酒业要闻China Beverage Alcohol News: Spirits, Wine, Beer & Beyond·10月1日

China Beverage Alcohol News: Spirits, Wine, Beer & Beyond

企业动态

Company News

01
品味舍得入驻山姆会员商店
10月1日，舍得酒消息，品味舍得现已正式入驻山姆会员商店。

01
Pinwei Shede Now Available at Sam’s Club
On October 1, according to Shede Liquor, Pinwei Shede has officially entered Sam’s Club.

02
第十七届“迎驾新娘”报名启动
9月30日消息，安徽迎驾集团股份有限公司承办的2026年第十七届“迎驾新娘”安徽省青年公益集体婚礼正在火热报名中！“迎驾新娘”是安徽迎驾集团倾力打造的公益集体婚礼品牌，至今已连续举办十六届，累计见证近千对新人开启幸福生活。本次活动面向适龄新人公开征集，共征集50对新人，按报名先后顺序，额满即止。

02
Registration Opens for the 17th “Yingjia Bride”
According to news on September 30, registration is in full swing for the 2026 17th “Yingjia Bride” Anhui Province Youth Public Welfare Collective Wedding, hosted by Anhui Yingjia Group Co., Ltd. “Yingjia Bride” is a public welfare collective wedding brand created by Anhui Yingjia Group, which has been held for 16 consecutive editions and has witnessed nearly 1,000 couples embark on happy lives. This event is open to eligible newlyweds, recruiting a total of 50 couples on a first-come, first-served basis until full.

03
国家商务部考察团调研兰陵美酒
据兰陵美酒私享会消息，9月29日，国家商务部流通产业促进中心处长李婷带队来到兰陵县，就临沂市承办全国农产品产销大会（北部片区）筹备工作开展现场考察，并到山东兰陵美酒股份有限公司调研。
商务部领导及辽宁、甘肃、宁夏、山西等北部省区商务厅联络员实地调研了公司原酒传统生产中心、智能生产中心以及天醁山洞藏科研基地等处，详细了解了公司粮食酒生产工艺、科研技术投入等工作开展情况。考察团一行深入粮食酒生产车间，实地考察从蒸粮到出酒的生产全流程。调研过程中，公司董事长陈学荣重点介绍了即将投入使用的三万吨级原酒收储中心项目和公司研发中心人才团队建设以及兰陵美酒生产技艺传承的相关情况。

03
Ministry of Commerce Delegation Visits Lanling Meijiu
According to the Lanling Meijiu Private Gathering, on September 29, Li Ting, Director of the Circulation Industry Promotion Centre of the Ministry of Commerce, led a delegation to Lanling County to conduct an on-site inspection of preparations for Linyi City hosting the National Agricultural Products Production and Marketing Conference (Northern Region), and visited Shandong Lanling Meijiu Co., Ltd. for research.
Leaders from the Ministry of Commerce and liaison officers from the commerce departments of northern provinces including Liaoning, Gansu, Ningxia, and Shanxi conducted on-site research at the company’s traditional base liquor production centre, intelligent production centre, and Tianlu Mountain cave-aging research base, gaining detailed understanding of the company’s grain liquor production processes and research and technology investment. The delegation went deep into the grain liquor production workshop to inspect the entire production process from grain steaming to liquor output. During the visit, Chen Xuerong, Chairman of the company, highlighted the soon-to-be-commissioned 30,000-tonne base liquor collection and storage centre project, the talent team development at the company’s R&D centre, and the inheritance of Lanling Meijiu production techniques.

04
古越龙山打造微醺盛宴
9月28日，绍兴首届城市开醺节正式启幕，古越龙山作为深度联动品牌，于9月28日至10月7日在绍兴天地打造微醺盛宴。“开醺大道·黄酒公共艺术街区”同步亮相，古越龙山携手艺术家西子及其IP《自由的花花》，把黄酒文化搬上街头。现场设古越龙山快闪盒子，黄酒均可品鉴；开酿雅集·酒文化品鉴私享会连开多日，10月1日还有花雕技艺实景表演。山海麒麟机甲巡游、国风电音、非遗市集等活动同步登场，让传统黄酒以更年轻的方式进入当代生活。

04
Guyuelongshan Creates a Tipsy Feast
On September 28, the first Shaoxing City Tipsy Festival officially opened. As a deeply integrated brand, Guyuelongshan created a tipsy feast at Shaoxing Tiandi from September 28 to October 7. The “Tipsy Avenue · Huangjiu Public Art Street” was unveiled simultaneously. Guyuelongshan partnered with artist Xizi and her IP “Free Flowers” to bring huangjiu culture to the streets. On-site, there was a Guyuelongshan pop-up box where all huangjiu could be tasted; the Brewing Elegance · Liquor Culture Tasting Private Gathering ran for multiple days, with a live Huadiao craft performance on October 1. Activities including the Mountain-Sea Qilin Mecha Parade, national-style electronic music, and an intangible cultural heritage market also appeared, bringing traditional huangjiu into contemporary life in a younger way.

05
美团闪购发布潮饮IP阵地“Mchao”
9月30日，美团闪购正式推出潮饮IP增长阵地“Mchao”，为不同阶段的酒饮商品提供分层承接路径。现有商品可通过平台组织的商品与商家匹配进入更多经营场景；新品可在Mchao完成即时零售渠道首发；平台还将联合品牌开发PB与渠道专属商品。数据显示，Mchao打标商品的店内转化率提升近7个百分点，订单量提升6.6%。
美团闪购同时发布潮饮消费五大趋势：饮酒门槛下降、到手状态成为商品力、复合风味和地域特色成为差异化切口等。平台提出“潮饮商品增长六步链路”——识别场景、定义标准、形成清单、交易验证、站内推广、政策分销，标志着即时零售酒饮从流量驱动向商品驱动转型。

05
Meituan Instashopping Launches Trendy Beverage IP Platform “Mchao”
On September 30, Meituan Instashopping officially launched the trendy beverage IP growth platform “Mchao,” providing tiered承接 pathways for alcoholic beverage products at different stages. Existing products can enter more business scenarios through platform-organised product-merchant matching; new products can complete their instant retail channel debut on Mchao; and the platform will also jointly develop private-label and channel-exclusive products with brands. Data shows that in-store conversion rates for Mchao-tagged products increased by nearly 7 percentage points, and order volume rose 6.6%.
Meituan Instashopping also released five major trends in trendy beverage consumption: lower drinking thresholds, delivery condition becoming a product strength, and complex flavours and regional characteristics becoming differentiation entry points. The platform proposed a “six-step link for trendy beverage product growth” – identifying scenarios, defining standards, forming lists, transaction verification, on-platform promotion, and policy distribution – marking the transition of instant retail alcoholic beverages from traffic-driven to product-driven.

06
库迪咖啡小范围试水鲜啤炸鸡产品
近日，库迪咖啡宁德市一门店增加了现打鲜啤和现炸炸货，四款啤酒目前特惠价均为7.9元，薯条、炸鸡等产品售价在6.9元-12.9元之间。对此，库迪咖啡方面回复称，目前仅有一家门店上线了啤酒、炸鸡相关产品。

06
Cotti Coffee Tests Fresh Beer and Fried Chicken in Limited Scope
Recently, a Cotti Coffee store in Ningde added freshly poured beer and freshly fried snacks. Four beer varieties are currently offered at a special price of RMB 7.9, while fries, fried chicken, and other products are priced between RMB 6.9 and RMB 12.9. In response, Cotti Coffee stated that only one store has currently launched beer and fried chicken related products.

07
凯狮无醇进入6.5万家餐饮店
截至8月底，韩国OB啤酒旗下凯狮零度和凯狮柠檬风味零度已进入韩国6.5万家餐厅、烤肉店和酒吧，较5月底的6.4万家增加约1000家。韩国2025年调整规定后，综合酒类批发商可以把标注为成年人饮用、酒精度低于1%的饮料与普通酒类一并供应餐饮门店，为无醇啤酒进入餐饮渠道创造条件。欧睿国际预计，韩国无醇啤酒市场规模将由2024年的704亿韩元增至2027年的956亿韩元，海特真露、乐天等企业也在扩充相关产品线。

07
Cass Non-Alcoholic Beer Enters 65,000 Food Service Outlets
As of the end of August, Cass Zero and Cass Lemon Flavour Zero under South Korea’s OB Beer had entered 65,000 restaurants, barbecue shops, and bars in South Korea, an increase of about 1,000 from 64,000 at the end of May. After South Korea adjusted regulations in 2025, comprehensive liquor wholesalers can supply beverages labelled for adult consumption with alcohol content below 1% alongside regular alcoholic beverages to food service outlets, creating conditions for non-alcoholic beer to enter the food service channel. Euromonitor International forecasts that South Korea’s non-alcoholic beer market will grow from KRW 70.4 billion in 2024 to KRW 95.6 billion in 2027, with companies such as Hite Jinro and Lotte also expanding related product lines.

行业动态

Industry News

08
2026“名优泸酒进机关进企业”双节特惠启动
9月29日消息，近日，2026“名优泸酒进机关、进企业”双节特惠活动全面启动，抢抓中秋国庆消费节点，提升白酒产业供需适配性。活动组织泸州老窖、郎酒、川酒集团等龙头企业和仙潭、玉蝉、三溪等本土名优酒企，纳入新潮饮、果酒等特色品类，通过精品展示、互动品鉴、供需对接助企拓渠道、去库存、促动销。活动覆盖约40家机关企事业单位近1500人次，提供免费送货上门服务，后续将向更多单位延伸覆盖。

08
2026 “Famous Luzhou Liquors into Government Agencies and Enterprises” Double Festival Special Promotion Launched
According to news on September 29, the 2026 “Famous Luzhou Liquors into Government Agencies and Enterprises” double festival special promotion has been fully launched, seizing the Mid-Autumn and National Day consumption节点 to improve supply-demand alignment in the baijiu industry. The event organised leading enterprises such as Luzhou Laojiao, Langjiu, and Sichuan Liquor Group, as well as local famous liquor enterprises including Xiantan, Yuchan, and Sanxi, incorporating trendy beverages, fruit wine, and other specialty categories. Through premium displays, interactive tastings, and supply-demand matching, it helps enterprises expand channels, reduce inventory, and boost sell-through. The event covers approximately 40 government agencies, enterprises, and institutions, reaching nearly 1,500 people, with free home delivery services, and will subsequently extend to more units.

09
日本10月1日起酒税改正
日本10月1日起实施酒税改正，啤酒、发泡酒和第3类啤酒税率统一为每350毫升54.25日元，啤酒实际减税约9日元，发泡酒和第3类啤酒增税约7.26日元，罐装酎ハイ增税7日元。麒麟、朝日、札幌等大型啤酒企业纷纷下调啤酒价格。三得利宣布将“金麦”从第三类啤酒升级为啤酒，10月6日正式发售。イオン等零售企业同步下调自有品牌啤酒价格。

09
Japan Implements Liquor Tax Reform from October 1
Japan implemented a liquor tax reform effective October 1, unifying the tax rate for beer, happoshu, and third-category beer at JPY 54.25 per 350ml. Beer effectively received a tax reduction of about JPY 9, while happoshu and third-category beer saw tax increases of about JPY 7.26, and canned chuhai increased by JPY 7. Major brewers such as Kirin, Asahi, and Sapporo have all lowered beer prices. Suntory announced it will upgrade “Kinmugi” from third-category beer to beer, officially launching on October 6. Retailers such as Aeon have simultaneously lowered prices for their private-label beers.

10
两大国际葡萄酒盛会10月12日至16日在银川同期举办
第47届世界葡萄与葡萄酒大会暨OIV成员国代表大会与第六届中国（宁夏）国际葡萄酒文化旅游博览会将于10月12日至16日在银川首次同城同期举办。这是OIV大会创办百余年来首次落地亚洲，标志着中国葡萄酒产业的国际影响力显著提升。两大盛会同期举办，将汇聚全球葡萄酒行业的专家、学者和企业家，围绕葡萄种植、酿造技术、市场趋势等议题展开深入交流，为中国葡萄酒产区与国际市场的对接提供重要平台。

10
Two Major International Wine Events to Be Held Concurrently in Yinchuan from October 12 to 16
The 47th World Congress of Vine and Wine and the OIV Member States Assembly, together with the 6th China (Ningxia) International Wine Culture and Tourism Expo, will be held concurrently in Yinchuan from October 12 to 16 for the first time in the same city. This is the first time the OIV Congress has landed in Asia in its over 100-year history, marking a significant increase in the international influence of China’s wine industry. The concurrent holding of these two major events will bring together experts, scholars, and entrepreneurs from the global wine industry to engage in in-depth exchanges on topics including viticulture, winemaking technology, and market trends, providing an important platform for connecting Chinese wine production regions with the international market.