Jiannanchun Unveils Autumn Wedding Season Promotion
7月13日，剑南春发布金秋婚宴季活动预告：9月至10月，凡举办婚宴并选用剑南春产品的消费者，即可参与“山河剑证·佳偶天成”蜜月之旅抽奖活动，有机会获得下一季香格里拉蜜月旅行团名额，与挚爱共赴雪山圣湖之约。
On July 13, Jiannanchun announced its upcoming Autumn Wedding Season campaign: from September to October, consumers who host their wedding banquets and select Jiannanchun products will be entered into a lucky draw for the “Mountains and Rivers Witness · Perfect Match” honeymoon trip. Winners will receive places on the next-season Shangri-La honeymoon tour, joining their loved ones on a journey to the snowy peaks and sacred lakes.
Mengzhilan x CCTV “Dream Chasers of the Era” Premieres
7月12日，由梦之蓝特别呈现、央视总台打造的纪实节目《时代追梦人》首期正式播出。首期镜头对准北斗卫星系统总设计师谢军，节目组深入航天五院，曝光了更多幕后独家画面。
On July 12, the debut episode of Dream Chasers of the Era, a documentary series produced by CCTV and presented by Mengzhilan (Yanghe’s Dream Blue), officially aired. The first episode turned its lens on Xie Jun, chief designer of the BeiDou Navigation Satellite System. The production team went behind the scenes at the China Academy of Space Technology (CAST), uncovering exclusive footage.
Langjiu’s First Major Concert in Northeast China Set for September
7月13日，郎酒官宣，东北首场大型演唱会“郎酒·声名大造SUPER LIVE演唱会”定档 9 月，落地沈阳。郎酒Fans专属礼遇同步上线，消费者购郎酒可获演唱会门票，线下门店选购郎酒家族产品，可解锁观演资格。
On July 13, Langjiu confirmed that its first large-scale concert in Northeast China – the “Langjiu · Sonic Supremacy SUPER LIVE Concert” – will take place in September in Shenyang. Exclusive perks for Langjiu fans will launch simultaneously: consumers purchasing Langjiu products can receive concert tickets, and those buying Langjiu family products at offline stores will unlock access to the show.
Shede Wisdom Talk Presents World Cup Special Edition
7月13日，舍得酒业预告了《舍得智慧人物》第八季 | 世界杯特辑嘉宾阵容，包括黄健翔、马明宇、潘采夫。届时，三位嘉宾将坐到同一张酒桌前，一个踢球，一个说球，一个看球，三个身份，构成足球比赛的三个切面。
On July 13, Shede Spirits teased the guest line-up for the World Cup special of Shede Wisdom Talk Season 8, featuring Huang Jianxiang, Ma Mingyu, and Pan Caifu. The three guests will sit around the same table – one a former player, one a commentator, and one a fan – three perspectives that together capture the full spectrum of football.
Coconut Island Haiwang Jiu · Golden Haiwang Gets a Refresh
7月13日，海南椰岛官宣，椰岛海王酒·金海王，金装焕新，打造了全新航海系视觉包装，同时推出110mlx16、500ml两种规格，适应一人小酌、亲朋小聚。
On July 13, Hainan Coconut Island officially unveiled a renewed look for its Coconut Island Haiwang Jiu · Golden Haiwang, featuring a new maritime-inspired visual packaging design. The brand also introduced two new sizes – 110ml x 16 and 500ml – catering to everything from solo drinks to intimate gatherings with friends.
Jinhui Liquor Titles Stage 2 of the “Around Qinghai Lake” Race
7月12日，由金徽酒独家冠名的“环青赛”第二赛段——湟源至门源赛段开赛。据悉，金徽酒作为赛事战略合作伙伴，自2023年起已连续多年携手环青赛，以“环大美青海，品柔和金徽”为传播主线，将品牌精神融入环青赛。
On July 12, Stage 2 of the Around Qinghai Lake International Road Cycling Race – the Huangyuan to Menyuan segment – kicked off with Jinhui Liquor as the exclusive title sponsor. Jinhui has been a strategic partner of the race since 2023, weaving its brand spirit into the event under the theme “Around the Beautiful Qinghai Lake, Savor the Mellow Jinhui.”
Jinxing Beer Responds to Prospectus Lapse
7月13日，据港交所披露信息，由于招股书提交6个月后未有进展，河南金星啤酒股份有限公司的招股书已经显示为“失效”状态。金星啤酒称：“招股书失效不是IPO失败，公司仍在按照既定节奏安排相关工作。”
On July 13, according to HKEX disclosure information, the prospectus of Henan Jinxing Beer Co., Ltd. had lapsed after six months with no further updates. Jinxing Beer responded: “The prospectus lapse does not mean the IPO has failed. The company is still progressing with its planned schedule.”
ST Tongpu: Expected H1 Net Loss of RMB 23.64–35.46 Million
7月13日，ST通葡发布业绩预告，预计2026年1-6月归属净利润亏损2364万元至3546万元。公告中解释本次业绩变动的原因为：报告期内，公司董事会努力改善公司经营业绩，自产葡萄酒业务呈现较快增长势头；但受复杂的内外环境影响，公司电商业务收入出现一定的下滑，致使公司出现亏损。
On July 13, ST Tongpu issued a profit alert, forecasting a net loss attributable to shareholders of RMB 23.64–35.46 million for the first half of 2026. The company attributed the result to: “During the reporting period, the board worked to improve operating performance, with its own wine business showing rapid growth; however, due to complex internal and external factors, e-commerce revenue declined, leading to the overall loss.”
Lanzhou Yellow River: Expected H1 Net Loss of RMB 25–30 Million
7月13日，兰州黄河发布业绩预告，预计2026年1-6月归属净利润亏损2500万元至3000万元。公告中解释本次业绩变动的原因为：2026 年半年度，公司归属于上市公司股东的净利润为负，主要原因如下：1. 公司啤酒及饮料业务持续拓展线上销售渠道，整体营业收入较上年同期实现增长，为支持线上渠道扩张及市场推广，销售费用同比增加；2. 公司实施产能整合，产生员工安置费用。
On July 13, Lanzhou Yellow River issued a profit alert, forecasting a net loss attributable to shareholders of RMB 25–30 million for the first half of 2026. The company cited the following reasons: “1. Continued expansion of online sales channels drove overall revenue growth year-on-year, but sales expenses increased to support channel expansion and marketing; 2. Capacity integration generated employee resettlement costs.”
Weilong Shares: Expected H1 Loss of RMB 10.77–15.55 Million
7月13日，威龙股份发布公告，公司预计2026年半年度实现归母净利润约亏损1077万元至1555万元，扣除非经常性损益后的归母净利润预计为亏损1091万元至1570万元。公告指出，报告期内葡萄酒行业市场持续低迷，导致公司营业收入同比减少约12%，从而引发经营亏损。
On July 13, Weilong Shares announced that it expects a net loss attributable to shareholders of approximately RMB 10.77–15.55 million for the first half of 2026, with core net profit after non-recurring items expected to be a loss of RMB 10.91–15.70 million. The company noted that the wine market remained sluggish during the period, leading to an estimated 12% year-on-year decline in revenue and the subsequent operating loss.
行业动态：
Industry Updates
National Baijiu Wholesale Price Index Edges Up 0.03% in Early July
7月13日，据泸州白酒价格指数办公室消息，7月上旬全国白酒环比价格总指数为100.03，上涨0.03%。从分类指数看，名酒环比价格指数为100.08，上涨0.08%；地方酒环比价格指数为100.02，上涨0.02%；基酒环比价格指数为99.91，下跌0.09%。
On July 13, the Luzhou Baijiu Price Index Office reported that the national baijiu wholesale price index for early July stood at 100.03, up 0.03% month-on-month. By category: premium baijiu rose 0.08% to 100.08, regional baijiu rose 0.02% to 100.02, and base baijiu fell 0.09% to 99.91.
16 Wineries Participate in “Xixia Ling” Tasting Market
7月11日，西夏陵世界文化遗产保护与价值阐释系列活动在银川启动，银川市葡萄酒产业发展服务中心组织16家酒庄企业参与微醺市集，集中展销干红、干白、桃红及特色调配酒等产品，以世遗文化场景推广贺兰山东麓葡萄酒。
On July 11, the Xixia Ling World Cultural Heritage Protection and Value Interpretation series of events kicked off in Yinchuan. The Yinchuan Wine Industry Development Service Center organized 16 wineries to take part in a wine tasting market, showcasing a range of dry reds, dry whites, rosés, and speciality blends, using the World Heritage site as a backdrop to promote wines from the Eastern Foothills of the Helan Mountains.
National Discharge Standard Issued for Chishui River Basin
据酱香仁怀微信公众号7月13日消息，近日，生态环境部与国家市场监督管理总局联合发布《赤水河流域水污染物排放标准》（GB 47945—2026）。标准规定了赤水河流域重点行业排污单位、生产设施主要水污染物排放控制要求、监测要求和监督管理要求。流域内涉水排放企业，包含污水集中处理设施、白酒制造、食品制造等12个行业。赤水河流域相关新建排污单位自2026年9月1日起，现有排污单位自2028年1月1日起施行。
According to the Renhuai Sauce Aroma WeChat account on July 13, the Ministry of Ecology and Environment and the State Administration for Market Regulation recently jointly issued the Discharge Standard for Water Pollutants in the Chishui River Basin (GB 47945—2026). The standard sets out discharge limits, monitoring requirements, and supervisory management rules for major water-polluting enterprises and production facilities in the basin. It covers 12 industries including wastewater treatment facilities, baijiu production, and food manufacturing. New discharge facilities in the basin must comply from September 1, 2026, while existing facilities have until January 1, 2028.
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