中国酒业要闻8月26日 China Liquor Industry News – August 26

企业动态

Company News

01
辽宁省首届茅台酱香酒特调创意表演赛总决赛在沈阳举行

8月23日，”酱香新腔调·醉young新京潮”2026辽宁省首届茅台酱香酒特调创意表演赛总决赛在沈阳浑河外滩举行。10位选手以茅台酱香系列酒”金王子”为核心基酒，融入果汁、香料、草本等多种元素，在规定时间内完成作品调制和创意理念阐述。

活动期间，主办方还设置了”品鉴四式”展示、”闻香识酒”等互动环节，并融入街舞、乐队演出、花式调酒秀等潮流内容。

01
Liaoning Province’s First Moutai Sauce-Aroma Signature Cocktail Creative Competition Finals Held in Shenyang

On August 23, the finals of the “New Notes of Sauce-Aroma · Young Vibe of New Capital” 2026 Liaoning Province First Moutai Sauce-Aroma Signature Cocktail Creative Competition were held at the Hunhe Bund in Shenyang. Ten contestants used Moutai sauce-aroma series liquor “Jin Wangzi” as the core base, incorporating fruit juices, spices, herbs and other elements to complete their cocktail creations and present their creative concepts within the allotted time.

During the event, the organisers also set up interactive sessions including a “Four-Step Tasting” demonstration and “Aroma Recognition” games, while incorporating trendy content such as street dance, band performances, and flair bartending shows.

02
茅台酱香酒营销顾问团会议在长春举行

据茅台酱香芳华8月25日消息，2026年茅台酱香酒营销顾问团第三次会议在长春举行。会议围绕结构性调整、思维转型、渠道变革、市场投放、节日营销等内容开展交流研讨，共同谋划茅台酱香系列酒下一阶段发展。

02
Moutai Sauce-Aroma Liquor Marketing Advisory Group Meeting Held in Changchun

According to Moutai Sauce-Aroma Fanghua on August 25, the third meeting of the 2026 Moutai Sauce-Aroma Liquor Marketing Advisory Group was held in Changchun. The meeting focused on exchanges and discussions regarding structural adjustment, mindset transformation, channel reform, market investment, and holiday marketing, collectively planning the next phase of development for Moutai sauce-aroma series liquor.

03
2026年白酒质量年会在太原召开，汾酒集团提供支持保障

8月25日，由中国酒业协会主办、汾酒集团提供支持保障的白酒感官品评培训暨2026年白酒质量年会在太原开幕。

会上，汾酒集团党委副书记、副董事长、总经理武跃飞表示，未来，汾酒将继续坚持”全链严控””系统培育””多元共创””文化铸魂”，携手中国酒业协会与各兄弟企业，让中国白酒的风味故事讲得更精彩、传得更久远。

03
2026 Baijiu Quality Annual Conference Held in Taiyuan, Supported by Fenjiu Group

On August 25, the Baijiu Sensory Evaluation Training and 2026 Baijiu Quality Annual Conference, hosted by the China Alcoholic Drinks Association and supported by Fenjiu Group, opened in Taiyuan.

At the conference, Wu Yuefei, Deputy Party Secretary, Vice Chairman, and General Manager of Fenjiu Group, stated that going forward, Fenjiu will continue to adhere to “full-chain strict control,” “systematic cultivation,” “diverse co-creation,” and “cultural soul-building,” joining hands with the China Alcoholic Drinks Association and fellow industry enterprises to tell the flavour story of Chinese baijiu with greater brilliance and ensure its lasting legacy.

04
珍酒李渡再获Wind ESG AAA评级

近日，Wind（万得）发布2026年度ESG评级结果，珍酒李渡再次获评最高评级AAA级，在A+H股58家饮料企业中排名第一。这是公司连续第二年保持该评级，也是当前唯一获得该评级的白酒上市企业。

04
ZJLD Again Receives Wind ESG AAA Rating

Recently, Wind released its 2026 ESG ratings, with ZJLD once again receiving the highest rating of AAA and ranking first among 58 beverage companies listed on A+H shares. This marks the second consecutive year the company has maintained this rating, and it is currently the only listed baijiu enterprise to have achieved this rating.

05
习水县与习酒集团交流座谈

8月25日，习水县委书记肖兴国率队到习酒集团拜访交流，并与习酒集团党委书记、董事长汪地强举行座谈，双方就持续巩固地企合作良好态势、推动协同发展向更深层次迈进进行交流。

05
Xishui County and Xijiu Group Hold Exchange Talks

On August 25, Xiao Xingguo, Party Secretary of Xishui County, led a delegation to visit Xijiu Group for exchange, holding talks with Wang Diqiang, Party Secretary and Chairman of Xijiu Group. The two sides exchanged views on continuously consolidating the positive momentum of local government-enterprise cooperation and advancing coordinated development to a deeper level.

06
红花郎抖音挑战赛话题播放量破亿

8月24日，红花郎官宣自8月15日活动上线以来，红花郎「一抹中国红·中秋家宴庆团圆」抖音全国挑战赛，话题播放量已突破1亿次。

06
Honghualang Douyin Challenge Hashtag Views Exceed 100 Million

On August 24, Honghualang officially announced that since the campaign launched on August 15, the Honghualang “A Touch of Chinese Red · Mid-Autumn Festival Family Reunion Celebration” Douyin national challenge hashtag had exceeded 100 million views.

07
丰谷酒业在德阳开展调研

近日，丰谷党委书记、董事长谌超带队赴德阳市区、广汉、什邡等市场开展专项调研。

谌超一行结合三地市场的差异化特点，确立了”点上做样板、面上广覆盖”的工作思路。后续将重点在强化厂商协同、夯实终端基础、优化产品结构、创新消费场景多个方面持续发力，全力将德阳打造成为样板标杆市场。

07
Fenggu Liquor Conducts Research in Deyang

Recently, Chen Chao, Party Secretary and Chairman of Fenggu Liquor, led a team to conduct special research in the Deyang urban area, Guanghan, Shifang, and other markets.

Chen Chao and his team, taking into account the differentiated characteristics of the three markets, established a work approach of “creating models at key points and achieving broad coverage across the board.” Going forward, they will focus on strengthening manufacturer-distributor collaboration, consolidating the terminal foundation, optimising product structure, and innovating consumption scenarios, making every effort to build Deyang into a benchmark model market.

08
口子窖「麻雀也能喝二两」落地芜湖

8月23日，口子窖「雀启江城·二两新局」麻雀也能喝二两芜湖新品发布会落成。据悉，本次专门为芜湖站打造了赤豆酒酿、街上小柠青两款本地限定”麻雀特调”。麻雀酒馆、麻雀商店、麻雀便利店、麻雀露营区同步开放。

08
Kouzi Distillery’s “Even a Sparrow Can Drink Two Liang” Launches in Wuhu

On August 23, Kouzi Distillery’s “Sparrow Takes Flight in the River City · A New Chapter of Two Liang” “Even a Sparrow Can Drink Two Liang” Wuhu new product launch event was held. It is understood that two locally-exclusive “Sparrow signature cocktails” – Red Bean Wine Brew and Street Little Lime – were specially created for the Wuhu stop. The Sparrow Tavern, Sparrow Shop, Sparrow Convenience Store, and Sparrow Camping Area were also opened simultaneously.

09
第十一场京东品酒会在东莞举行

8月25日，第十一场京东品酒会在东莞松山湖悦榕庄酒店举行，由京东×茅台1935联袂呈现。活动现场，嘉宾们集体品鉴茅台1935酒，并围绕品牌出海、本地化运营及供应链能力等话题展开交流。

09
The 11th JD.com Wine Tasting Event Held in Dongguan

On August 25, the 11th JD.com wine tasting event was held at the Banyan Tree Songshan Lake Hotel in Dongguan, co-presented by JD.com and Moutai 1935. At the event, guests collectively tasted Moutai 1935 and engaged in discussions on topics including brand global expansion, localised operations, and supply chain capabilities.

10
会稽山与浙北鲜生达成战略合作

8月25日，会稽山与浙北鲜生战略合作交流暨签约仪式举行。会上，双方围绕市场深耕、渠道共建、品牌联动等议题展开交流。据悉，双方将打通产品、渠道、终端全链路，围绕终端陈列、动销提升、资源整合等开展深度协同，携手开拓浙北黄酒市场新空间。

10
Kuijishan and Zhebei Xiansheng Reach Strategic Cooperation

On August 25, the strategic cooperation exchange and signing ceremony between Kuijishan and Zhebei Xiansheng was held. At the meeting, the two sides exchanged views on market cultivation, channel co-construction, and brand collaboration. It is understood that the two parties will connect the full chain of products, channels, and terminals, engaging in deep coordination around terminal displays, sell-through improvement, and resource integration, jointly opening up new space for the huangjiu market in northern Zhejiang.

11
兰州黄河上半年营收1.76亿

8月26日，兰州黄河发布2026年半年度报告。

财报显示，2026年上半年营业收入为1.76亿元，同比增长81.68%；归属于上市公司股东净利润亏损0.26亿元，同比下降116.77%。

其中，第二季度营业收入为1.08亿元，同比增长119.11%；归属于上市公司股东的净利润亏损0.09亿元。

11
Lanzhou Yellow River H1 Revenue Reaches RMB 176 Million

On August 26, Lanzhou Yellow River released its 2026 semi-annual report.

The financial report showed that the first half of 2026 saw operating revenue of RMB 176 million, up 81.68% year-on-year; net loss attributable to shareholders of the listed company was RMB 26 million, down 116.77% year-on-year.

Among these, second-quarter operating revenue was RMB 108 million, up 119.11% year-on-year; net loss attributable to shareholders of the listed company was RMB 9 million.

12
兰州黄河聘任王军辉为副总裁

8月26日，兰州黄河发布关于聘任高级管理人员的公告。公告显示，公司董事会同意聘任王军辉为公司副总裁，任期自本次董事会审议通过之日起至第十二届董事会届满之日止。

12
Lanzhou Yellow River Appoints Wang Junhui as Vice President

On August 26, Lanzhou Yellow River issued an announcement regarding the appointment of senior management. The announcement stated that the board of directors approved the appointment of Wang Junhui as Vice President of the company, with a term effective from the date of board approval until the expiration of the 12th Board of Directors.

13
惠泉啤酒：高度重视新兴渠道建设

8月26日，惠泉啤酒召开2026年半年度业绩说明会。会上，官方表示，公司高度重视新兴渠道建设。目前，公司已设立电子商务公司负责线上业务，布局天猫、京东、拼多多官方旗舰店，抖音、快手短视频直播渠道以及微信自营商城，常态化开展直播带货，拓宽线上消费场景，同时发力社区零售，探索便捷购、及时达业务，推动线上线下渠道融合发展。

13
Huiquan Beer: Highly Prioritising Emerging Channel Development

On August 26, Huiquan Beer held its 2026 semi-annual performance briefing. During the meeting, the company stated that it places great importance on emerging channel development. The company has already established an e-commerce subsidiary to handle online business, with a presence on Tmall, JD.com, and Pinduoduo official flagship stores, Douyin and Kuaishou short video livestream channels, and a WeChat self-operated mall. It regularly conducts livestream sales to expand online consumption scenarios, while also focusing on community retail and exploring convenient purchase and on-demand delivery services to promote the integrated development of online and offline channels.

行业动态

Industry News

14
绍兴市政府：到2030年黄酒产业规模力争实现120亿元

8月25日，绍兴市人民政府发布《绍兴市”十五五”历史经典产业振兴发展规划》。规划提到，要构建”2+3+X”绍兴特色历史经典产业体系，振兴发展黄酒等两大主导产业，到2030年，黄酒产业规模力争实现120亿元。

14
Shaoxing Municipal Government: Huangjiu Industry Scale Aiming for RMB 12 Billion by 2030

On August 25, the Shaoxing Municipal Government released the “Shaoxing City ’15th Five-Year Plan’ Revitalisation and Development Plan for Historical Classic Industries.” The plan states that the city will build a “2+3+X” Shaoxing characteristic historical classic industry system, revitalising and developing two leading industries including huangjiu, with the goal of achieving a huangjiu industry scale of RMB 12 billion by 2030.