酒业要闻·10月19日 China Beverage Alcohol News – October 19

酒业要闻·10月19日

China Beverage Alcohol News – October 19

企业动态

Company News

01
汾酒战略合作山西首届“99乐龄节”
10月17日至19日，2026年首届“99乐龄节”在太原迎泽公园举行，山西省老龄协会主办、汾酒集团战略合作，主会场之外在钟楼街与国投康养·乐龄中心设两个分会场。活动落在第十七个全国敬老月期间，现场发布《百岁百岁》采风成果，并启动“百岁老人智慧生活志”项目。汾酒集团党委委员、副总经理刘卫华作为企业代表发言，谈企业参与老龄事业的做法。

01
Fenjiu Enters Strategic Cooperation with Shanxi’s First “99 Senior Festival”
From October 17 to 19, the 2026 inaugural “99 Senior Festival” was held at Yingze Park in Taiyuan, hosted by the Shanxi Provincial Association of Ageing and strategically partnered by Fenjiu Group, with two sub-venues at Zhonglou Street and the SDIC Health Care · Senior Centre in addition to the main venue. The event took place during the 17th National Respect for the Elderly Month, releasing the “Hundred Years, Hundred Years” documentary research results and launching the “Wisdom Life Chronicles of Centenarians” project. Liu Weihua, Party Committee Member and Deputy General Manager of Fenjiu Group, spoke as a corporate representative about the company’s approach to participating in elderly care initiatives.

02
2027红花郎春晚季启动
10月18日，“九九重阳 天地仁和2026郎酒重阳下沙大典”举行。大典现场，郎酒超高端年份纪念酒“天宝洞常年贮酒典载·珍稀纪年”系列正式发布，纪念天宝洞自1977年启用以来从未停止的洞藏郎酒岁月；青花郎（生长养藏）100mL×5礼盒正式发布，创意表达“生长养藏”，以4瓶小批量勾调青花郎+1瓶洞藏陈年青花郎，为消费者带来多重风味。
同时，2027红花郎·春晚季正式启动，中央广播电视总台文艺节目中心综艺频道节目部副主任王民表示：“2027红花郎《开门迎春晚》，将在前两季成功经验的基础上，把郎酒的文化底蕴、国民情怀融入节目内核，携手打造国民文化IP。”

02
2027 Honghualang Spring Festival Gala Season Launched
On October 18, the “Double Ninth Chongyang, Heaven and Earth in Harmony – 2026 Langjiu Double Ninth Grain-Loading Ceremony” was held. At the ceremony, Langjiu’s ultra-premium vintage commemorative liquor “Tianbao Cave Perennial Storage Archive · Rare Vintage” series was officially released, commemorating the years of cave-stored Langjiu that have never ceased since Tianbao Cave was put into use in 1977; and the Qinghualang (Growth, Nurturing, Aging and Storage) 100ml × 5 gift box was officially released, creatively expressing “growth, nurturing, aging and storage” through four bottles of small-batch blended Qinghualang plus one bottle of cave-aged Qinghualang, bringing multiple flavour experiences to consumers.
At the same time, the 2027 Honghualang · Spring Festival Gala Season was officially launched. Wang Min, Deputy Director of the Programme Department of the Variety Channel of China Media Group’s Literature and Arts Programme Centre, stated: “The 2027 Honghualang ‘Opening the Door to Welcome the Spring Festival Gala’ will build on the successful experience of the previous two seasons, integrate Langjiu’s cultural heritage and national sentiment into the core of the programme, and join hands to create a national cultural IP.”

03
“1308申遗献礼·扬名四海” 成为瓷博会指定用酒
10月18日，第23届中国景德镇国际陶瓷博览会正式开幕，本届大会以“创意创新、赋能产业”为主题，是“景德镇手工瓷业遗存”成功列入《世界遗产名录》后举办的首届瓷博会，李渡酒业“1308申遗献礼·扬名四海”成为本届瓷博会指定用酒。

03
“1308 World Heritage Tribute · Renowned Worldwide” Becomes Designated Liquor of Ceramics Expo
On October 18, the 23rd China Jingdezhen International Ceramics Fair officially opened. Themed “Creative Innovation, Empowering Industry,” this year’s fair is the first Ceramics Fair held after the “Jingdezhen Handicraft Porcelain Industry Heritage” was successfully inscribed on the World Heritage List. Lidu Distillery’s “1308 World Heritage Tribute · Renowned Worldwide” became the designated liquor of this year’s Ceramics Fair.

04
衡水老白干古法百万联盟发展大会召开
10月18日，“战略聚焦动销为王——衡水老白干衡水公司2026年第三季度古法百万联盟发展大会”在江苏徐州召开，公司副总经理、衡水老白干事业部总经理张春生及全体古法百万联盟合作伙伴齐聚，复盘三季度、部署四季度、共谋2027。张春生强调，要坚定厂商共担，深入推进“古法衡水老白干喝出男人味”品牌定位回归，厚植河北市场根基，抓好落实与管理。大会颁发“宴席推荐官”“动销之星”“销量增长奖”三项荣誉，表彰前三季度为联盟发展作出突出贡献的优秀合作伙伴。

04
Hengshui Laobaigan Gufa Million Alliance Development Conference Held
On October 18, the “Strategic Focus, Sell-Through Is King – Hengshui Laobaigan Hengshui Company 2026 Third-Quarter Gufa Million Alliance Development Conference” was held in Xuzhou, Jiangsu. Zhang Chunsheng, Deputy General Manager of the company and General Manager of the Hengshui Laobaigan Business Division, gathered with all Gufa Million Alliance partners to review the third quarter, deploy the fourth quarter, and jointly plan for 2027. Zhang Chunsheng emphasised the need to firmly uphold manufacturer-distributor shared responsibility, deeply advance the return of the brand positioning “Drink Gufa Hengshui Laobaigan, Taste the Man Within,” cultivate the foundation of the Hebei market, and ensure implementation and management. The conference presented three honours — “Banquet Recommendation Officer,” “Sell-Through Star,” and “Sales Growth Award” — to recognise outstanding partners who made prominent contributions to the alliance’s development in the first three quarters.

05
柔和金徽动销、开瓶持续向好
10月18日，以“携手共进 聚力共赢”为主题的柔和金徽2026年度客户答谢会首站在徽成大区举办，会上，金徽酒柔和产品事业部总经理兰棣涵介绍，柔和金徽深耕十五载，从最初两千多万元起步，2024年销售额突破10亿元大关，2026年产品动销、开瓶持续向好，稳居甘肃中高端白酒优选品牌之列。

05
Rouhe Jinhui Sell-Through and Bottle Openings Continue to Improve
On October 18, the first stop of the Rouhe Jinhui 2026 Annual Client Appreciation Event, themed “Moving Forward Together, Gathering Strength for Win-Win,” was held in the Huicheng region. At the event, Lan Dihan, General Manager of Jinhui Liquor’s Rouhe Product Division, introduced that Rouhe Jinhui has been deeply cultivated for fifteen years, starting from just over RMB 20 million and surpassing the RMB 1 billion sales milestone in 2024. In 2026, product sell-through and bottle openings continue to improve, firmly ranking it among Gansu’s preferred mid-to-high-end baijiu brands.

06
燕京丹江口基地首次试投料
近日，燕京啤酒（丹江口）有限公司举行首次试投料仪式。该基地位于丹江口市水都工业园，布置5万瓶/小时瓶装、9万听/小时听装生产线，配套啤酒酿造、污水处理、二氧化碳回收及智能立体库等设施，后期主打生产燕京U8、A10、V10等中高端产品。项目一期产能30万吨，二期全部建成后可达50万吨，预计年产值超20亿元、年税收约2.5亿元，可提供150余个本地就业岗位。

06
Yanjing Danjiangkou Base Conducts First Trial Material Feeding
Recently, Yanjing Beer (Danjiangkou) Co., Ltd. held its first trial material feeding ceremony. The base is located in the Shuidu Industrial Park in Danjiangkou City, equipped with a 50,000 bottles/hour bottling line and a 90,000 cans/hour canning line, supported by facilities including beer brewing, wastewater treatment, carbon dioxide recovery, and an intelligent automated warehouse. In the later stage, it will focus on producing mid-to-high-end products such as Yanjing U8, A10, and V10. Phase I capacity is 300,000 tonnes, and upon full completion of Phase II, it can reach 500,000 tonnes, with an estimated annual output value exceeding RMB 2 billion and annual tax revenue of approximately RMB 250 million, providing more than 150 local jobs.

07
意大利金巴利董事长涉嫌巨额逃税将受审
据外媒 The Drinks Business报道，近日，意大利检方提请金巴利集团董事长Luca Gara Voglia出庭受审，指控涉案逃税金额达12.9亿欧元。案件或将影响集团经营规划，金巴利旗下拥有金巴利苦味利口酒、阿佩罗等全球知名利口酒品牌。

07
Campari Group Chairman to Stand Trial Over Alleged Massive Tax Evasion
According to foreign media The Drinks Business, Italian prosecutors have recently requested that Luca Gara Voglia, Chairman of Campari Group, stand trial, alleging tax evasion involving EUR 1.29 billion. The case may affect the group’s business plans. Campari owns globally renowned liqueur brands including Campari Bitter Liqueur and Aperol.

行业动态

Industry News

08
兰州酒类同业协会推出陇酒零售新模式
10月16日，兰州酒类同业协会发布通知，面向理事会成员单位及会员零售企业，推广“全民代言模式”和“酒街汇新零售”数字平台。“全民代言模式”的核心是改变消费者的身份，将其变成“消费省钱，分享赚钱”的品牌代言人，并设计科学的利益分配机制，通过“酒街汇新零售”平台的数字化管理，可以稳定价格体系，防止恶性竞争。
通知提出，参与产品应来自陇酒知名厂家，涵盖白酒、葡萄酒、黄酒等，具备价格可控、适合大众消费及推荐奖励空间等条件。厂家或代理商可统一组织门店培训，由协会平台团队辅导入驻、上传产品资料及招募代言人；会员零售企业也可自行入驻、上线符合条件的产品。

08
Lanzhou Liquor Industry Association Launches New Gansu Liquor Retail Model
On October 16, the Lanzhou Liquor Industry Association issued a notice promoting the “All-People Endorsement Model” and the “Jiujiehui New Retail” digital platform to council member units and member retail enterprises. The core of the “All-People Endorsement Model” is to change the identity of consumers, turning them into brand endorsers who “save money by consuming and earn money by sharing,” with a scientifically designed profit distribution mechanism. Through the digital management of the “Jiujiehui New Retail” platform, the pricing system can be stabilised and vicious competition prevented.
The notice proposed that participating products should come from well-known Gansu liquor manufacturers, covering baijiu, wine, huangjiu, and others, with conditions including controllable prices, suitability for mass consumption, and room for recommendation rewards. Manufacturers or agents may organise unified store training, with the association’s platform team assisting with onboarding, uploading product information, and recruiting endorsers; member retail enterprises may also independently join and list eligible products.

09
2026茅台镇重阳祭水大典举行
10月18日，以“祭水思源·匠造未来”为主题的2026（丙午）年重阳祭水大典在茅台镇1915广场举行，各界代表齐聚赤水河畔，循古礼、祭圣水、启新酿。仁怀市委副书记、市长陈清松在致辞中表示，重阳祭水是仁怀酿酒人敬畏自然、感恩山河的传统礼俗，更是酱酒产业启新下沙、岁序更替的重要标志。大典分取水、迎水、典礼祭水、分泽圣水、传承仪式、新酒开酿等8个环节，企业代表在“一诺千金、诚信经营、质量为先”行业自律倡议中行礼。

09
2026 Maotai Town Double Ninth Water Worship Ceremony Held
On October 18, the 2026 (Bingwu year) Double Ninth Water Worship Ceremony, themed “Revering the Water and Remembering Its Source, Crafting the Future with Ingenuity,” was held at the 1915 Square in Maotai Town. Representatives from all sectors gathered on the banks of the Chishui River to follow ancient rituals, worship the sacred water, and commence new brewing. Chen Qingsong, Deputy Party Secretary and Mayor of Renhuai, stated in his address that the Double Ninth water worship is a traditional ritual of the Renhuai brewing community to revere nature and give thanks to the mountains and rivers, and is an important marker of the sauce-aroma industry’s new grain-loading season and the changing of the year. The ceremony consisted of eight segments including water collection, water welcoming, ritual water worship, sharing of blessed water, inheritance ceremony, and commencement of new liquor brewing. Enterprise representatives performed the rites during the industry self-discipline initiative of “keeping one’s word, operating with integrity, and putting quality first.”

10
遵义白酒新模式新营销理论与实践对接会举行
10月17日，以“焕新营销模式·赋能产业发展”为主题的遵义白酒新模式新营销理论与实践对接会，在仁怀酱香酒庄文旅中心举行。本次对接会围绕数字化转型、新渠道布局、年轻化消费、白酒出海、即时零售、新酒饮创新等前沿议题，深入分析行业发展趋势，探索白酒行业高质量发展的新路径。

10
Zunyi Baijiu New Model and New Marketing Theory-Practice Matching Conference Held
On October 17, the Zunyi Baijiu New Model and New Marketing Theory-Practice Matching Conference, themed “Renewing Marketing Models, Empowering Industrial Development,” was held at the Renhuai Sauce-Aroma Winery Cultural Tourism Centre. The conference focused on frontier topics including digital transformation, new channel deployment, youth-oriented consumption, baijiu going global, instant retail, and new beverage innovation, deeply analysing industry development trends and exploring new paths for high-quality development in the baijiu industry.

11
第115届全国糖酒会南京闭幕
10月15日至17日，第115届全国糖酒商品交易会在南京国际博览中心举办，主题为“一颗秋糖‘两头甜’”，超3500家中外展商携数十万件产品参展，展览总面积约18万平方米。展会三天吸引超31万人次海内外经销商、采购商洽谈，20余场专场对接活动同步开展。本届糖酒会首次纳入商务部“出口中国”年度活动清单，12个国家首次参展，“出口中国”对接会512款进口食品饮料酒类产品集中亮相，其中56款首次进入中国。第116届全国糖酒会将于明年3月25日至27日在成都举办。

11
The 115th National Sugar & Liquor Fair Concludes in Nanjing
From October 15 to 17, the 115th National Sugar & Liquor Commodity Fair was held at the Nanjing International Expo Centre, themed “One Autumn Sugar Fair, Sweet at Both Ends,” with over 3,500 Chinese and foreign exhibitors showcasing hundreds of thousands of products across a total exhibition area of approximately 180,000 square metres. Over the three days, the fair attracted more than 310,000 visits from domestic and overseas distributors and buyers for business negotiations, with over 20 dedicated matching events held concurrently. This year’s fair was included for the first time in the Ministry of Commerce’s “Export to China” annual activity list, with 12 countries participating for the first time. The “Export to China” matching event featured 512 imported food, beverage, and liquor products, of which 56 entered China for the first time. The 116th National Sugar & Liquor Fair will be held in Chengdu from March 25 to 27 next year.