步行街下沉广场举办。

04
Luzhou Laojiao Cellar Master Festival Held in Wuhan
From October 16 to 18, daily from 14:00 to 22:00, the “Boundless Trendy Drinking · Luzhou Laojiao Cellar Master Festival” Wuhan stop was held at the Sunken Plaza of Wuhan World City Optics Valley Pedestrian Street.

05
茅台保健酒业部署下一阶段质量工作
10月14日，茅台保健酒业公司召开2026年第三季度质量工作例会。会议强调，全体干部员工要牢固树立全面向C而行的思维，全链条都要站在消费者视角谋划推进工作，对标终端消费者需求，主动担当、主动作为，全公司上下同向发力、聚焦消费者需求协同攻坚。
下一步，公司将持续锚定高质量发展目标，统筹推进年度工作收官与2027年质量工作计划编制，紧盯质量管理专项提升、“双无”换证、QC成果转化等重点任务按月调度落地，加快核心制度制修订与实验室CNAS认可建设，夯实质量支撑底座，同步开展食品安全应急演练与全覆盖自查整改，严守生产合规底线，推动质量工作持续提质增效。

05
Moutai Health Wine Company Deploys Next-Stage Quality Work
On October 14, Moutai Health Wine Company held its third-quarter 2026 quality work meeting. The meeting emphasised that all cadres and employees must firmly establish a C-end-oriented mindset, plan and advance work across the entire chain from the consumer’s perspective, benchmark against terminal consumer needs, take proactive responsibility and action, and make concerted efforts across the company to focus on consumer needs and tackle challenges collaboratively.
Next, the company will continue to anchor high-quality development goals, coordinate the conclusion of annual work and the drafting of the 2027 quality work plan, closely track key tasks such as special quality management improvement, “Double No” certificate renewal, and QC achievement commercialisation with monthly scheduling, accelerate the formulation and revision of core systems and laboratory CNAS accreditation, consolidate the quality support foundation, and simultaneously carry out food safety emergency drills and full-coverage self-inspection and rectification, strictly upholding the bottom line of production compliance and driving continuous quality and efficiency improvement in quality work.

06
浏阳河酒业推12度果酒
据浏阳河酒业微信公众号消息，近日，浏阳河酒业浅醺光年滇红茶果酒上线，并登陆小红书、抖音、淘宝、拼多多等线上平台。据介绍，新品酒精度为12度，精选云南高山青梅，果酸清新透亮。搭配正宗滇红茶，自带蜜香回甘。入口酸甜清爽，尾调茶香绵长。

06
Liuyanghe Liquor Launches 12-Degree Fruit Wine
According to the Liuyanghe Liquor WeChat account, Liuyanghe Liquor’s Qianxun Guangnian Dianhong Tea Fruit Wine has recently launched online on platforms including Xiaohongshu, Douyin, Taobao, and Pinduoduo. The new product has an alcohol content of 12% ABV and selects high-mountain green plums from Yunnan, with fresh and bright fruit acidity. Paired with authentic Dianhong black tea, it carries a honeyed aroma and sweet aftertaste. The entry is refreshingly sweet and sour, with a lingering tea aroma in the finish.

07
滨河集团连续十年入选甘肃民企百强
10月13日，2026甘肃民营企业100强发布会暨民企天水行活动在天水举行，甘肃省工商业联合会发布“2026甘肃民营企业100强”榜单。甘肃滨河食品工业（集团）有限责任公司以18.19亿元营收入选，自2017年该榜单发布以来，已连续十年上榜。

07
Binhe Group Selected Among Gansu Top 100 Private Enterprises for Ten Consecutive Years
On October 13, the 2026 Gansu Top 100 Private Enterprises Release Conference and Private Enterprises Tianshui Tour were held in Tianshui, where the Gansu Provincial Federation of Industry and Commerce released the “2026 Gansu Top 100 Private Enterprises” list. Gansu Binhe Food Industry (Group) Co., Ltd. was selected with revenue of RMB 1.819 billion, marking its tenth consecutive year on the list since its launch in 2017.

08
平武县与丰谷酒业座谈
10月15日，四川省平武县副县长郭奕贤一行与丰谷酒业座谈，公司党委书记、董事长谌超参加。双方围绕产业、文旅资源和商务合作三方面交流：探索生态农产品精深加工及产业链协同；推进文旅联动、酒旅融合场景共建与品牌传播；开展渠道资源共享、市场协同和消费场景培育。双方将建立常态化沟通对接机制，推动合作意向落实。

08
Pingwu County and Fenggu Liquor Hold Discussion
On October 15, Guo Yixian, Deputy County Mayor of Pingwu County, Sichuan Province, led a delegation to hold discussions with Fenggu Liquor. Chen Chao, Party Secretary and Chairman of the company, attended. The two sides exchanged views on three areas: industry, cultural tourism resources, and business cooperation, including exploring deep processing of ecological agricultural products and industrial chain collaboration; advancing cultural tourism linkage, co-building liquor-tourism integration scenarios, and brand communication; and carrying out channel resource sharing, market coordination, and consumption scenario cultivation. Both sides will establish a regular communication and matching mechanism to advance the implementation of cooperation intentions.

09
尊尼获加珍藏系列常规版上市
10月14日，尊尼获加推出Johnnie Walker Vault珍藏系列首款永久发行的常规酒款，为无年份苏格兰调和威士忌。新品由首席调配师艾玛·沃克调配，融合布朗拉酒厂1983年停产前与2021年复产后的两代原酒，并使用Port Dundas、Cardhu、Clynelish等酒厂原酒。新品酒精度43.8%ABV，容量700ml，建议零售价1100英镑，已在伦敦哈德罗百货、爱丁堡王子街尊尼获加体验中心及Justerini & Brooks线上渠道发售，部分指定门店提供镌刻服务。

09
Johnnie Walker Vault Collection Regular Edition Launched
On October 14, Johnnie Walker launched the first permanently available regular release from its Johnnie Walker Vault collection, a non-age-statement Scotch blended whisky. The new product was blended by Master Blender Emma Walker and combines two generations of spirit from Brora Distillery — one from before its 1983 closure and one from after its 2021 reopening — along with spirit from Port Dundas, Cardhu, Clynelish, and other distilleries. The new release is 43.8% ABV, 700ml, with a suggested retail price of GBP 1,100. It is available at Harrods in London, the Johnnie Walker Princes Street experience centre in Edinburgh, and online via Justerini & Brooks, with engraving services offered at selected stores.

10
捷强推出两款9.9元气泡酒
10月15日，捷强集团推出“不急”系列两款气泡酒，分别为菠萝海盐风味、荔枝风味，酒精度均为3.8度。捷强JOYMAX会员商城显示，两款新品售价均为9.9元/瓶。

10
Jieqiang Launches Two RMB 9.9 Sparkling Wines
On October 15, Jieqiang Group launched two sparkling wines under its “Buji” series: pineapple sea salt flavour and lychee flavour, both at 3.8% ABV. According to the Jieqiang JOYMAX member mall, both new products are priced at RMB 9.9 per bottle.

行业动态

Industry News

11
17家全球酒业代表发起《全球酒业可持续发展伙伴倡议》
10月17日，以“天地位育 与时偕行”为主题的2026赤水河论坛在贵州茅台镇启幕。主论坛上，世界可持续发展工商理事会（WBCSD）中国首席代表周卫东、新华社总经理室总经理孙志平以及以茅台集团董事长陈华为代表的17家全球酒业代表共同发起《全球酒业可持续发展伙伴倡议》，助力构建可持续、高质量发展的全球酒业命运共同体，推动全球酒业可持续发展迈上新台阶。

11
17 Global Liquor Industry Representatives Launch the Global Liquor Industry Sustainable Development Partnership Initiative
On October 17, the 2026 Chishui River Forum, themed “Heaven and Earth in Their Places, Moving with the Times,” opened in Maotai Town, Guizhou. At the main forum, Zhou Weidong, Chief Representative in China of the World Business Council for Sustainable Development (WBCSD); Sun Zhiping, General Manager of Xinhua News Agency’s General Manager’s Office; and 17 global liquor industry representatives led by Chen Hua, Chairman of Moutai Group, jointly launched the “Global Liquor Industry Sustainable Development Partnership Initiative,” helping to build a global liquor industry community of shared future featuring sustainable, high-quality development and advancing global liquor industry sustainable development to a new level.

12
“赤水河谷·中国酱香”区域品牌智库启动
10月17日，2026赤水河论坛主论坛期间，“赤水河谷·中国酱香”区域品牌智库正式启动。新华社中国经济信息社董事长潘海平、茅台集团总经理王莉共同启动智库，为产区品牌建设提供持续的智力支撑。

12
“Chishui River Valley · Chinese Sauce Aroma” Regional Brand Think Tank Launched
On October 17, during the main forum of the 2026 Chishui River Forum, the “Chishui River Valley · Chinese Sauce Aroma” Regional Brand Think Tank was officially launched. Pan Haiping, Chairman of Xinhua’s China Economic Information Service, and Wang Li, General Manager of Moutai Group, jointly launched the think tank to provide sustained intellectual support for production region brand building.

13
兰州酒类同业协会推零售新模式
10月16日，兰州酒类同业协会发布通知，面向理事会成员单位及会员零售企业，推广“全民代言模式”和“酒街汇新零售”数字平台。该模式引入消费者推荐奖励机制，运用数字化管理及智能分账工具，探索改善零售门店利润、动销和价格倒挂问题。
通知提出，参与产品应来自陇酒知名厂家，涵盖白酒、葡萄酒、黄酒等，具备价格可控、适合大众消费及推荐奖励空间等条件。厂家或代理商可统一组织门店培训，由协会平台团队辅导入驻、上传产品资料及招募代言人；会员零售企业也可自行入驻、上线符合条件的产品。

13
Lanzhou Liquor Industry Association Promotes New Retail Model
On October 16, the Lanzhou Liquor Industry Association issued a notice promoting the “All-People Endorsement Model” and the “Jiujiehui New Retail” digital platform to council member units and member retail enterprises. The model introduces a consumer recommendation reward mechanism and uses digital management and smart profit-sharing tools to explore improvements in retail store profits, sell-through, and price inversion issues.
The notice proposed that participating products should come from well-known Gansu liquor manufacturers, covering baijiu, wine, huangjiu, and others, with conditions including controllable prices, suitability for mass consumption, and room for recommendation rewards. Manufacturers or agents may organise unified store training, with the association’s platform team assisting with onboarding, uploading product information, and recruiting endorsers; member retail enterprises may also independently join and list eligible products.

14
山西酒体设计师技能赛开赛
10月15日，第三届山西省食品工业行业（酒体设计师、食品检验员）职业技能大赛在汾酒会议中心开赛。酒体设计师竞赛共有来自太原、晋中、汾阳、文水四个地区、12家白酒企业的35名选手进入决赛。食品检验员竞赛将于10月22日至25日在太原海关技术中心举行，参赛人员共67人，其中企业组33人、机构组34人。

14
Shanxi Liquor Body Designer Skills Competition Opens
On October 15, the 3rd Shanxi Provincial Food Industry (Liquor Body Designer, Food Inspector) Vocational Skills Competition opened at the Fenjiu Conference Centre. In the liquor body designer competition, 35 contestants from 12 baijiu enterprises in four regions — Taiyuan, Jinzhong, Fenyang, and Wenshui — advanced to the finals. The food inspector competition will be held from October 22 to 25 at the Taiyuan Customs Technical Centre, with 67 participants in total, including 33 in the enterprise group and 34 in the institution group.