酒业要闻·7月22日

企业动态

Company News

01 茅台北京活动本周末上线
7月22日，北京茅台酒经销商联谊会（BJMT）官宣将于7月25日在北京欢乐谷启动茅台时光小酒馆「醉玩京城计划」。

01 Moutai Beijing Event to Launch This Weekend
On July 22, the Beijing Moutai Distributor Association (BJMT) officially announced that it will launch the “Moutai Time Tavern · Drunk Play Beijing Plan” at Beijing Happy Valley on July 25.

02 汾酒特调亮相上海热门酒吧
7月21日汾酒国际消息，诚国际贸易有限公司携手山西杏花村汾酒国际贸易有限公司，邀请来自伦敦知名酒吧的多位顶尖调酒师，在上海多家热门酒吧开展系列客座，以汾酒10陈酿和青瓷10竹叶青为基底，融合杨梅、桃子、柚子、金银花、菊花等元素，打造多款限定特调。

02 Fenjiu Signature Cocktails Featured at Popular Shanghai Bars
According to Fenjiu International on July 21, Cheng International Trading Co., Ltd., in partnership with Shanxi Xinghuacun Fenjiu International Trade Co., Ltd., invited several top mixologists from renowned London bars to host a series of guest shifts at multiple popular bars in Shanghai. Using Fenjiu 10 Aged and Qingci 10 Zhuyeqing as bases, and incorporating elements such as bayberry, peach, pomelo, honeysuckle, and chrysanthemum, they created a range of limited-edition signature cocktails.

03 观汾小酒馆上海活动上线
7月22日，观汾小酒馆官宣「长夏宋集」活动已在上海万象城上线，活动将持续至2026年8月31日。

03 Guanfen Tavern Shanghai Campaign Launches
On July 22, Guanfen Tavern officially announced that its “Long Summer Song Collection” campaign has launched at Shanghai MIXC and will run until August 31, 2026.

04 贵州珍酒、湖南湘窖冠名2026湘超联赛
7月21日，贵州珍酒官宣珍酒李渡集团旗下贵州珍酒、湖南湘窖正式成为2026湖南省足球联赛(简称2026湘超联赛)冠名合作伙伴，本赛季联赛定名为“珍酒湘窖2026湖南省足球联赛”。据悉，该联赛将串联”二湘四水”14座城市，共计104场比赛。

04 Guizhou Zhenjiu and Hunan Xiangjiao Title Sponsor 2026 Hunan Super League
On July 21, Guizhou Zhenjiu officially announced that ZJLD Group’s Guizhou Zhenjiu and Hunan Xiangjiao have become the title sponsorship partners of the 2026 Hunan Provincial Football League (abbreviated as the 2026 Hunan Super League), with this season’s league officially named “Zhenjiu Xiangjiao 2026 Hunan Provincial Football League.” It is understood that the league will span 14 cities across Hunan, featuring a total of 104 matches.

05 衡水老白干召开石家庄古法百万联盟半年度发展大会
7月21日，衡水老白干石家庄古法百万联盟2026半年度发展大会在石家庄召开。河北衡水老白干酒业股份有限公司副总经理、衡水老白干事业部总经理张春生为2026年下半年市场发展明确六大战略方向：相信品牌的力量、盈利模式战略聚焦开瓶为王、加大对原点人群的培育、为消费者创造价值营造场景、加强优商与古法百万联盟培育、唯变不变快速进化。

05 Hengshui Laobaigan Holds Shijiazhuang Gufa Million Alliance Semi-Annual Development Conference
On July 21, the Hengshui Laobaigan Shijiazhuang Gufa Million Alliance 2026 Semi-Annual Development Conference was held in Shijiazhuang. Zhang Chunsheng, Deputy General Manager of Hebei Hengshui Laobaigan Liquor Co., Ltd. and General Manager of the Hengshui Laobaigan Business Division, outlined six strategic directions for market development in the second half of 2026: believe in the power of the brand, strategically focus on the “bottle-opening as the key metric” profit model, intensify cultivation of core consumer groups, create value for consumers through scenario-building, strengthen premium distributor and Gufa Million Alliance development, and embrace rapid evolution through constant change.

06 酒鬼酒原创设计作品入围国际大奖
7月22日消息，酒鬼酒公司原创设计作品「心如原野」成功入围Pentawards国际包装设计大奖。据悉，该大奖自2007年在比利时布鲁塞尔创立，是全球首个、最权威的纯包装设计专项国际大奖，被誉为”包装设计界奥斯卡”。

06 Jiugui Liquor’s Original Design Shortlisted for International Award
According to news on July 22, Jiugui Liquor’s original design work “Heart Like the Wilderness” has been successfully shortlisted for the Pentawards International Packaging Design Awards. It is understood that since its establishment in Brussels, Belgium in 2007, the Pentawards has been the world’s first and most authoritative international award dedicated exclusively to packaging design, often referred to as the “Oscar of the packaging design world.”

07 红花郎为川超干杯话题曝光量破亿
7月21日，红花郎发布为川超干杯收官战报。战报显示，5月20日-7月15日，”红花郎为川超干杯”话题抖音平台综合曝光量超1亿次。并同步公示活动获奖名单。

07 Honghualang “Cheers for Sichuan Super League” Campaign Exceeds 100 Million Views
On July 21, Honghualang released the final report for its “Cheers for Sichuan Super League” campaign. The report showed that from May 20 to July 15, the total exposure of the “Honghualang Cheers for Sichuan Super League” hashtag on Douyin exceeded 100 million views. The list of prize winners was also announced simultaneously.

08 摘要酒”书香摘要”答谢会已在多城举办
7月21日消息，截止目前，摘要酒”书香摘要”答谢会已在汕头、聊城、郑州、商丘、淄博、渭南等多座城市成功举办，场场爆满、反响热烈，还将陆续走进济南、贵阳、宜昌、青岛、杭州、北京、昆明、海口、大连等核心城市。
同时，摘要酒·喜庆版宴席活动将持续至2026年12月31日，针对购买该产品的消费者，还有”开瓶有喜”福利。

08 Zhaiyao Liquor “Scholarly Zhaiyao” Appreciation Events Held in Multiple Cities
According to news on July 21, the Zhaiyao Liquor “Scholarly Zhaiyao” appreciation events have been successfully held in multiple cities including Shantou, Liaocheng, Zhengzhou, Shangqiu, Zibo, and Weinan, with full attendance and enthusiastic responses. The events will continue to roll out in core cities including Jinan, Guiyang, Yichang, Qingdao, Hangzhou, Beijing, Kunming, Haikou, and Dalian.
Meanwhile, the Zhaiyao Liquor · Celebratory Edition banquet campaign will run until December 31, 2026, with consumers purchasing this product eligible for additional “bottle-opening rewards.”

09 沙城老窖启动老酒鉴赏家大赛
7月20日，沙城老窖官宣第二届老酒鉴赏家大赛正式启动。据悉，本次本届赛程安排依次为线上海选赛、城市启动赛、区县海选赛、城市半决赛、年度总决赛。
即日起至7月28日，面向河北爱酒人士发起线上海选。有意向者可通过官方小程序进入「沙城老窖老酒鉴赏家大赛」官方平台，解锁参赛资格。

09 Shacheng Laojiao Launches Aged Liquor Connoisseur Competition
On July 20, Shacheng Laojiao officially announced the launch of the 2nd Aged Liquor Connoisseur Competition. It is understood that the competition schedule comprises online qualifying rounds, city kick-off rounds, district and county qualifying rounds, city semi-finals, and the annual grand final.
From now until July 28, online qualifying rounds are open to liquor enthusiasts in Hebei Province. Interested participants can access the official “Shacheng Laojiao Aged Liquor Connoisseur Competition” platform via the official mini-program to unlock their entry qualifications.

10 茅台UMEET两款产品获奖
7月21日，2026第五届CFWA中国果酒大奖赛官方获奖榜单正式揭晓。贵州茅台（集团）生态农业产业发展有限公司的UMEET蓝莓蒸馏酒 600mL 50% vol（靛岚）荣获金奖，UMEET蓝莓气泡酒（樱桃蔓越莓味）荣获银奖。

10 Two Moutai UMEET Products Win Awards
On July 21, the official winners list of the 5th CFWA China Fruit Wine Awards 2026 was announced. Guizhou Moutai (Group) Eco-Agriculture Industry Development Co., Ltd.’s UMEET Blueberry Distilled Spirit 600mL 50% vol (Indigo Mist) won a Gold Award, while UMEET Blueberry Sparkling Wine (Cherry Cranberry Flavour) won a Silver Award.

11 珠江啤酒独立董事辞职
7月21日，珠江啤酒发布关于独立董事辞职暨补选独立董事的公告。公告显示，韩振平因担任公司独立董事已满六年，申请辞去公司独立董事及董事会各专门委员会相关职务，辞职生效后将不再担任公司任何职务。
当日，公司召开第四届董事会第九十一次会议，公司董事会同意提名黄琼宇女士为公司独立董事候选人，任期自股东会审议通过之日至第四届董事会换届之日止。经股东会选举成为公司独立董事后，黄琼宇女士将接任韩振平先生原担任的公司董事会审计委员会委员、薪酬与考核委员会委员、提名委员会委员和战略委员会委员职务，任期与其担任公司独立董事任期一致。

11 Zhujiang Beer Independent Director Resigns
On July 21, Zhujiang Beer issued an announcement regarding the resignation and replacement of an independent director. The announcement stated that Han Zhenping, having served as an independent director for six years, applied to resign from his positions as independent director and as a member of various board committees. Upon the effective date of his resignation, he will no longer hold any position at the company.
On the same day, the company held the 91st meeting of the 4th Board of Directors, which approved the nomination of Ms. Huang Qiongyu as an independent director candidate, with a term from the date of shareholder meeting approval until the date of the 4th Board of Directors’ re-election. Upon election as an independent director at the shareholder meeting, Ms. Huang Qiongyu will succeed Mr. Han Zhenping as a member of the Audit Committee, Remuneration and Appraisal Committee, Nomination Committee, and Strategy Committee of the Board of Directors, with a term consistent with her tenure as an independent director.

12 辛巴赫获「全球过橡木桶啤酒销量领先」市场地位声明
7月22日辛巴赫消息，全球权威第三方市场调研机构欧睿国际完成全球全维度独立调研与多渠道数据交叉核验，正式授予辛巴赫「全球过橡木桶啤酒销量领先」市场地位声明。

12 Simbach Receives “Global Oak-Aged Beer Sales Leadership” Market Position Statement
According to Simbach on July 22, Euromonitor International, a globally authoritative third-party market research firm, completed comprehensive independent research across all global dimensions and multi-channel data cross-validation, and formally awarded Simbach the market position statement of “Global Oak-Aged Beer Sales Leadership.”

13 鲜啤福鹿家新品上线三天售出近6万斤
7月21日，鲜啤福鹿家官方透露7月新品「冰镇大西瓜」小麦啤一经上线，迅速引爆门店销售。上线三天售出近6万斤，单日单店最高卖近400桶。

13 Fresh Beer Fulujia’s New Product Sells Nearly 60,000 Jin in Three Days
On July 21, Fresh Beer Fulujia officially revealed that its July new product “Iced Big Watermelon” Wheat Beer, upon launch, quickly sparked strong sales across stores. Within three days of launch, nearly 60,000 jin (30,000 kg) were sold, with the highest single-day sales at a single store reaching nearly 400 kegs.

行业动态

Industry News

14 贵州省长到茅台、钓鱼台等多家酒企调研
7月20日至21日，贵州省委副书记、省长李炳军到遵义市仁怀市调研。他先后到访贵州唐庄酒业有限公司、钓鱼台国宾酒业有限公司、贵州茅台酒厂（集团）有限责任公司、贵州衡昌烧坊酒业集团有限公司，深入调研茅台文旅项目和”i茅台”数字营销平台等，并主持召开座谈会。
会上，他强调，要着力打造优强白酒企业舰队，发挥茅台集团引领作用，支持一批重点企业加快发展，形成梯次发展格局。要顺应消费发展新趋势，引导重点地区和重点企业布局打造一批多业态融合的特色酒庄等消费集聚区，加快推动从卖酒向卖生活方式转变。

14 Guizhou Governor Visits Multiple Liquor Enterprises Including Moutai and Diaoyutai
From July 20 to 21, Li Bingjun, Deputy Party Secretary and Governor of Guizhou Province, conducted research in Renhuai City, Zunyi. He visited Guizhou Tangzhuang Liquor Co., Ltd., Diaoyutai State Guest Liquor Co., Ltd., Kweichow Moutai Distillery (Group) Co., Ltd., and Guizhou Hengchang Shaofang Liquor Group Co., Ltd., conducting in-depth research on Moutai’s cultural tourism projects and the “iMoutai” digital marketing platform, and chaired a symposium.
At the meeting, he emphasised the need to build a powerful fleet of premium baijiu enterprises, leverage Moutai Group’s leading role, support a number of key enterprises to accelerate development, and form a tiered development structure. He also stressed the importance of adapting to new trends in consumer development, guiding key regions and enterprises to develop and build distinctive wineries and other multi-format integrated consumption clusters, and accelerating the transformation from “selling liquor” to “selling lifestyle.”

15 中国杏花村国际酒业博览会将于8月召开
7月22日，中国酒业协会发布关于举办2026中国杏花村国际酒业博览会的通知。通知显示，由中国酒业协会主办的”2026中国杏花村国际酒业博览会”将于2026年08月29日-8月31日在汾阳市中国杏花村国际白酒交易中心举办。
本届酒博会将以”遥指杏花·醉美吕梁”为主题，为中国酒业创新发展提供重要平台。助力产区品牌建设为核心目标，以”展馆+城市特色街区”双引擎，打造”观展、品饮、美食、娱乐、购物、文旅”等全链条消费场景，促进市场新消费、弘扬深厚酒文化、创新饮酒新场景、打破传统中国酒饮边界、助力中国酒饮年轻化、拓展酒旅深度融合以及加强行业交流合作，推动中国酒业高质量发展。参展报名截止日期为2026年07月31日。

15 China Xinghuacun International Liquor Expo to Be Held in August
On July 22, the China Alcoholic Drinks Association issued a notice regarding the holding of the 2026 China Xinghuacun International Liquor Expo. The notice stated that the “2026 China Xinghuacun International Liquor Expo,” hosted by the China Alcoholic Drinks Association, will be held from August 29 to August 31, 2026 at the China Xinghuacun International Liquor Trading Centre in Fenyang City.
This year’s expo will be themed “Pointing to Xinghuacun · Drunk Beautiful Luliang,” providing an important platform for innovation and development in China’s liquor industry. With the core objective of supporting regional brand building, the expo will leverage the dual engines of “exhibition hall + city特色 streets” to create a full-chain consumption experience encompassing “exhibition viewing, tasting, fine dining, entertainment, shopping, and cultural tourism,” promoting new market consumption, carrying forward the profound liquor culture, innovating new drinking scenarios, breaking traditional boundaries of Chinese liquor consumption, supporting the rejuvenation of Chinese liquor, expanding deep integration of liquor and tourism, and strengthening industry exchange and cooperation to drive high-quality development of China’s liquor industry. The deadline for exhibitor registration is July 31, 2026.

16 茅台等4家酒企上榜2026年《财富》中国500强
7月21日，2026年《财富》中国500强排行榜揭晓，共4家酒企上榜。根据2025年营业收入排名依次为贵州茅台酒股份有限公司（149位、239.37亿美元）、山西杏花村汾酒厂股份有限公司（383位、53.87亿美元）、青岛啤酒股份有限公司（430位，45.18亿美元）、泸州老窖股份有限公司（497位，35.80亿美元）。

16 Moutai and 3 Other Liquor Companies Listed in 2026 Fortune China 500
On July 21, the 2026 Fortune China 500 ranking was unveiled, with a total of 4 liquor companies making the list. Based on 2025 operating revenue, the rankings are: Kweichow Moutai Co., Ltd. (149th, US$23.937 billion), Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. (383rd, US$5.387 billion), Tsingtao Brewery Co., Ltd. (430th, US$4.518 billion), and Luzhou Laojiao Co., Ltd. (497th, US$3.580 billion).

17 7月中旬全国白酒环比价格总指数微跌
7月21日，据泸州白酒价格指数办公室消息，全国白酒价格调查资料显示，2026年7月中旬全国白酒环比价格总指数为99.65，下跌0.35%。
从分类指数看，名酒环比价格指数为99.63，下跌0.37%；地方酒环比价格指数为99.48，下跌0.52%。基酒环比价格指数为100.00，保持稳定。
从定基价格指数看，2026年7月上旬全国白酒商品批发价格定基总指数为104.87，上涨4.87%。其中，名酒定基价格指数为105.59，上涨5.59%；地方酒定基价格指数为100.95，上涨0.95%；基酒定基价格指数为109.61，上涨9.61%。

17 Mid-July National Baijiu Chain Price Index Edges Down
On July 21, according to the Luzhou Baijiu Price Index Office, national baijiu price survey data showed that the mid-July 2026 national baijiu chain price index stood at 99.65, down 0.35%.
By category: the premium baijiu chain price index was 99.63, down 0.37%; the regional baijiu chain price index was 99.48, down 0.52%; and the base liquor chain price index was 100.00, remaining stable.
Looking at the fixed-base price index: the early-July 2026 national baijiu wholesale fixed-base price index was 104.87, up 4.87%. Among them, the premium baijiu fixed-base price index was 105.59, up 5.59%; the regional baijiu fixed-base price index was 100.95, up 0.95%; and the base liquor fixed-base price index was 109.61, up 9.61%.