今日，贵州茅台总部向全国42家自营店发出通知，自即日起，500毫升飞天茅台按1753元/瓶的价格出售，且向个人消费者开放。
消息一出引发消费者关注。问题来了：有现货吗？现在能买吗？
今日（8月8日）下午，C Four公众号读者微信群陆续有茅友发来信息，反馈部分省区自营店已有现货供应，部分有限购要求。
其中位于武汉的贵州茅台自营店在电话中表示，有现货，但量不多，“个人限购一箱，公司限购五箱”。工作人员特别提醒，只能开个人发票。另外在支付方式上，建议“支付宝或银行卡，微信有限额”。
“工作人员态度热情，体验很好”，该致电武汉自营店的茅友表示。
另有茅友致电位于三亚的自营店，原箱每人限购一箱，只能开个人发票。
不过，同样位于海南省的海口自营店，则表示“现在没货”。
直辖市方面，重庆自营店工作人员在电话中回复茅友咨询，“今天没货”。不过，在该茅友追问下，工作人员进一步表示“周一可能有货，到时先打电话吧”。
位于宁波的自营店则表示，“没货，可能得到下个月了”。
位于广州的自营店，同样表示“没货”。
为什么有的店有货有的店没货？有业内人士分析，由于该调价通知和向消费者开放的政策来得较为突然，“备货需要周期”。部分有货的自营店，可能是早前储备的库存。
从微信读者群的消息来看，大家对此次价格调整及向个人消费者开放，引发的较大热情。正如我们在早前文章所指，这是茅台总部发出的“最后一颗子弹”：击穿茅台价格双轨制的最后一颗“子弹”，击穿中间商利益链的最后一颗“子弹”。
那么，针对这次价格调整及新政，大家怎么看？
Today, Kweichow Moutai’s headquarters issued a notice to its 42 self-operated stores nationwide, effective immediately, that 500ml Feitian Moutai is to be sold at RMB 1,753 per bottle and is now open to individual consumers. The news has drawn considerable attention from consumers.
The question arises: is there stock available? Can it be purchased now?
This afternoon (August 8), readers in the C Four official WeChat groups have been sharing updates, reporting that some provincial self-operated stores already have stock available, though some have purchase limits in place. Among them, the Kweichow Moutai self-operated store in Wuhan confirmed over the phone that stock is available, though quantities are limited – “Individuals are limited to one case, while companies are limited to five cases.” Staff members specifically noted that only personal invoices can be issued. As for payment methods, they recommended “Alipay or bank card, as WeChat has payment limits.” “The staff were warm and welcoming – it was a great experience,” said one Moutai enthusiast who called the Wuhan store.
Another enthusiast who contacted the Sanya self-operated store was told that each person is limited to one case of original boxed product, with only personal invoices available. However, the Haikou store, also in Hainan Province, stated that they “currently have no stock.”
Among the municipalities directly under the central government, a staff member at the Chongqing self-operated store responded to an inquiry by saying, “No stock today.” However, upon further questioning, the staff member added, “There might be stock on Monday – give us a call then.” The Ningbo store said, “No stock – perhaps not until next month.” The Guangzhou store also said, “No stock.”
Why do some stores have stock while others do not? Industry insiders suggest that since the price adjustment notice and the policy opening to consumers came rather suddenly, “it takes time to restock.” Some stores that have stock may be drawing from earlier inventory.
Based on messages from the WeChat reader group, there is considerable enthusiasm surrounding this price adjustment and the opening to individual consumers. As we noted in a previous article, this is the “last bullet” fired by Moutai headquarters – the final “bullet” to break through Moutai’s dual-track pricing system, and the final “bullet” to shatter the middlemen’s profit chain.
So, what are your thoughts on this price adjustment and the new policy?
本文转载自C Four，只做信息分享使用，本文观点不代表酒业时报-酒业报-WineTimes中文网立场。
