酒业要闻·7月27日

企业动态

Company News

01
茅台王子酒活动在南京开展
7月26-28日，茅台王子酒”乐味同行·开心一’虾'”活动登陆南京老门东。本次活动主打一城一味，以美酒、美食、音乐为主线，活动现场可品尝小龙虾，并设置了乐队弹唱、潮流DJ、金陵主题快闪、特色互动、花式打卡等环节。

01
Moutai Prince Liquor Event Held in Nanjing
From July 26 to 28, the Moutai Prince Liquor “Joyful Together · Happy Crayfish” event arrived at Laomendong in Nanjing. Themed “one city, one flavour,” the event featured fine liquor, gourmet food, and music as its main threads. On-site activities included crayfish tastings, band performances, trendy DJ sets, Jinling-themed flash mobs, interactive experiences, and creative check-in opportunities.

02
五粮液：将持续探索优质文化IP、潮流IP合作机会
7月26日，五粮液在投资者互动平台就IP联名相关提问做出回应。五粮液表示，IP跨界联动是公司推进品牌年轻化、拓宽消费圈层、触达年轻消费群体的创新尝试。后续公司将持续探索优质文化IP、潮流IP合作机会，结合品牌文化内核、产品定位、市场需求综合评估考虑。

02
Wuliangye: Will Continue Exploring Cooperation Opportunities with Quality Cultural and Trendy IPs
On July 26, Wuliangye responded to questions regarding IP collaborations on the investor interaction platform. Wuliangye stated that cross-boundary IP collaborations represent an innovative attempt to advance brand rejuvenation, broaden consumer circles, and reach younger consumer groups. Going forward, the company will continue to explore cooperation opportunities with quality cultural IPs and trendy IPs, evaluated comprehensively based on the brand’s cultural core, product positioning, and market demand.

03
汾酒老作坊紫砂新品发布
7月24日，”紫蕴清香·汾享世界”汾酒新品发布会暨汾酒之夜在澳大利亚悉尼当代艺术博物馆（MCA）举行。现场，汾酒老作坊紫砂新品正式全球首发。

03
Fenjiu Launches New Zisha (Purple Clay) Series at Historic Workshop
On July 24, the “Purple Clay Elegance · Fenjiu Sharing the World” Fenjiu new product launch and Fenjiu Night was held at the Museum of Contemporary Art (MCA) in Sydney, Australia. At the event, the new Fenjiu Old Workshop Zisha (purple clay) series was officially launched globally for the first time.

04
汾酒拟分红超80亿
7月26日，山西汾酒发布2025年年度权益分派实施公告。公告显示，本次利润分配以方案实施前的公司总股本1,219,964,222股为基数，每股派发现金红利6.56元（含税），共计派发现金红利8,002,965,296.32元。

04
Fenjiu Plans Dividend Distribution of Over RMB 8 Billion
On July 26, Shanxi Fenjiu issued an announcement on the implementation of its 2025 annual profit distribution. The announcement stated that the profit distribution will be based on the company’s total share capital of 1,219,964,222 shares before implementation, with a cash dividend of RMB 6.56 per share (including tax), totalling RMB 8,002,965,296.32 in cash dividends distributed.

05
泸州老窖智能酿造技改项目一期工程预计10月完工
7月27日泸州发布消息，由市建管二中心承建的泸州白酒产业园区泸州老窖智能酿造技改项目一期工程，进入全面收尾冲刺阶段，项目单条生产线已率先启动联动调试，整体工程预计今年10月初完成竣工验收。
据悉，该项目为落地”数智泸州老窖”战略、推动传统固态白酒产业数字化、智能化转型升级的核心标杆项目，总规划用地约950亩，总投资约88.5亿元，总建筑面积53.55万平方米，分三期建设。一期工程总建筑面积约18.6万平方米，配套建设智能化酿酒车间、标准化酒库、原辅料处理车间、消防动力配套设施、停车楼等生产及配套体系，构建智能化酿造生产全流程。

05
Luzhou Laojiao Smart Brewing Technology Upgrade Project Phase I Expected to Complete in October
According to Luzhou Release on July 27, the Phase I of the Luzhou Laojiao Smart Brewing Technology Upgrade Project at the Luzhou Liquor Industrial Park, undertaken by the Municipal Construction Management Centre No. 2, has entered the final sprint stage. One single production line has already initiated commissioning and testing, with the overall project expected to complete its completion acceptance inspection in early October this year.
It is understood that this project is a core benchmark initiative for implementing the “Digital-Intelligent Luzhou Laojiao” strategy and promoting the digital and intelligent transformation and upgrading of the traditional solid-state baijiu industry. The project has a total planned land area of approximately 950 mu (approx. 63.3 hectares), a total investment of approximately RMB 8.85 billion, and a total construction area of 535,500 square metres, to be built in three phases. Phase I has a total construction area of approximately 186,000 square metres, supporting the construction of intelligent brewing workshops, standardised wine storage, raw and auxiliary material processing workshops, fire protection and power facilities, parking structures, and other production and supporting systems, building a complete intelligent brewing production process.

06
今世缘与央视携手打造《同频共缘·30今世缘之夜》
近日，今世缘酒业官宣将于8月30日携手中央广播电视总台在南京奥体中心体育场，共同打造《同频共缘·30今世缘之夜》。
届时，《同频共缘·30今世缘之夜》还将登陆央视综艺频道(CCTV-3)、音乐频道(CCTV-15)央视频、央视文艺新媒体等平台。

06
Jinshiyuan and CCTV Jointly Present “Synchronicity · 30 Jinshiyuan Night”
Recently, Jinshiyuan Liquor announced that it will join hands with China Central Television (CCTV) to present “Synchronicity · 30 Jinshiyuan Night” at the Nanjing Olympic Sports Centre Stadium on August 30.
The event will also be broadcast on CCTV’s variety channel (CCTV-3), music channel (CCTV-15), China Central Video, and CCTV Cultural and Arts New Media platforms.

07
中国郎·庄园酱酒品质盛典在南充举行
7月24日，”历史经典·中国名酒 中国郎·庄园酱酒品质盛典”在南充举行。本次盛典由中国食品工业协会牵头主办、郎酒股份承办。

07
China Lang · Estate Sauce-Aroma Baijiu Quality Ceremony Held in Nanchong
On July 24, the “Historical Classic · China Famous Liquor – China Lang · Estate Sauce-Aroma Baijiu Quality Ceremony” was held in Nanchong. The ceremony was hosted by the China National Food Industry Association and organised by Langjiu Co.

08
中国连锁经营协会到访酒鬼酒
7月24日，中国连锁经营协会携20余位餐饮、零售、投资、供应链领域企业家到访酒鬼酒，并开展消费者洞察主题深度交流会。就白酒行业深度调整期如何对接大众消费、探索餐酒融合的核心议题，与会嘉宾围绕消费变迁、场景创新、客群培育等话题充分交流，为酒鬼酒高质量发展提供跨界新思路。

08
China Chain Store & Franchise Association Visits Jiugui Liquor
On July 24, the China Chain Store & Franchise Association led more than 20 entrepreneurs from the food and beverage, retail, investment, and supply chain sectors to visit Jiugui Liquor, where they held an in-depth exchange meeting on consumer insights. Centring on the core issues of how to connect with mass consumption during the baijiu industry’s deep adjustment period and explore food-and-liquor integration, participants engaged in extensive discussions on topics including consumption evolution, scenario innovation, and customer cultivation, offering cross-boundary new ideas for Jiugui Liquor’s high-quality development.

09
酒鬼酒官宣成为湘超湘西赛区战略合作伙伴
7月26日，2026年湖南省足球联赛第二季启幕。酒鬼酒作为湘西赛区战略合作伙伴，携手家乡赛区，以”霸蛮就喝酒鬼酒”为主题，打造”进球有奖”环节、赛场品牌展区试饮等活动，并联动湘西100家核心终端门店，推出”购酒赢湘超门票”活动。

09
Jiugui Liquor Announces Strategic Partnership with Hunan Super League Xiangxi Division
On July 26, the second season of the 2026 Hunan Provincial Football League kicked off. Jiugui Liquor, as the strategic partner of the Xiangxi division, joined forces with its home region under the theme “Drink Jiugui When You Go All Out,” creating a “Goal Prize” segment, brand tasting zones at the venue, and other activities. It also partnered with 100 core retail outlets in Xiangxi to launch a “Buy Liquor and Win Hunan Super League Tickets” campaign.

10
辛巴赫哈尔滨辛鹏荟销售额一年破1500万
7月27日消息，辛巴赫哈尔滨辛鹏荟一周年星空露营荣耀夜在龙鸿金龙山露营地正式启幕。活动现场，辛巴赫哈尔滨办事处经理姜宝清透露，过去一年，百余家辛鹏荟盟友整体销售额突破1500万元，为渠道创造综合毛利383万元；全年落地319场会员专属圈层活动，品牌专项投入127万元用于终端扶持、门店形象升级与新媒体运营，筑牢高端私域运营的坚实底座。
同时，他发布新一年度发展规划：全年冲刺销量10万箱、销售额2500万元；8月底前完成辛鹏荟完整组织体系搭建，建立公平透明的会员代表选举与年度换届机制。后续渠道服务明确价格管控为首、市场热度其次、终端动销落地三大优先级。

10
Simbach Harbin Xinpenghui Exceeds RMB 15 Million in Sales in One Year
According to news on July 27, the Simbach Harbin Xinpenghui First Anniversary Starlight Camping Glory Night officially kicked off at the Longhong Jinlong Mountain Campsite. At the event, Jiang Baoqing, Manager of Simbach’s Harbin Office, revealed that over the past year, more than 100 Xinpenghui alliance members generated total sales exceeding RMB 15 million, creating a comprehensive gross profit of RMB 3.83 million for the channel. Throughout the year, 319 exclusive member circle events were held, with the brand investing RMB 1.27 million specifically in terminal support, store image upgrades, and new media operations, building a solid foundation for high-end private-domain operations.
Meanwhile, he announced the new year’s development plan: target annual sales of 100,000 cases and RMB 25 million in revenue; complete the full organisational structure of Xinpenghui by the end of August, establishing a fair and transparent member representative election and annual rotation mechanism. Subsequent channel services will prioritise three key areas: price control first, market heat second, and terminal sell-through implementation third.

11
燕京啤酒交易所8月上线
7月26日，燕京啤酒宣布将于第35届北京国际燕京啤酒文化节期间（8月14日-8月23日）上线”啤酒交易所”，场内集中陈列燕京9號系列产品（包含本届四款新品），打造一站式精酿集合空间。

11
Yanjing Beer Exchange to Launch in August
On July 26, Yanjing Beer announced that it will launch the “Beer Exchange” during the 35th Beijing International Yanjing Beer Culture Festival (August 14–23), featuring a concentrated display of Yanjing No. 9 series products (including this year’s four new products), creating a one-stop craft beer collection space.

12
鲜啤福鹿家全国门店突破3400+
7月27日，鲜啤福鹿家官宣鲜啤福鹿家云南昆明酒仓正式启用，全国完成九大仓+八大中转仓冷链网络布局。同时，官方消息显示，鲜啤福鹿家全国门店已突破3400+家。

12
Fresh Beer Fulujia’s National Store Count Exceeds 3,400
On July 27, Fresh Beer Fulujia officially announced the launch of its Yunnan Kunming wine warehouse, completing a cold-chain network layout of nine major warehouses and eight transit warehouses nationwide. Meanwhile, official sources indicate that Fresh Beer Fulujia’s national store count has exceeded 3,400.

13
长鑫科技上市，泸州老窖集团参投
7月27日，泸州老窖集团旗下金舵投资公司所投企业长鑫科技集团股份有限公司（股票代码：688825）在上交所科创板正式挂牌上市。上市首日，发行价为8.66元/股，收盘价达49元/股，较发行价上涨465.82%，市值达3.28万亿元，稳居A股总市值榜首。

13
Changxin Technology Lists on Stock Exchange with Luzhou Laojiao Group Investment
On July 27, Changxin Technology Group Co., Ltd. (Stock Code: 688825), a portfolio company of Jinduo Investment Company, a subsidiary of Luzhou Laojiao Group, was officially listed on the Shanghai Stock Exchange’s STAR Market. On its first trading day, the offering price was RMB 8.66 per share, with a closing price of RMB 49 per share, representing a 465.82% increase over the offering price, and a market capitalisation of RMB 3.28 trillion, ranking first in total market capitalisation among A-shares.

行业动态

Industry News

14
1-5月仁怀白酒销售超千亿
7月26日贵州改革消息，1-5月，仁怀全市限额以上白酒销售企业累计完成销售额1148.4亿元，同比增长22%。

14
Renhuai Baijiu Sales Exceed RMB 100 Billion in January-May
According to Guizhou Reform on July 26, from January to May, baijiu sales enterprises above designated size in Renhuai City achieved cumulative sales of RMB 114.84 billion, up 22% year-on-year.

15
宿迁副市长带队走访洋河新区
7月25日，江苏省宿迁市副市长，洋河新区党工委书记、管理办公室主任陈伟带队走访洋河新区重点企业，详细了解企业生产经营、技术创新、市场布局和项目建设运营等情况。
走访调研中，他指出，要依托洋河新区白酒核心产业优势，盘活青年人才资源，搭建政企、校企协同发展平台，推动数字经济与白酒实体经济深度融合，借助数字化手段赋能白酒品牌升级与业态创新。
同时，他要求酿酒企业深挖白酒文化底蕴，依托产区品牌优势，拓宽线上销售渠道，推进”前店后厂”体验式场景建设，规范线下服务标准，坚守产品品质与诚信经营底线。

15
Suqian Vice Mayor Leads Delegation to Visit Yanghe New District
On July 25, Chen Wei, Vice Mayor of Suqian City, Jiangsu Province, Party Secretary of the Yanghe New District Party Working Committee, and Director of the Management Office, led a delegation to visit key enterprises in the Yanghe New District, gaining detailed understanding of their production and operations, technological innovation, market layout, and project construction and operation.
During the visit, he pointed out that the district should leverage the core industrial advantages of the Yanghe New District baijiu industry, revitalise young talent resources, build platforms for government-enterprise and university-enterprise collaborative development, promote deep integration of the digital economy with the baijiu real economy, and empower baijiu brand upgrading and business model innovation through digital means.
He also required brewing enterprises to deeply explore baijiu cultural heritage, leverage regional brand advantages, expand online sales channels, promote the development of “front store, back factory” experiential scenarios, standardise offline service standards, and uphold product quality and integrity in business operations.