酒业要闻·10月22日 China Beverage Alcohol News – October 22

酒业要闻·10月22日

China Beverage Alcohol News – October 22

企业动态

Company News

01
青花郎酒（生长养藏）正式发布
10月21日，青花郎酒（生长养藏）100mLx5礼盒正式发布，该礼盒产品创新采用“4+1”组合模式，以4瓶100mL陶瓷瓶小批量青花郎搭配1瓶100mL玻璃瓶洞藏陈年青花郎，呈现经典、洞藏与亲调三重风味体验。产品建议零售价为989元/盒，仅限团购及专卖店渠道销售。

01
Qinghualang Liquor (Growth, Nurturing, Aging and Storage) Officially Released
On October 21, the Qinghualang Liquor (Growth, Nurturing, Aging and Storage) 100ml × 5 gift box was officially released. The gift box innovatively adopts a “4+1” combination: four 100ml ceramic bottles of small-batch Qinghualang paired with one 100ml glass bottle of cave-aged Qinghualang, presenting a triple flavour experience of classic, cave-aged, and self-blended. The suggested retail price is RMB 989 per box, sold exclusively through group-purchase and specialty-store channels.

02
茅台葡萄酒产品斩获5项国际大奖
近日，2026秋季FIWA法国国际葡萄酒大奖赛评选结果揭晓。茅台葡萄酒旗下5款产品斩获奖项，再度展现了国产葡萄酒的酿造水平及实力，其中，茅台山海凤凰干红葡萄酒·金凤荣获混酿干红葡萄酒大金奖暨最高分Trophy；茅台老树藤树龄干红葡萄酒·老树35荣获混酿干红葡萄酒大金奖暨最高分Trophy；茅台凤凰庄园干红葡萄酒·西拉R4荣获西拉单品葡萄酒金奖；茅台老树藤树龄干红葡萄酒·老树20荣获混酿干红葡萄酒金奖；茅台凤凰庄园干红葡萄酒·赤霞珠R5荣获单品干红葡萄酒银奖。

02
Moutai Wine Products Win Five International Awards
Recently, the results of the 2026 Autumn FIWA French International Wine Awards were announced. Five products under Moutai Wine won awards, once again demonstrating the winemaking level and strength of domestic Chinese wine. Among them, Moutai Shanhai Fenghuang Dry Red Wine · Jinfeng won the Grand Gold Medal and Highest-Score Trophy in the blended dry red wine category; Moutai Old Vine Tree Age Dry Red Wine · Old Tree 35 won the Grand Gold Medal and Highest-Score Trophy in the blended dry red wine category; Moutai Phoenix Estate Dry Red Wine · Syrah R4 won a Gold Medal in the single-varietal Syrah category; Moutai Old Vine Tree Age Dry Red Wine · Old Tree 20 won a Gold Medal in the blended dry red wine category; and Moutai Phoenix Estate Dry Red Wine · Cabernet Sauvignon R5 won a Silver Medal in the single-varietal dry red wine category.

03
珠江啤酒前三季度营收52.32亿元
10月22日，珠江啤酒发布2026年第三季度业绩报告。报告显示，珠江啤酒第三季度营收为18.74亿元，同比下降0.10%；净利润为3.16亿元，同比下降4.64%。前三季度营收为52.32亿元，同比增长3.14%；净利润为9.90亿元，同比增长4.87%。

03
Zhujiang Beer Reports First Three Quarters Revenue of RMB 5.232 Billion
On October 22, Zhujiang Beer released its third-quarter 2026 performance report. The report showed that Zhujiang Beer’s third-quarter revenue was RMB 1.874 billion, down 0.10% year-on-year; net profit was RMB 316 million, down 4.64% year-on-year. First three quarters revenue was RMB 5.232 billion, up 3.14% year-on-year; net profit was RMB 990 million, up 4.87% year-on-year.

04
会稽山兰亭与广西亿阳酒业战略合作
10月20日-22日，中国中药集团广西一方天江制药有限公司董事、“全国忠诚茅粉”蒋丙勇，广西桂林市亿阳酒业有限责任公司董事长蒋炳强一行到访会稽山公司，双方完成深度磋商，正式确立战略合作关系。

04
Kuijishan Lanting and Guangxi Yiyang Liquor Enter Strategic Cooperation
From October 20 to 22, Jiang Bingyong, Director of Guangxi Yifang Tianjiang Pharmaceutical Co., Ltd. under China Traditional Chinese Medicine Group and a “National Loyal Moutai Fan,” together with Jiang Bingqiang, Chairman of Guangxi Guilin Yiyang Liquor Co., Ltd., led a delegation to visit Kuijishan. The two sides completed in-depth consultations and formally established a strategic cooperation relationship.

05
朱德元帅孙女朱新华等红军后代到访贵州珍酒
10月20日-21日，由中国东方文化研究会红色文化传承发展专业委员会主办的“长征颂”红色文化传承遵义行活动举行。朱德元帅孙女朱新华、开国中将刘忠之女刘蒨、开国少将王耀南之子王太和，三位红军后代到贵州珍酒参观考察。中国东方文化研究会副秘书长董红光、珍酒李渡集团副总裁陈国华参加活动。

05
Zhu Xinhua, Granddaughter of Marshal Zhu De, and Other Red Army Descendants Visit Guizhou Zhenjiu
From October 20 to 21, the “Ode to the Long March” Red Culture Inheritance Zunyi Tour, hosted by the Red Culture Inheritance and Development Professional Committee of the China Oriental Culture Research Association, was held. Three descendants of Red Army veterans — Zhu Xinhua, granddaughter of Marshal Zhu De; Liu Qian, daughter of founding Lieutenant General Liu Zhong; and Wang Taihe, son of founding Major General Wang Yaonan — visited Guizhou Zhenjiu for inspection. Dong Hongguang, Deputy Secretary-General of the China Oriental Culture Research Association, and Chen Guohua, Vice President of ZJLD Group, participated in the event.

06
江苏同里红与南京同仁堂酒业战略合作
10月20日，苏州同里红酿酒股份与南京同仁堂酒业在苏州吴江签署战略合作协议。双方宣布，将依托各自在传统酿造技艺与中医药健康领域的核心优势，围绕产品研发、渠道融合及品牌联名等方面展开深度合作，共同探索“苏派黄酒”与“药食同源”理念相结合的创新路径。

06
Jiangsu Tonglihong and Nanjing Tongrentang Liquor Enter Strategic Cooperation
On October 20, Suzhou Tonglihong Brewing Co., Ltd. and Nanjing Tongrentang Liquor signed a strategic cooperation agreement in Wujiang, Suzhou. The two parties announced that they will leverage their respective core strengths in traditional brewing techniques and traditional Chinese medicine health to engage in deep cooperation around product R&D, channel integration, and co-branding, jointly exploring an innovative path combining “Suzhou-style huangjiu” with the concept of “medicine and food homology.”

07
板城酒业部署四季度攻坚
10月20日，板城酒业2026年三季度销售工作会议在承德县召开，复盘三季度营销工作并部署四季度任务。公司党委书记、总经理贺延昭提出，坚持长期主义、战略定力、问题导向、守正创新和消费者导向；在产品品质、市场基础、消费者服务方面做优、做深、做透，在营销模式、消费者互动和数字化运营方面创新。四季度将聚焦核心市场、核心产品、核心消费者，以动销为中心，强化过程管控与终端服务，推动各业务板块提质增效。

07
Bancheng Liquor Deploys Fourth-Quarter Offensive
On October 20, Bancheng Liquor’s 2026 third-quarter sales work conference was held in Chengde County to review third-quarter marketing work and deploy fourth-quarter tasks. He Yanzhao, Party Secretary and General Manager of the company, proposed adhering to long-termism, strategic resolve, problem orientation, tradition-upholding innovation, and consumer orientation; excelling in, deepening, and fully implementing product quality, market foundation, and consumer service; and innovating in marketing models, consumer interaction, and digital operations. The fourth quarter will focus on core markets, core products, and core consumers, centring on sell-through, strengthening process control and terminal services, and driving quality and efficiency improvement across all business segments.

08
白云边河南市场同步推进渠道攻坚与新品上市
近期，白云边在河南太康、项城两地接连落地核心市场举措：太康深耕餐饮终端补齐宴席增长短板，项城力推新品加码中高端布局，双轮驱动夯实区域市场发展根基。
后续，太康市场将持续深耕一线，同步推进网点开发与动销转化，优化促销政策，做强宴席赛道。项城市场将以近日举行的新品发布会暨秋季客户答谢会为全新起点，纵深推进既定市场战略，携手全体合作伙伴抢抓金秋旺季，广拓渠道、精强终端、提速动销，全力推进后续市场攻坚。

08
Baiyunbian Advances Channel Offensive and New Product Launch in Henan Market Simultaneously
Recently, Baiyunbian has successively implemented core market initiatives in Taikang and Xiangcheng, Henan: Taikang is deeply cultivating restaurant terminals to shore up the banquet growth shortfall, while Xiangcheng is vigorously promoting new products to strengthen its mid-to-high-end layout, with the two-wheel drive consolidating the foundation for regional market development.
Going forward, the Taikang market will continue to deeply cultivate the frontline, simultaneously advancing outlet development and sell-through conversion, optimising promotional policies, and strengthening the banquet segment. The Xiangcheng market will take the recently held new product launch and autumn client appreciation event as a new starting point, deepening the established market strategy, joining hands with all partners to seize the golden autumn peak season, broadly expanding channels, strengthening terminals, accelerating sell-through, and fully advancing subsequent market offensives.

09
秦池发布三款头排酒新品
10月18日，第十六届九九秦池酒文化庆典在山东临朐举行，秦池酒业发布百年秦池·头排酒6、9、20三款新品，并与中国食品发酵工业研究院深化产学研合作。活动还开启两坛窖藏十年老酒，纪念龍琬重酿55度特级酱香酒获山东省白酒行业评委感官质量金奖，并封藏十四坛原酒。

09
Qinchi Releases Three Top-Ranked Liquor New Products
On October 18, the 16th Double Ninth Qinchi Liquor Culture Celebration was held in Linqu, Shandong. Qinchi Liquor released three new products — Centennial Qinchi · Top-Ranked Liquor 6, 9, and 20 — and deepened industry-academia-research cooperation with the China National Research Institute of Food and Fermentation Industries. The event also opened two jars of ten-year-aged liquor to commemorate Longwan Chongniang 55-degree Special Grade Sauce-Aroma Liquor winning the Gold Award for Sensory Quality from the Shandong Provincial Baijiu Industry Judges, and sealed fourteen jars of base liquor.

行业动态

Industry News

10
10月中旬白酒环比价格总指数下跌0.04%
10月20日，据泸州白酒价格指数办公室消息，全国白酒价格调查资料显示，10月中旬全国白酒环比价格总指数为99.96，下跌0.04%。从分类指数看，名酒环比价格指数为99.87，下跌0.13%；地方酒环比价格指数为100.12，上涨0.12%；基酒环比价格指数为100.00，保持稳定。
从定基指数看，10月中旬全国白酒商品批发价格定基总指数为104.47，上涨4.47%。其中，名酒定基价格指数为104.67，上涨4.67%；地方酒定基价格指数为101.44，上涨1.44%；基酒定基价格指数为109.31，上涨9.31%。

10
Mid-October National Baijiu Chain Price Index Falls 0.04%
On October 20, according to the Luzhou Baijiu Price Index Office, national baijiu price survey data showed that the mid-October national baijiu chain price index stood at 99.96, down 0.04%. By category, the premium baijiu chain price index was 99.87, down 0.13%; the regional baijiu chain price index was 100.12, up 0.12%; and the base liquor chain price index was 100.00, remaining stable.
On a fixed-base basis, the mid-October national baijiu wholesale fixed-base price index was 104.47, up 4.47%. Among them, the premium baijiu fixed-base price index was 104.67, up 4.67%; the regional baijiu fixed-base price index was 101.44, up 1.44%; and the base liquor fixed-base price index was 109.31, up 9.31%.

11
9月烈酒进口额同比增长52.89%
近日，海关总署公布了2026年9月的烈酒进口数据。9月烈酒进口量为1065.91万升，同比增长6.43%，环比增长约11.31%；进口额为2.26亿美元（约合人民币16.1亿元），同比增长52.89%，环比增长约50.7%；进口均价为21.21美元/升，同比增长43.65%。
1-9月，烈酒进口量约为6927.83万升，同比下滑11.37%；进口额约为13.73亿美元（约合人民币97.9亿元），同比增长19.34%；进口均价为19.82美元/升，同比增长34.65%。

11
September Spirits Import Value Grows 52.89% Year-on-Year
Recently, the General Administration of Customs released September 2026 spirits import data. September spirits imports were 10.6591 million litres, up 6.43% year-on-year and approximately 11.31% month-on-month; import value was US$226 million (approximately RMB 1.61 billion), up 52.89% year-on-year and approximately 50.7% month-on-month; the average import price was US$21.21 per litre, up 43.65% year-on-year.
From January to September, spirits imports were approximately 69.2783 million litres, down 11.37% year-on-year; import value was approximately US$1.373 billion (approximately RMB 9.79 billion), up 19.34% year-on-year; the average import price was US$19.82 per litre, up 34.65% year-on-year.

12
9月葡萄酒进口额同比增长61.41%
近日，海关总署公布2026年9月葡萄酒进口数据。当月进口量约1825万升，同比增长24.64%，环比下降3.3%；进口额约1.59亿美元（约合人民币10.71亿元），同比增长61.41%，环比增长34.62%；进口均价为8.72美元/升，同比增长29.5%，环比增长39.22%。
1-9月，葡萄酒进口量约1.56亿升，同比下降5.32%；进口额约11.67亿美元（约合人民币78.60亿元），同比增长5.6%；进口均价为7.44美元/升，同比增长11.54%。

12
September Wine Import Value Grows 61.41% Year-on-Year
Recently, the General Administration of Customs released September 2026 wine import data. That month’s imports were approximately 18.25 million litres, up 24.64% year-on-year and down 3.3% month-on-month; import value was approximately US$159 million (approximately RMB 1.071 billion), up 61.41% year-on-year and 34.62% month-on-month; the average import price was US$8.72 per litre, up 29.5% year-on-year and 39.22% month-on-month.
From January to September, wine imports were approximately 156 million litres, down 5.32% year-on-year; import value was approximately US$1.167 billion (approximately RMB 7.86 billion), up 5.6% year-on-year; the average import price was US$7.44 per litre, up 11.54% year-on-year.

13
邛崃部署邛酒发展八项任务
10月19日，邛崃市委召开专题会议，研究近期邛酒产业高质量发展重点任务，提出八项要求。
一是统筹园区提质扩容，预留产业空间、盘活周边资源，升级配套设施及G318沿线风貌，推动孔明片区与酒业园区联动。二是推进“立园满园”行动，健全“链长制+工作专班”机制，以招商引资为首要抓手，围绕全产业链补链强链。三是深化产学研合作，推进原料培育、风味研发、品类升级和功能创新，开展酿酒原料普查归集。四是摸排酒庄项目资源，打造精品酒庄旅游线路，推动酒庄集群规模化、特色化、品牌化。
五是出台配套扶持政策，在重点商圈及文旅节点布局展示展销阵地，培育沉浸式微醺消费场景。六是抢抓消费旺季，谋划促消费活动，拓展线下渠道和外贸市场，做强电商直播矩阵。七是完善产区标准体系、行业自律及专业监管队伍，常态化排查整治行业乱象。八是挖掘产区文化，拓展国际传播渠道，提升产区品牌影响力。

13
Qionglai Deploys Eight Tasks for Qionglai Liquor Development
On October 19, the Qionglai Municipal Party Committee held a special meeting to study key tasks for the high-quality development of the Qionglai liquor industry in the near term and put forward eight requirements.
First, coordinate the quality improvement and capacity expansion of the industrial park, reserve industrial space, revitalise surrounding resources, upgrade supporting facilities and the appearance along G318, and promote linkage between the Kongming area and the liquor industrial park. Second, advance the “fill the park” action, improve the “chain leader system + working task force” mechanism, take investment attraction as the primary lever, and strengthen and complete the industrial chain across the entire value chain. Third, deepen industry-academia-research cooperation, advance raw material cultivation, flavour R&D, category upgrading, and functional innovation, and carry out a census and collection of brewing raw materials. Fourth, survey winery project resources, create premium winery tourism routes, and promote the scale, distinctiveness, and branding of winery clusters.
Fifth, introduce supporting policies, establish display and sales positions in key commercial districts and cultural tourism nodes, and cultivate immersive tipsy consumption scenarios. Sixth, seize the consumption peak season, plan consumption-promoting activities, expand offline channels and foreign trade markets, and strengthen the e-commerce livestreaming matrix. Seventh, improve the production region standard system, industry self-discipline, and professional supervision teams, and routinely investigate and rectify industry irregularities. Eighth, explore production region culture, expand international communication channels, and enhance the production region’s brand influence.