酒业要闻·7月24日

企业动态

Company News

01
李渡江西市场两大系列产品停止招商
7月24日，国宝李渡发布通知称，即日起江西市场全面停止李渡王色彩系列（水晶蓝、满堂红）及李渡老窖系列产品招商，不再接受新合作申请。
通知显示，此举旨在维护市场秩序与客户利益，公司后续将集中资源服务现有合作伙伴，优化运营与消费者服务体系，并对现有伙伴产品配额实行合理管控，推动品牌在江西市场可持续发展。

01
Lidu Halts Distributor Recruitment for Two Series in Jiangxi Market
On July 24, Guobao Lidu issued a notice stating that effective immediately, it will fully suspend distributor recruitment for the Lidu Wang Colour Series (Crystal Blue, Mantanghong) and the Lidu Laojiao Series products in the Jiangxi market, and will no longer accept new cooperation applications.
The notice indicated that this measure is aimed at maintaining market order and protecting client interests. Going forward, the company will concentrate resources on serving existing partners, optimise operations and the consumer service system, implement reasonable quota controls for existing partners, and promote the sustainable development of the brand in the Jiangxi market.

02
“茅台1935·寻道中国”走进郑州
7月23日，”茅台1935·寻道中国”（第四季）节气之旅第三站走进河南郑州。活动以”顺天应时，共赴山河”为主题，持续探寻中国传统”二十四节气”的智慧。
线下活动进行的同时，i茅台APP于7月23日18:00同步开启”顺天应时·共赴山河”线上活动，并将持续至7月31日23:59。其间，茅台1935·中国国家地理文创酒、茅台1935酒经典版和尊享版等多款产品推出限时优惠。

02
“Moutai 1935 · Seeking the Tao of China” Arrives in Zhengzhou
On July 23, the third stop of the “Moutai 1935 · Seeking the Tao of China” (Season 4) solar term journey arrived in Zhengzhou, Henan. Themed “Follow the Seasons, Journey to the Mountains and Rivers,” the event continues to explore the wisdom of China’s traditional “24 Solar Terms.”
Alongside the offline activities, the iMoutai APP simultaneously launched the “Follow the Seasons, Journey to the Mountains and Rivers” online campaign at 18:00 on July 23, running until 23:59 on July 31. During this period, limited-time promotions are being offered on multiple products including Moutai 1935 · Chinese National Geography Cultural Edition, Moutai 1935 Classic Edition, and Moutai 1935 Zunxiang Edition.

03
古井贡酒冠名美食赛事
7月25日，2026″超级皖”美食争霸赛阜阳街区突围赛将登陆临泉顺河老街，该活动由古井贡酒·年份原浆独家冠名。

03
Gujing Gongjiu Sponsors Food Competition
On July 25, the 2026 “Super Anhui” Food Championship Fuyang District Qualifying Round will be held at Linquan Shunhe Old Street, with the event exclusively sponsored by Gujing Gongjiu · Vintage Pulp.

04
衡水老白干召开基层员工座谈会
7月23日上午，衡水老白干酒业股份有限公司召开2026年度基层员工座谈会。来自27个部门的基层员工代表齐聚一堂，与公司领导面对面沟通，聚焦企业高质量发展建言献策。

04
Hengshui Laobaigan Holds Frontline Staff Symposium
On the morning of July 23, Hengshui Laobaigan Liquor Co., Ltd. held its 2026 Frontline Staff Symposium. Frontline staff representatives from 27 departments gathered together for face-to-face communication with company leaders, offering suggestions and recommendations focused on the company’s high-quality development.

05
青岛啤酒布局文化科技投资
近日，青岛金石文化科技投资基金合伙企业（有限合伙）成立，执行事务合伙人为中信金石投资有限公司，出资额10亿元，经营范围包括股权投资、投资管理和资产管理等。合伙人包括中信金石投资有限公司、青岛啤酒集团有限公司、中国文化产业投资基金二期（有限合伙）及湖北奥瑞金制罐有限公司等。

05
Tsingtao Beer Expands into Cultural Technology Investment
Recently, Qingdao Jinshi Cultural Technology Investment Fund Partnership (Limited Partnership) was established, with CITIC Jinshi Investment Co., Ltd. serving as the executive general partner. The fund has a capital commitment of RMB 1 billion and its business scope includes equity investment, investment management, and asset management. Partners include CITIC Jinshi Investment Co., Ltd., Tsingtao Beer Group Co., Ltd., China Cultural Industry Investment Fund Phase II (Limited Partnership), and Hubei ORG Packaging Co., Ltd., among others.

06
燕京啤酒推进渠道优化
7月23日，燕京啤酒在投资者电话会议上表示，公司正推进渠道结构优化升级，持续巩固传统渠道，并通过数字化手段提升终端运营效率；同时拓展电商、即时零售等新兴渠道，加强与大型连锁商超合作，推动各渠道协同发展。公司还将常态化推进”双百工程”，加快营销数字化系统建设，提升市场响应速度和终端精细化管理水平。

06
Yanjing Beer Advances Channel Optimisation
On July 23, Yanjing Beer stated during an investor conference call that the company is promoting channel structure optimisation and upgrades, continuously consolidating traditional channels while improving terminal operational efficiency through digital means. At the same time, it is expanding emerging channels such as e-commerce and instant retail, strengthening cooperation with large supermarket chains, and promoting coordinated development across all channels. The company will also continue to advance the “Double Hundred Project” on an ongoing basis, accelerate the construction of its digital marketing system, and improve market response speed and terminal refinement management.

07
捷强连锁完成过半年度目标
截至6月底，捷强连锁2026年度目标完成率超过50%，基本实现”时间过半、任务过半”。1-6月，其门店日均客单量同比提升1.36%；非烟板块通过茅台组合销售、啤酒堆头促销和冰饮陈列带动销售。自有品牌培育方面，全兴品类销售同比增长24%，金枫品类及麒响品牌销售也实现同比增长。

07
Jieqiang Chain Exceeds Half of Annual Target
As of the end of June, Jieqiang Chain had achieved over 50% of its 2026 annual target, essentially meeting the milestone of “half the time, half the task.” From January to June, its stores’ average daily transaction volume increased by 1.36% year-on-year. The non-tobacco segment drove sales through Moutai bundle sales, beer display promotions, and chilled beverage displays. In terms of private brand cultivation, Quanxing category sales grew 24% year-on-year, while Jinfeng category and Qixiang brand sales also achieved year-on-year growth.

08
皇沟酒业与中原工学院交流
7月22日，中原工学院经济管理学院与皇沟酒业在郑州举行校企交流座谈。双方围绕MBA实践教学基地建设、课题联合研究、企业管理人才培养、品牌营销创新、电商与国际贸易、学生实习就业等议题交换意见，并梳理后续合作方向，拟通过常态化沟通推动科研、人才培养与白酒产业经营需求对接。

08
Huanggou Liquor and Zhongyuan University of Technology Exchange
On July 22, the School of Economics and Management of Zhongyuan University of Technology and Huanggou Liquor held a university-enterprise exchange symposium in Zhengzhou. The two sides exchanged views on topics including MBA practical teaching base construction, joint research projects, corporate management talent development, brand marketing innovation, e-commerce and international trade, and student internships and employment. They also outlined future cooperation directions, intending to promote the alignment of research and talent cultivation with the operational needs of the baijiu industry through regular communication.

09
金汉权与安丘市委、市政府领导举行会谈
7月21人，华润啤酒总裁、景芝白酒董事长金汉权与安丘市委书记乔日升，市委副书记、市长谭明在潍坊安丘举行会谈。双方围绕景芝白酒发展方向、面临的机遇挑战，以及政府赋能支持等方面展开了深入交流。

09
Jin Hanquan Holds Talks with Anqiu Party Committee and Government Leaders
On July 21, Jin Hanquan, President of China Resources Beer and Chairman of Jingzhi Baijiu, held talks with Qiao Risheng, Secretary of the Anqiu Municipal Party Committee, and Tan Ming, Deputy Secretary and Mayor of Anqiu, in Anqiu, Weifang. The two sides engaged in in-depth exchanges on Jingzhi Baijiu’s development direction, opportunities and challenges faced, and government empowerment and support.

10
茅台生态农业公司开展慰问活动
7月24日，茅台生态农业公司组织开展2026年退役军人”八一”座谈慰问活动。公司党委书记、董事长邝英出席会议并讲话，生产党支部书记陈仲亮主持会议。

10
Moutai Eco-Agriculture Company Holds Commemoration Event
On July 24, Moutai Eco-Agriculture Company organised a “August 1st” symposium and commemoration event for veterans in 2026. Kuang Ying, Party Secretary and Chairman of the company, attended and delivered a speech, with Chen Zhongliang, Party Branch Secretary of Production, chairing the meeting.

11
华润啤酒与淘宝闪购达成战略合作
据华润啤酒7月24日消息，华润啤酒与淘宝闪购近期在杭州阿里巴巴总部举行战略合作会议，正式签署战略合作协议。未来，双方将开展深度合作，包括，围绕淘宝闪购用户的消费喜好，打造450ml差异化标品，将果啤、精酿啤酒、无醇啤酒等产品作为重点方向；面向”夜间”、”吃冰”等高频场景，双方将在8月启动”冰杯+啤酒”联合体验营销，以一口冰啤开启夏日即时消费新体验。

11
China Resources Beer and Taobao Flash Purchasing Reach Strategic Cooperation
According to China Resources Beer on July 24, the company recently held a strategic cooperation meeting with Taobao Flash Purchasing at Alibaba’s headquarters in Hangzhou, officially signing a strategic cooperation agreement. Going forward, the two parties will engage in deep collaboration, including developing differentiated 450ml standard products based on Taobao Flash Purchasing users’ consumption preferences, with fruit beer, craft beer, and non-alcoholic beer as key focus areas. Targeting high-frequency scenarios such as “nighttime” and “ice consumption,” the two parties will launch a joint “ice cup + beer” experiential marketing campaign in August, creating a new summer instant-consumption experience with a sip of ice-cold beer.

12
青啤控股股东及其一致行动人拟增持1.5亿至3亿元
7月24日，青岛啤酒公告称，公司控股股东青啤集团及其一致行动人基于对公司未来战略发展的信心及长期价值认可，拟自2026年7月24日起6个月内，通过上海证券交易所交易系统以集中竞价方式，及香港联合交易所有限公司系统增持公司A股及H股股份，合计拟增持金额不低于1.5亿元且不超过3亿元。首次增持已实施，增持A股4万股、H股6.2万股，合计金额约456.9万元。

12
Tsingtao Beer’s Controlling Shareholder and Concerted Parties Plan to Increase Holdings by RMB 150–300 Million
On July 24, Tsingtao Beer announced that its controlling shareholder, Tsingtao Beer Group, and its concerted parties, based on confidence in the company’s future strategic development and recognition of its long-term value, plan to increase their holdings of the company’s A-shares and H-shares through the Shanghai Stock Exchange trading system via centralised bidding and the Hong Kong Stock Exchange system within six months from July 24, 2026, with a total intended increase of not less than RMB 150 million and not more than RMB 300 million. The first increase has been implemented, with 40,000 A-shares and 62,000 H-shares acquired, totalling approximately RMB 4.569 million.

行业动态

Industry News

13
贵州上半年酒、饮料和精制茶制造业增长6.0%
7月23日，贵州省2026年上半年经济运行情况新闻发布会内容透露，今年上半年，贵州全省规模以上工业增加值同比增长5.5%，其中，酒、饮料和精制茶制造业增长6.0%。

13
Guizhou’s Liquor, Beverage and Refined Tea Manufacturing Grows 6.0% in H1
On July 23, content from the Guizhou Province 2026 First-Half Economic Performance Press Conference revealed that in the first half of this year, Guizhou’s value-added industrial output from enterprises above designated size grew 5.5% year-on-year, among which the liquor, beverage, and refined tea manufacturing sector grew 6.0%.

14
仁怀发布”特供酒”相关提醒告诫函
7月23日，仁怀市市场监督管理局发布关于规范酒类市场经营秩序严禁制售”特供酒”及违规营销的提醒告诫函，提醒告诫严禁制售涉军涉政”特供酒””专供酒”、严禁为涉军涉政”特供酒”提供协助、严禁借重大节日违规商业营销，并要求立即开展自查自纠，全面规范经营行为。

14
Renhuai Issues Warning Letter on “Special-Use Liquor”
On July 23, the Renhuai Municipal Market Supervision Administration issued a warning letter regarding the regulation of the liquor market order and the prohibition of the production and sale of “special-use liquor” and improper marketing. The letter warned and admonished against the production and sale of military- and government-related “special-use liquor” and “exclusive-use liquor,” against providing assistance for such products, and against improper commercial marketing leveraging major holidays. It also required immediate self-inspection and rectification to fully standardise business practices.

15
银川西夏2025年产葡萄酒2.7万吨
据紫梦贺兰微信公众号消息，目前，西夏区酿酒葡萄种植及开发面积达4.66万亩，辖区共有葡萄酒企业72家，有规模种植基地38家，已建成各具特色的酒庄34座。贺兰晴雪、和誉等22家酒庄通过国家知识产权局认定，获准使用”贺兰山东麓葡萄酒”地理标志。2025年，西夏区年产葡萄酒2300万瓶、2.7万吨，酒庄年接待游客突破90万人次，带动就业3.5万人以上，综合产值达90亿元。
今年1月至6月，辖区3家A级酒庄景区累计接待游客21.30万人次，实现营业收入1501.89万元。

15
Xixia District, Yinchuan Produced 27,000 Tonnes of Wine in 2025
According to the Zimeng Helan WeChat account, Xixia District currently has 46,600 mu (approx. 3,107 hectares) of wine grape cultivation and development area, with 72 wine enterprises, 38 large-scale planting bases, and 34 distinctive wineries already built. Twenty-two wineries including Helan Qingxue and Heyu have been certified by the China National Intellectual Property Administration and are authorised to use the “Helan Mountain Eastern Foothills Wine” geographical indication. In 2025, Xixia District produced 23 million bottles of wine, equivalent to 27,000 tonnes. The district’s wineries received over 900,000 visitors annually, driving employment for more than 35,000 people, with a comprehensive output value of RMB 9 billion.
From January to June this year, the district’s three A-level winery scenic areas received a total of 213,000 visitors, generating operating revenue of RMB 15.0189 million.

16
海关总署：6月20批次酒水未准入境
近日，海关总署公布了2026年6月全国未准入境食品化妆品信息，本批名单中共有20批次酒水产品被查处未准入境，包括6批次葡萄酒、14批次啤酒，其中，无醇啤酒共有10674升，占比达24.4%。相关问题主要集中在”感官检验不符合食品安全国家标准规定””货证不符””标签不合格”等方面，涉及北京、大连、广州、南京、宁波等口岸。

16
General Administration of Customs: 20 Batches of Alcoholic Beverages Denied Entry in June
Recently, the General Administration of Customs announced the list of foods and cosmetics denied entry into China in June 2026. A total of 20 batches of alcoholic beverage products were identified and denied entry, including 6 batches of wine and 14 batches of beer, of which non-alcoholic beer accounted for 10,674 litres, representing 24.4% of the total. The issues primarily centred on “sensory inspection not in compliance with national food safety standards,” “inconsistency between goods and certificates,” and “unqualified labelling,” involving ports including Beijing, Dalian, Guangzhou, Nanjing, and Ningbo.