酒业要闻·8月5日

企业动态

Company News

01
汾酒与广东烹饪协会战略合作
8月3日，汾酒集团·广东烹饪协会战略合作签约暨汾酒粤菜文化交流座谈会在汾酒举行。座谈会上，双方就汾酒、粤菜合作签署战略框架文件，与会人员围绕汾酒和粤菜的深度融合、老字号联动、渠道合作等内容进行了深入交流。

01
Fenjiu and Guangdong Cuisine Association Forge Strategic Partnership
On August 3, the Fenjiu Group · Guangdong Cuisine Association strategic cooperation signing ceremony and Fenjiu-Cantonese cuisine cultural exchange symposium were held at Fenjiu. During the symposium, the two parties signed a strategic framework document for cooperation between Fenjiu and Cantonese cuisine, with participants engaging in in-depth discussions on the deep integration of Fenjiu and Cantonese cuisine, time-honoured brand collaboration, and channel cooperation.

02
习酒与贵旅合办美食美酒文化周
由贵旅集团与习酒集团联合主办的2026黔粤精品美食美酒文化周与2026 Chill Power咖啡面包节系列大型文旅活动，将相继于8月12日至16日、8月20日至24日在贵阳多彩贵州城启幕。活动汇聚国际美食、贵州本土风味、精品粤菜、烘焙轻食、文创艺术等180余家优质参展商家，构建”黔味为根、粤味为联、百味为彩”的美食格局。

02
Xijiu and Guizhou Tourism Group Co-Host Gourmet Food and Wine Culture Week
The 2026 Guizhou-Guangdong Premium Gourmet Food and Wine Culture Week and the 2026 Chill Power Coffee and Bread Festival, co-hosted by Guizhou Tourism Group and Xijiu Group, will successively open from August 12 to 16 and August 20 to 24 at the Colorful Guizhou City in Guiyang. The events will bring together over 180 quality exhibitors featuring international cuisine, Guizhou local flavours, premium Cantonese dishes, baked goods and light meals, and cultural and creative arts, creating a culinary landscape rooted in Guizhou flavours, connected through Cantonese cuisine, and enriched by diverse tastes.

03
头排·蘇酒获”有机产品”认证
据双沟珍宝坊社区8月5日消息，洋河股份（苏酒集团）旗下产品，头排·蘇酒通过南京国环有机产品认证中心（OFDC）认证，获得”有机产品”认证证书。

03
Tou Pai · Su Liquor Receives “Organic Product” Certification
According to the Shuanggou Zhenbaofang Community on August 5, Tou Pai · Su Liquor, a product under Yanghe Co. (Su Liquor Group), passed certification from the Nanjing Guohuan Organic Product Certification Centre (OFDC) and received the “Organic Product” certification certificate.

04
酒鬼酒：湖南市场库存稳步消化
8月5日，酒鬼酒在互动平台回复投资者提问时表示，公司湖南市场”扫雷行动”已取得阶段性成效，库存稳步消化；省外样板市场深耕正在有序推进中，经销商结构将按质量动态优化；公司下半年将持续深化BC联动模式，聚焦宴席与开瓶扫码，努力提升产品动销。

04
Jiugui Liquor: Hunan Market Inventory Steadily Being Digested
On August 5, Jiugui Liquor responded to investor questions on the interactive platform, stating that the company’s “Mine Sweeping Operation” in the Hunan market has achieved phased results, with inventory steadily being digested. The development of model markets outside the province is progressing in an orderly manner, and the distributor structure will be dynamically optimised based on quality. In the second half of the year, the company will continue to deepen the B-C linkage model, focusing on banquet promotions and bottle-opening QR code scanning, to improve product sell-through.

05
茅台生态农业与浙江酒协座谈
8月3日，贵州茅台（集团）生态农业产业发展有限公司党委书记、董事长邝英一行与浙江省酒类流通协会座谈，围绕新酒饮市场趋势、新产品在浙江的布局及厂商渠道合作交流。公司现场展示新产品矩阵，重点推介蓝莓系列产品，希望依托协会覆盖浙江11个地市的会员网络打通经销链路，并邀请会员企业赴贵州丹寨产业基地考察。

05
Moutai Eco-Agriculture Holds Talks with Zhejiang Liquor Association
On August 3, Kuang Ying, Party Secretary and Chairman of Guizhou Moutai (Group) Eco-Agriculture Industry Development Co., Ltd., led a delegation to hold talks with the Zhejiang Liquor Circulation Association, exchanging views on new liquor market trends, the layout of new products in Zhejiang, and manufacturer-distributor channel cooperation. The company showcased its new product matrix on site, with a focus on its blueberry series, and expressed hope of leveraging the association’s member network covering 11 cities in Zhejiang to open up distribution channels. The company also invited member enterprises to visit its industrial base in Danzhai, Guizhou.

06
吴向东将在遵义开展三场直播
8月5日至6日，珍酒李渡集团董事长吴向东将以”走进双世界遗产地——遵义”为主题，通过”吴向东—珍酒李渡”视频号、抖音号开展三场直播，内容包括主题文化演讲、遵义美食与非遗体验、9.9公里白鹭湖生态跑。吴向东地域文化IP系列直播此前已走进安徽广德、湖南邵阳、陕西榆林、河南南阳等地，累计吸引数千万人次观看。

06
Wu Xiangdong to Host Three Livestreams in Zunyi
From August 5 to 6, Wu Xiangdong, Chairman of ZJLD Group, will host three livestreams under the theme “Into the Dual World Heritage Site – Zunyi” via the “Wu Xiangdong – ZJLD” WeChat Channels and Douyin accounts. The content will include themed cultural speeches, Zunyi cuisine and intangible cultural heritage experiences, and a 9.9km Egret Lake ecological run. Wu Xiangdong’s regional cultural IP livestream series has previously visited Guangde in Anhui, Shaoyang in Hunan, Yulin in Shaanxi, and Nanyang in Henan, attracting tens of millions of cumulative views.

07
“仁怀酱香酒”商标在香港注册
近日，仁怀市酒文化研究会取得香港知识产权署颁发的”仁怀酱香酒”商标注册证书（商标编号：306905656），迈出”仁怀酱香酒”产区公共品牌海外知识产权布局的重要一步。”仁怀酱香酒”是地理标志证明商标，由仁怀市酒文化研究会于2013年注册，目前有授权用标企业32家。日前，经香港知识产权署严格审查，”仁怀酱香酒”商标获核准注册，核定商标类别为33类，明确限定产品原产地为贵州仁怀。

07
“Renhuai Sauce-Aroma Baijiu” Trademark Registered in Hong Kong
Recently, the Renhuai Liquor Culture Research Association obtained the trademark registration certificate for “Renhuai Sauce-Aroma Baijiu” (Trademark No.: 306905656) issued by the Hong Kong Intellectual Property Department, marking an important step in the overseas intellectual property layout of the “Renhuai Sauce-Aroma Baijiu” regional public brand. “Renhuai Sauce-Aroma Baijiu” is a geographical indication certification trademark registered by the Renhuai Liquor Culture Research Association in 2013, with 32 authorised enterprises currently using the mark. Following a rigorous review by the Hong Kong Intellectual Property Department, the “Renhuai Sauce-Aroma Baijiu” trademark was approved for registration in Class 33, with the product’s place of origin clearly designated as Renhuai, Guizhou.

08
2026年上半年酒小二营收同比增幅接近50%
近日，华润啤酒于深圳雪花酒馆举办”甘醇酣畅，满聚共饮”新品发布会，现场发布与酒水即时零售头部平台酒小二联合打造的”雪花甘醇””雪花满聚””雪花酣畅”三款独家定制新品，分别锚定品质醇酿、社交欢聚与日常畅饮三大消费场景，实现全价格带覆盖。
会上，酒小二平台董事长黎永新透露，2026年上半年酒小二营收同比增幅接近50%，他强调，即时零售不会取代传统酒水渠道，而是适配现代都市生活的渠道补充形态。依托平台长期沉淀的年轻用户消费数据，酒小二携手华润啤酒，正式启动了产品定制化的探索之路。

08
Jiu Xiao Er’s H1 2026 Revenue Growth Approaches 50% Year-on-Year
Recently, China Resources Beer held a new product launch event at the Shenzhen Xuehua Tavern under the theme “Rich and Smooth, Gather and Share,” unveiling three exclusive custom-made products co-developed with Jiu Xiao Er, a leading platform in alcohol instant retail – “Xuehua Gancun,” “Xuehua Manju,” and “Xuehua Hanchang” – targeting the three major consumption scenarios of quality sipping, social gatherings, and everyday casual drinking, achieving full price-band coverage.
At the event, Li Yongxin, Chairman of the Jiu Xiao Er platform, revealed that Jiu Xiao Er’s revenue in the first half of 2026 grew by nearly 50% year-on-year. He emphasised that instant retail will not replace traditional liquor channels, but rather serves as a complementary channel format adapted to modern urban lifestyles. Leveraging the platform’s long-accumulated consumption data from young users, Jiu Xiao Er, together with China Resources Beer, has officially embarked on the path of product customisation.

09
仰韶打酒濮阳新店焕新开业
8月3日，仰韶酒业旗下社区散酒新零售品牌”仰韶打酒”濮阳新店焕新开业。门店产品矩阵丰富多元，涵盖梯度度数的纯粮白酒、适配初秋小酌的清甜果酒、香气绵密的精酿啤酒，全面适配日常小酌、节庆宴请等多元消费场景，贴合大众轻量化饮酒需求。

09
Yangshao Dajiu Puyang New Store Opens with Fresh Look
On August 3, Yangshao Liquor’s community bulk liquor new retail brand “Yangshao Dajiu” opened a newly renovated store in Puyang. The store features a diverse product matrix, including pure-grain baijiu across various ABV levels, refreshing fruit wines suited for early autumn sipping, and aromatic craft beers – comprehensively catering to multiple consumption scenarios such as daily casual drinking and festive banquets, aligning with consumers’ lightweight drinking needs.

10
帝亚吉欧任命新亚太总裁
近日，帝亚吉欧任命Sujay Wasan为亚太及全球旅游零售业务总裁。Wasan此前在宝洁任职近28年，将接替已于2026年4月调任帝亚吉欧北美区总裁兼首席执行官的John O’Keeffe。亚太区按净销售额计算占帝亚吉欧业务的18%，为其第三大区域市场。帝亚吉欧首席执行官Dave Lewis将于8月6日公布2026财年全年业绩及集团最新战略。

10
Diageo Appoints New Asia Pacific President
Recently, Diageo appointed Sujay Wasan as President of Asia Pacific and Global Travel Retail. Wasan, who previously spent nearly 28 years at Procter & Gamble, will succeed John O’Keeffe, who was transferred to the role of President and CEO of Diageo North America in April 2026. The Asia Pacific region accounts for 18% of Diageo’s business by net sales, making it the company’s third-largest regional market. Diageo CEO Dave Lewis will announce the company’s full-year 2026 results and latest group strategy on August 6.

11
摘要酒·摘10全国上市
据贵州摘要酒8月5日消息，摘要酒十周年纪念力作，摘要酒·摘10（500ml）全国正式上市，在设计上，传承摘要经典书型瓶，取色赤水红粱，象征金沙对品质的不懈追求。

11
Zhaiyao Liquor · Zhai 10 Launched Nationwide
According to Guizhou Zhaiyao Liquor on August 5, Zhaiyao Liquor · Zhai 10 (500ml), the commemorative masterpiece marking the 10th anniversary of Zhaiyao Liquor, has been officially launched nationwide. In terms of design, it inherits the classic book-shaped bottle of Zhaiyao, taking its colour from the red sorghum of the Chishui River, symbolising Jinsha’s relentless pursuit of quality.

行业动态

Industry News

12
上半年河北酒饮茶规上企业营收173.11亿
据河北轻工名品微信公众号8月3日消息，2026年上半年，河北省酒、饮料和精制茶制造业规模以上企业实现营业收入173.11亿元，同比增长3.23%；利润总额30.4亿元，同比下降1.44%。其中本土白酒市场承压，啤酒行业向无糖无醇、低嘌呤、果味及精酿等方向升级，怀来、昌黎葡萄酒产区持续推进酒庄酒、特色单品酒和酒旅融合。

12
Hebei’s Above-Scale Liquor, Beverage, and Tea Enterprises Achieve H1 Revenue of RMB 17.311 Billion
According to the Hebei Light Industry Premium Products WeChat account on August 3, in the first half of 2026, above-scale enterprises in Hebei’s liquor, beverage, and refined tea manufacturing sector achieved operating revenue of RMB 17.311 billion, up 3.23% year-on-year, with total profits of RMB 3.04 billion, down 1.44% year-on-year. Among these, the local baijiu market remains under pressure, while the beer industry is upgrading towards sugar-free, non-alcoholic, low-purine, fruit-flavoured, and craft beer segments. The Huailai and Changli wine regions continue to advance winery wines, specialty single-variety wines, and wine-tourism integration.

13
汾阳将吸纳市场化基金壮大白酒实体产业
8月3日，汾阳市召开国资国企改革推进会，研究推进国有资产整合重组和盘活提质工作。会议要求，由汾阳市工业和信息化局牵头，全面摸排国有资产及国有企业情况，归集市场化、公益性及长期闲置资产，依法合规推进资产重组与盘活，并做好风险防控。汾阳市还将吸纳市场化产业基金，支持发展壮大白酒实体产业，增强地方国企实力和产业发展动能。

13
Fenyang to Attract Market-Oriented Funds to Strengthen Baijiu Industry
On August 3, Fenyang City held a state-owned assets and enterprises reform promotion meeting to study and advance the integration, restructuring, revitalisation, and quality improvement of state-owned assets. The meeting required the Fenyang Municipal Bureau of Industry and Information Technology to take the lead in comprehensively surveying state-owned assets and enterprises, consolidating market-oriented, public welfare, and long-term idle assets, promoting asset restructuring and revitalisation in accordance with laws and regulations, and ensuring risk prevention and control. Fenyang City will also attract market-oriented industrial funds to support the development and expansion of the baijiu industry, strengthening the strength of local state-owned enterprises and the momentum of industrial development.