酒业要闻China Beverage Alcohol News: Spirits, Wine, Beer & Beyond·9月30日

企业动态

China Beverage Alcohol News: Spirits, Wine, Beer & Beyond

Company News

01
珍酒李渡万商联盟回款超17亿
据珍酒李渡集团微信公众号9月28日消息，珍酒李渡第一届万商联盟年度大会举行。珍酒李渡集团董事长吴向东表示，过去的500天，万商联盟成果丰硕：4500家大珍联盟商、8000家珍十五联盟商、800家牛市超级啤酒线下团购及渠道客户汇聚成势，万商联盟回款超17亿元。
吴向东表示，要全力推进“战略合作伙伴”招募，壮大联盟商核心战略圈层；扎实做好“0到1”市场基础工作，没有“0到1”就不会有千万元和亿元市场；深入贯彻“以客为尊、以客为营、以客为文、以客为荣”的“四以”战略。

01
ZJLD WanShang Alliance Collections Exceed RMB 1.7 Billion
According to the ZJLD Group WeChat account on September 28, the first WanShang Alliance Annual Conference was held. Wu Xiangdong, Chairman of ZJLD Group, stated that over the past 500 days, the WanShang Alliance has achieved fruitful results: 4,500 Dazhen alliance members, 8,000 Zhen Fifteen alliance members, and 800 Niushi Super Beer offline group-buying and channel clients have come together to form a powerful force, with WanShang Alliance collections exceeding RMB 1.7 billion.
Wu Xiangdong stated that the company will go all out to advance the recruitment of “strategic partners” and strengthen the core strategic circle of alliance members; solidly carry out the “0 to 1” market foundation work, as without “0 to 1” there can be no RMB 10 million or RMB 100 million markets; and thoroughly implement the “Four C’s” strategy of “customer as honoured guest, customer as business, customer as culture, and customer as pride.”

02
郎酒登陆德国市场
据郎酒股份微信公众号9月29日消息，进入奥地利市场同期，郎酒·德国中秋上市发布会在德国杜塞尔多夫举行。在中德两国政界、文化界、企业界及华人社团代表等约150名嘉宾的见证下，郎酒正式登陆德国市场，中国郎家族产品闪耀2026杜塞尔多夫“中国周”。
活动现场，郎酒与CHT Business Service GmbH达成战略合作。与此同时，CHT公司与德国龙腾国际有限公司签约合作，双方将聚焦德国境内餐饮、商务接待、节庆礼赠与文化活动等消费场景，逐步搭建销售网络，推动郎酒产品向更广阔的欧洲市场延伸。

02
Langjiu Enters German Market
According to the Langjiu Co. WeChat account on September 29, alongside its entry into the Austrian market, the Langjiu · Germany Mid-Autumn Launch Event was held in Düsseldorf, Germany. Witnessed by approximately 150 guests from the political, cultural, and business circles of both China and Germany, as well as representatives of Chinese community organisations, Langjiu officially entered the German market, with China Lang family products shining at the 2026 Düsseldorf “China Week.”
At the event, Langjiu reached a strategic cooperation agreement with CHT Business Service GmbH. At the same time, CHT signed a cooperation agreement with German Longteng International Co., Ltd. The two parties will focus on consumption scenarios in Germany including dining, business hospitality, festive gifting, and cultural activities, gradually building a sales network to extend Langjiu products to the broader European market.

03
舍得聘任蒲吉洲为高级荣誉顾问
9月30日，微酒从市场获悉，舍得酒业内部OA发布消息，聘任公司前董事长蒲吉洲为高级荣誉顾问。资料显示，9月29日舍得酒业2026年第二次临时股东会完成第十二届董事会换届，新董事会第一次会议选举唐珲为董事长并兼任总裁；会上，唐珲代表新一届董事会对上一届董事会及前任董事长蒲吉洲的贡献表示感谢。

03
Shede Appoints Pu Jizhou as Senior Honorary Advisor
On September 30, Weijiu learned from the market that Shede Liquor’s internal OA system released a notice appointing former Chairman Pu Jizhou as Senior Honorary Advisor. According to available information, on September 29, Shede Liquor’s second extraordinary general meeting of shareholders in 2026 completed the election of the 12th Board of Directors, and the first meeting of the new board elected Tang Hui as Chairman and concurrently President. At the meeting, Tang Hui, on behalf of the new board, expressed gratitude for the contributions of the previous board and former Chairman Pu Jizhou.

04
古井贡酒亮相淮南超级皖中国美食荟
据9月28日至29日，古井贡酒亮相淮南超级皖中国美食荟。活动现场设置多个互动体验：购买产品并集赞发朋友圈可参与套圈圈赢好礼；年份原浆古5、古7、古8、老瓷贡等产品现场限时特惠；发朋友圈可免费品尝古井贡酒特调鸡尾酒；舞台《飞花令》对诗成功、参与《盲品大赛》猜中者均可获赠好酒礼；现场集赞另有神秘好礼相送。

04
Gujing Gongjiu Appears at Huainan Super Anhui Chinese Food Festival
From September 28 to 29, Gujing Gongjiu appeared at the Huainan Super Anhui Chinese Food Festival. The event featured multiple interactive experiences: purchasing products and collecting likes on WeChat Moments to participate in ring-toss games for prizes; limited-time special offers on Vintage Pulp Gu 5, Gu 7, Gu 8, and Lao Ci Gong; free tastings of Gujing Gongjiu signature cocktails by posting on WeChat Moments; successful poetry challenges in the stage “Feihualing” and correct guesses in the “Blind Tasting Competition” both rewarded with fine liquor gifts; and additional mysterious gifts for on-site likes collection.

05
会稽山2026首届香曲节举办
9月28日，会稽山2026首届香曲节举办。会稽山绍兴酒股份有限公司总经理唐桂江致辞时表示，此次会稽山2026首届香曲节，是会稽山对千年“曲蘖必时”古训的一脉赓续，凝聚着历代酿酒人对古法工艺的坚守与敬畏。他强调，祭祀曲神的庄重仪式，承载着匠人对制曲技艺的尊崇之心，更彰显着会稽山守古法、传匠心的不变初心。

05
Kuijishan 2026 Inaugural Fragrant Starter Festival Held
On September 28, the Kuijishan 2026 Inaugural Fragrant Starter Festival was held. Tang Guijiang, General Manager of Kuijishan Shaoxing Wine Co., Ltd., stated in his address that this inaugural Fragrant Starter Festival represents Kuijishan’s continuation of the ancient teaching that “starter-making must follow the seasons,” embodying generations of brewers’ commitment to and reverence for traditional craftsmanship. He emphasised that the solemn ceremony honouring the Starter God carries craftsmen’s respect for starter-making techniques and further demonstrates Kuijishan’s unwavering commitment to upholding ancient methods and passing on craftsmanship.

06
天佑德青稞酒亮相英联邦美食文化市集
近日，天佑德酒旗下电商公司中酒时代携天佑德青稞酒核心产品，亮相圭亚那驻华大使馆举办的英联邦美食文化市集公益活动。作为天佑德酒类电商与互联网营销的核心运营主体，中酒时代以“品牌推介官”身份，将青藏高原佳酿带上国际舞台，向各国嘉宾展示中华酒韵与非遗酿造魅力。

06
Tianyoude Highland Barley Liquor Appears at Commonwealth Food and Culture Market
Recently, Zhongjiu Times, the e-commerce subsidiary of Tianyoude Liquor, brought Tianyoude Highland Barley Liquor’s core products to the Commonwealth Food and Culture Market charity event hosted by the Guyanese Embassy in China. As the core operating entity for Tianyoude’s liquor e-commerce and internet marketing, Zhongjiu Times, in the role of “brand ambassador,” brought fine liquor from the Qinghai-Tibet Plateau to the international stage, showcasing the charm of Chinese liquor culture and intangible cultural heritage brewing to guests from various countries.

行业动态

Industry News

07
仁怀市委书记陈禹调研酱酒项目建设
9月28日，遵义市委常委、仁怀市委书记陈禹到坛厂街道调研项目建设，先后调研了沂台酒庄建设项目及茅台酒用原辅料储备库项目。陈禹强调，重大项目是拉动经济增长的“压舱石”，是推动仁怀高质量发展的核心抓手。要提高思想认识，强化责任担当，充分发挥比较优势推进“四个大抓”，铆足干劲抓项目、稳投资、促消费、保民生、护安全，确保“十五五”开好局、起好步。

07
Renhuai Party Secretary Chen Yu Researches Sauce-Aroma Liquor Project Construction
On September 28, Chen Yu, Member of the Standing Committee of the Zunyi Municipal Party Committee and Party Secretary of Renhuai, visited Tanchang Subdistrict to research project construction, successively inspecting the Yitai Winery construction project and the Moutai raw and auxiliary materials reserve warehouse project. Chen Yu emphasised that major projects are the “ballast stone” for driving economic growth and the core lever for promoting Renhuai’s high-quality development. He called for raising ideological awareness, strengthening responsibility, fully leveraging comparative advantages to advance the “Four Major Grasping” initiatives, and going all out to grasp projects, stabilise investment, promote consumption, safeguard livelihoods, and protect safety, ensuring a good start and solid progress for the “15th Five-Year Plan.”

08
汾河缘勾兑白酒被罚115.58万
近日，山西公布酒类执法典型案例。山西汾河缘酒业有限公司使用食用酒精、香料等勾兑白酒，却标注为“固态法白酒”，并虚假标注原料、产品标准及酒精度。执法人员现场查扣白酒4264箱，货值6.79万元。太原市市场监督管理局依法没收违法所得及涉案产品，罚款115.58万元，吊销食品生产许可证，并对该公司厂长个人罚款2.15万元。

08
Fenheyuan Fined RMB 1.1558 Million for Blending Baijiu
Recently, Shanxi announced typical cases of liquor law enforcement. Shanxi Fenheyuan Liquor Co., Ltd. used edible alcohol and flavourings to blend baijiu but labelled it as “solid-state fermentation baijiu,” and falsely labelled the raw materials, product standards, and alcohol content. Law enforcement officials seized 4,264 cases of baijiu on site, with a goods value of RMB 67,900. The Taiyuan Municipal Market Supervision Administration confiscated illegal gains and the products involved in accordance with the law, imposed a fine of RMB 1.1558 million, revoked the food production licence, and imposed a personal fine of RMB 21,500 on the company’s factory director.