酒业要闻·7月29日

企业动态

Company News

01
大珍累计回款突破14亿元
7月28日晚，珍酒李渡集团董事长吴向东在河南郑州开展101场万商联盟遵义论坛郑州特别专场9.9公里纪念跑直播活动。本场直播通过”吴金东—珍酒李渡”视频号、抖音号同步播出，吸引86万人次观看，近49万点赞。直播中，吴向东回顾，万商联盟从遵义初心启航，历经百场论坛沉淀，已汇聚4300多位联盟商，大珍累计回款突破14亿元，牛市超级啤酒、第五代珍十五两大新品持续逆势增长。

01
Dazhen Cumulative Collections Exceed RMB 1.4 Billion
On the evening of July 28, Wu Xiangdong, Chairman of ZJLD Group, hosted the 101st session of the WanShang Alliance Zunyi Forum – Zhengzhou Special Edition 9.9km Commemorative Run livestream in Zhengzhou, Henan. The livestream was simultaneously broadcast via the “Wu Xiangdong – ZJLD” WeChat Channels and Douyin accounts, attracting 860,000 viewers and nearly 490,000 likes. During the livestream, Wu reflected that the WanShang Alliance, which began with its original aspiration in Zunyi and has been refined through 100 forums, now brings together over 4,300 alliance members. Cumulative collections for Dazhen have exceeded RMB 1.4 billion, while two new products – Niushi Super Beer and the 5th Generation Zhen Fifteen – continue to achieve counter-trend growth.

02
五粮液世界杯联名款累计销售额突破16亿元
7月29日，微酒获悉，五粮液世界杯营销战收获良好数据：以第八代五粮液世界杯联名款为核心的联名产品矩阵，累计销售额突破16亿元，世界杯营销启动以来，全网新增400万用户，其中35岁以下年轻消费者占比高达40%；全网传播量超过15亿次。
据了解，2025年8月，五粮液正式官宣成为2026年FIFA美加墨世界杯官方联名白酒，随后又与中央广播电视总台签约成为世界杯转播黄金合作伙伴，获得”国际足联+央视”双重官方身份加持。

02
Wuliangye World Cup Co-Branded Products Cumulative Sales Exceed RMB 1.6 Billion
On July 29, Weijiu learned that Wuliangye’s World Cup marketing campaign has delivered strong results: the co-branded product matrix, centred on the 8th Generation Wuliangye World Cup co-branded edition, has achieved cumulative sales exceeding RMB 1.6 billion. Since the launch of the World Cup marketing campaign, the company has gained 4 million new users across all online platforms, with consumers under 35 accounting for as much as 40% of the total. Total online reach has exceeded 1.5 billion impressions.
It is understood that in August 2025, Wuliangye officially announced its designation as the official co-branded baijiu for the 2026 FIFA World Cup in the USA, Mexico, and Canada. It subsequently signed an agreement with China Central Television (CCTV) to become a Golden Partner for World Cup broadcast coverage, securing dual official endorsement from both FIFA and CCTV.

03
中国茅台全球零售店识别系统获奖
据茅台国际7月28日消息，中国茅台全球零售店识别系统（China Moutai Global Retail Store Identity System）荣获2026年美国缪斯奖（MUSE Awards）室内设计·商业类奖项。此外，首家全新SI标准下的品牌体验空间将落地新加坡，推动海外消费者从”远观”到”走进”。

03
China Moutai Global Retail Store Identity System Wins Award
According to Moutai International on July 28, the China Moutai Global Retail Store Identity System won the 2026 MUSE Awards in the Interior Design · Commercial category. Additionally, the first brand experience space under the new SI standards will be launched in Singapore, encouraging overseas consumers to move from “viewing from a distance” to “stepping inside.”

04
郎酒庄园会员杯高尔夫大奖赛首站启幕
7月27日至28日，2026郎酒庄园会员杯第二届大湾区高尔夫大奖赛在东莞峰景高尔夫球会首站启幕。120名选手齐聚赛场，挥杆竞逐，向赛事终极奖励发起冲击，共同开启郎酒会员高尔夫之旅。

04
Langjiu Estate Member Cup Golf Grand Prix Kicks Off with First Stop
From July 27 to 28, the 2026 Langjiu Estate Member Cup 2nd Greater Bay Area Golf Grand Prix kicked off with its first stop at the Dongguan Fengjing Golf Club. A total of 120 players gathered on the course, competing to challenge for the tournament’s ultimate prizes, jointly embarking on a Langjiu member golf journey.

05
板城酒业荣膺中国商业联合会科学技术奖
7月29日，板城酒业官方消息表示，近日2026年商业科技质量大会在北京举行，承德乾隆醉酒业有限责任公司（板城酒业）凭借在白酒酿造科技领域的卓越创新成果，经严格评审与公示，在众多参评成果中脱颖而出，荣获中国商业联合会科学技术奖——科技进步奖特等奖。

05
Bancheng Liquor Wins China General Chamber of Commerce Science and Technology Award
According to official news from Bancheng Liquor on July 29, the 2026 Commercial Technology and Quality Conference was recently held in Beijing. Chengde Qianlongzui Liquor Co., Ltd. (Bancheng Liquor), with its outstanding innovative achievements in baijiu brewing technology, stood out among numerous competing entries through rigorous review and public announcement, winning the China General Chamber of Commerce Science and Technology Award – Special Prize for Scientific and Technological Progress.

06
汾阳王战略单品”黑冰糖”全国首发
7月27日，”清香新势力 微醺新主张”2026淄博夏日消费季暨汾阳王战略单品”黑冰糖”（山东·淄博）上市发布会举行。山西汾阳王酒业集团销售公司总经理张晓锋在致辞中表示，黑冰糖的诞生源于对”正中年”消费群体内心需求的深刻洞察——不冲不燥、温润自洽，是”为这份心境而酿”的清香新物种。

06
Fenyang King Strategic SKU “Black Rock Sugar” Makes National Debut
On July 27, the “Light-Aroma New Force · Tipsy New Proposition” 2026 Zibo Summer Consumption Season and Fenyang King strategic SKU “Black Rock Sugar” (Shandong · Zibo) launch event was held. Zhang Xiaofeng, General Manager of the Sales Company of Shanxi Fenyang King Liquor Group, stated in his speech that the birth of Black Rock Sugar stems from a profound insight into the inner needs of the “prime-of-life” consumer group – not harsh, not aggressive, but smooth and self-consistent – a “new species of light-aroma baijiu brewed for this state of mind.”

07
酒鬼酒下半年将精简产品SKU
7月27日，酒鬼酒在互动平台表示，公司毛利率变化主要受行业调整期高端、次高端产品承压，以及大众产品销售占比提高影响。下半年，公司将继续精简产品SKU、规范渠道价格秩序、严控发货节奏并优化产品结构、着力改善毛利率水平。

07
Jiugui Liquor to Streamline Product SKUs in Second Half
On July 27, Jiugui Liquor stated on the interactive platform that changes in the company’s gross margin are mainly due to pressure on premium and sub-premium products during the industry adjustment period, combined with an increased proportion of mass-market product sales. In the second half of the year, the company will continue to streamline product SKUs, standardise channel pricing order, strictly control shipping cadence, optimise product structure, and focus on improving gross margin levels.

08
绍兴黄酒集团深度布局”酒旅融合”
7月28日，中国绍兴黄酒集团与上海朱家角安麓酒店、青浦文旅集团签署战略合作协议。三方将融合黄酒文化传承、高端酒店运营与文旅资源整合优势，携手在青浦区朱家角古镇打造长三角黄酒文化传播基地，开启”黄酒+文旅”深度融合的全新篇章。

08
Shaoxing Huangjiu Group Deepens “Wine-Tourism Integration” Layout
On July 28, China Shaoxing Huangjiu Group signed a strategic cooperation agreement with Shanghai Zhujiajiao Anlu Hotel and Qingpu Cultural Tourism Group. The three parties will combine their respective strengths in huangjiu cultural heritage, high-end hotel operations, and cultural tourism resource integration to jointly build a Yangtze River Delta huangjiu cultural dissemination base in Zhujiajiao Ancient Town, Qingpu District, opening a new chapter in the deep integration of “huangjiu + cultural tourism.”

09
浙商糖酒部署下半年重点工作
7月27日，浙商糖酒集团召开2026半年度工作会议暨安全生产工作会议，全面总结上半年工作成效，深入分析当前行业形势，系统部署下半年重点工作。董事长、总经理王卫华要求，下半年要重点做好以下四个方面工作：一是积极布局产业链投资，拓宽产品经营赛道；二是精准施策名酒运营，全力冲刺年度指标，重点推进定制酒”富春大观””冰杯酒伴”、胡庆余堂滋补品联名等创新项目规模化落地，构建第二增长曲线；三是深耕多元渠道市场，分层挖掘客户增量，深耕连锁、团购、KA、新零售四大渠道，持续推进降库存、优结构、提效能各项工作；四是抓实常态学习教育，巩固整改治理工作成效。

09
Zheshang Sugar & Liquor Group Outlines Key H2 Priorities
On July 27, Zheshang Sugar & Liquor Group held its 2026 semi-annual work conference and safety production meeting, comprehensively reviewing first-half achievements, deeply analysing the current industry landscape, and systematically deploying key priorities for the second half. Chairman and General Manager Wang Weihua required that the second half focus on the following four areas: first, actively expand industrial chain investments to broaden product business channels; second, precisely execute premium liquor operations and fully strive for annual targets, with a focus on scaling innovative projects including customised liquor “Fuchun Daguan,” “Ice Cup Wine Companion,” and co-branded tonic products with Huqingyutang, to build a second growth curve; third, deeply cultivate diversified channel markets and segment customer acquisition, focusing on the four major channels of chain stores, group buying, KA, and new retail, while continuing to reduce inventory, optimise structure, and improve efficiency; fourth, strengthen regular learning and education to consolidate the results of rectification and governance efforts.

10
郎酒安徽招商会签约16家合作商
据红花郎视频号消息，7月25日，2026郎酒股份安徽招商推介会在合肥召开。现场签约合作伙伴16家。

10
Langjiu Anhui Investment Promotion Conference Signs 16 Partners
According to the Honghualang WeChat Channels account, on July 25, the 2026 Langjiu Co. Anhui Investment Promotion Conference was held in Hefei, with 16 partners signing on-site.

11
天佑德亮相FIRST青年电影展
日前，第二十届西宁FIRST青年电影展落幕，天佑德青稞酒作为支持伙伴参与影展酒会及交流活动，并集中展示面向年轻消费市场的产品矩阵，包括28°青柠风味青稞酒”互助麻雀儿”和雪梨流沙酒等。天佑德表示，将继续通过文化IP、低度产品及新消费场景，推动品牌年轻化。

11
Tianyoude Appears at FIRST Youth Film Festival
Recently, the 20th Xining FIRST Youth Film Festival concluded. Tianyoude Highland Barley Liquor participated as a supporting partner in the festival’s receptions and exchange activities, showcasing its product portfolio targeting the young consumer market, including the 28° lime-flavoured highland barley liquor “Huzhu Sparrow” and Snow Pear Flowing Sand Liquor. Tianyoude stated that it will continue to drive brand rejuvenation through cultural IPs, low-alcohol products, and new consumption scenarios.

12
百富门拒绝150亿美元收购
7月26日，百富门发布声明，正式拒绝竞争对手萨泽拉克提出的收购提议，称该方案不符合公司长期发展战略。据此前报道，萨泽拉克报价约150亿美元。百富门表示，将继续推进全球市场拓展、品牌建设和运营效率提升，并探索其他增长机会。

12
**Brown‑Forman Rejects US$15 Billion Acquisition Offer**
On July 26, Brown‑Forman issued a statement formally rejecting a takeover proposal from rival Sazerac, stating that the proposal was not in line with the company’s long-term development strategy. According to previous reports, Sazerac’s offer was approximately US$15 billion. Brown‑Forman stated that it will continue to advance global market expansion, brand building, and operational efficiency improvements, while exploring other growth opportunities.

行业动态

Industry News

13
淮安上半年白酒价格下降8.2%
据淮安发布消息，上半年，全市规模以上工业增加值同比增长6.7%。其中，酒、饮料和精制茶制造业增长8.1%，对规上工业增长贡献率为12.0%。上半年，全市居民消费价格累计同比上涨0.9%。食品烟酒及在外餐饮类价格中，白酒价格下降8.2%。

13
Huaian Baijiu Prices Fall 8.2% in H1
According to Huaian Release, in the first half of the year, the city’s value-added industrial output from enterprises above designated size grew 6.7% year-on-year. Among them, the liquor, beverage, and refined tea manufacturing sector grew 8.1%, contributing 12.0% to the growth of above-scale industrial output. In the first half, the city’s consumer price index rose 0.9% year-on-year. Within the food, tobacco, liquor, and dining-out category, baijiu prices declined 8.2%.

14
仁怀开展酒企合规经营培训
7月27日，仁怀市酒类生产经营企业合规经营培训会举行。会议要求酒企完善从原料到成品的全链条质量管控，规范委托加工、网络销售及运输管理，落实食品安全总监和食品安全员职责。本次培训为期2天，课程涵盖法规解读、刑事案例警示、生产源头管控、知识产权及直播电商合规等内容。

14
Renhuai Holds Compliance Training for Liquor Enterprises
On July 27, the Renhuai City Compliance Training Session for Liquor Production and Operation Enterprises was held. The session required liquor enterprises to improve full-chain quality control from raw materials to finished products, standardise contract manufacturing, online sales, and transportation management, and implement the responsibilities of food safety directors and food safety officers. The two-day training covered topics including regulatory interpretation, criminal case warnings, production source control, intellectual property, and live-streaming e-commerce compliance.