酒业要闻·10月20日 China Beverage Alcohol News – October 20

酒业要闻·10月20日

China Beverage Alcohol News – October 20

企业动态

Company News

01
第一届“汾酒杯”西班牙华人网球交流赛在巴塞罗那举行
10月19日汾酒国际消息，第一届“汾酒杯”西班牙华人网球交流赛在巴塞罗那举行。本次赛事由汾酒联合西班牙经销商华汇国际食品批发公司举办，面向全西班牙侨胞开放参与。

01
First “Fenjiu Cup” Spanish Chinese Tennis Exchange Tournament Held in Barcelona
According to Fenjiu International on October 19, the first “Fenjiu Cup” Spanish Chinese Tennis Exchange Tournament was held in Barcelona. The event was organised by Fenjiu in partnership with its Spanish distributor Huahui International Food Wholesale Company and was open to Chinese expatriates across Spain.

02
梦之蓝M6+助力双塔杯羽毛球公开赛
10月17-18日，2026 VICTOR 双塔杯羽毛球公开赛“梦之蓝 M6+”杯南京站，在中国药科大学体育馆收官。赛事现场特别设置了洋河酒展示区，观众在观赛之余可参与互动。

02
Dream Blue M6+ Supports Shuangta Cup Badminton Open
From October 17 to 18, the Nanjing stop of the 2026 VICTOR Shuangta Cup Badminton Open – “Dream Blue M6+” Cup – concluded at the China Pharmaceutical University Gymnasium. A dedicated Yanghe liquor display area was set up at the venue, allowing spectators to take part in interactive activities alongside watching the matches.

03
古井集团启动第三届青工技能大赛
10月18日，古井集团第三届青工技能大赛启动。据悉，本届大赛贴合古井集团生产经营需求，以“以赛强技 青春建功”为主题，紧扣产业工人队伍建设主线，坚持“以赛促学、以赛提能、以赛育才”导向，分为动员发动、预赛选拔、决赛竞技、总结表彰四个阶段。比赛将持续到12月。

03
Gujing Group Launches Third Young Workers Skills Competition
On October 18, Gujing Group launched its third Young Workers Skills Competition. It is understood that this year’s competition aligns with Gujing Group’s production and operational needs, is themed “Strengthening Skills Through Competition, Contributing with Youth,” closely follows the mainline of building the industrial worker workforce, and adheres to the orientation of “promoting learning, improving skills, and cultivating talent through competition.” It is divided into four stages: mobilisation, preliminary selection, final competition, and summary and recognition. The competition will run until December.

04
郎酒庄园·天宝洞常年贮酒典载系列限量发售
10月19日，郎酒股份官宣郎酒庄园·天宝洞常年贮酒典载系列（珍稀纪年1977）、郎酒庄园·天宝洞常年贮酒典载系列（珍稀纪年1987）两款产品限量发售。其中，珍稀纪年1977，全球限量30瓶，收藏价120000元/瓶；珍稀纪年1987，全球限量50瓶，收藏价98999元/瓶。
据悉，该系列产品全系40款，时间从1977年至2016年，分年发售，每一瓶珍稀纪年酒，拥有专属洞型底座和年代标识色，2026年重阳仅限量发售上述两款。

04
Langjiu Estate · Tianbao Cave Perennial Storage Archive Series Released in Limited Quantities
On October 19, Langjiu Co. officially announced the limited release of two products: Langjiu Estate · Tianbao Cave Perennial Storage Archive Series (Rare Vintage 1977) and Langjiu Estate · Tianbao Cave Perennial Storage Archive Series (Rare Vintage 1987). Among them, Rare Vintage 1977 is limited to 30 bottles worldwide, with a collection price of RMB 120,000 per bottle; Rare Vintage 1987 is limited to 50 bottles worldwide, with a collection price of RMB 98,999 per bottle.
It is understood that the full series comprises 40 products spanning vintages from 1977 to 2016, released year by year. Each bottle of Rare Vintage liquor comes with an exclusive cave-shaped base and a vintage-identifying colour. Only the above two products will be released in limited quantities for the 2026 Double Ninth Festival.

05
贵州醇举行重阳下沙仪式
10月19日，贵州醇酒业举行2026-2027年度重阳下沙仪式。公司总经理邢晓炜出席启动仪式并讲话。他在讲话中指出，基酒的储备是底气，持续的酿造才能让企业可持续发展。他强调，要严把原料关、工艺关，以持续酿造推动企业稳健前行，让每一滴酒都成为精品。

05
Guizhou Chun Holds Double Ninth Grain-Loading Ceremony
On October 19, Guizhou Chun Liquor held its 2026–2027 Double Ninth grain-loading ceremony. General Manager Xing Xiaowei attended the launch ceremony and delivered a speech. He noted that base liquor reserves provide confidence, and only continuous brewing can enable sustainable corporate development. He emphasised the need to strictly control raw materials and craftsmanship, drive steady corporate progress through continuous brewing, and make every drop of liquor a premium product.

06
安徽白酒大商津茂糖酒到访会稽山座谈交流
10月19日，安徽先茂科技集团旗下六安市津茂糖酒销售有限责任公司董事长杨先瑁一行到访会稽山考察交流。座谈会上，围绕兰亭在安徽市场的落地路径，双方进一步就渠道布局、圈层运营与消费者培育深入交换意见，在长期深耕、协同推进上形成高度共识。

06
Anhui Major Liquor Distributor Jinmao Sugar & Liquor Visits Kuijishan for Discussion
On October 19, Yang Xianmao, Chairman of Lu’an Jinmao Sugar & Liquor Sales Co., Ltd. under Anhui Xianmao Technology Group, led a delegation to visit Kuijishan for inspection and exchange. At the symposium, focusing on the implementation path of Lanting in the Anhui market, the two sides further exchanged views on channel layout, circle operations, and consumer cultivation, reaching a high degree of consensus on long-term deep cultivation and collaborative advancement.

07
长城葡萄酒「沙狐开醺Bar」快闪活动在成都收官
10月16-18日，长城葡萄酒旗下萌系IP“沙狐”在成都武侯大悦城举行「沙狐开醺Bar」限时快闪活动。据悉，该场为「沙狐开醺Bar」系列大型快闪的收官站，现场设置高颜值沙狐主题摊位、沉浸式试饮、趣味互动游戏和IP周边展示等项目。

07
Great Wall Wine’s “Sand Fox Tipsy Bar” Pop-Up Concludes in Chengdu
From October 16 to 18, Great Wall Wine’s cute IP “Sand Fox” held a limited-time “Sand Fox Tipsy Bar” pop-up at Chengdu Wuhou Joy City. It is understood that this was the final stop of the “Sand Fox Tipsy Bar” large-scale pop-up series, featuring an attractive Sand Fox-themed booth, immersive tastings, fun interactive games, and IP merchandise displays.

08
歪马鲜酒铺全国门店已达30家
10月17日，歪马送酒发文称，截至2026年10月，美团旗下歪马送酒新业态——歪马鲜酒铺全国开业门店正式突破30家。从今年6月首家合作门店落地四川宜宾至今，歪马送酒的打酒站已覆盖川渝、广东等区域的多个城市。
同时，其透露，截至2026年10月，歪马送酒前置仓门店全国突破3000家，业务覆盖全国28个省、自治区、直辖市，280多座城市。

08
Waima Fresh Liquor Store Reaches 30 Stores Nationwide
On October 17, Waima Delivery announced that as of October 2026, the number of open stores nationwide for Waima Fresh Liquor Store — a new business format under Meituan’s Waima Delivery — had officially exceeded 30. Since the first partner store opened in Yibin, Sichuan, in June this year, Waima Delivery’s liquor dispensing stations have covered multiple cities across regions including Sichuan-Chongqing and Guangdong.
At the same time, it disclosed that as of October 2026, Waima Delivery’s front-warehouse stores nationwide had exceeded 3,000, with business covering 28 provinces, autonomous regions, and municipalities across the country, and more than 280 cities.

09
鲜啤福鹿家全国门店量达3700+
10月19日，鲜啤福鹿家合作中心发文透露，目前鲜啤福鹿家全国门店已突破3700家。

09
Fresh Beer Fulujia Reaches 3,700+ Stores Nationwide
On October 19, the Fresh Beer Fulujia Cooperation Centre announced that the brand’s nationwide store count had currently exceeded 3,700.

行业动态

Industry News

10
9月酒、饮料和精制茶制造业同比增长5.5%
10月19日，国家统计局公布2026年9月份规模以上工业生产主要数据。数据显示，9月，规模以上工业增加值同比增长5.5%；1-9月，规模以上工业增加值同比增长5.3%。
其中，9月，酒、饮料和精制茶制造业同比增长5.5%；1-9月，酒、饮料和精制茶制造业同比增长2.8%。

10
Liquor, Beverage and Refined Tea Manufacturing Grows 5.5% Year-on-Year in September
On October 19, the National Bureau of Statistics released key data on industrial production above designated size for September 2026. The data showed that in September, value-added industrial output above designated size grew 5.5% year-on-year; from January to September, it grew 5.3% year-on-year.
Among this, the liquor, beverage, and refined tea manufacturing sector grew 5.5% year-on-year in September, and 2.8% year-on-year from January to September.

11
1-9月四川省啤酒产量下降9.7%
10月20日中国国际啤酒网消息，2026年9月，四川省规模以上企业啤酒产量18.9万千升，同比下降31.3%；2026年1-9月，四川省规模以上企业累计啤酒产量228.5万千升，同比下降9.7%。

11
Sichuan Beer Output Falls 9.7% in January-September
According to China International Beer Network on October 20, in September 2026, beer output by above-designated-size enterprises in Sichuan Province was 189,000 kilolitres, down 31.3% year-on-year; from January to September 2026, cumulative beer output by above-designated-size enterprises in Sichuan Province was 2.285 million kilolitres, down 9.7% year-on-year.