企业动态
Company News
01
汾酒部署新周期生产工作
据汾酒集团微信公众号消息，9月29日，汾酒开展2026年新周期流酒慰问活动。慰问期间，公司党委书记、董事长袁清茂，公司党委副书记、副董事长、总经理武跃飞对汾酒新周期生产工作提出了新的要求：各单位要根据现有生产计划，在传统酿造工艺的基础上，勇于开展酿造设备的改造、升级和创新工作；要严把安全关，加强安全管理、杜绝风险隐患，稳步有序推进新周期各项工作，确保汾酒的高质量、高效率、高品质出产；要牢固树立“为汾酒负责就是为自己负责”的理念，把严格工艺执行落实到每一个环节、每一道工序上，确保优质原酒的稳产高产。
01
Fenjiu Deploys New Cycle Production Work
According to the Fenjiu Group WeChat account, on September 29, Fenjiu carried out a 2026 new cycle liquor-flowing condolence event. During the event, Yuan Qingmao, Party Secretary and Chairman, and Wu Yuefei, Deputy Party Secretary, Vice Chairman, and General Manager, put forward new requirements for Fenjiu’s new cycle production work: all units should, based on existing production plans and on the foundation of traditional brewing techniques, boldly carry out the transformation, upgrading, and innovation of brewing equipment; strictly control safety, strengthen safety management, eliminate risks and hidden dangers, steadily and orderly advance all work in the new cycle, and ensure Fenjiu’s high-quality, high-efficiency, and high-quality output; firmly establish the concept that “being responsible for Fenjiu is being responsible for oneself,” implement strict process execution in every link and every procedure, and ensure stable and high yield of high-quality base liquor.
02
茅台将为“四季酒”推出套装礼盒
近日消息，茅台即将针对“茅台四季酒”推出专属套装礼盒。据悉，四季酒套装礼盒系根据消费者在社交和收藏场景中，提出的“成套”需求与建议而启动的赠品礼盒。
02
Moutai to Launch Gift Box Set for “Four Seasons Liquor”
Recent news indicates that Moutai is about to launch an exclusive gift box set for “Moutai Four Seasons Liquor.” It is understood that the Four Seasons Liquor gift box set was initiated as a complimentary gift box based on consumers’ “complete set” needs and suggestions in social and collection scenarios.
03
习酒：坚定不移走好优质优产发展道路
9月28日，习酒股份公司召开2026年度生产技术分析会。会上，习酒集团党委书记、董事长汪地强强调，一要认清形势，始终保持“再创业”的战略清醒。二要系统推进，聚焦生产技术重点任务攻坚突破。系统攻坚突破，坚定不移走好优质优产发展道路，筑牢工艺根基；强化数字赋能，以现代技术助力传统酿造提质升级；聚力攻克关键环节难点，进一步提升品质表达；夯实人才根基，抓好人才队伍培养，压实各级干部责任；守牢安全环保底线，筑牢企业发展根本保障。三要强化保障，确保各项部署落地见效。
03
Xijiu: Unswervingly Pursue High-Quality and High-Yield Development
On September 28, Xijiu Co. held its 2026 annual production technology analysis meeting. At the meeting, Wang Diqiang, Party Secretary and Chairman of Xijiu Group, emphasised: first, clearly understand the situation and always maintain the strategic clarity of “starting a new business.” Second, systematically advance and focus on key production technology tasks for breakthroughs. Systematically tackle key problems, unswervingly pursue high-quality and high-yield development, and solidify the craft foundation; strengthen digital empowerment and use modern technology to help traditional brewing improve quality and upgrade; concentrate on overcoming difficulties in key links to further enhance quality expression; consolidate the talent foundation, focus on talent team cultivation, and pressurise cadres at all levels to take responsibility; hold the bottom lines of safety and environmental protection, and build a fundamental guarantee for enterprise development. Third, strengthen safeguards to ensure all deployments are implemented and effective.
04
红西凤开瓶抽奖投放1000部折叠屏
9月5日至10月31日，西凤酒在红西凤（1978、标版、公元陆壹捌）上开展“喝红西凤赢华为MateX7”抽奖，开盖扫码即可参与，全国限量1000部折叠屏手机。同一轮旺季里，老绿瓶系列现金红包最高1398元、红盖老绿瓶最高298元；酒海陈藏与七彩西凤系列主推“再来一瓶”，七彩西凤红七彩10、金七彩20、蓝七彩30三款升级产品头奖中奖概率在5%至8%区间。
04
Red Xifeng Bottle-Opening Lottery Offers 1,000 Foldable Phones
From September 5 to October 31, Xifeng Liquor is running a “Drink Red Xifeng, Win Huawei Mate X7” lottery on Red Xifeng (1978, Standard Edition, and Gongyuan Lu Yi Ba), with participation by opening the cap and scanning the code. Nationwide, 1,000 foldable phones are available. In the same peak season, the Old Green Bottle series offers cash red packets up to RMB 1,398, and the Red Cap Old Green Bottle up to RMB 298; the Jiuhai Chencang and Qicai Xifeng series mainly promote “one more bottle,” with the top prize winning probability for the three upgraded products – Qicai Xifeng Red Qicai 10, Gold Qicai 20, and Blue Qicai 30 – ranging from 5% to 8%.
05
宁夏夏桐葡萄园40%股权底价1元转让
据宁夏科技资源与产权交易所网站消息，近日，酩悦轩尼诗夏桐（宁夏）葡萄园有限公司40%股权已公开挂牌转让，底价为1元。转让方为宁夏农垦集团有限公司。宁夏农垦持有标的公司40%股权，此次拟一次性全部退出；其余60%股权由LVMH集团旗下酩悦轩尼诗国际有限公司持有。公告期至10月22日，交易采用网络竞价方式。财务数据显示，截至2026年8月31日，夏桐葡萄园资产总额1930.61万元，负债3657.94万元，所有者权益为负1727.33万元。
公告明确要求：本次交易达成后，最终受让方需完成专项偿债准备金足额计提或融资方案落地，确保标的企业可按期清偿该笔债务及其他全部既有债务，并在2026年底偿还关联企业借款本息；同时要求受让方具备与标的企业主营业务相关的国际化业务管理经验，保障现有业务体系平稳运转。
公告显示，持股60%的酩悦轩尼诗未放弃优先受让权，这意味着，其握有法定优先购买权。
05
40% Stake in Ningxia Chandon Vineyard Transferred at Reserve Price of RMB 1
According to the website of the Ningxia Technology Resources and Property Rights Exchange, recently, a 40% equity stake in Moët Hennessy Chandon (Ningxia) Vineyard Co., Ltd. was publicly listed for transfer at a reserve price of RMB 1. The transferor is Ningxia State Farms Group Co., Ltd. Ningxia State Farms holds a 40% stake in the target company and intends to fully exit in one go; the remaining 60% is held by Moët Hennessy International, a subsidiary of LVMH Group. The announcement period runs until October 22, and the transaction will be conducted through online bidding. Financial data shows that as of August 31, 2026, Chandon Vineyard had total assets of RMB 19.3061 million, liabilities of RMB 36.5794 million, and owner’s equity of negative RMB 17.2733 million.
The announcement explicitly requires: after the transaction is completed, the final transferee must complete the full provision of special debt repayment reserves or finalise a financing plan, ensuring the target company can repay this debt and all other existing debts on schedule, and repay related-party loan principal and interest by the end of 2026; the transferee is also required to have international business management experience related to the target company’s main business to ensure the smooth operation of the existing business system.
The announcement shows that Moët Hennessy, which holds 60%, has not waived its right of first refusal, meaning it holds a statutory pre-emptive right.
06
石花推出襄马纪念酒
近日，石花酒业发布2026襄阳马拉松纪念酒礼盒，计划向成功报名全程马拉松和半程马拉松的跑者免费提供5000份。礼盒采用可回收纸板武侠宝盒设计，内含125毫升石花花茗醉菊茶味、茉莉花乌龙味产品各1瓶，以及足金999、重约2毫克的“侠义襄阳”纪念金贴，并预留赛事奖牌存放位。花茗醉以石花大曲清香酒为基酒，融入花茶原料，酒精度为26%vol。
06
Shihua Launches Xiangyang Marathon Commemorative Liquor
Recently, Shihua Liquor launched a 2026 Xiangyang Marathon commemorative liquor gift box, planning to provide 5,000 free sets to runners who successfully register for the full marathon and half marathon. The gift box features a recyclable cardboard martial arts treasure box design, containing one 125ml bottle each of Shihua Huamingzui chrysanthemum tea flavour and jasmine oolong flavour, as well as a “Chivalrous Xiangyang” commemorative gold sticker made of 999 pure gold weighing approximately 2 milligrams, and reserves a slot for the race medal. Huamingzui uses Shihua Daqu light-aroma liquor as the base, infused with flower tea ingredients, with an alcohol content of 26% ABV.
07
喜力推出AI啤酒龙头
近日，喜力推出“Personalised Draught（个性化鲜啤）”AI个性化啤酒龙头，可根据消费者的口味、心情和饮酒场合，调制超过100种定制啤酒。单一龙头可选出135种风味，酒精度覆盖0.0%至5%。
系统综合电影偏好、性格、天气及聚会氛围等个人偏好，由喜力全球酿酒大师校准。消费者扫码并在手机上定制口味后，设备即调制专属啤酒并打印个性化标签。
该技术隶属喜力创新中心Heineken Studio，游客可在阿姆斯特丹喜力体验馆及喜力Studio卡车体验，卡车还将亮相F1墨西哥站和拉斯维加斯大奖赛。
07
Heineken Launches AI Beer Tap
Recently, Heineken launched the “Personalised Draught” AI personalised beer tap, capable of brewing over 100 customised beers based on consumers’ taste, mood, and drinking occasion. A single tap can select 135 flavours, with alcohol content ranging from 0.0% to 5%.
The system integrates personal preferences such as film preferences, personality, weather, and party atmosphere, calibrated by Heineken’s global master brewers. After consumers scan a code and customise their taste on their phone, the device brews the exclusive beer and prints a personalised label.
The technology belongs to Heineken’s innovation hub, Heineken Studio. Visitors can experience it at the Heineken Experience in Amsterdam and the Heineken Studio truck, which will also appear at the F1 Mexico City and Las Vegas Grands Prix.
行业动态
Industry News
08
成都支持邛崃、大邑酒产业
据成都发布微信公众号消息，日前，成都市发布《关于实施强县活区发展战略加快推动市域高质量发展的意见》。文件提到，将支持邛崃市推动邛酒特色产业向全品类、全产业链迈进；支持大邑县发展汽车零部件、精密工具、生物药、果酒等产业细分领域。
08
Chengdu Supports Qionglai and Dayi Liquor Industries
According to the Chengdu Release WeChat account, Chengdu recently issued the “Opinions on Implementing the Strategy of Strengthening Counties and Energising Districts to Accelerate High-Quality Development of the City.” The document mentions support for Qionglai City to advance its Qionglai liquor characteristic industry toward full categories and the entire industrial chain; and support for Dayi County to develop sub-sectors such as auto parts, precision tools, biopharmaceuticals, and fruit wine.
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