酒业要闻·8月1日

企业动态

Company News

01
中石化易捷公司到访赖茅酒座谈交流
7月30日，中石化易捷公司党委副书记、纪委书记、工会主席毛迪率队到赖茅酒公司调研座谈，双方就公司基本情况、党建引领作用发挥及经营工作推进举措等方面展开交流。
会上，毛迪表示，赖茅酒公司2026年上半年顺利实现时间过半、任务过半，成绩实属不易。期待后续深化与茅台集团、赖茅酒公司的多层次协同联动，常态化推进党建联建，积极探索党建与经营工作深度融合的有效路径，拓宽改革转型发展新思路。

01
Sinopec Easy Joy Visits Laimao Liquor for Exchange and Discussion
On July 30, Mao Di, Deputy Party Secretary, Secretary of the Commission for Discipline Inspection, and Chairman of the Trade Union of Sinopec Easy Joy Sales Co., Ltd., led a delegation to Laimao Liquor for research and discussion. The two sides exchanged views on the company’s basic situation, the role of Party-building leadership, and measures to advance business operations.
At the meeting, Mao Di stated that Laimao Liquor successfully achieved its “half-year time, half-year task” target in the first half of 2026, a commendable achievement. He expressed expectation for further deepening multi-level collaboration and coordination with Moutai Group and Laimao Liquor, normalising joint Party-building activities, actively exploring effective pathways for the deep integration of Party-building and business operations, and broadening new ideas for reform, transformation, and development.

02
“五粮液杯”第四届中国白酒酒体设计大赛在宜宾举行
7月30日，由中国轻工业联合会、中国财贸轻纺烟草工会、中国酒业协会共同主办，宜宾五粮液股份有限公司承办的”五粮液杯”第四届中国白酒酒体设计大赛在四川宜宾举行。据悉，该大赛为首届全国酒业职业技能竞赛的五大酒种赛事之一。

02
“Wuliangye Cup” 4th China Baijiu Liquor Body Design Competition Held in Yibin
On July 30, the “Wuliangye Cup” 4th China Baijiu Liquor Body Design Competition, co-hosted by the China National Light Industry Council, the China Finance, Trade, Light Industry and Textile Workers’ Union, and the China Alcoholic Drinks Association, and organised by Yibin Wuliangye Co., Ltd., was held in Yibin, Sichuan. It is understood that this competition is one of the five major liquor category events of the first National Liquor Industry Vocational Skills Competition.

03
泸州老窖赴浙江走访交流
7月28日、30日，泸州老窖集团（股份）公司党委书记、董事长刘淼率队赴浙江走访青山控股集团、天能控股集团实地参观并开展深度座谈。主要围绕用酒合作、企业定制服务、生态资源联动开展深度交流，为企业”十五五”发展拓宽跨界合作新思路。

03
Luzhou Laojiao Visits Zhejiang for Exchange
On July 28 and 30, Liu Miao, Party Secretary and Chairman of Luzhou Laojiao Group (Stock) Co., Ltd., led a delegation to Zhejiang to visit Tsingshan Holding Group and Tianneng Holding Group for on-site tours and in-depth discussions. The exchanges focused on liquor supply cooperation, corporate customisation services, and ecological resource collaboration, aiming to broaden new ideas for cross-boundary cooperation for the company’s “15th Five-Year Plan” development.

04
汾酒集团获评”省级健康企业”
7月31日汾酒集团消息，汾酒集团获颁山西省卫生健康委员会授予的”山西省健康企业”牌匾，牌匾于近日正式下发。据悉，汾酒集团以950分位列全省第一获评”省级健康企业”，标志着汾酒集团职业健康管理工作迈入全省标杆行列。

04
Fenjiu Group Named “Provincial Health Enterprise”
According to Fenjiu Group on July 31, the company received the “Shanxi Provincial Health Enterprise” plaque awarded by the Shanxi Provincial Health Commission, which was officially issued recently. It is understood that Fenjiu Group ranked first in the province with a score of 950 in the “Provincial Health Enterprise” evaluation, marking the company’s occupational health management as a provincial benchmark.

05
古井轻养社上线吨吨桶新品
7月31日，古井轻养社·古井打酒铺吨吨桶新品上线，1L容量，冰+酒黄金搭配，实现畅饮自由。同时，夏日冰爽计划同步开启，7月20日-8月23日，High High杯买2送1。

05
Gujing Qingyang Society Launches New “Ton-ton Bottle” Product
On July 31, the Gujing Qingyang Society · Gujing Dajiu Pu launched a new “Ton-ton Bottle” product with a 1L capacity, featuring the perfect combination of ice and liquor for a free-flowing drinking experience. At the same time, the Summer Ice Cool Plan was launched, offering a buy-2-get-1 promotion on High High cups from July 20 to August 23.

06
安徽省酒类流通行业协会到访今世缘
7月29日，安徽省酒类流通行业协会会长左泽寿带队到访江苏今世缘酒业座谈交流。会上，双方就今世缘省外市场布局以及安徽市场运营等问题深入交换意见。
左泽寿提出，安徽市场体量巨大、区位优势突出，有望成为今世缘后百亿时代全国化拓展的省外桥头堡，期待合力打造可复制、可推广的合肥样板市场，成熟后辐射全省乃至周边区域。

06
Anhui Liquor Circulation Industry Association Visits Jinshiyuan
On July 29, Zuo Zeshuo, President of the Anhui Liquor Circulation Industry Association, led a delegation to visit Jiangsu Jinshiyuan Liquor for exchange and discussion. During the meeting, the two sides exchanged in-depth views on Jinshiyuan’s market layout outside Anhui province and its operations in the Anhui market.
Zuo Zeshuo suggested that the Anhui market, with its vast scale and prominent geographical advantages, has the potential to become a bridgehead for Jinshiyuan’s national expansion in the post-ten-billion-yuan era. He expressed hope for joint efforts to build a replicable and scalable Hefei model market, which could radiate to the entire province and surrounding regions once mature.

07
『神采正飞扬·中国郎之夜』上线央视
7月31日晚，『神采正飞扬·中国郎之夜』在CCTV-3、央视频、央视文艺全平台播出。

07
“Spirit Soaring · China Lang Night” Airs on CCTV
On the evening of July 31, “Spirit Soaring · China Lang Night” was broadcast on CCTV-3, China Central Video, and all CCTV cultural and arts platforms.

08
诚国际正式成为茅台海外授权经销商
7月27日，贵州茅台酒进出口有限责任公司与英国诚国际贸易有限公司正式签署战略合作协议。根据协议内容，诚国际正式成为茅台海外授权经销商，获得飞天茅台酒（53度500ml）、陈年贵州茅台酒（15）及精品茅台酒经销资格。

08
Cheng International Officially Becomes Moutai Overseas Authorised Distributor
On July 27, Kweichow Moutai Liquor Import & Export Co., Ltd. and UK Cheng International Trading Co., Ltd. formally signed a strategic cooperation agreement. Under the agreement, Cheng International has officially become an overseas authorised distributor of Moutai, obtaining distribution rights for Feitian Moutai (53% 500ml), Aged Kweichow Moutai (15), and Premium Moutai.

09
丰谷酒业开展中江、罗江市场调研
7月30日消息，丰谷酒业公司党委书记、董事长谌超率调研组深入德阳县域市场调研并开展一线”送清凉”慰问。调研组通过实地走访、专项汇报、座谈交流等形式，精准摸排市场实情。
调研中，谌超提出要将中江作为县域标杆市场重点打造，落地全域精细化运营模式，沉淀成熟可复制的运营经验，以此辐射带动德阳全域市场提质升级；并表示，丰谷将携手罗江市场打造优质样板市场，以点带面推动各区县下沉市场提质升级。

09
Fenggu Liquor Conducts Market Research in Zhongjiang and Luojiang
According to news on July 30, Chen Chao, Party Secretary and Chairman of Fenggu Liquor, led a research team to conduct market research in Deyang’s county-level markets and carried out a “cooling relief” frontline慰问 campaign. The research team conducted on-site visits, special briefings, and discussion sessions to accurately assess market conditions.
During the research, Chen Chao proposed that Zhongjiang be developed as a benchmark county-level market, implementing a full-territory refined operation model and accumulating mature and replicable operational experience, thereby driving the quality upgrade of the entire Deyang market. He also stated that Fenggu will work with the Luojiang market to build a quality model market, using it as a pilot to promote quality upgrades in county-level markets across the region.

10
国台酒·新酒饮创调大赛第二期启动
8月1日，国台酒·新酒饮创调大赛【第二期】正式开启。据悉，线上月度赛事2026年7月、8月、9日连续三个月，每月一期，比赛月月有主题，活动期间在抖音、小红书、视频号晒国台酒酱爆调酒配方，每月最高可赢2000元奖励。国台酒·新酒饮创调大赛将邀请月度获奖者前五名，参加线下年度总决赛，冠军奖最高奖励20000元。

10
Guotai Liquor · New Drink Creation & Mixing Competition Phase 2 Launches
On August 1, the Guotai Liquor · New Drink Creation & Mixing Competition [Phase 2] officially launched. It is understood that the online monthly competition will run for three consecutive months – July, August, and September 2026 – with one session per month and a theme each month. During the event, participants can share Guotai sauce-aroma cocktail recipes on Douyin, Xiaohongshu, and WeChat Channels for a chance to win up to RMB 2,000 per month. The Guotai Liquor · New Drink Creation & Mixing Competition will invite the top five monthly winners to participate in the offline annual finals, where the champion can win up to RMB 20,000.

11
古越龙山·沈永和举行第363代酒药接种仪式
7月31日，古越龙山·沈永和第363代酒药接种仪式在酿酒一厂举行。仪式上，古越龙山副总经理蒋宏伟指出，古越龙山·沈永和酒药在行业中历史最为悠久，363年无断代活态传承，是古越龙山独有的核心竞争力，并嘱托大家守牢古法根脉，常怀敬畏匠心；坚持守正创新，以科技赋能传统；扛起传承使命，做好人才接力。
据江南大学检测，古越龙山·沈永和酒药中至今活跃着超过341种微生物，代谢生成1762种风味物质，是黄酒风味的重要来源。

11
Guyuelongshan · Shenyonghe Holds the 363rd Generation Jiuyao Inoculation Ceremony
On July 31, the Guyuelongshan · Shenyonghe 363rd Generation Jiuyao (brewer’s yeast) Inoculation Ceremony was held at Brewery No. 1. At the ceremony, Jiang Hongwei, Deputy General Manager of Guyuelongshan, pointed out that Guyuelongshan · Shenyonghe Jiuyao has the longest history in the industry, with 363 years of unbroken living heritage – a unique core competitiveness of Guyuelongshan. He urged everyone to uphold the roots of traditional methods, maintain reverence for craftsmanship, adhere to orthodoxy while pursuing innovation, empower tradition with technology, shoulder the mission of heritage transmission, and ensure the succession of talent.
According to testing by Jiangnan University, over 341 species of microorganisms remain active in Guyuelongshan · Shenyonghe Jiuyao, metabolising to generate 1,762 flavour compounds, making it a vital source of huangjiu flavour.

12
果立方上线刺梨风味新品
7月29日，瓶子星球官宣果立方上线刺梨风味果汁酒新品。并同步推出新品尝鲜福利，官方小程序上线刺梨168ml尝鲜礼包（168ml*4，限时赠新品+山岩杯+冰球模具），尝鲜价39元，限量100份。

12
Guolifang Launches New Cili Flavour Juice Wine
On July 29, Bottle Planet officially announced that Guolifang has launched a new Cili (Rosa roxburghii) flavour juice wine product. A new product tasting benefit was launched simultaneously, with a Cili 168ml tasting gift pack (168ml*4, including a limited-time gift of new product + mountain rock cup + ice ball mould) available on the official mini-program at a tasting price of RMB 39, limited to 100 sets.

行业动态

Industry News

13
1-6月酒类进出口贸易情况公布
7月28日，中国食品土畜进出口商会酒类进出口商分会发布2026年1-6月酒类进出口情况。
数据显示，2026年1-6月，我国酒类累计进口额18.75亿美元，同比增长8.44%；累计进口量为3.61亿升，同比下降0.79%；进口均价为5.19美元/升，同比增长7.68%。
出口方面，累计出口额8.64亿美元，同比下降18.4%；累计出口量为5.29亿升，同比增长9.12%。其中，白酒出口总额2.82亿美元，同比下降46.6%；总量759.26万升，同比下降8.7%。

13
January-June Alcoholic Beverage Import and Export Data Released
On July 28, the Alcoholic Beverage Importers & Exporters Sub-committee of the China Chamber of Commerce for Import & Export of Foodstuffs, Native Produce & Animal By-products released the import and export data for alcoholic beverages for January-June 2026.
The data shows that in the first half of 2026, China’s cumulative alcoholic beverage imports reached US$1.875 billion, up 8.44% year-on-year; cumulative import volume was 361 million litres, down 0.79% year-on-year; and the average import price was US$5.19/litre, up 7.68% year-on-year.
On the export side, cumulative export value was US$864 million, down 18.4% year-on-year; cumulative export volume was 529 million litres, up 9.12% year-on-year. Among these, baijiu exports totalled US$282 million, down 46.6% year-on-year, with total volume of 7.5926 million litres, down 8.7% year-on-year.

14
2025年全球啤酒总产量为18960万千升
7月29日中国国际啤酒网消息，据全球最大的啤酒花贸易商巴特哈斯（BarthHaas）的分析，2025年全球啤酒总产量为18960万千升，比2024年减少了140万千升，降幅为0.7%。

14
2025 Global Beer Production Reaches 189.6 Million Kilolitres
According to China International Beer Network on July 29, based on analysis by BarthHaas, the world’s largest hops trader, global beer production in 2025 totalled 189.6 million kilolitres, a decrease of 1.4 million kilolitres (0.7%) compared to 2024.

15
宁夏召开葡萄酒相关专题会议
7月30日，宁夏回族自治区政协召开”宁夏国家葡萄及葡萄酒产业开放发展综合试验区推进情况”民主监督专题协商会。会议以”线上+线下”方式召开，21名港澳委员线上参加会议，大家围绕品牌打造、丰富消费场景、加大政策支持、基础设施建设等方面提出意见建议。
会上，宁夏回族自治区政协主席陈雍指出，宁夏国家葡萄及葡萄酒产业开放发展综合试验区是全国首个特色产业开放发展综合试验区、中国首家葡萄酒综合试验区。

15
Ningxia Holds Special Meeting on Wine Industry
On July 30, the Ningxia Hui Autonomous Region Committee of the Chinese People’s Political Consultative Conference (CPPCC) held a democratic supervision special consultation meeting on the “Progress of the Ningxia National Grape and Wine Industry Open Development Comprehensive Pilot Zone.” The meeting was held in a hybrid online-offline format, with 21 Hong Kong and Macao committee members participating online. Members put forward suggestions and opinions on brand building, enriching consumption scenarios, increasing policy support, and infrastructure development.
At the meeting, Chen Yong, Chairman of the Ningxia CPPCC, noted that the Ningxia National Grape and Wine Industry Open Development Comprehensive Pilot Zone is the country’s first comprehensive pilot zone for the open development of a specialty industry and China’s first comprehensive wine pilot zone.