中国酒业要闻8月27日 China Liquor Industry News – August 27

企业动态

Company News

01
茅台1935酒与京东携手举办品鉴会
8月25日，茅台1935酒与京东携手，在东莞圆满举办茅台1935酒品酒会。贵州茅台酱香酒营销有限公司党委委员、副总经理陈宗波在致辞表示，茅台酱香酒与京东的合作已走过十余年历程。多年来，双方立足渠道共建、品牌共创、用户培育多个维度持续务实深耕，积淀起稳固的合作根基。本次品酒会面向消费者打造沉浸式体验，是酱香酒公司推进”全面向C”发展战略的一次生动实践。
京东集团SEC委员、京东国际CEO李帅在会上表示，京东同茅台酱香酒长期保持密切协作，双方不断拓展产品供给、品牌营销等领域的合作深度。茅台1935酒自面世以来，凭借过硬品质收获市场广泛认可，在京东平台积累了一大批忠实消费者。进入8月，受中秋旺季需求拉动，白酒市场消费活力持续释放，贵州茅台酱香酒京东自营旗舰店、茅台酱香酒旗舰店销售势头持续向好。

01
Moutai 1935 and JD.com Jointly Host Tasting Event
On August 25, Moutai 1935 and JD.com jointly hosted a successful Moutai 1935 tasting event in Dongguan. Chen Zongbo, Party Committee Member and Deputy General Manager of Guizhou Moutai Sauce-Aroma Liquor Marketing Co., Ltd., stated in his address that the partnership between Moutai sauce-aroma liquor and JD.com has spanned over a decade. Over the years, both parties have consistently and pragmatically deepened their collaboration across multiple dimensions including channel co-construction, brand co-creation, and consumer cultivation, building a solid cooperative foundation. This tasting event, which created an immersive experience for consumers, is a vivid practice of the sauce-aroma liquor company’s “fully C-end oriented” development strategy.
Li Shuai, SEC Committee Member of JD Group and CEO of JD International, stated at the meeting that JD has long maintained close collaboration with Moutai sauce-aroma liquor, with both parties continuously expanding the depth of cooperation in product supply, brand marketing, and other areas. Since its launch, Moutai 1935 has gained widespread market recognition for its excellent quality, accumulating a large number of loyal consumers on the JD platform. Entering August, driven by demand from the Mid-Autumn Festival peak season, consumption vitality in the baijiu market has continued to release, with sales momentum at the Guizhou Moutai Sauce-Aroma Liquor JD Self-Operated Flagship Store and the Moutai Sauce-Aroma Liquor Flagship Store continuing to improve.

02
汾酒未来三年推进酿造”三化”
8月26日，汾酒股份公司召开2026-2027周期生产工作暨表彰会，针对新周期生产工作，公司党委书记、董事长袁清茂围绕极致酿造”科学化、标准化、数智化”建设，提出三方面的意见。一是要把握历史机遇，科学研判谋划”三化”建设。二是要锚定工作方向，系统协调推进”三化”建设。三是要强化工作支撑，全面保障赋能”三化”建设。

02
Fenjiu to Advance Brewing “Three Modernisations” Over Next Three Years
On August 26, Fenjiu Co. held its 2026-2027 production work and recognition conference. Regarding production work for the new cycle, Yuan Qingmao, Party Secretary and Chairman of the company, put forward three opinions centred on the “scientisation, standardisation, and digital-intelligence” construction of ultimate brewing. First, seize historical opportunities and scientifically assess and plan the “Three Modernisations” construction. Second, anchor the work direction and systematically coordinate the advancement of the “Three Modernisations” construction. Third, strengthen work support and comprehensively guarantee and empower the “Three Modernisations” construction.

03
泸州老窖与四特酒交流
8月26日，泸州老窖股份有限公司副总经理、安全环境保护总监张宿义一行与四特酒有限责任公司交流。双方围绕品质长期主义、白酒品评、酿造工艺、文化遗产活化、消费者体验及企业文化建设等议题展开研讨，并考察四特酒非遗酿造车间、老酒库和品牌展厅。双方认为，产品研发既要依托专业品评和工艺保障，也要重视消费者反馈及市场体验。

03
Luzhou Laojiao and Site Liquor Exchange
On August 26, Zhang Suyi, Deputy General Manager and Safety and Environmental Protection Director of Luzhou Laojiao Co., Ltd., led a delegation to exchange with Site Liquor Co., Ltd. The two sides held discussions on topics including quality long-termism, baijiu tasting, brewing techniques, cultural heritage revitalisation, consumer experience, and corporate culture development, and visited Site Liquor’s intangible cultural heritage brewing workshop, aged liquor storage, and brand exhibition hall. Both parties agreed that product R&D should rely not only on professional tasting and process assurance but also place importance on consumer feedback and market experience.

04
酒鬼酒捐资50万元助学
8月25日，2026″馥郁学子·湘西未来”大学新生助学捐赠仪式在湖南永顺举行，酒鬼酒捐赠50万元专项助学资金。这是酒鬼酒连续第六年开展该项目，目前已累计惠及650余名湘西学子；企业还通过研学、物资捐赠和产教融合等方式，持续推进本地学生培养及就业衔接。

04
Jiugui Liquor Donates RMB 500,000 for Education Assistance
On August 25, the 2026 “Fuyu Scholars · Xiangxi Future” university freshman education assistance donation ceremony was held in Yongshun, Hunan, with Jiugui Liquor donating RMB 500,000 in dedicated education assistance funds. This marks the sixth consecutive year Jiugui Liquor has carried out this programme, which has benefited over 650 students from Xiangxi to date. The company also continues to promote local student development and employment integration through study tours, material donations, and industry-education integration.

05
口子窖上半年实现营收19.52亿
8月27日，安徽口子酒业股份有限公司发布2026年半年度报告。财报显示，上半年，口子窖实现营收19.52亿元，实现利润总额4.76亿元，实现净利润3.65亿元。
其中，高档白酒实现营收18.02亿元，同比下滑24.43%；中档白酒实现营收0.34亿元，同比增长4.41%；低档白酒实现营收0.72亿元，同比增长5.29%；直销（含团购）实现营收1.61亿元，同比增长21.19%；批发代理实现营收17.47亿元，同比下滑25.75%。

05
Kouzi Distillery Achieves H1 Revenue of RMB 1.952 Billion
On August 27, Anhui Kouzi Distillery Co., Ltd. released its 2026 semi-annual report. The financial report showed that in the first half of the year, Kouzi Distillery achieved revenue of RMB 1.952 billion, total profit of RMB 476 million, and net profit of RMB 365 million.
Among these, high-end baijiu achieved revenue of RMB 1.802 billion, down 24.43% year-on-year; mid-range baijiu achieved revenue of RMB 34 million, up 4.41% year-on-year; low-end baijiu achieved revenue of RMB 72 million, up 5.29% year-on-year; direct sales (including group purchasing) achieved revenue of RMB 161 million, up 21.19% year-on-year; wholesale agent sales achieved revenue of RMB 1.747 billion, down 25.75% year-on-year.

06
古越龙山上半年实现营收7.87亿
8月27日，古越龙山发布2026年半年度报告。财报显示，1-6月公司实现营收7.87亿，实现净利润0.92亿。其中，第二季度营收为2.46亿，净利润为0.3亿。

06
Guyuelongshan Achieves H1 Revenue of RMB 787 Million
On August 27, Guyuelongshan released its 2026 semi-annual report. The financial report showed that from January to June, the company achieved revenue of RMB 787 million and net profit of RMB 92 million. Among these, second-quarter revenue was RMB 246 million and net profit was RMB 30 million.

07
酒便利上半年实现营收4.3亿
8月27日，河南酒便利商业股份有限公司发布2026年半年度报告。报告显示，1-6月份，酒便利实现营收4.30亿，同比下降28.11%；净利润为亏损3326.11万元，较上年大幅减亏，同比增加45.96%。经营活动产生的现金流量净额同比增加25.66%，主要得益于本期收到其他与经营活动有关的现金增加。

07
Jiu Bianli Achieves H1 Revenue of RMB 430 Million
On August 27, Henan Jiu Bianli Commercial Co., Ltd. released its 2026 semi-annual report. The report showed that from January to June, Jiu Bianli achieved revenue of RMB 430 million, down 28.11% year-on-year; net loss was RMB 33.2611 million, significantly narrowing the loss compared to the previous year, an improvement of 45.96% year-on-year. Net cash flow from operating activities increased 25.66% year-on-year, mainly due to an increase in cash received from other operating activities during the period.

08
永顺泰上半年实现营收19.15亿元
8月26日，永顺泰发布2026年半年度报告。上半年，公司实现营业总收入19.15亿元，同比下降13.85%；归母净利润5148.68万元，同比下降69.55%。

08
Yongshuntai Achieves H1 Revenue of RMB 1.915 Billion
On August 26, Yongshuntai released its 2026 semi-annual report. In the first half, the company achieved total operating revenue of RMB 1.915 billion, down 13.85% year-on-year; net profit attributable to shareholders was RMB 51.4868 million, down 69.55% year-on-year.

09
谷小酒S80・mini（草本露酒）9月上市
据谷小酒消息，谷小酒S80・mini（草本露酒）将于9月正式上市发货。该产品为100ml口杯装，以五味草本入酒，打造轻盈舒适的草本风味。

09
Gu Xiaojiao S80・mini (Herbal Liqueur) to Launch in September
According to Gu Xiaojiao, the Gu Xiaojiao S80・mini (Herbal Liqueur) will be officially launched and shipped in September. The product comes in a 100ml cup bottle, incorporating five herbal ingredients to create a light and comfortable herbal flavour.

10
奥兰推出首款苹果西打酒
近日，奥兰集团中国公司推出首款西打酒产品”奥兰小狗苹果西打气泡酒”。新品以苹果风味和气泡口感为核心，采用”小狗”形象包装，面向国内低度酒和微醺消费市场，进一步扩充奥兰在葡萄酒之外的产品线。

10
Oran Launches First Apple Cider
Recently, Oran Group’s China company launched its first cider product, “Oran Puppy Apple Cider Sparkling Wine.” The new product features apple flavour and a sparkling mouthfeel, with a “puppy” themed packaging, targeting the domestic low-alcohol and tipsy consumption market, further expanding Oran’s product line beyond wine.

行业动态

Industry News

11
宿迁一酒业项目预计11月正式投产
8月25日洋河新区公众号消息，宿迁市国之润酒业有限公司项目，预计9月中旬全部完成主体工程封顶、11月正式投产。据介绍，该项目占地99.59亩，总投资3.5亿元；按照星级酒庄标准规划建设，布局酿造车间、储酒库、自动化灌装车间以及酒文化体验区，集白酒酿造、储存灌装、文旅体验于一体，全面投产后，可形成年产1万吨成品酒的产能规模。

11
Suqian Liquor Project Expected to Commence Production in November
According to the Yanghe New District official account on August 25, the Suqian Guozhirun Liquor Co., Ltd. project is expected to complete the topping-out of its main structures by mid-September and officially commence production in November. It is understood that the project covers an area of 99.59 mu (approx. 6.64 hectares) with a total investment of RMB 350 million. Planned and constructed to star-rated winery standards, the project includes brewing workshops, liquor storage, automated filling workshops, and a wine culture experience area, integrating baijiu brewing, storage and filling, and cultural tourism experiences. Upon full operation, it will achieve an annual production capacity of 10,000 tonnes of finished liquor.

12
泸州市召开全市白酒产业链工作推进会
8月25日，泸州市酒业发展局党组书记、局长叶仕良主持召开全市白酒产业链工作推进会暨全市酒类行业复工复产安全排查和环保督察整改工作推进会。会上，叶仕良强调，一是全力抓好经济运行，常态做好”进解促”服务；二是全力抓升规入统培育，持续做大增量支撑；三是全力抓市场拓展，持续拓宽销售渠道；四是全力抓酒业政策修订，强化政策精准引导；五是全力抓投粮保窖专项，坚决守好宝贵窖池资源；六是全力抓项目攻坚，不断增强产业发展后劲；七是全力抓安全生产，坚决守住底线红线；八是全力抓环保整改，推动问题见底清零。

12
Luzhou City Holds Baijiu Industry Chain Work Promotion Meeting
On August 25, Ye Shiliang, Party Secretary and Director of the Luzhou City Liquor Industry Development Bureau, chaired the city’s baijiu industry chain work promotion meeting and the city’s liquor industry resumption safety inspection and environmental protection inspection rectification work promotion meeting. At the meeting, Ye Shiliang emphasised: first, fully focus on economic operations and maintain “enterprise visit, problem solving, and development promotion” services; second, fully focus on cultivating enterprises for inclusion in regulatory statistics and continuously expand incremental support; third, fully focus on market expansion and continuously broaden sales channels; fourth, fully focus on revising liquor industry policies and strengthen precise policy guidance; fifth, fully focus on the grain investment and cellar protection initiative and resolutely safeguard valuable fermentation pit resources; sixth, fully focus on project攻坚 and continuously strengthen the industry’s development momentum; seventh, fully focus on production safety and resolutely uphold the bottom line and red lines; eighth, fully focus on environmental protection rectification and drive issues to complete resolution.