酒业要闻·8月4日

企业动态

Company News

01
郎酒PLUS会员数量突破5700万
8月4日，郎酒股份发布消息表示，自2020年8月1日以来，郎酒数字化会员服务平台郎酒PLUS已经上线6年，会员数量突破5700万。并且，郎酒启动了郎酒PLUS的6周年庆典，参与每日签到、趣味答题、酿酒游戏可获得郎酒滴等奖励。

01
Langjiu PLUS Member Count Exceeds 57 Million
On August 4, Langjiu Co. announced that since its launch on August 1, 2020, the Langjiu digital member service platform Langjiu PLUS has been operating for six years, with its member count surpassing 57 million. Langjiu has also launched the 6th anniversary celebration of Langjiu PLUS, where participants can earn “Langjiu Drops” and other rewards through daily check-ins, fun quizzes, and brewing games.

02
习酒联合贵旅集团举办美食美酒文化周
8月4日，习酒销售公司发布消息表示，由贵旅集团与习酒集团联合主办的2026黔粤精品美食美酒文化周与2026 Chill Power咖啡面包节系列大型文旅活动，将相继于8月12日至16日、8月20日至24日在贵阳多彩贵州城启幕。活动汇聚国际美食、贵州本土风味、精品粤菜、烘焙轻食、文创艺术等180余家优质参展商家，构建”黔味为根、粤味为联、百味为彩”的美食格局。

02
Xijiu and Guizhou Tourism Group Co-Host Gourmet Food and Wine Culture Week
On August 4, Xijiu Sales Company announced that the 2026 Guizhou-Guangdong Premium Gourmet Food and Wine Culture Week and the 2026 Chill Power Coffee and Bread Festival, co-hosted by Guizhou Tourism Group and Xijiu Group, will successively open from August 12 to 16 and August 20 to 24 at the Colorful Guizhou City in Guiyang. The events will bring together over 180 quality exhibitors featuring international cuisine, Guizhou local flavours, premium Cantonese dishes, baked goods and light meals, and cultural and creative arts, creating a culinary landscape rooted in Guizhou flavours, connected through Cantonese cuisine, and enriched by diverse tastes.

03
郎酒揽获中国白酒酒体设计大赛前三
据红花郎微信公众号8月4日消息，首届全国酒业职业技能竞赛暨第四届中国白酒酒体设计大赛于7月31日在宜宾圆满收官。郎酒四位参赛选手斩获佳绩，熊茂森、黄通林、杨阳位列赛事前三名，将一等奖尽数收入囊中，赵华丽获评二等奖。

03
Langjiu Sweeps Top Three at China Baijiu Liquor Body Design Competition
According to the Honghualang WeChat account on August 4, the first National Liquor Industry Vocational Skills Competition – the 4th China Baijiu Liquor Body Design Competition – concluded successfully on July 31 in Yibin. Four Langjiu contestants achieved outstanding results, with Xiong Maosen, Huang Tonglin, and Yang Yang claiming the top three positions and sweeping all first prizes, while Zhao Huali received a second prize.

04
劲牌启动十年阳光助学计划
据劲牌公司8月3日消息，近日劲牌与中国青少年发展基金会签订2026至2035年十年公益合作协议，将通过数字化项目管理、分层育人、全周期关怀及阳光文化品牌建设继续推进”阳光学子”计划。从2004年黄冈中学第一个阳光班落地，到2026年覆盖全国265个县区，22年里，劲牌累计投入6.6亿元，资助6.8万名学子。

04
Jingpai Launches Ten-Year Sunshine Education Assistance Program
According to Jingpai Company on August 3, Jingpai recently signed a ten-year public welfare cooperation agreement with the China Youth Development Foundation for 2026 to 2035, continuing to advance the “Sunshine Student” program through digital project management, tiered student development, full-cycle care, and Sunshine Culture brand building. From the first Sunshine Class established at Huanggang High School in 2004 to coverage across 265 counties and districts nationwide in 2026, over the past 22 years Jingpai has cumulatively invested RMB 660 million and supported 68,000 students.

05
古茗”鲜柚生啤”罐装啤酒正在内测中
据啤酒板微信公众号8月4日消息，近日古茗正在内测一款名为”鲜柚生啤”的罐装啤酒产品。流出的图片显示，这是一款330ml的罐装啤酒，酒精度≥3.0%，产品添加日本香柚，主打清爽柚香与微醺口感。

05
Guming’s “Fresh Pomelo Draft Beer” Canned Beer in Internal Testing
According to the Beer Board WeChat account on August 4, Guming is currently internally testing a canned beer product named “Fresh Pomelo Draft Beer.” Leaked images show that it is a 330ml canned beer with ABV ≥3.0%, featuring Japanese fragrant pomelo and主打 a refreshing pomelo aroma with a light tipsy mouthfeel.

06
忻州黄酒出口越南
据忻州日报8月3日消息，日前，经太原海关所属忻州海关检验检疫合格，山西雁门山酒业有限公司生产的一批价值4.2万美元的黄酒顺利发往越南。这是忻州黄酒继2025年首次出口日本市场后，挺进东南亚市场。

06
Xinzhou Huangjiu Exported to Vietnam
According to Xinzhou Daily on August 3, a batch of huangjiu produced by Shanxi Yanmenshan Liquor Co., Ltd., valued at US$42,000, was successfully shipped to Vietnam after passing inspection and quarantine by the Xinzhou Customs Bureau under Taiyuan Customs. This marks Xinzhou huangjiu’s entry into the Southeast Asian market following its first export to Japan in 2025.

行业动态

Industry News

07
中国酒类流通协会成立精酿专委会
8月3日，中国酒类流通协会发布通知，经协会常务理事会审议通过，成立中国酒类流通协会精酿啤酒专业委员会，并面向全国精酿啤酒生产、加工、流通、进出口、供应链、品牌运营、技术研发及设备原料等产业链相关单位征集成员。专委会将开展标准制定、行业调研、数据服务、渠道拓展、人才培养、品牌推广及国际合作，推动建立品质追溯与诚信认证体系。

07
China Liquor Circulation Association Establishes Craft Beer Committee
On August 3, the China Liquor Circulation Association issued a notice announcing that, following approval by its Standing Council, the Craft Beer Professional Committee of the China Liquor Circulation Association has been established. The committee is now recruiting members from across the craft beer industry chain, including production, processing, distribution, import and export, supply chain, brand operations, technology R&D, and equipment and raw materials. The committee will carry out standard development, industry research, data services, channel expansion, talent cultivation, brand promotion, and international cooperation, while promoting the establishment of quality traceability and integrity certification systems.

08
年产200万罐啤酒项目落户青岛
据中国轻工机械协会8月3日消息，青岛清水林食品有限公司年产200万罐啤酒项目近期公示。项目位于青岛莱西市深圳北路5号，拟利用厂区北侧闲置空地新建一栋两层厂房，用地面积11898平方米，车间建筑面积14601平方米。该公司原主营冷冻果蔬、保鲜蔬菜、泡菜和饮料等食品，此次项目建成后将新增年产200万罐啤酒产能。

08
2 Million Cans Per Year Beer Project Lands in Qingdao
According to the China Light Industry Machinery Association on August 3, Qingdao Qingshuilin Food Co., Ltd.’s annual 2-million-can beer production project has recently been announced. Located at No. 5 Shenzhen North Road, Laixi City, Qingdao, the project plans to build a new two-storey factory building on idle land on the north side of the existing plant, covering a land area of 11,898 square metres and a workshop floor area of 14,601 square metres. The company, which previously specialised in frozen fruits and vegetables, fresh vegetables, kimchi, and beverages, will add an annual beer production capacity of 2 million cans upon completion of the project.

09
澳大利亚葡萄酒出口量创新低
近日，行业机构澳大利亚葡萄酒管理局（Wine Australia）发布的年度出口报告显示，截至2026年6月的一年中，澳大利亚葡萄酒出口额下降7%至23亿澳元，出口量下降6%至5.98亿升，这是自2004年以来，其出口量首次跌破6亿升。中国大陆、英国和美国三大市场均出现下滑，其中对华出口额下降15%至7.56亿澳元，但中国大陆仍是其最大出口市场。

09
Australian Wine Exports Hit New Low
According to the annual export report recently released by Wine Australia, in the year ending June 2026, Australian wine exports fell 7% to AUD 2.3 billion in value, with export volume declining 6% to 598 million litres – marking the first time since 2004 that export volume has fallen below 600 million litres. All three major markets – Mainland China, the UK, and the US – saw declines, with exports to Mainland China falling 15% to AUD 756 million, though Mainland China remains its largest export market.