酒业要闻·10月21日 China Beverage Alcohol News – October 21

酒业要闻·10月21日

China Beverage Alcohol News – October 21

企业动态

Company News

01
陈华调研茅台下沙生产
10月19日，茅台集团党委书记、董事长陈华，党委副书记、总经理王莉等深入制酒二十四车间、十八车间生产房，调研茅台酒下沙轮次生产并检查安全生产。目前，茅台下沙生产工作已全面铺开。调研组查看润粮、蒸粮、摊晾拌曲、堆积发酵等工艺操作，了解工艺执行、生产调度和班组管理情况。
陈华表示，要坚持把“酿造高品质生活”的企业使命贯穿原料入厂、制曲、制酒、勾兑、贮存、包装和产品交付各环节，健全全生命周期质量管控体系，深耕种子选育、原料供给前端保障，顺应自然时序，恪守传统酿造工艺，精细管控每道工序；要统筹发展和安全，压实各级安全生产责任，常态化排查整治隐患，紧盯关键环节和季节性风险，保障员工生命健康和财产安全。

01
Chen Hua Inspects Moutai’s Grain-Loading Production
On October 19, Chen Hua, Party Secretary and Chairman of Moutai Group, and Wang Li, Deputy Party Secretary and General Manager, went deep into the production buildings of Brewing Workshop No. 24 and No. 18 to inspect the grain-loading round of Moutai liquor production and check production safety. Currently, Moutai’s grain-loading production work is in full swing. The inspection team observed process operations including grain moistening, grain steaming, cooling and starter mixing, and stacked fermentation, and learned about process execution, production scheduling, and team management.
Chen Hua stated that the corporate mission of “brewing a high-quality life” must be carried through every link — raw material intake, starter-making, brewing, blending, storage, packaging, and product delivery — to improve the full-lifecycle quality control system, deepen work in seed selection and breeding and front-end raw material supply assurance, follow the natural seasonal rhythm, adhere to traditional brewing techniques, and finely control every procedure. Development and safety must be coordinated, safety production responsibilities at all levels must be consolidated, hidden dangers must be routinely investigated and rectified, and close attention must be paid to key links and seasonal risks to safeguard employees’ lives, health, and property.

02
王莉分享茅台可持续发展“三大密码”
10月20日，2026可持续全球领导者大会在上海启幕。茅台集团党委副书记、总经理王莉受邀出席开幕式，并以《以长期主义保护三重生态 持续创造茅台的可持续发展价值》为题作主题演讲。王莉表示，茅台的可持续发展，就是追求底层核心长期价值的延续，守好稳定如一的品质、典型独特的品格、深入人心的品牌三大密码，以及造就它们的三重生态——以对“天地造物者”的敬仰，保护好自然生态，创造稳定如一的“品质价值”；以对“隐形酿酒师”的敬畏，保护好微生态，创造典型独特的“品格价值”；以对“匠心传承人”的敬重，保护好人文生态，创造历久弥新的“品牌价值”。

02
Wang Li Shares Moutai’s “Three Codes” of Sustainable Development
On October 20, the 2026 Sustainable Global Leaders Conference opened in Shanghai. Wang Li, Deputy Party Secretary and General Manager of Moutai Group, was invited to attend the opening ceremony and delivered a keynote speech titled “Protecting the Triple Ecology Through Long-Termism to Continuously Create Moutai’s Sustainable Development Value.” Wang Li stated that Moutai’s sustainable development is about pursuing the continuation of underlying core long-term value, safeguarding the three codes of consistently stable quality, distinctively typical character, and deeply rooted brand, as well as the triple ecology that creates them — with reverence for the “creator of heaven and earth,” protect the natural ecology and create consistently stable “quality value”; with reverence for the “invisible brewers,” protect the micro-ecology and create distinctively typical “character value”; and with respect for the “craftsmanship inheritors,” protect the human ecology and create ever-renewing “brand value.”

03
习酒召开浙南经销商沟通座谈会
10月18日，习酒集团党委书记、董事长汪地强一行到访国鼎酒业考察指导工作。考察期间，汪地强董事长实地走访国鼎酒业习酒466号体验馆，详细了解馆内习酒产品展陈规划与日常运营工作，并听取市场一线及线上运营拓展情况，为国鼎酒业下一阶段的市场运营与品牌建设明确方向。当日下午，汪地强还与浙南区各经销商召开贵州习酒2026年浙南市场经销商沟通座谈会，就浙南市场布局与厂商协同发展进行深入交流。

03
Xijiu Holds Southern Zhejiang Distributor Communication Symposium
On October 18, Wang Diqiang, Party Secretary and Chairman of Xijiu Group, led a delegation to visit Guoding Liquor for inspection and guidance. During the visit, Chairman Wang Diqiang toured Guoding Liquor’s Xijiu Experience Hall No. 466, learning in detail about the display planning and daily operations of Xijiu products in the hall, and听取 reports on frontline market and online operation expansion, clarifying the direction for Guoding Liquor’s next-stage market operations and brand building. That afternoon, Wang Diqiang also held the Guizhou Xijiu 2026 Southern Zhejiang Market Distributor Communication Symposium with distributors from the Southern Zhejiang region, engaging in in-depth exchanges on the Southern Zhejiang market layout and manufacturer-distributor collaborative development.

04
国台、名品世家与数智名品拟成立新公司
10月19日，天士力创始人、国台创始人、天士力集团终身荣誉主席、天士力数智健康产业集团董事长、国台数智酒业集团创新生产力总师闫希军一行莅临名品世家总部考察交流。本次交流中，国台酒业、名品世家尝试探索与港股上市公司数智名品共同组建新平台公司的合作框架。此前名品世家董事长陈明辉正式获委任为数智名品董事会主席，并提出依托港股平台打造酒业“贝壳网”的数实融合普惠新消费平台。
此次三方联手成立新公司，核心目标是打通“生产端—流通端—资本端”的完整闭环：国台将输出自身在酱酒智能酿造、品牌运营领域的核心资源，名品世家开放覆盖全国的线下连锁渠道网络，数智名品则发挥港股上市平台的资本运作优势，把产业资源与资本市场的能力深度绑定，打破传统酒业厂商合作中“生产与流通分离、实体与资本脱节”的行业痛点。

04
Guotai, Mingpin Shijia and Shuzhi Mingpin Plan to Establish New Company
On October 19, Yan Xijun, founder of Tianshili, founder of Guotai, Lifetime Honorary Chairman of Tianshili Group, Chairman of Tianshili Digital-Intelligent Health Industry Group, and Chief Innovation Productivity Engineer of Guotai Digital-Intelligent Liquor Group, led a delegation to visit Mingpin Shijia’s headquarters for inspection and exchange. During this exchange, Guotai Liquor and Mingpin Shijia explored a cooperation framework to jointly establish a new platform company with Hong Kong-listed Shuzhi Mingpin. Previously, Chen Minghui, Chairman of Mingpin Shijia, was formally appointed Chairman of the Board of Shuzhi Mingpin and proposed building a digital-physical integrated inclusive new consumer platform for the liquor industry — a “Beike.com“ of liquor — leveraging the Hong Kong listing platform.
The core objective of this tripartite joint venture is to connect the complete closed loop of “production end — circulation end — capital end”: Guotai will contribute its core resources in intelligent sauce-aroma brewing and brand operations, Mingpin Shijia will open its nationwide offline chain channel network, and Shuzhi Mingpin will leverage the capital operation advantages of its Hong Kong listing platform, deeply binding industrial resources with capital market capabilities to break the industry pain point in traditional liquor manufacturer-distributor cooperation of “separation of production and circulation, disconnection between the real economy and capital.”

05
口子窖“兼香之夜”演唱会即将开唱
11月7日，口子窖「兼香之夜」群星演唱会·合肥站，即将在合肥体育中心主体育场开唱。据悉，此次演唱会不光有萧敬腾、吴克群、郁可唯等实力唱将，还集结了老乡鸡、洽洽、来优品、詹记四大安徽本土品牌挚友。

05
Kouzi Distillery “Night of Multi-Aroma” Concert to Kick Off
On November 7, the Kouzi Distillery “Night of Multi-Aroma” star concert · Hefei stop will kick off at the Hefei Sports Centre Main Stadium. It is understood that the concert will feature not only powerful singers including Jam Hsiao, Kenji Wu, and Yisa Yu, but also four beloved Anhui local brands — Laoxiangji, Qiaqia, Laiyoupin, and Zhanji.

06
会稽山兰亭将重点深耕安徽市场
10月19日，安徽先茂科技集团旗下六安市津茂糖酒销售有限责任公司董事长杨先瑁、副总郝先利一行到访会稽山，开启深度回厂游。座谈交流中，绍兴会稽山酒业销售有限公司副总经理、兰亭国酒事业部总经理许宜广表示，高端化是会稽山重点托举的“一号战略”。会稽山·兰亭以圈层运营为基础，依托独立事业部和百余人专属团队，已形成从品牌到渠道的系统化运营体系。从区域布局看，兰亭国酒事业部主要覆盖江浙沪皖鲁市场，安徽在其中占有重要位置，是兰亭将重点打造并持续深耕的市场。

06
Kuijishan Lanting to Focus on Deep Cultivation of Anhui Market
On October 19, Yang Xianmao, Chairman of Lu’an Jinmao Sugar & Liquor Sales Co., Ltd. under Anhui Xianmao Technology Group, and Deputy General Manager Hao Xianli led a delegation to visit Kuijishan for an in-depth back-to-factory tour. During the discussion, Xu Yiguang, Deputy General Manager of Shaoxing Kuijishan Liquor Sales Co., Ltd. and General Manager of the Lanting National Liquor Division, stated that premiumisation is the “No. 1 strategy” that Kuijishan is focused on supporting. Kuijishan · Lanting, based on circle operations and supported by an independent business division and a dedicated team of over 100 people, has formed a systematic operating system from brand to channel. In terms of regional layout, the Lanting National Liquor Division mainly covers the Jiangsu, Zhejiang, Shanghai, Anhui, and Shandong markets, with Anhui occupying an important position as a market that Lanting will focus on building and continuously cultivating.

07
酒驿栈举行安徽区域合作交流会
10月19日，“锚定黄金赛道 共筑增长生态” 酒驿栈安徽区域合作交流会在百川名品合肥总部举办，活动定向邀约安徽区域意向创业者，围绕即时零售赛道机遇、终端数字化转型、全链路运营赋能等议题深度对接。百川名品集团副总经理万发明在致辞中指出，传统烟酒终端密度高、根基深，但数字化渗透率偏低，即时零售仍是蓝海。百川名品深耕酒水流通近30年，从传统分销、连锁化布局到孵化酒驿栈即时零售品牌，向酒水流通产业综合服务升级；深耕安徽，核心是把沉淀多年的供应链、数字化运营和平台资源能力开放给酒水创业者，共享增长红利。

07
Jiuyizhan Holds Anhui Regional Cooperation Exchange Meeting
On October 19, the “Anchoring the Golden Track, Building a Growth Ecosystem Together” Jiuyizhan Anhui Regional Cooperation Exchange Meeting was held at Baichuan Mingpin’s Hefei headquarters. The event invited prospective entrepreneurs from Anhui to engage in in-depth discussions on topics including instant retail track opportunities, terminal digital transformation, and full-chain operational empowerment. Wan Faming, Deputy General Manager of Baichuan Mingpin Group, noted in his address that traditional tobacco and liquor terminals have high density and deep foundations but low digital penetration, and instant retail remains a blue ocean. Baichuan Mingpin has deeply cultivated liquor circulation for nearly 30 years, upgrading from traditional distribution and chain layout to incubating the Jiuyizhan instant retail brand, moving toward comprehensive services for the liquor circulation industry. Its deep cultivation in Anhui is centred on opening up its years of accumulated supply chain, digital operations, and platform resource capabilities to liquor entrepreneurs to share growth dividends.

08
会稽山斩获三项省级荣誉
10月21日，会稽山消息，近日，浙江省经济和信息化厅及相关部门陆续公布2026年度制造业省级奖项评选结果，会稽山连续斩获三项省级荣誉。其分别为，会稽山绍兴酒股份有限公司斩获2026年度浙江省绿色工厂奖项；会稽山气泡黄酒（爽酒）入选2026年浙江制造精品；会稽山基于低温酿造高质量黄酒生产关键技术及产业化项目成功入选2026年度浙江省先进技术创新成果。

08
Kuijishan Wins Three Provincial Honours
According to Kuijishan on October 21, the Zhejiang Provincial Department of Economy and Information Technology and relevant departments recently announced the results of the 2026 provincial-level manufacturing awards, and Kuijishan successively won three provincial honours. These are: Kuijishan Shaoxing Wine Co., Ltd. won the 2026 Zhejiang Provincial Green Factory award; Kuijishan Sparkling Huangjiu (Shuangjiu) was selected as a 2026 Zhejiang Manufacturing Premium Product; and Kuijishan’s project on key technologies and industrialisation for high-quality huangjiu production based on low-temperature brewing was successfully selected as a 2026 Zhejiang Provincial Advanced Technology Innovation Achievement.

行业动态

Industry News

09
1-9月白酒产量235.4万千升
10月21日，国家统计局发布的数据显示，9月，白酒（折65度，商品量）产量27.5万千升，同比下降4.8%；1-9月，白酒（折65度，商品量）产量累计235.4万千升，累计下降3.9%。
9月，啤酒产量278.8万千升，同比下降7.8%；1-9月，啤酒产量累计2894.7万千升，累计下降6.0%。9月，葡萄酒产量0.8万千升，同比下降11.1%；1-9月，葡萄酒产量累计6.3万千升，累计增长1.6%。

09
Baijiu Output Reaches 2.354 Million Kilolitres in January-September
On October 21, data released by the National Bureau of Statistics showed that in September, baijiu production (converted to 65% ABV, commercial volume) was 275,000 kilolitres, down 4.8% year-on-year; from January to September, cumulative baijiu production was 2.354 million kilolitres, down 3.9% year-on-year.
In September, beer production was 2.788 million kilolitres, down 7.8% year-on-year; from January to September, cumulative beer production was 28.947 million kilolitres, down 6.0% year-on-year. In September, wine production was 8,000 kilolitres, down 11.1% year-on-year; from January to September, cumulative wine production was 63,000 kilolitres, up 1.6% year-on-year.

10
仁怀召开白酒供应链座谈会
10月18日，仁怀市全国白酒营销及供应链企业代表座谈会在仁怀衡昌洲际酒店召开。会议通报了全市白酒产业发展基本情况。与会企业代表分别围绕品牌推广、渠道变革、供应链协同、消费市场培育作交流发言。会议提到，要在渠道建设上携手共拓市场空间、共挖消费潜力、共建对接平台，实现产区供给与市场需求的高效匹配。要在供应链协同上携手共建优质原料基地、共兴配套产业生态、共筑品质信任体系，让产区供应链真正成为仁怀酱香走向全国的重要支撑。

10
Renhuai Holds Baijiu Supply Chain Symposium
On October 18, the Renhuai National Baijiu Marketing and Supply Chain Enterprise Representatives Symposium was held at the Hengchang InterContinental Hotel in Renhuai. The meeting reported on the basic situation of the city’s baijiu industry development. Attending enterprise representatives delivered exchange speeches on brand promotion, channel transformation, supply chain collaboration, and consumer market cultivation. The meeting noted that in channel building, all parties should join hands to expand market space, tap consumption potential, and build matching platforms, achieving efficient alignment between production region supply and market demand. In supply chain collaboration, all parties should join hands to build premium raw material bases, jointly develop supporting industrial ecosystems, and jointly build a quality trust system, making the production region supply chain a truly important support for Renhuai sauce-aroma liquor reaching the whole country.

11
邛崃推进中欧酒业合作
10月18日至19日，“欧洲酒企川酒调研行”代表团在邛崃开展座谈及实地调研。代表团由欧洲酒庄庄主、国际酒类会展机构负责人、行业专家及新华社媒体团队等组成，与当地部门、成都酒业集团、古川酒业、巴克斯酒业等，围绕绿色酿造、国际酒旅酒庄共建、产区品牌国际传播、产品品牌与市场渠道共建交流。

11
Qionglai Advances China-Europe Liquor Industry Cooperation
From October 18 to 19, the “European Liquor Enterprises Sichuan Liquor Research Tour” delegation conducted symposiums and field research in Qionglai. The delegation comprised European winery owners, heads of international liquor exhibition institutions, industry experts, and a Xinhua News Agency media team. They exchanged views with local departments, Chengdu Liquor Group, Guchuan Liquor, and Bacs Liquor on green brewing, joint development of international liquor-tourism wineries, international communication of production region brands, and co-building of product brands and market channels.