酒业要闻·7月26日

企业动态

Company News

01
茅台7月1-15日累计开展市场活动437场
据贵州茅台7月25日消息，7月1日至15日，全国茅台酒市场活动累计开展437场，茅台与消费者的每一次相遇，都在将”以消费者为中心”变得具体而真实。

01
Moutai Conducts 437 Market Events from July 1-15
According to Guizhou Moutai on July 25, a total of 437 Moutai market events were held nationwide from July 1 to 15. Every encounter between Moutai and its consumers is making the principle of “consumer-centricity” more concrete and tangible.

02
泸州老窖分享智改数转成果
7月24日，制造强国建设专家研讨暨新型工业化推进交流会在成都举行，泸州老窖股份有限公司副总经理赵丙坤分享企业智能化转型实践。会议透露，泸州老窖已建立浓香白酒微生物和风味大数据模型，并在黄舣酿酒生态园应用数字孪生、AI视觉及IoT技术，实现全流程自动化酿造，项目投产后产能、优质酒比率均提高10%。公司还累计攻克包装技术难题90余项，带动30余家配套企业实施智能化改造。

02
Luzhou Laojiao Shares Smart Transformation and Digital Upgrading Achievements
On July 24, the Manufacturing Powerhouse Construction Expert Seminar and New Industrialisation Promotion Exchange Conference was held in Chengdu, where Zhao Bingkun, Deputy General Manager of Luzhou Laojiao Co., Ltd., shared the company’s intelligent transformation practices. The conference revealed that Luzhou Laojiao has established big data models for strong-aroma baijiu microbiology and flavour profiles, and has applied digital twin, AI vision, and IoT technologies at the Huangyi Brewing Ecological Park to achieve fully automated brewing. Following the project’s commissioning, both production capacity and high-quality liquor ratios have increased by 10%. The company has also overcome more than 90 packaging technology challenges, driving over 30 supporting enterprises to implement smart upgrades.

03
四特十五年30周年荣光盛典举行
7月25日，”四特十五年30周年荣光盛典”在南昌举行。本次盛典展现了四特酒自1952年建厂以来的匠心深耕与创新发展，以”四特酒让世界品味江西”为主题，设置了”特香之约””三十年的回响””对酌时光””举杯邀世界”四大主题篇章，与业内专家、经销商等各界嘉宾一起，从非遗体验到品牌文化，近距离感受四特十五年的底蕴。
盛典现场，还发布了”四特十五年30载荣光纪念版”。这款产品在经典玉兰花瓶型的基础上，采用影青釉陶瓷瓶身，融入江西三十年发展历程的设计元素，以”老酒更多、品质更稳定”的产品升级，致敬三十年的匠心传承。

03
Site Special Fifteen 30th Anniversary Glory Ceremony Held
On July 25, the “Site Special Fifteen 30th Anniversary Glory Ceremony” was held in Nanchang. The ceremony showcased Site Liquor’s craftsmanship and innovative development since its founding in 1952. Themed “Site Liquor – Let the World Taste Jiangxi,” the event was structured around four thematic chapters: “The Texiang Promise,” “Echoes of Thirty Years,” “Moments of Togetherness,” and “A Toast to the World.” Together with industry experts, distributors, and guests from various sectors, the ceremony offered an intimate experience of Site Special Fifteen’s heritage, from intangible cultural heritage to brand culture.
At the ceremony, the “Site Special Fifteen 30th Anniversary Glory Edition” was also unveiled. Built upon the classic magnolia-shaped bottle, this product features a shadow-blue glaze ceramic body incorporating design elements from Jiangxi’s thirty-year development journey. The product upgrade – “more aged liquor, more stable quality” – pays tribute to three decades of craftsmanship heritage.

04
珍酒李渡赴韩见证”景德镇手工瓷业遗存”申遗
7月25日，在韩国釜山举行的联合国教科文组织第48届世界遗产大会正式通过决议，将”景德镇手工瓷业遗存”列入第61项世界遗产。会议期间，珍酒李渡集团总裁汤向阳携合作伙伴组成申遗助力团共赴韩国参会，见证中国产业遗产申遗的关键历史时刻。

04
ZJLD Travels to South Korea to Witness “Jingdezhen Handicraft Porcelain Industry Heritage” World Heritage Inscription
On July 25, the 48th UNESCO World Heritage Conference held in Busan, South Korea, formally passed a resolution inscribing the “Jingdezhen Handicraft Porcelain Industry Heritage” as the 61st World Heritage Site. During the conference, Tang Xiangyang, President of ZJLD Group, led a delegation of partners to form a World Heritage support team to attend the conference in South Korea, witnessing this critical historical moment for China’s industrial heritage.

05
西凤酒15年6年上半年销量同比增长30%
7月24日，西凤股份公司副总经理、品牌运营公司董事长、电子商务公司董事长高亚兰一行到访陕西禧福祥品牌运营有限公司开展调研交流。会上，禧福祥财务总监边瑞涛现场通报经营数据：上半年，禧福祥公司超额完成既定销售目标，西凤酒15年6年销量同比增长30%。

05
Xifeng Liquor 15-Year/6-Year Sales Grow 30% Year-on-Year in H1
On July 24, Gao Yalan, Deputy General Manager of Xifeng Co., Chairman of the Brand Operations Company, and Chairman of the E-commerce Company, led a delegation to visit Shaanxi Xifuxiang Brand Operations Co., Ltd. for research and exchange. At the meeting, Bian Ruitao, Chief Financial Officer of Xifuxiang, presented operational data on site: in the first half of the year, Xifuxiang exceeded its sales targets, with Xifeng Liquor 15-Year/6-Year sales volume growing 30% year-on-year.

06
歪马上新四款果味精酿
近日，歪马送酒推出”功夫果啤”系列新品，包括话梅芭乐、绿妍青柠、多肉葡萄和百香果凤梨四款果味精酿啤酒，均采用500ml听装，原麦汁浓度为8°P或9°P，酒精度介于2.5%vol至3.7%vol，最低售价9元，目前已在歪马送酒小程序上线。

06
Waima Delivery Launches Four Fruit-Flavoured Craft Beers
Recently, Waima Delivery launched its new “Kung Fu Fruit Beer” series, featuring four fruit-flavoured craft beers: Plum Guava, Green Jasmine Lime, Fleshy Grape, and Passionfruit Pineapple. All are in 500ml cans, with original wort concentrations of 8°P or 9°P and ABV ranging from 2.5% to 3.7%. The minimum price is RMB 9, and they are now available on the Waima Delivery mini-program.

07
贵州手艺人酱酒扩产启动
近日，贵州手艺人酿酒有限公司二期项目启动建设，项目位于贵州省赤水市天台镇工业大道，将新建制酒车间、陶坛酒库和白酒库各1栋，新增酱香型白酒年产能1500吨。项目建成后，该公司酱香型白酒年产能将增至6500吨。

07
Guizhou Craftsman Sauce-Aroma Baijiu Expansion Underway
Recently, Guizhou Craftsman Brewing Co., Ltd. commenced construction of its Phase II project, located on Gongye Avenue, Tiantai Town, Chishui City, Guizhou Province. The project will build one new brewing workshop, one pottery jar wine storage, and one baijiu storage facility, adding 1,500 tonnes of annual sauce-aroma baijiu production capacity. Upon completion, the company’s total annual sauce-aroma baijiu capacity will increase to 6,500 tonnes.

行业动态

Industry News

08
商务部部署扩大服务消费
7月23日，国务院新闻办公室举行2026年上半年商务工作及运行情况新闻发布会。商务部表示，将落实《扩大消费”十五五”规划》，围绕交通、演出、赛事等领域培育服务消费增长点，推进消费新业态、新模式、新场景试点，并持续举办服务消费季、中华美食荟等活动，8月还将引导生活服务平台开展”8·8服务消费节”。相关部署将拓展餐酒融合、文旅赛事、户外休闲及社区终端等酒类消费场景。

08
Ministry of Commerce Outlines Plans to Expand Service Consumption
On July 23, the State Council Information Office held a press conference on the commerce work and performance for the first half of 2026. The Ministry of Commerce stated that it will implement the “15th Five-Year Plan for Expanding Consumption,” cultivating service consumption growth points in areas such as transportation, performances, and sporting events, advancing pilots for new consumption formats, models, and scenarios, and continuing to host events such as the Service Consumption Season and the Chinese Food Gala. In August, the Ministry will also guide lifestyle service platforms to launch the “8·8 Service Consumption Festival.” These initiatives will expand liquor consumption scenarios including dining-and-liquor integration, cultural tourism and sporting events, outdoor leisure, and community retail terminals.

09
银川四大葡萄酒交易所投运
据银川日报消息，近日，据银川文旅集团透露，由该集团统筹布局的览山公园、鼓楼步行街、漫葡小镇、阅彩城四大葡萄酒交易所已同步投入运营。据悉，四大点位结合场地特色差异化运营，汇聚贺兰山东麓各大酒庄特色酒款，设置亲民开盘价，配套小份自助品鉴、数字化行情公示服务。
在酒旅融合创新体验打造上，银川文旅集团跳出传统酒水售卖模式，创新推出沉浸式”葡萄酒股市”数字化趣味交易体系。通过大屏实时滚动展示红涨蓝跌酒价动态，根据消费热度灵活调价，热门酒品随人气浮动，小众酒款亲民体验，将品酒、购酒打造为互动打卡项目。数字化互动、自助定量购酒等新潮服务全面落地，全方位升级银川酒旅融合消费新体验。

09
Yinchuan’s Four Wine Exchanges Put into Operation
According to the Yinchuan Daily, recently, as revealed by the Yinchuan Cultural Tourism Group, four wine exchanges – at Lanshan Park, Gulou Pedestrian Street, Manpu Town, and Yuecai City – which were coordinated and deployed by the group, have been simultaneously put into operation. It is understood that the four locations operate with differentiated strategies based on site characteristics, bringing together distinctive wines from wineries across the Eastern Foothills of Helan Mountain, with accessible opening prices, accompanied by small-portion self-service tasting and digital price display services.
In creating innovative wine-tourism integration experiences, the Yinchuan Cultural Tourism Group has broken away from traditional liquor sales models, innovatively launching an immersive “wine stock market” digital interactive trading system. Through large screens displaying real-time wine price dynamics – with red for rising and blue for falling prices – and flexible pricing based on consumer demand, popular wines fluctuate with demand while niche wines offer accessible experiences, turning wine tasting and purchasing into interactive check-in activities. Digital interactive experiences and self-service fixed-amount wine purchasing have been fully implemented, comprehensively upgrading Yinchuan’s wine-tourism integrated consumption experience.